Effect of Information Source, Sales Promotion Type, and Impulse Buying Tendency Characteristics on Fashion Live Commerce Purchase Intention (정보원 특성, 판매촉진유형, 충동구매성향이 패션 라이브커머스 구매의도에 미치는 영향)
-
- Journal of Fashion Business
- /
- v.26 no.4
- /
- pp.52-63
- /
- 2022