• 제목/요약/키워드: Design management strategy

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Dominant Design Technology Strategy Based on Open Innovation : High Skewed Propeller(HSP) Design and Production System of Hyundai Heavy Industries Co. (개방형 기술혁신 기반의 지배적 디자인 기술개발 및 확보 전략 : 현대중공업의 HSP(High Skewed Propeller) 설계 및 생산 시스템)

  • Ahn, Yeon S.;Kim, Wha Young
    • Journal of Information Technology Applications and Management
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    • v.25 no.1
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    • pp.1-17
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    • 2018
  • This study presents a research model that demonstrates the dominant design technology strategy for developing and securing dominant design technology based on open innovation. For this purpose, this study developed a strategic model for the development and acquisition of design technology, production technology, and production system of propeller which satisfies the requirements of ship propulsion system required by ship owners and shipbuilders. By studying large propellers for ships, it is possible to embody a strategic model that can be used as a technology development strategy of dominant design that is effective in technology field of other industries. In this study, HSP (High Skewed Propeller) strategy of Hyundai Heavy Industries, which occupies the largest global market share (47.5%, 2007) for more than 30 years until now, is analyzed as a successful case to verify this strategic model. The development and acquisition strategy model of dominant design technology presented in this study consists of four stages : dominant design project strategy, dominant design engineering technology strategy, dominant design production technology strategy, and dominant design production system strategy. The strategic model summarizes the key activities at each stage. In addition, the steps and core activities of this strategic model were confirmed through the case study. As a technology development strategy of HSP products, Hyundai Heavy Industries utilized open innovation technology to cooperate with outside, that is, collaborative research and development with KAIST (Korea Advanced Institute of Science and Technology) research team, and succeeded in achieving technology development of dominant design of HSP products by linking it with HSP technology development and acquisition strategy.

Strategic Resource Initiative of Enterprise

  • Viatkina, Tetiana
    • Asian Journal of Business Environment
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    • v.4 no.4
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    • pp.5-11
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    • 2014
  • Purpose - The paper aims to study strategic enterprise resource initiative formation processes. It analyzes the process of managing the strategic resource initiative and discusses its implementation mechanism. A research model for enterprises' strategic development is proposed, which suggests a geometric interpretation for estimating a company's long-term development. Research design, data, and methodology - The analysis employs theoretical studies of modern researchers. The main models used to determine the optimal alternative business strategy are graphic interpretation and mathematical modeling. Results - The hypotheses testing demonstrates the definition of a company's strategic resource initiative and explains the-mechanism or design of its formation. The study presents a geometric prism-refraction model of practice using a strategic resource initiative. Conclusions - An enterprise's strategy could return to its initial state in case of its unexpected deviation as a result of passing through the nodal points. The proposed model allows us to evaluate business performance, its surrounding environment, and the resource management strategy, to determine the necessary scope of strategy changes necessary to bring it back to the original state.

Design of Sales Strategy according to 4P Characteristics (4P 특성치를 고려한 판매전략 설계에 관한 연구)

  • Kim, Chang-Shik
    • Journal of the Korea Safety Management & Science
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    • v.10 no.4
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    • pp.259-265
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    • 2008
  • Domestic industry has a long history, but it has been suffering for a long time due to its poor competitiveness in management ability, supply of materials, technological development, sales marketing, and distribution networks. Moreover, the industry has not established its strong presence in the world market but is exposed to increasingly greater agonies because of inactive domestic demands, increase rate of import versus export, diversified government policies, and non-selective introduction of high-quality and low-priced foreign named brands of ceramics into the country. Theses factors have partly contributed to consumers' low or negative recognition.

Design and Operation of Acceptance Control Chart Using Variable Acceptance Sampling Scheme Based on Operating Characteristics(OC) Curve (계량 규준형 샘플링 검사 스킴을 이용한 합격판정 관리도의 설계 및 운영)

  • Choi, Sung-Woon
    • Proceedings of the Safety Management and Science Conference
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    • 2008.04a
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    • pp.443-450
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    • 2008
  • This paper is to present design principle and operation strategy of acceptance control chart by the use of OC-Based sampling inspection for continuous data. The unified control limits for acceptance control chart when considering both APL(Acceptable Process Level) and RPL(Rejectable Process Level) are proposed. The control limits can be also extended to the acceptance control chart with unknown process standard deviation.

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The Decision Making Strategy for Determining the Optimal Production Time : A Stochastic Process and NPV Approach (최적생산시기 결정을 위한 의사결정전략 : 추계적 과정과 순현재가치 접근)

  • Choi, Jong-Du
    • Journal of the Korean Operations Research and Management Science Society
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    • v.32 no.1
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    • pp.147-160
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    • 2007
  • In this paper, the optimal decision making strategy for resource management is viewed in terms of a combined strategy of planting and producing time. A model which can be used to determine the optimal management strategy is developed, and focuses on how to design the operation of a Markov chain so as to optimize its performance. This study estimated a dynamic stochastic model to compare alternative production style and used the net present value of returns to evaluate the scenarios. The managers in this study may be able to increase economic returns by delaying produce in order to market larder, more valuable commodities.

