• Proceedings of the Korea Society of Design Studies Conference
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• 1998.10a
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• pp.18-19
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• 1998

• Journal of Korean Society of Industrial and Systems Engineering
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• v.34 no.4
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• pp.169-178
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• 2011

In this study, a forecasting engine from the user perspective is studied and developed. Characteristics of forecasting engine can be divided into a few categories, an algorithms for predicting variety of situations and the depth of algorithms based on the number and the types of data. Then applying a variety of algorithms that most closely match the predicted values for the actual value that deduce criteria for selecting an appropriate forecasting algorithm is to organize. Through the forecast quality assessment, the suggested distribution algorithm compared to the existing demand forecast algorithms is good indicators for its accuracy.

• Fashion & Textile Research Journal
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• v.19 no.3
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• pp.289-295
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• 2017

This study aims to develop clothing sales forecast system using weather information. As the annual temperature variation affects changes in daily sales of seasonal clothes, sales period can be predicted growth, peak and decline period by changes of temperature. From this perspective, we analyzed the correlation between temperature and sales. Moving average method was applied in order to indicate long-term trend of temperature and sales changes. 7-day moving average temperature at the start/end points of the growth, peak, and decline period of S/S clothing sales was calculated as a reference temperature for sales forecast. According to the 2013 data analysis results, when 7-day moving average temperature value becomes $4^{\circ}C$ or higher, the growth period of S/S clothing sales starts. The peak period of S/S clothing sales starts at $17^{\circ}C$, up to the highest temperature. When temperature drops below $21^{\circ}C$ after the peak temperature, the decline period of S/S clothing sales is over. The reference temperature was applied to 2014 temperature data to forecast sales period. Through comparing the forecasted sales periods with the actual sales data, validity of the sales forecast system has been verified. Finally this study proposes 'clothing sales forecast system using weather information' as the method of clothing sales forecast.

• Asia Marketing Journal
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• v.15 no.3
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• pp.53-77
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• 2013

As advertising and promotions are categorized as operating expenses, managers tend to reduce marketing budget to improve their short term profitability. Gauging the value and accountability of marketing spending is therefore considered as a major research priority in marketing. To respond this call, recent studies have documented that financial market reacts positively to a firm's marketing activity or marketing related outcomes such as brand equity and customer satisfaction. However, prior studies focus on the relation of marketing variable and financial market variables. This study suggests a channel about how marketing activity increases firm valuation. Specifically, we propose that a firm's marketing activity increases the level of the firm's product market information and thereby the dispersion in financial analysts' earnings forecasts decreases. With less uncertainty about the firm's future prospect, the firm's managers and shareholders have less information asymmetry, which reduces the firm's cost of capital and thereby increases the valuation of the firm. To our knowledge, this is the first paper to examine how informational benefits can mediate the effect of marketing activity on firm value. To test whether marketing activity contributes to increase in firm value by mitigating information asymmetry, this study employs a longitudinal data which contains 12,824 firm-year observations with 2,337 distinct firms from 1981 to 2006. Firm value is measured by Tobin's Q and one-year-ahead buy-and-hold abnormal return (BHAR). Following prior literature, dispersion in analysts' earnings forecasts is used as a proxy for the information gap between management and shareholders. For model specification, to identify mediating effect, the three-step regression approach is adopted. All models are estimated using Markov chain Monte Carlo (MCMC) methods to test the statistical significance of the mediating effect. The analysis shows that marketing intensity has a significant negative relationship with dispersion in analysts' earnings forecasts. After including the mediator variable about analyst dispersion, the effect of marketing intensity on firm value drops from 1.199 (p < .01) to 1.130 (p < .01) in Tobin's Q model and the same effect drops from .192 (p < .01) to .188 (p < .01) in BHAR model. The results suggest that analysts' forecast dispersion partially accounts for the positive effect of marketing on firm valuation. Additionally, the same analysis was conducted with an alternative dependent variable (forecast accuracy) and a marketing metric (advertising intensity). The analysis supports the robustness of the main results. In sum, the results provide empirical evidence that marketing activity can increase shareholder value by mitigating problem of information asymmetry in the capital market. The findings have important implications for managers. First, managers should be cognizant of the role of marketing activity in providing information to the financial market as well as to the consumer market. Thus, managers should take into account investors' reaction when they design marketing communication messages for reducing the cost of capital. Second, this study shows a channel on how marketing creates shareholder value and highlights the accountability of marketing. In addition to the direct impact of marketing on firm value, an indirect channel by reducing information asymmetry should be considered. Potentially, marketing managers can justify their spending from the perspective of increasing long-term shareholder value.

