• Knowledge Management Research
• /
• v.16 no.2
• /
• pp.91-111
• /
• 2015

Social media marketing has gained attention from marketers due to the growing number of social media users. Marketers around the globe have a serious concern over how to utilize social media as a successful marketing tool. Many of them show a lack of understanding of the essential feature of social media and effective social media marketing strategies, which brings about a higher chance of social media marketing failures. Analyzing the failure cases of social media marketing is vital because it provides rich insights for marketing experts who have difficulty in developing effective social media marketing strategies. Therefore, this study conducted multiple case studies by selecting five failure cases of social media marketing which we defined as paradigmatic social media marketing failures which happened in the last five years in South Korea. From the case studies, we derived five successful social media marketing strategies. This study has a theoretical implication because it is the first to suggest effective social media marketing strategies based on the analysis on social media marketing failure cases. It also has a practical implication since it proposes specific social media marketing strategies which can help facilitate successful social media marketing.

• Strategy21
• /
• s.41
• /
• pp.208-231
• /
• 2017

The balance of power in conventional forces between the two Koreas works in favor of the South Korea in the Korea peninsula. But, the balancing mechanism between the two Koreas in asymmetric forces like nuclear and missile forces works absolutely in favor of the North Korea. That's why it should be timely for the ROK military to review existing strategy and revise a new counter strategy against the threat posed by the North Korea's nuclear and missile forces. The ROK military is now developing 4D, KAMD, KILL Chain strategies as means to cope with the North Korea's nuclear and missile threats. Considering efforts and resources invested now, the strategies are expected to be in place in next five or more years. However, approaches to those strategies seem to be rather fragmentary and conceptual than comprehensive and pragmatic. The types of strategies against the North Korea's military threats need to be a deterrence in peace time and a fighting and winning in war time in the Korean theater. But, the most important element in the deterrence strategy is the credibility. This study concludes with an new strategic concept titled "ADAD(Assured Defense, Assured Destruction)" as an alternative to existing strategies to deal with the North Korea's nuclear and missile threats.

• The Journal of Korean Association of Computer Education
• /
• v.7 no.3
• /
• pp.1-14
• /
• 2004

The demand for learning programming anywhere at a low cost at any time is increasing. Accordingly, there have been a great number of web-based programming courses. Generally, teaching Web-based programming classes is very challenging. Thus effective methods for teaching these courses should be researched. Based on several years of experiences in teaching a Web-based programming course as well as the related literature, this paper presents its effective teaching strategies. First, some design strategies of its course contents for developing programming skills are proposed, considering the characteristics of programming courses as well as potential learners. Next, its effective assessment and class management strategies are proposed. Finally, we evaluate the results of student grades and operation of a Web-based programming course offered most recently using proposed strategies. They demonstrate that we can enhance learning effects of the course.

• IMMUNE NETWORK
• /
• v.9 no.6
• /
• pp.209-235
• /
• 2009

There has been an explosion of literature focusing on the role of regulatory T (Treg) cells in cancer immunity. It is becoming increasingly clear that Treg cells play an active and significant role in the progression of cancer, and have an important role in suppressing tumor-specific immunity. Thus, there is a clear rationale for developing clinical strategies to diminish their regulatory influences, with the ultimate goal of augmenting antitimor immunity. Therefore, manipulation of Treg cells represent new strategies for cancer treatment. In this Review, I will summarize and review the explosive recent studies demonstrating that Treg cells are increased in patients with malignancies and restoration of antitumor immunity in mice and humans by depletion or reduction of Treg cells. In addition, I will discuss both the prognostic value of Treg cells in tumor progression in tumor-bearing hosts and the rationale for strategies for therapeutic vaccination and immunotherapeutic targeting of Treg cells with drugs and microRNA.

• Applied Science and Convergence Technology
• /
• v.24 no.1
• /
• pp.1-8
• /
• 2015

Protein immobilization on a gold surface plays an important role in the usefulness of biosensors that utilize gold-coated surfaces such as surface plasmon resonance (SPR), quartz crystal microbalance (QCM), etc. For developing high performance biosensors, it is necessarily required that immobilized proteins must remain biologically active. Loss of protein activity and maintenance of its stability on transducer surfaces is directly associated with the choice of immobilization methods, affecting protein-protein interactions. During the past decade, a variety of strategies have been extensively developed for the effective immobilization of proteins in terms of the orientation, density, and stability of immobilized proteins on analytical devices operating on different principles. In this review, recent advances and novel strategies in protein immobilization technologies developed for biosensors are briefly discussed, thereby providing an useful information for the selection of appropriate immobilization approach.

