• Archives of design research
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• v.4 no.1
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• pp.61-73
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• 1991

The exhibition activity that a company is rendering to their consumers for the purpose of advertisement, sales promotion and enhancement of company inage get more and more internationalized and specialized. A company is changing from mass production system to small quantity production of various kinds to meet consumer's individualization and differentiation. Also, a company is experiencing a major change in their marketing strategy. As the society is entering on Information Age, the contents that a company intends to give consumer may be different individually. If a consumer is informed wrong information of the goods, a company needs a place to meet consumer face to face where the consumer feels and understands the substance of the goods. This is the current characteristics of Exhibition Media. Based on the result of the current Special Exhibition home and abroad along with background and characteristics of special Exhibition, this study sets a following task reflecting the general trend of social, cultural and economic atmosphere. First, Current Exhibition Industry will be diversified into more Specialized Exhibition, while our Exhibition Industry is very shaky under severe international competition. Also, Exhibition Plan that involves with architecture, interior, graphic, industrial design and advertisement, etc., needs international competitiveness while enhancing identity of Exhibition Plan along with comprehensive marketing strategy in the future. Second, Among most of the local special Exhibitions which invite the general public are normally invited for company public relation contrary to those of U.S.A. and Europe. This signifies of our industrial and social structure's by-product. As the future exhibition become Information Com$$\mu$ication Exhibition which requires specialized technical explanation, the correct description of the goods should be set as a Judgement basis of Exhibition Plan. Third, In parallel with increase of the Exhibition, the equipment expenses of a company goes up continuously. In view of this, a study $$\mu$t be oriented for re-use and curtailment of expenditure of those equipment. Also, as the use of Assembly System B on the rise as a result of diversification of special Exhibition, a study on the development of new material & design for Exhibition Equipment only B required.

• Journal of Industrial Convergence
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• v.20 no.11
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• pp.197-203
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• 2022

The purpose of this study is to establish an S.I. (Space Identity) considering the spatial location and cultural specificity of Jecheon Jungang Market, the oldest and largest market in Jecheon with historical characteristics. To this end, we identify the flow of the cultural tourism market, investigate and analyze the current state of Jecheon Central Market, and present a direction based on storytelling for each space. The concept of space design was divided into space, time, people, and culture as coexistence, and merchants, products, and shopping malls share temporality and coexist in one space. Therefore, the facilities for each floor consisted of a gate, information board, lighting, rest area, design bench facility, information center, business compliance line, floor sign, and gate floor sign for each floor. Through this, it is necessary to establish a mid- to long-term development strategy by establishing a step-by-step promotion strategy to predict the economic effect of creating new demand and increasing sales in Jecheon Central Market.

• Korean Journal of Health Education and Promotion
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• v.27 no.4
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• pp.165-175
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• 2010

Objectives: The purpose of this study is to evaluate the program theory of a lifestyle intervention program for the prevention and treatment of metabolic syndrome. Methods: The program evaluated is a tailored intervention for multiple health behavior associated with metabolic syndrome which is informed by theoretical constructs from the Intervention Mapping and Transtheoretical model. The program components include one-to-one health counseling, a self-management handbook, and a health diary. To evaluate program impact theory we examined the logic of program goals and objectives, intervention methods and strategies, and the theoretical constructs of program materials through document review and matrix building. Results: This evaluation has found that the intervention program applied social cognitive theory constructs to design intervention methods and strategies in addition to the Transtheoretical model: self-monitoring for goal setting and monitoring skill, outcome expectation for the benefits of health behavior change, and interaction with environment for observational learning through modeling. While the intervention addresses multiple determinants and behaviors, it is limited to an individual level and lacks social and environmental approaches. Following the Transtheoretical framework, the contents of the intervention materials were developed utilizing consciousness raising as a main strategy for earlier stages of change, and counterconditioning and stimulus control for later stages of change. Conclusion: Program theory evaluation can be a process of enhancing program validity. It would also be necessary for providing basis for efficient program implementation. When comparisons of program theory between similar programs are possible, program theory and validity will be strengthened when comparisons of program theories between similar programs are possible.

