• Title/Summary/Keyword: Design effect

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The Effects of Fashion Design Evaluation Factors on Design Value and Brand Loyalty from the Consumer's Perspective (소비자 관점에서의 패션디자인 평가요소가 디자인 가치 및 브랜드 충성도에 미치는 영향)

  • Yubeen Kim
    • Journal of the Korea Fashion and Costume Design Association
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    • v.25 no.3
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    • pp.69-80
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    • 2023
  • The purpose of this study was to analyze the effects of consumers' fashion design evaluation factors on design value and brand loyalty. After confirming a research hypothesis, 247 people were selected as subjects for empirical analysis, and the results of the study are as follows. As a result of the analysis of 'the influence of consumer's fashion design evaluation factors on design value', the fashion design evaluation factors of 'convenience', 'social activity usefulness' and 'fashion ability' had an effect on the emotional design value. 'Convenience', 'functional usefulness', 'social activity usefulness', 'fashionableness' and 'aesthetic' factors affected the rational design value. 'Convenience', 'fashionableness', 'aesthetic' and 'psychological self-conformity' had a positive (+) effect on kinesthetic design values. As a result of the analysis of 'Influence of consumer's fashion design value on brand loyalty', 'emotional design value', 'rational design value' and 'kinesthetic design value' affect attitude brand loyalty, and 'emotional design value' and 'kinesthetic design value' affect brand loyalty. It was found that 'kinesthetic design value' has an effect on behavioral brand loyalty. As a result of the analysis of 'the effect of consumer attitude brand loyalty on behavioral brand loyalty', it was analyzed that attitude brand loyalty had a statistically significant positive (+) effect on behavioral brand loyalty.

The Optial Illusion Effect of Clothing Design Line on Body Type (의복디자인의 선이 체형에 미치는 착시효과)

  • Ryu, Jeong A;Yim, Won Ja
    • Journal of the Korean Society of Clothing and Textiles
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    • v.17 no.3
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    • pp.475-490
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    • 1993
  • Even though modem ideal body type is rather tall and slim one, most of women don't coincide with it exactly. The objective of this research was to study the optical illusion effect of clothing design line so that average Korean women can approach the modern ideal body type. This research also tried to show the more scientific method to make stimulus by computer simulation and to present quantitative data. For the experiment, 9 design variables were selected from design principal book as follows : waistline level, skirt length, horizontal line emphasis, vertical line emphasis. princess line, vertical stripe, horizontal stripe, diagonal stripe. Each variable was divided into 4 levels so that 36 experimental designs were made. Visual stimuli which same model was wearing each design were recreated by the CAD system. These were given to evaluating panels through slide projecter. Then panels compared experimental design with basic design by 'tall effect' and 'slim effect', All the data from the experiment were analyszed by ANOVA and DUNCAN test for multiple comparison to study significance, direction(positive or negative), degree, proper extent of optical illusion effect. The result showed that some designs have optical illusion effect to make better look. In addition, it proved that the stronger design variable does not mean the more optical illusion effect and there was proper extent which produce the best illusion effect in each design variable.

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About a synergy effect in design and engineering (디자인과 공학의 시너지 효과에 관하여)

  • Park, Sun-Woo
    • Proceeding of KASS Symposium
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    • 2005.05a
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    • pp.69-76
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    • 2005
  • This paper deals with a problem about synergy effect in design and engineering. So far a design processing is paralleled to both in Korea, A cooperation between concept design and working plan must be kept up all the way. From three Personally designed footbridges 1 will make clear a total problem for throughout design processing. If we must solve a gaps between technology and art for structural design, we can get an unexpected result. It will be synergy effect between art and technology, design and engineering.

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Effects of Capstone Design Education in Korea: A meta-analysis (국내 캡스톤 디자인 교육의 학습효과에 관한 메타분석)

  • Huh, Mi-Seon;Lee, Jeongmin
    • The Journal of the Korea Contents Association
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    • v.21 no.4
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    • pp.331-346
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    • 2021
  • The purpose of this study was to comprehensively examine the effect of capstone design education on learning outcomes and propose directions for effective design and implementation of capstone design classes. For achieving this, a 21 studies meeting the standards among the academic journals and thesis published in Korea by September 2020 were selected, and based on 83 effect sizes, the meta analyses were carried out. The results of this study were as follows: First, the total effect size of capstone design education was 0.96, which is a large effect size. Second, the effect size was large in order of affective, cognitive, and social areas. Third, the effect size of vocational basic ability showed a large effect size while creativity showed a medium-sized one. Fourth, the effect size showed highest for design subject, the grade in the third or fourth, there was help from industrial corporation, theory and practice. Based on these results, this study proposed instructional design implications in order to increase the learning effects of capstone design in Korea.

Tests of Factor Effect Using Saturated Design in $K^n$ Factorial Design ($K^n$ 요인배치법에서 포화실험에 의한 요인효과의 검정)

  • Choi, Sung-Woon
    • Proceedings of the Safety Management and Science Conference
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    • 2008.04a
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    • pp.295-299
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    • 2008
  • This paper discusses tests of factor effect or contrast by the use of saturated design $k^n$ factorial design. The nine nonparametric rank measures in normality test using normal probability pot are proposed. Length's PSE(Pseduo Standard Error) test [4] which relies on the concept of effect sparsity is also introduced and extended to the margin of error(ME) and Simultaneous margin of error(SME).

