• 한국융합학회논문지
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• 제9권1호
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• pp.291-301
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• 2018

본 연구는 핀테크 사용자 및 시스템 특성이 지각된 인식과 지속사용의도에 미치는 영향을 주는 요인이 무엇인지를 살펴보았다. 자료수집은 광주광역시에 거주하고, 스마트폰 등을 사용하는 직장인 등을 대상으로 600명의 설문을 수행하였다. 연구결과, 첫째, 사용자들은 핀테크 서비스에 대한 자기효능, 혁신성, 적합성은 핀테크 서비스의 지각된 인식과 사용의도에 영향을 미치는 것으로 나타났다. 둘째, 시스템 특성은 핀테크 서비스의 지각된 인식 및 사용의도에 긍정적인 영향을 미치는 것으로 나타났다. 셋째, 사용자 특성과 시스템 특성에서 위험성에 대한 가설은 기각되었는데, 개인정보 및 전자금융거래가 유출에 의한 금융사기 등의 피해사례가 급증함에 따라 개인정보유출 및 보안에 대한 우려를 가장 우선시하는 것으로 보인다. 따라서 핀테크 서비스를 확산시키기 위해서는 기업의 마케팅 전략으로 편리성과 사용의도를 저해하는 위험성 등의 불편사항을 제거해 줄 수 있는 핀테크 서비스 전략이 수립되면 효과적일 것이라고 사료된다.

• 서비스연구
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• 제12권3호
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• pp.158-175
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• 2022

본 연구는 4차 산업혁명과 기술 진보로 대량 실업과 고용불안에 대한 논의가 전개되고 있다. 특히 건설 자동화 서비스 방식은 빠른 발전과 기술간 융합에 따라 작업의 생산성을 높이고 현장 안전사고 방지, 건설 산업의 경쟁력을 높이는 데 기여할 수 있다. 하지만 노동자들의 자리는 감소할 것이며 소득분배도 악화시킬 것이라는 우려가 크다. 이에 본 연구는 노동 시장의 불안감을 완화시키고 정부 및 사회 각계각층이 고민하여 방향성을 모색할 필요성이 있다. 본 연구를 수행하기 위해 현재 건설 분야에 종사 중인 2명의 전문가와 심층 인터뷰를 진행하였으며 분석을 통해 의미 도출과 현 경향을 파악하고 필요한 개선방안과 제도적 영역에 관해 규명하고 연구 방향을 제시하고자 한다. 분석결과 목적, 시사점, 전략적 총 3개의 주제로 분석하고 이를 토대로 산업현장의 대응, 노동자 대응, 교육훈련 대응, 정부와 기업의 대응으로 총 4개의 분야별로 대응 전략을 제언할 수가 있다. 산업 현장의 대응은 수평적이고 유연화된 조직 문화로 전환 되어야 하고 기존 노동자의 교육과 신규 인재양성이 필요하다. 노동자 대응은 융합능력과 깊은 전문성을 길러야 하며 교육훈련 대응은 직업교육과 훈련에 초점을 맞춘 재교육 시스템 도입을 갖추어야 한다. 마지막으로 정부와 기업의 대응은 건설 기술 서비스 창업 및 창직 활성화를 지원해야 한다. 본 연구를 통해서 건설 자동화 서비스의 기술혁신에 따른 사회 전반의 생산성 향상과 효율성이 노동 시장에서 실업률 상승과 일자리 감소 등과 같은 사회적 문제로 이어지지 않도록 향후 경제 및 사회학적으로 논의를 활성화할 필요성이 있다.

