• Title/Summary/Keyword: Developing Strategies

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A Brief Analysis of Amazon and Distribution Strategy

  • Hahn, Yoonah;Kim, Dongho;Youn, Myoung-Kil
    • Journal of Distribution Science
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    • v.16 no.4
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    • pp.17-20
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    • 2018
  • Purpose - The purpose of this paper is to analyze and illustrate Amazon's business strategies and its success in terms of its distribution strategy and business practices. Research design, data, and methodology - This is an analytical case study that examines Amazon's business strategies to demonstrate the importance of technologies to the success and sustainability of its organization. Results - The analysis indicates that the business strategies, including technology, distribution infrastructure, and customer service, are the most vital factor for the success and rise of Amazon, and these strategies have separated Amazon from its competitors in both e-tail and brick and mortar retail industries. Conclusions - Given Amazon's continued growth that came with its constant strive for delivery and cost efficiency, technology innovation, and customer satisfaction, it was inevitable that Amazon would eventually venture into different types of businesses. The previous and current Amazon's business strategies demonstrate that Amazon will continue to focus on developing and implementing new and creative strategies to separate itself from the rest of the retail and e-businesses. Furthermore, retail businesses in the most high-tech countries in the world, including Japan, Korea, and Russia, may have to adopt business strategies that are similar to those of Amazon to maintain their competitiveness.

A Study on the Characteristics of Marketing Strategy on the SPA Brand (국내외 SPAqmfosem의 마케팅전략 특징 연구)

  • Kim, Hee-Sun
    • Journal of the Korea Fashion and Costume Design Association
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    • v.14 no.1
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    • pp.131-150
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    • 2012
  • The purpose of this study is to provide the characteristics of marketing strategy on the SPA(Specialty store retailor of Private label Apparel) brand. This research can be used as information for the domestic SPA brand to enhance its international competitiveness. The characteristics of marketing strategy on the SPA brand are as follows. 1. One company integrate vertically the process of planning, production, promotion and distribution. 2. As using the advanced information, productions, and logistics systems, they are carried out speedy management. 3. The production strategies are focused on providing new goods of fast cycle and very diverse styles in a season, developing products that accurately reflect the general market trend and consumer demands, extending the line of goods, outsourcing of the place to reduce production costs. For high-quality goods, they are collaborating with the famous designers and developing of new and green environment materials. 4. Generally, the SPA brand emphasizes the low price strategy against the quality. 5. The promotion strategies are focused on conducting various unique and high sensible VMDs, fashion shows, star marketing, campaigns, aggressive publicity, magazine & outdoor advertisement and various events through the internet website, etc. 6. The place (distribution) strategies of SPA brand are focused on launching into global, expanding number of stores, increasing large-sized stores and diversifying the forms of store and selling.

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A Study on Strategies to Galvanize the Anti-aging Industry (항노화산업 활성화 방안에 관한 연구)

  • Jung, Tae-Young;Goh, Young-Gon;Chung, Hae-Joo
    • The Korean Journal of Health Service Management
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    • v.10 no.2
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    • pp.145-154
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    • 2016
  • Objectives : Because people have increasingly more interest in their quality of life, the anti-aging industry has grown worldwide. The purpose of this study is to suggest strategies for galvanizing the anti-aging industry in Korea. Methods : To accomplish this aim, we explored the definition, classification, problem and activating strategies of the anti-aging industry through a systematic review. Results : From the results, the following suggestions are given: planning a national strategy to galvanize the anti-aging industry, establishing an anti-aging research institute, developing a business model, developing an anti-aging cluster, statistics development and an information system related to anti-aging, training personnel, and legislation. Conclusions : The anti-aging industry has the potential to reduce health expenses through early intervention of diseases due to aging and through activation of the national economy by win-win growth of the industry related to aging. Therefore, understanding the anti-aging industry as well as political support is critical.

A Study on Activation Strategies of Occupational Health and Safety Management System using SWOT/AHP Analysis (SWOT/AHP 분석기법을 이용한 안전보건 경영시스템의 활성화 전략에 관한 연구)

  • Son, Il-Moon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.7
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    • pp.2895-2902
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    • 2012
  • The Occupational health and safety is an important factor in the competitiveness of an enterprise. In this paper, activation strategies of OHSMS(Occupational health and safety management system) were systematically and quantitatively analyzed and suggested using SWOT/AHP(Strengths, Weaknesses, Opportunity, Threat/Analytic Hierarchy Process) analysis. In these results, activation strategies of this system can be suggested as followings ; Making worker safety-friendly image of enterprise, developing the quantitative indices related to management results in accreditation programs of OHSMS, constructing the relationship between OHSMS and product safety management, and developing the customized integrated accreditation system.

Implication of ICT Policy to the Agriculture and Rural Development: Opportunities and Challenges for the Case of Bangladesh

  • Hossain, Md. Dulal
    • Agribusiness and Information Management
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    • v.2 no.1
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    • pp.105-116
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    • 2010
  • In this knowledge based society, the debate on ICT has permanently shifted from 'why' ICT for development, to 'how' comprehensive and holistic ICT policies can unleash human potential and enhance people's capabilities to improve their lives. Recognizing this untapped potential and development strategies incorporating ICT are being increasingly promoted and launched across the developing countries. While the potential advantages of ICT for development are enormous in developed countries, national policies of developing countries are yet to adequately reflect truly comprehensive and integrated strategies for harnessing and exploiting this potential. This paper presents an analysis of National ICT policy of Bangladesh. Through the examination of ICT policy, in particular in the field of agriculture and rural development and analysis of applied policies and strategies implemented in these area, this paper identifies challenges and opportunities which provides lessons for policy-makers and practitioners involved in the field. This analysis reveals that the policy is inadequate to impact positively on the agriculture and rural development of Bangladesh. The policy places little emphasis on the integration and infusion of ICT in the country's agriculture and rural development. Policy implications and suggestions are offered to ensure maximum use of ICT potentials in the country's agriculture and rural development.