A Study on Sequential Design of Experiments Using Non-Central Composite Designs (비중심합성계획을 이용한 순차적 실험방법에 관한 연구)

  • Shin, Byung-Cheol;Byun, Jai-Hyun;Yun, Tae Hong
    • Journal of Korean Society for Quality Management
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    • v.49 no.1
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    • pp.31-45
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    • 2021
  • Purpose: A noncentral composite design method is to be developed to explore farther region for the first factorial design. A general guideline for sequential experimentation is provided. Methods: (1) A non-overlapping noncentral composite design (NNCD) is developed, in which the second factorial design shares one design point that indicates the best response value in the first factorial design. (2) Four composite designs are compared in terms of the four design evaluation criteria, which are D-, A, G, and I-optimality. (3) A follow-up design strategy is suggested based on the interaction effect, direction of improvement, number of factors. Results: (1) NNCD and model building method are presented, which is useful for exploring farther region from first factorial design block. (2) The performances of the four composite designs are compared. (3) A follow-up design strategy is suggested. Conclusion: (1) NNCD will be useful to explore farther region for the first factorial design. (2) A follow-up design strategy can be beneficial to the experimental practitioners for product and process design and improvement.

The Strategy between In-house Design and Business Domain (인하우스 디자인 구조모델과 사업도메인 전략)

  • ;杉山 和雄
    • Archives of design research
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    • v.15 no.1
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    • pp.319-326
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    • 2002
  • This study is clarifying the relationship between domain and in-house design based on the perspective on organization and task of a design organization. Accordingly, the growth and expansion of organization requires a new strategy in respect of design sector and business domain. It is a guideline for developing advanced business domain and design management in the limited strategic system of design department to analyze relatively the structural model of design, and to seek for any feasibility of strategic application. And this study comes to be basic data for defining the relationship between domain and in-house design. Consequently, both of strategic design management to back up the task of design organization and the module to support the design planning should be flexibly systemized.

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Development of Creative Economy Innovation and Digital Entrepreneurial Ability for Distribution Strategy by using Design Thinking

  • Siwaporn NAKUDOM;Sor sirichai NAKUDOM;Panita WANNAPIROON
    • Journal of Distribution Science
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    • v.21 no.4
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    • pp.11-20
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    • 2023
  • Purpose: 1) develop a learning model involving design thinking to develop creative economy innovation and the characteristics of digital entrepreneurs. 2) evaluate the impact of design thinking on creative economy innovation 3) evaluate the impact of design thinking on digital entrepreneurial ability. Research design, data and methodology: 1) develop a learning model involving design thinking in order to develop creative economy innovation and the characteristics of digital entrepreneurs. 2) Evaluating creative economy innovation involving design thinking. 3) Assessing the characteristics of digital entrepreneurs based on design concepts. Results: 1) the development of a learning model involving design thinking to develop creative economy innovation and digital entrepreneurial competency 2) The students who studied using the learning model involving a design thinking process had the highest overall scores in terms of creative economy innovation 3) The scores for the assessment of digital entrepreneurial activity for the students who studied by using the design thinking learning model were at a high level. Conclusions: The development of the design thinking learning model can encourage students to be able to develop creative economy innovations and to empower digital entrepreneurs' ability for distribution strategy. Educational institutions that would like to succeed in developing creative economy innovative and digital entrepreneurship characteristics with the support of design thinking.

A Value Based Service Design Using Kano's Model and QFD (Kano 모델과 QFD를 활용한 가치요소 중심의 서비스 디자인 개선방안)

  • Bae, Yong-Sup;Yu, Yung-Mok
    • Journal of the Korean Operations Research and Management Science Society
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    • v.36 no.4
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    • pp.109-123
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    • 2011
  • This study proposes a value based service design (VBSD) approach using Kano's model and QFD. Key quality factors and key cost factors are identified, evaluated and then incorporated to produce customer value index (CVI) and provider value index (PVI) which are together used to determine the four value strategy zones. Each value strategy zone suggests its own appropriate service development strategy based on its corresponding CVI and PVI characteristics such as maintaining current service, reducing costs, raising quality or eliminating/creating services. A camping car service design case is applied to this study, which shows the practical contribution of this VBSD approach.

A Study on design management of the design industry and 10 strategic industries in Busan Metropolitan City (부산광역시 10대전략산업과 디자인산업의 디자인경영에 관한 연구)

  • Park, Kwang-Cheol;Cho, Kyoung-Seop
    • Management & Information Systems Review
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    • v.30 no.4
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    • pp.293-314
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    • 2011
  • The current study investigated the position of future strategy analyzed from the perspective of design management in relation to 10 strategic industries implemented through 3 steps based on promising growth and advancement of Busan industries and evidence provided from a study on the development program of design industry in Busan. It elucidated the role of design industry as a key role from the perspective of design management in an age of creative revolution of futures values. It analyzed the associations between composition of future strategy and design industry in 10 strategic industries of Busan, and explained the relationships with the strategic industries. The perspective of design management involves that design as a ground of values is an industry of the future values, which performs a key strategic function and role, and a theoretical investigation examined the relationships between main functions of design management and business management. Chapter 3 organized items proposed in the design development program in Busan and examined goals and systems which become basic formation of establishment of design strategy in Busan and conditions for design industry in the associations with strategic industry. Chapter 4 described priorities of practicability by step through analyzing and grouping top 30 projects in Busan industry including meanings as key strategy, position relations, and policy priorities by analyzing elements of design management of strategic industry and describing and analyzing the concept of promoting Busan design. The theme of the present study is to change perception of design management as a key value and a condition to decide creativity industry into future industry and to evaluate vision of Busan design industry and meanings proposed as proceeding strategy. The early 21st century is an age when agrarian society has changed into industrial society is dominated by knowledge economy of the information revolution and one should prepare for the growth phase of creative innovation based on creative revolution of the 4th wave of creative society by design management which has become a center in 2000s on the whole. With the advent of creative paradigm and based on the function and role of the current creative economy age new innovation DNA of design management will be created. Design process has changed through information and knowledge-oriented trends of digital through convergence between industries from industrial design to convergence of industries, and it is expected that integrated design of value creation using information and technology will play a key role in Busan design industry development and top 10 strategic industries.

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