• The Journal of Asian Finance, Economics and Business
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• v.8 no.3
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• pp.1287-1293
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• 2021

Alternative forms of travel have recently been delivering rewarding experiences and promising sustainable development for the tourism sector. However, it also depends on the uncertainties, consequences, and emotional connection with the destination. So far, the scholars have done limited empirical studies on volunteer tourism in Bali. Thus, this study tries to measure volunteer tourists' behavior by understanding the relationship between destination attachment, risk perception, and voluntourism behavior. Therefore, a study on the inclusivity of tourists' attachment to a particular place and perceived risks in volunteer tourism is an essential need to sustain the tourism industry. Data was analyzed using Partial Least Squares with smartPLS software. This study is based on a sample of ninety-three tourists of generation Z in Bali, Indonesia. Both outer model and inner model evaluation were conducted to ensure the robustness of the proposed model. The findings showed that destination attachment does have a direct and significant effect on voluntourism behavior. As expected, we also find that perceived risk has a significant moderating role on the relationship. Hence, greater efforts are needed to improve the image of the place by highlighting the characteristics of the locations. At the same time, it is necessary to put considerable effort to alleviate unfavorable conditions by creating safe environment surrounding the destination.

• Journal of the Economic Geographical Society of Korea
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• v.8 no.2
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• pp.315-330
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• 2005

The primary purpose of this study was to examine the relationships between service quality, Place attachment and destination loyalty in the local festival field. Sampling was conducted at the Flower Blossom Festival in Juju, 2004. Data were collected through on-site surveys by face-to-face interview for three days-between April 4th and April 6th. Data analyses were carried out by using structural equation model. Two hypotheses were tested to represent the relationships between exogenous and endogenous variables. The exogenous variable selected for this study is service quality Endogenous variables are place attachment and destination loyalty. The findings provided a supported structural model of the relationships between service quality, place attachment and loyalty. Festival visitors who perceive high service quality tend to have high place attachment that leads to the intention to revisit and positive word-of-mouth to others. The results of this study suggest that festival managers need to understand visitors' perception of service quality, place attachment in order to better predict their destination loyalty.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.8
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• pp.361-369
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• 2020

This study investigates the influence of community involvement on the destination sustainability for community destinations and spiritual destinations in Vietnam. Community involvement is measured by two constructs, which are community attachment and residents' support. A structural questionnaire consisting of 41 observation variables measured on a 5-point Likert scale was used to survey households who live in a spiritual destination in An Giang province and three community destinations in Lang Son province with the help of local tour guides and Youth Union. 168 out of 200 responses collected were valid for multivariate data analysis. The results of confirmatory factor analysis (CFA) and structural equation modeling (SEM) reveal three main findings. Firstly, community attachment has a direct effect on both perceived benefits and destination sustainability. Secondly, while residents' support has a direct effect on perceived benefits, it indirectly affects destination sustainability. Finally, community destinations have a higher level of sustainability than the spiritual destination. Based on those findings, this study proposed three suggestions for local authorities, policymakers, and residents to improve the sustainable development of their local tourism destinations, including (1) diversifying local tourism products, (2) encouraging the community participation in tourism development programs, and (3) increasing in the expected benefits in local tourism development policies.

• Journal of Digital Convergence
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• v.11 no.10
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• pp.313-320
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• 2013

In this study of tourism destination brand equity and self-consistent interstellar significant attachment relationships and brand equity and behavioral intention was to determine the effect on the relationship. First, the tourism destination brand equity of the self-consistent sex tourists will have a significant impact is to test the hypothesis of a multiple regression analysis was conducted brand equity, loyalty, self image and gender matched only indicates the relationship was significant. Second, self Correspondence tourist destination tourists will have a significant effect on attachment. In order to verify the hypothesis that the multiple regression analysis was conducted for self-Correspondence attachment was significantly related shows. Third, the attachment of tourist destinations for travelers of action also will have a significant impact on. Hypotheses multiple regression analysis was conducted to attachment behavior also shows significant relationship was about.