• Journal of the Korean Home Economics Association
• /
• v.40 no.6
• /
• pp.223-243
• /
• 2002

Female-headed household is one of the common family type in the changing Korean society. This study explored and described the coping strategies of poor female household heads who were in struggle with economic, physical, and emotional problems. The data was gathered by in-depth interviews with fifteen poor female heads of households. In the process of qualitative interview and analysis, the coping strategy was emerged as an important theme. The major strategies which the poor female heads had adopted were as follows. First strategy was making up their minds to live as heads of households to keep their children in the fence of family. Second was accepting that any husbands would not be helpful in general. Third was developing independence, which meant providing their families on their own labor without expecting the support from social network or welfare system. Forth strategy was giving the present situation a positive definition: it gave them the emotional comfort.

• Journal of Korean Academy of Nursing
• /
• v.34 no.8
• /
• pp.1379-1387
• /
• 2004

The purpose of this study was to compare smoking control strategies between Korea and the United States. Korea and other developing countries may learn from the experience of the United States in dealing with the growing epidemic of cigarettes. In particular, smoking control objectives, structures, laws and regulations, funds, programs and activities, research, and surveillance systems were compared. The comparison was conducted at the federal, states/provincial, and county levels of the two countries. The data were collected through various governmental websites, contact with people directly, and a literature review. Based on the comparison, seven recommendations for smoking control strategies were made primarily for Korea.

• International Commerce and Information Review
• /
• v.10 no.4
• /
• pp.251-275
• /
• 2008

South Korea has spend billions planing for entertainment contents development, exporting contents, developing strategies for overseas marketing. But one piece of the plan may be missing: The ability of corporations to continue to provide vital services. Over the years, a number of studies have examined korean waves and have reached the same conclusion: starting a activity without reasonable strategies tends to have effects on merchandising, income, image, etc. For the purpose of analysis, this study has adopted SWOT matrix, Japan's market, for instance, is mixed by variation factors-opportunities, threats, strengths, weakness. Fortunately, Because Japan's market, the most world's cultural contents, has an environmental condition of advanced level, If Our en-contents have a high level, through localization and strategic alliance, the marketing strategies for japan' market will do a good chance of success.

• Journal of Korean Library and Information Science Society
• /
• v.23
• /
• pp.147-182
• /
• 1995

Marketing technique is used as effective management tool in library. The small size of the user group in special libraries provides good condition for marketing. Special libraries can accomplish the goals and objectives with using marketing technique. The purpose of this study is to examine key concepts and activity procedures of marketing, and marketing mix 4'P, and to suggest the information services which can be used in developing marketing strategies of special libraries. The conclusions are summarized as follows. 1. The key concepts and activity procedure of marketing for libraries consist of market segmentation, positioning, consumer analysis, marketing program and marketing audit. 2. The marketing mix 4P's that can be used in special libraries are examined. 3. The information services which can be used in marketing strategies are suggested.

• Korean Journal of Organic Agriculture
• /
• v.18 no.1
• /
• pp.21-40
• /
• 2010

This work is described as an fresh effort to study environmental sustainable management in organic products retailing markets. Sustainable management means creating value for business, nature and society. The main point of this thesis is about the concept, the content and the target of environmental sustainable management, and the technical method and basis to achieve it. Also this thesis shows the strategy of sustainable management as well as the realization of sustainable development by carrying out organic agricultural production. The main content of sustainable management is that: - Rationalize the utilization of resource and energy. - Maximize economic benefit. - Minimize harm to humans and the environment. Examines business strategies that have successfully targeted markets, such as advertising, labeling, gaining consumer trust, partnerships, and diversifying operations. These included management skills, and marketing organic and other sustainably grown products to determine strategies for developing new markets for these products. Suggests that consumers are becoming more aware of the importance of environmentally sound methods for growing food, the health benefits of wholesome food, and are willing to pay more for these products.