• 유통과학연구
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• 제17권7호
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• pp.15-25
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• 2019

Purpose - e-Commerce is now one of the alternatives in shopping. Ease of Use and convenience aspects are the main supporting reasons that e-commerce is a trend for most people today. This study examines the relationship between the theory of technology to consumer behavior in using e-commerce applications. Research design, data, and methodology - The number of samples in this study was 600 samples from four major e-commerce made in Indonesia. The research method of this study Structural Equation Model (SEM) with AMOS and SPSS applications as analysis tools. Results - The results of this study state that most hypotheses support prior research and grand theory. On the other hand, the components of technology acceptance theory are mostly able to moderate variable consumer behavior in the digital era. Conclusions - The combination of essential elements of technology theory are oriented to the fundamental aspects of human beings as social beings. The most important thing for the development of the e-commerce industry to develop and be sustainable is the obligation to increase consumer confidence. The combination of components of technology theory and CCT can be a comprehensive marketing strategy and innovation to competitive advantage in the future.

• KIEAE Journal
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• 제14권1호
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• pp.59-66
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• 2014

G-SEED aims for establishing green environmental building with energy saving and has started for evaluating with multi-residential complex in 2002 by the Ministry of Land, Infrastructure & Transport (MOLIT) and the Ministry of Environment to develop the current 10 building types and new & existing building types to be applied. Since G-SEED has been developed for more than 10 years, the strategy of globalization is needed with constant review itself and comparison between other assessments to understand current situation from the global perspectives. This study draws similarities and differences of G-SEED and LEED criteria by the comparison from re-constructed LEED criteria based on G-SEED. "Energy & Pollution" is the most concerned category in both assessments as the result of analysis on category rates. Next concerns are "Material & Resources", "Indoor Environment" and "Water Management". The unique categories in both criteria are "Ecological Environment" in G-SEED and "Innovation & Design Process" in LEED. The conclusion of this research is that two assessments are organized at different locations and with different strategies for developing green building but there are common concerns such as energy saving, material use, indoor environment. As a result, it is expected to use fundamental data for developing G-SEED for global standard.

• International Journal of Quality Innovation
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• 제1권1호
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• pp.89-96
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• 2000

Evolutionary operation (EVOP) is a continuous improvement system which explores a region of process operating conditions by deliberately creating some systematic changes to the process variable levels without jeopardizing the product. It is aimed at securing a satisfactory operating condition in full-scale manufacturing processes, which is generally different from that obtained in laboratory or pilot plant experiments. Information on how to improve the process is generated from a simple experimental design. Traditional EVOP procedures are established on the assumption that the variance of the response variable should be small and stable in the region of the process operation. However, it is often the case that process noises have an influence on the stability of the process. This process instability is due to many factors such as raw materials, ambient temperature, and equipment wear. Therefore, process variables should be optimized continuously not only to meet the target value but also to keep the variance of the response variables as low as possible. We propose a scheme to achieve robust process improvement. As a process performance measure, we adopted the mean square error (MSE) of the replicate response values on a specific operating condition, and used the Kruskal-Wallis test to identify significant differences between the process operating conditions.

• 복식문화연구
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• 제22권2호
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• pp.258-272
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• 2014

This study aims at comprehending the characteristics of fashion communications through case study about an art marketing that Prada develops in the field of modern fashion and providing theoretical materials on creativity-based art marketing and communication spread as expression strategy for brand philosophy and personality. For its research method, theoretical study was reviewed about art marketing and Prada's fashion philosophy and then cases on Prada's art marketing were analyzed according to their types. Prada's types in their art marketing are classified into several groups: support of art foundation and artists, differentiation via flagship store, application of image fashion, exhibition project, and cooperative work with different realms. From the above marketing strategies, we can find the values in that the brand image imbedded in enterprises with culture and art was contributable to set up the brand identity, that they were much beneficial to continuous activation for fashion culture and art fields, and that fashion communications of artistic emotion based on challenge and innovation were proposed. This fashion communication in Prada via way of art marketing is not just expression of Prada's luxury fashion brand but willingness to make their unique style from different facades. This also suggests the orientation that modern fashion should look forward to in finding a new way through cooperative relationship with other fields.