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The Shape Optimal Design of Shaft Serration Using Design of Experiment and Finite Element Method (실험계획법과 유한요소법을 이용한 주축계의 세레이션 형상 최적설계)

  • Kim, Eui-Soo;Kim, Byung-Min
    • Journal of the Korean Society for Precision Engineering
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    • v.25 no.8
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    • pp.72-79
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    • 2008
  • To meet demand of big capacity and high speed rotation for washing machine, more stress from bending and twisting are complexly loaded onto the shaft supporting the horizontal drum, causing problems in fracture strength and fatigue life. Shafting system is mainly divided into flange and shaft. Shaft and flange connected by inserting shaft serration into flange on the process of die casting. When the system is operating, the gap is formed between serration and flange. But, Serration has various design factors and the optimal values can't be easily determined. Using a design of experiment (DOE) based on the FEM (Finite Element Method), this study was performed investigating the interaction effect between the various design factors as well as the main effect of the each design factor under bending, twist and vibration and proposed optimum design using box-behnken method among response surface derived from regression equation of simulation-based DOE.

Gender influence in the effect of design aesthetics on perceived product value of wearables

  • Lee, Eun-Jung
    • International Journal of Advanced Culture Technology
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    • v.8 no.2
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    • pp.129-138
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    • 2020
  • Recently the wearable technologies market has diversified to the point where even the leading fashion brands have adopted prototypes. For this reason, consumer- and fashion-centric perspectives on the consumption of wearable technologies are needed for a better understanding of the market. The author tests the effect of design aesthetics of a fictitious smartwatch (i.e., the wearable technology) as a key factor of non-functional hedonic consumption on consumer-perceived product value. The results of an online survey of 233 U.S. shoppers indicate a strong, positive effect of design aesthetics on both the perceived utilitarian and hedonic values of wearable technologies. Furthermore, the hypothesized moderation of gender is statistically confirmed in the mechanism of design aesthetics toward perceived utilitarian value, but gender is found to not moderate the effect of design aesthetics for the smartwatch on hedonic value. Male shoppers are found to be more positively influenced by perceived design aesthetics. Theoretical and managerial implications and study limitations are further discussed.

The Effect of Higher Vibration Modes on the Design Seismic Load (고차진동모드의 영향을 고려한 충지진하중)

  • 이동근;이석용;신용우
    • Proceedings of the Computational Structural Engineering Institute Conference
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    • 1990.10a
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    • pp.73-78
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    • 1990
  • In current practice of earthquake resistant design the equivalent lateral force procedure is widely used for its simplicity and convenience. But the equivalent lateral force procedure is derived based on the assumption that the dynamic behavior of the structure is governed primarily by the fundamental vibration mode. Therefore proper prediction of dynamic responses of the structure is unreliable using the equivalent lateral force procedure when the effect of higher vibration modes on the dynamic behavior is negligible. In this study design seismic load which can reflect the effect of higher vibration modes is proposed from the point of view of proper assessment of story shears which have the major influence on the design moment of beams and columns. To evaluate the effect of higher modes, differences between the story force based on the equivalent lateral force procedure specified in current earthquake resistance building code and the one based on modal analysis using design spectrum are examined. From these results improved design seismic load for the equivalent lateral force procedure which can reflect the effect of higher vibration modes is proposed.

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Effect of Experiencing Characteristics of Preparatory Business Starters on the Formation of Dynamics for Launching into the Society

  • Chung, Mi-Hye;Park, Key-Yoon;Moon, Young-Ae;Park, Chan-Mee;Park, Sun-Ui;Han, Suk-Hee
    • The International Journal of Costume Culture
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    • v.13 no.2
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    • pp.104-117
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    • 2010
  • The purpose of this study is to find out the effect of on-the-job experiencing program on the formation of dynamics such as creativity, organizing, and clarity necessary for launching into the society through a cause-and-effect analysis to determine the priority of resources investments and improvements of educational courses. As a result, the selling experience and planned workshop were found to have effect on the creative dynamic that preparatory business starters must secure without fail. This means that e-Fashionn Lab(http://www.bc2d.com) which is an experiencing program, is fully accomplishing its initial objective set up at the time of the system design. In addition, the selling experience and the mini-home page experience were found to have effect on the formation of organizing dynamic of preparatory business starters. This shows that the system design to realize the database of personal friendships and personal information is being used fully as an educational practice instruments. Lastly, the selling experience and planned workshops were found to have effect on the formation of clarity dynamic of preparatory business starters as experiencing characteristic has effect on creativity. However, the community (work room) experience was found to have no effect on the formation of dynamics necessary for preparatory business starters to advance into the society at this study. This signifies that the system input resources should be pushed back in priority and that curriculums and system design should be concentrated on strengthening the selling experience and planned workshop in general.

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