• Journal of the Korean Society for Railway
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• v.20 no.2
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• pp.182-189
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• 2017

Photovoltaic power generation systems make up a large part of the low carbon energy trend. The purpose of this study is to utilize PVsyst, a commercial forecasting program, to forecast research on the design stages of photovoltaic power generation for wider applications of this system in railroads and to consider prospective issues for photovoltaic power plants that are currently being operated. Given this, we will compare the forecast value of generated photovoltaic power, derived from foreign weather forecast information provided by NASA, along with information from Meteonorm, and the forecast values derived from the KMA weather information. By comparing these values with amounts actually generated by KPX, this research aims to secure propriety rights for wider application of photovoltaic power generation systems in railroads, and to contribute to low carbon energy for the new climate of the future.

• Journal of Information Technology Applications and Management
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• v.13 no.4
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• pp.303-319
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• 2006

Business Information Systems are strategic applications to achieve companies' goals and innovation. This idea make companies invest their time and budget in the Information Systems. However, it is difficult to forecast effects of the investment in Information Systems and it causes hesitation of making decision. Thus, I researched a case so that I could forecast the effect of the information systems using AHP(analytic hierarchical process). In this study, I approached this matter with three views such as intelligence(review of prior literature), design(methodology development), and application. This study is significant in terms of practicality rather than theoretical dimension. Particularly, I suggested a way of quantifying in monetary value the quality aspects through inverting qualitative facts to quantitative facts and calculated the investment feasibility with it.

• The Journal of Fisheries Business Administration
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• v.29 no.2
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• pp.65-76
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• 1998

This paper tries to suggest the Model of Fisheries Information Systems(FIS) with information technology. The paper shows the analysis and design of FIS. FIS consists of three inportant parts. They are database system, modelbase system and networking. Database systems report to infer the statistic, institute, maket of fisheries. Modelbase systems are used to forecast and plan the automation of fisheries. Networking is needed to develop the Value-Added Networking(VAN). FIS will be highly possible to develop the biggest VAN in Korea.

• Korean Institute of Interior Design Journal
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• no.10
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• pp.77-81
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• 1997

The study is for interior design and planning of new c conceptual modern shop(called "Value Conscious Store") t through the history of retail store, and its process is based on m most great cites in USA. The Value Conscious Store has c come into existence for consumer and retailer who have had v various lifestyles and characters. From analysis of new l lifestyle consumer to retailer's strategy. we could find i interesting design solutions and, forecast next concerns for d designing store. Store has been designed up-scaled and opened to give pleasure and comfort and made by a theme to m make unique and strong impact for customers. Also it uses M Multi-Media for excitment, and is designed as exhibition of m museum to lead constomers to new culture and trend. From t these interior trends will go on to next generation with new c concepts : environment and nature, senses and sensibility. T These words will be the new solution for creative and s successful store design by the designer who has environm mentally conscious and social responsibility in his mind. his mind.

• Journal of Digital Convergence
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• v.12 no.3
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• pp.211-218
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• 2014

Recently, wind energy is expanding to combination of computing to forecast of wind power generation as well as intelligent of wind powerturbine. Wind power is rise and fall depending on weather conditions and difficult to predict the output for efficient power production. Wind power is need to reliably linked technology in order to efficient power generation. In this paper, distributed power generation forecasts to enhance the predicted and actual power generation in order to minimize the difference between the power of distributed power short-term prediction model is designed. The proposed model for prediction of short-term combining the physical models and statistical models were produced in a physical model of the predicted value predicted by the lattice points within the branch prediction to extract the value of a physical model by applying the estimated value of a statistical model for estimating power generation final gas phase produces a predicted value. Also, the proposed model in real-time National Weather Service forecast for medium-term and real-time observations used as input data to perform the short-term prediction models.

• International conference on construction engineering and project management
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• 2015.10a
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• pp.174-178
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• 2015

This paper presents a new method for forecasting construction project cost and time at completion or at any intermediate time horizon of the project duration. The method is designed to overcome identified limitations of current applications of earned value method in forecasting project cost and time. The proposed method usesfuzzy set theory to model uncertainties associated with project performance and it integrates the earned value technique and the contractors' judgement. The fuzzy set theory is applied as an alternative approach to deterministic and probabilistic methods. Using fuzzy set theory allows contractors to: (1) perform risk analysis for different scenarios of project performance indices, and (2) perform different scenarios expressing vagueness and imprecision of forecasted project cost and time using a set of measures and indices. Unlike the current applications of Earned Value Method(EVM), The proposed method has a numberof interesting features: (1) integrating contractors' judgement in forecasting project performance; (2) enabling contractors to evaluate the risk associated with cost overrun in much simpler method comparing with that of simulation, and (3) accounting for uncertainties involved in the forecasting project cost.