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Perception Comparison of Fostering Learner-generated Questions by the Questioning Attitude of Engineering Undergraduate Learners (공과대학생의 질문태도에 따른 학습자 질문 활성화 전략에 대한 인식 비교)

  • Jung, Youngsook;Sung, Jihoon
    • Journal of Engineering Education Research
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    • v.22 no.3
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    • pp.49-58
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    • 2019
  • The purpose of this study is to compare learners' perceptions regarding the processes and the educational effects of fostering learner-generated questions in engineering education according to the questioning attitude of engineering learners. For this, after developing and implementing the appropriate strategies for fostering learner-generated questions in an engineering statistics course, this study analyzed 56 learners' survey responses and used ANOVA to investigate the group differences. The results showed that the educational effects and implications of fostering learner-generated questions were different according to the learners' questioning attitude. The study also confirmed that learners' questioning attitude should be considered as one of the important learner's characteristics in developing and implementing the strategies of fostering learner-generated questions in engineering education. Especially, fostering learner-generated questions produced positive effects on the passive questioning learners but not particularly on the learners who were asking no questions at all in other courses. Learners who asked no questions still have difficulty in generating deep meaningful questions and presenting them and thus require more instructors' strategies and active support for them.

The Effect of the Cabin Service Quality on Customer Loyalty and Airline Image (고객 충성도 및 항공사 이미지 형성에 기내 서비스품질이 미치는 영향)

  • Wang, Soo-Myung;Park, Hye-Yoon
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.24 no.2
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    • pp.47-58
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    • 2016
  • The cabin service quality expected by customers during the air travel can be the top priority to choose an airline. Customers' perception about cabin service quality evaluation are important for developing differentiated cabin service strategies of airlines, so this study aims to analyze the effect of the cabin service quality on airline image and customer loyalty. For achieving this purpose, literature study and empirical study on cabin service, customer loyalty and airline image were performed together. As a results of research, a high level of the cabin service quality provided by airlines significantly influenced positive images of airlines and customer loyalty. And customers' positive image towards airlines practically had a substantial influence on the improvement of customer loyalty. These study results would help in creating positive images of airlines and securing customer loyalty by developing differentiated and improved cabin service quality strategies of each airline in the limitless competition of the aviation service industry.

Developing a Large-Scale Mixed Integer Programming Program MIPBB (대형 혼합 정수계획법 프로그램 MIPBB의 개발)

  • Park, Sun-Dal;Do, Seung-Yong;Lee, Sang-Uk;Lee, Tae-Ho;Hwang, Seong-Seop
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2004.05a
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    • pp.102-106
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    • 2004
  • The purpose of this paper is to develope a large-scale mixed integer program MIPBB. In this paper, the various issues such as branching strategies, searching and bounding strategies, storing basis information, handling numerical instability, that are important for developing a large-scale mixed integer programming program, are considered. And the experimental results of MIPBB are presented and compared to those of GLPK.

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Studies for the Sustainable Management of Oyster Farms in Pukman Bay, Korea: Estimate of Primary Production

  • Jeong, Woo-Geon;Cho, Sang-Man;Lee, Sang-Jun
    • Fisheries and Aquatic Sciences
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    • v.12 no.2
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    • pp.111-117
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    • 2009
  • To develop sustainable management strategies for oyster farms in Pukman Bay, Korea, we estimated primary production using a numerical model. Because oysters are filter feeders, estimations of primary production (PP) are essential in developing management strategies. The daily PP ranged from 0.07 to 1.5 gC/$m^2$/d and showed significant spatial variations. The spatial distribution of PP was strongly associated with hydrodynamic features, and distinct patterns were observed in three different regions. In the inner bay, high PP was directly influenced by urban and agricultural sewage. The middle part of the bay had low PP, whereas PP in the outer area was high. PP was relatively low during the main oyster growth season, from late autumn to early winter. These findings represent important information for developing a management model for oyster farms in Pukman Bay.

A Basic Study on the Development of Life Cycle Cost Estimation Model of Magnetic Levitation Train (자기부상열차 수명주기비용모델 개발을 위한 기초연구)

  • Jun, Hyun-Kyu;Kim, Jae-Hoon;Kim, Jong-Woon;Park, Jun-Seo
    • Proceedings of the KSR Conference
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    • 2007.05a
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    • pp.735-742
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    • 2007
  • To get competitiveness in international markets, it is essential to provide low acquisition, maintenance and operation cost with high reliability, availability and maintainability. It can be achieved by lowering development cost, making proper maintenance planning and scheduling strategies, allocating man power and logistic cost properly. In this paper, we introduces the research on making a model for estimating the life cycle cost of newly developing magnetic levitation train system in Korea. To develop a proper life cycle cost model, we broadly analyzed specs and standards and compared the life cycle cost model developed in other country. Finally, we suggests strategies to develop an unique model for the magnetic levitation train system developing in Korea.

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