• Knowledge Management Research
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• v.20 no.1
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• pp.101-132
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• 2019

In order to enhance the competitiveness of tourism destinations, it is important to manage tourist products considering the characteristics of tourist destinations and the characteristics of tourists. In this study, we divided Seoul's tourism products into four parts (shopping, food, culture, and natural landscape) to explore if there are some direct connections between tourism product involvement, self-congruity, and functional congruity. The other research question is if the degree of tourism product involvement reaches a certain intensity, will the place attachment be generated and the destination satisfaction be fulfilled. The survey was the focus on the international visitors in smart city, Seoul by using the random sampling and convenience sampling and collected 250 data. Finally, we found that destination personality significantly affects both self-congruity and functional congruity. If self-congruity and functional congruity are formed, tourism product involvement will be stimulated which will finally satisfy tourists and arouse their place attachment. The implications of these findings contribute to destination marketers to develop more effective destination management.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.261-268
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• 2022

This study tried to understand the meaning of resource attraction, entertainment experience, love mark, and attachment of tourist destinations. A theoretical study was conducted on each research concept to achieve the proposed research purpose. Based on this, an empirical study was conducted after deriving a questionnaire based on this, and a non-face-to-face survey was conducted nationwide using population-proportional sampling. The empirical study was confirmed through the statistical programs SPSS25.0 and AMOS25.0. The resource attractiveness of the tourist destination had a positive (+) relationship with the influence on the tourists' experience. The relationship between the experience and the love mark had a positive (+) relationship. A positive (+) relationship was also formed in the relationship between experience and attachment. However, the relationship between love mark and attachment did not form a significant relationship.Because it reflects regional characteristics, it is a useful material for local culture and history, so protection, preservation, and active program development are required. is needed.

• Asia-Pacific Journal of Business
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• v.15 no.1
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• pp.257-271
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• 2024

Purpose - This study examined the relationship between local attachment, prior knowledge and involvement in the festival, and local image, attitudes toward and support for the festival among people who have visited the Incheon Pentaport Music Festival, the largest music festival in Korea. Design/methodology/approach - A total of 250 samples were used for the final analysis, and SPSS 26.0 and AMOS 21.0 were used to analyze the data. The structural equation model analysis was conducted to test the hypotheses of this study. Findings - As a result of the analysis, first, only local attachment was found to have a positive and significant effect on local image. On the other hand, prior knowledge or involvement in the Incheon Pentaport Music Festival was found to be unrelated to local image. Second, local attachment and involvement were found to have a significant effect on attitude, but prior knowledge was not significant. Last, this paper examined the influence of festival area image and attitude toward the festival on festival support, and found that both have a positive and significant effect on support. Research implications or Originality - This study expands the scope of research on music festivals and is expected to contribute to tourist attraction and marketing strategies for the revitalization of music festivals in the future.

• KIISE Transactions on Computing Practices
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• v.24 no.3
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• pp.145-150
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• 2018

Forwarding in opportunistic networks shows low performance because there may be no connecting paths between the source and the destination nodes due to the intermittent connectivity. Currently, social network analysis has been researched. Specifically, similarity is one of methods of social networks analysis. In this paper, we propose forwarding schemes based on representative similarities, and evaluate how much the forwarding performance increases. As a result, since the forwarding schemes are based on similarities, these schemes only forward messages to nodes with higher similarity as relay nodes, toward the destination node. These schemes have low network traffic and hop count while having stable transmission delay.

• Journal of the Korean Geographical Society
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• v.42 no.4
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• pp.526-539
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• 2007

The purpose of this study is to investigate the influence of the Korean Wave on Chinese tourism to South Korea through a behavioral analysis of Chinese tourists in the general group package tours. China suppressed the needs of the Chinese people's geographical movement and imposed restrictions on information about the outside world with the use of a policy of "closure" for a long time. But since reforms and open-door policies were introduced in China, especially in the context of relaxation of control policies over Chinese outbound tourism after the mid-1990's, more and more Chinese make trips abroad including visits to South Korea. In this situation, the recent Korean Wave(especially, drama/film) describes the Korean national image by forming a bridge between fiction and reality and plays a pivotal role in broadening or reconstructing the geographical imagination of the Chinese people who have been historically isolated from the outside world. Although Chinese have imagined the Korean nationscape on the basis of geopolitical or economic factors in the past, they have currently broadened or reconstructed their geographical imagination to include socio-cultural factors related closely to the Korean way of life due to the recent Korean Wave. This newly constructed geographical imagination led by the Korean Wave functions as an important pulling factor in Chinese destination choices, affecting Chinese tourists' motivation formation and the recommendation of main attractions. The more influential the Korean Wave is on their destination choice, the more the respondents select the cultural factors in both their motivation for tourism to South Korea and their recommendations of tourism attractions to other people. Through the analysis results of both satisfaction and intention to revisit, the more influential the Korean Wave is on their destination choice, the higher is the degree of both satisfaction and intention to revisit. In other words, although Chinese tourism to South Korea is chiefly in the general group package tours, Chinese tourists who are influenced by Korean Wave on their destination choice have more attachment to(or affection for) Korea as a tourism destination. This result suggests that the Korean Wave affects qualitative change - that is, change of attitude - as well as quantitative change in Chinese demand for tourism to South Korea.