• 유통과학연구
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• 제18권8호
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• pp.103-112
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• 2020

Purpose: Business has been completely revolutionized by the Internet. This study seeks to determine the impact of e-business on activity extension and business performance. It aims to examine the actual stage of e-business, help others to apply the knowledge gained, and help in expanding new researches in this field. Research design, data and methodology: The data utilized in this study was obtained from survey. In total of 60 questionnaires accepted as valid out of 80 distributed, data was analyzed using the SPSS, and methods used were correlation and reliability analyses. Results: The study result shows that e-business has a significant positive impact on activity extension and the performance of business in Kosovo. The findings also revealed that there is a correlation between the various online marketing strategies and consumer satisfaction. The development of e-business for Kosovo is an important factor in participation in the world market, where there is a growing need for innovation and modernization of business. Conclusions: The study recommends that there should be raised awareness among business owners and managers as well as the general public. Moreover, there should be a proper application of marketing strategies to e-business.

• 동아시아경상학회지
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• 제10권2호
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• pp.105-113
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• 2022

Purpose - An increase in automation has been as a result of digital technologies. The data will be instrumental in the determination of the services that are more necessary so that more resources can be allocated for them. The purpose of the current research is to investigate how big data utilization will help increase the profitability in the industry 4.0 era. Research design, Data, and methodology - The present research has conducted the comprehensive literature content analysis. Quantitative approaches allow respondents to decide, but qualitative methods allow them to offer more information. In the next step, respondents are given data collection equipment, and information is collected. Result - The According to qualitative literature analysis, there are five ways in which big data utilization will help increase the profitability in the industry 4.0 era. The five solutions are (1) Better Customer Insight, (2) Increased Market Intelligence, (3) Smarter Recommendations and Audience Targeting, (4) Data-driven innovation, (5) Improved Business Operations. Conclusion - Modern companies have been seeking a competitive advantage so that they can have the edge over other companies in the same industries providing the same services and products. Big data is that technology that businesses have always wanted for an extended period of time to revolutionize their operations, making their businesses more profitable.

• 유통과학연구
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• 제20권9호
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• pp.11-21
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• 2022

Purpose: Many concerns have appeared in banking sector in the digital era and one of them is that technology development will increase operation costs of banks. Motivated by this issue, our study aims to explore the effect of technological and digital investments on cost-effectiveness of banking operation. Research design, data and methodology: To reach a clear answer, we use the data of 12 commercial banks spanning from 2011 to 2020 in Vietnam and employ multivariate regression analysis as well as perform various robustness tests. Results: Our regression result indicates that the adverse effect of technological spending on cost-effective operation. This finding still remains unchanged when we conduct different robust tests. Also, we find that this negative impact becomes more evident in large banks than in small ones. Conclusions: The paper provides one of the most important empirical results for mangers and policy-makers in banking sphere, especially in Vietnam where regulators have been calling for continuously investing into technological innovation in banks. The evidence confirms that banks should carefully consider an increase in spending on distribution information and communication technologies when constructing business strategies related to expanding digitalization. Our research is also useful for countries having similar financial structure to Vietnam.

• 유통과학연구
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• 제21권4호
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• pp.69-80
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• 2023

Purpose: In the landscape of global challenges, the adoption of new technologies and the implementation of intellectual capital are seen as the main vehicles to enhance banking operations. Inspired by this issue, our study is to discover the effect of technological investments and intellectual capital on one of the most important dimensions of banking operations, namely deposit intermediation. Research design, data and methodology: To tackle this concern, we utilize the data of 12 banks from 2011 to 2020 in Vietnam, and perform the multivariate regression analysis as well as provide different robustness tests. Results: Our empirical analysis demonstrates that a surge in technological expenditures would foster distribution of deposit intermediation of banks. Also, the blend of technology spending and intellectual capital plays a key role in boosting this function of banks. Conclusions: The study would bring one of new evidence for bank managers and national authorities in Vietnam, where has undergone the completely reform period in banking system. Accordingly, technological innovation and intellectual capital should be taken into consideration when managers and regulators build business strategies and related policies. The findings are also useful for nations bearing a close resemblance to Vietnamese financial system.