• The Journal of Korean Institute of Electromagnetic Engineering and Science
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• v.23 no.8
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• pp.909-922
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• 2012

To fully utilize scarce spectrum resource, it's necessary to develop and evaluate promising business models prior to making technology R&D plan and industrial promotion policy. The purpose of this paper is to design potential business models, evaluate the propriety of commercializing the models, and discuss promotion policies after exploring promising sectors consuming spectrum resources. The research is based on TV white space, which is vacant TV channels in region or time domain and considered as core spectrum resource along with digital terrestrial television switchover. As the result, four kinds of business models were derived, including broadcasting and telecommunication types. Each model was discussed from four standpoints: customer value proposition, profit formula, key resources, and key processes, and the propriety for commercialization was evaluated by three dimensions: technological evaluations, business-oriented evaluations, and user-oriented evaluations. The promotion policies of government and market participants for the activation of TV White space-based business models were discussed as well.

• Journal of the Korea Fashion and Costume Design Association
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• v.12 no.4
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• pp.1-13
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• 2010

The purpose of this study is to examine the different preference as well as the factor for this preference between general internet shopping mall and feminine internet fashion shopping mall only which are subjected with women and know the satisfaction which follows hereupon. This research will help to establish the strategy to marketers who manage feminine internet fashion shopping mall. The results of this study as follows; 1. As the result of the analysis of preference factors for general internet shopping mall, it was classified with, convenient characteristic, economical efficiency, product and information characteristic, sales promotion, and customer service. Also differences among preference factors appear with following orders, economical efficiency, convenient characteristic, product and information characteristic, sales promotion, and customer service. 2. As the result of the analysis of preference factor for feminine internet fashion shopping mall, it was classified with, fashion information and style, purchase product, economical efficiency, product assortment, and customer service. Also differences among preference factors appear with following orders, fashion information style, product assortment, purchase product, economical efficiency, and customer service. 3. As the result of the analysis of preference factors, convenient characteristic and product information mostly effects to satisfy the customers who use general internet shopping mall. Also purchase product, product assortment, fashion information and style mostly effects to satisfy the customers who use feminine internet fashion shopping mall.

• Journal of Fashion Business
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• v.24 no.3
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• pp.69-84
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• 2020

The purpose of this study is to analyze examples of online fashion product planning of domestic fashion brands, to grasp the characteristics and step-by-step problems in product planning, and to suggest product planning methods. This study consists of a literature study and a case study. The results of th study are as follows. First, in the information analysis and product planning, product planning according to analysis and targeting of online consumers should be conducted separately from offline, and the proportion of online-only products should be expanded. Second, in the design planning and product development stages, it should be possible to secure the quantity through the pre-planning of fabrics, a to acquire the novelty of the material through the preemption of good fabrics and the pre-planning of colors to secure competitive design. Third, in the convention, a systematic review process involving company members and customer review teams should be conducted to ensure product quality and sales-ability Fourth, in the production stage, the production period must be to reduce cost. Fifth, differentiated services according to the characteristics of their products for each brand in the promotion and sales stages. Based on this analysis, a desirable approach online product planning should first run promotion phase, increasing pre-planning for the product, and organizing specialize work and manpower issues.

• Journal of Distribution Science
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• v.17 no.2
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• pp.53-69
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• 2019

Purpose - National scientific technology R&D investment is exceeding 60 trillion won per year, and the results of patent applications and technology transfers are visually improving. However, despite the improving research results of national R&D, the practical results of technology startups are mediocre. It is now time to expand the construction of the technology commercialization ecosystem, where the expansion of national R&D leads to the results of technology startups. Therefore, this study discussed the measures to increase the competitiveness of technology startups through the factual survey of the companies that benefitted from R&D support programs. Research design, data, and methodology - This study targeted 996 companies that benefitted from the R&D projects of the Technology Transfer Center for National R&D Programs, and deducted itemized issues through the survey replies. Survey questions were prepared to estimate the national R&D results, and the technology recognition path, the purpose of detailed introduction of the technology, investment of the commercialization fund, economic results, and the factors of success and failure were analyzed. Results - As for the recognition rate of technology during the process of corporate technology commercialization through the technology transfer, recognition through project participation showed a high response rate, and diverse implications of technology commercialization were deducted through the analysis of economic results. As for the resolution alternatives, the proliferation of technology commercialization platform that can create excellent technology for the companies in early stages and the measure of expanding the distribution of technology infrastructure were suggested. In this study, public technology commercialization strategy is established, and the innovative marketing strategy is presented. Conclusions - This study reveal that the result of creating scientific technology jobs should be deducted, in order to produce the revolutionary results of job creation by suggesting the success models of technology commercialization based on domestic scientific technology. In particular, even though the support systems for public research results are being diversely suggested, accurate studies on their actual conditions are currently lacking. Therefore, this study suggest realistic political alternatives to assure results in the process of public technology commercialization, by examining the current state of public research results of R&D support institutions and diagnosing the issues.

• Journal of Fashion Business
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• v.12 no.1
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• pp.1-15
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• 2008

This study aims to consolidate the qualitative growth of knit design thru the creation of high value-added brand and design, in the state of active trend for competitive promotion of professional knit brand, by collapsing the border line between the knitwear market and the woven one. In accordance with the market situation of increasing a demand of knitwear products, I wish to awaken the importance of knit design thru this study, to survey domestic knit brand products and their planning directions and to plan for the high value-added knitwear products, thru presenting the problems of knit industry and developing knitwear design. This study is focused on showing process of planning and items developed personally by me in charge of developing products practically at the job site of knit industry. From the stage of planning for goods, I suggested the 2007 s/s goods of M company as a strategy of distinctiveness caused by the problems with rival companies, and also proposed a method conducted by the actual business. Setting up M company's s/s concept of the year 2007, I suggested a plan of quantity, time of forwarding, color, fabrics, etc. as well as the process and schedule thru order, and based on the above result, I made a planning for 2007 s/s knitwear for middle-aged women.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.5 s.153
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• pp.788-799
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• 2006

The purpose of this study was to analyze fashion merchandising process, to apply customer information in merchandising process and to examine customer management strategies of fashion industry in on-line and off-line channel. In depth, face to face interviews with structured questionnaires were conducted with MD and customer managers from selected 4 brands, one from each categories of men's, women's, casual and sports wear. Key findings of the study were as follows: First, they followed fashion merchandising process of 18 steps and collected trend information and sales data were applied to planning, selling/promoting process to plan season concept, design, and promotion activity. Second, commonly applied customer information types in fashion merchandising process were all from indirect information collected from sales data and forecasting companies. However, casual and sports wear conducted consumer monitoring activity f3r collecting customer data directly from customer participation. Third, in off-line channel, customers are segmented by amount of purchase they make in a specific time period and all the categories show high interest in valuable customers. However, only men's and woman's wear conducted promotion activities for valuable customers as a differentiated marketing strategy. In on-line channel, companies were interacting with the customers through internet web site to determine their demands. In conclusion, this study has significance in that it propose the necessity and strategy of differentiated customer management approaching by analyzing and comparing fashion merchandising activity process cases.

• Journal of Distribution Research
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• v.16 no.1
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• pp.117-140
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• 2011

The sales promotion strategy can be classified into two categories: cost-down and value-added promotions. Although many studies have been performed on sales promotion in the past, little attention has been given on cost-down promotion, and in particular on its strategy. Also there has been a renewed interest on value-added promotion strategy as means of attracting more customers and delivering value by providing a greater benefit. This study examines the effect of value-added promotion on the evaluation of promotional products. The topic is important because the value-added promotions are not always perceived as a benefit by consumers and they depend on the situational factors. We postulate three hypotheses on the basis of related literature. We conduct two studies: one employing experiment (study 1) and the other, quasi-experiment (study 2) to investigate the effect of two situational factors, namely the promotional package type and retailer uncertainty on the valuation of promotional products. Study 1 employs 2 promotional package types (bundled with freebie type vs. one-plus-one type) by 3 evaluation targets (overall package, a focal product and freebie) in experimental design. Also it is found that consumers devaluate the promotional product when the level of retailer uncertainty is high (t=-4.70, p=.000) as shown in Table 2. As depicted in Figure 2, the interaction effect of retailer uncertainty and package types on the evaluation of promotional product as a whole does not appear to be significant. However, when the level of retailer uncertainty is high, the focal product suffers from lower valuation if it is included in a bundle with freebie type package. The purpose of Study 2 is to cross-check the results of Study 1. The results of Study 2 also show that the consumers devaluate the promotional products as a whole when the level of retailer uncertainty is high. Furthermore, Study2 examines the consumers' willingness to purchase. The willingness to purchase of 2 different consumer groups divided by their reservation prices before and after exposure to a promotional stimuli shows no significant differences(t=1.911, p=.057). The results suggest that the consumers' reservation prices before the exposure to the promotion can be a reference prices of their's. But after the promotional events, the promotional price would become their reference prices. Furthermore, when the level of retailer uncertainty is high, consumers devaluate the promotional product as a whole. Because the promotional offerings activate the persuasion knowledge of consumers and make them incorporate negative inference about the firm's motives into their valuation and consequently, consumers tend to hesitate to purchase.