• Asia Marketing Journal
• /
• v.15 no.2
• /
• pp.75-97
• /
• 2013

While good return policies are suggested as one of the critical services for e-commerce, ambivalence between the burden of the cost and shoppers' satisfaction may prevent e-tailers from increasing their level of leniency. Based on the S-O-R model, this study has attempted to develop a grounded theory to explain how lenient return policies shape online shoppers' perceptions and responses, with a focus on cultural influences in the relationship. In order to check the cultural effects of the lenient return policy, thirty two female and eleven male undergraduate students in South Korean shoppers, who are accustomed to strict return policies, participated in the semi-structured interview. A series of open-ended questions were designed to explore consumers' reactions toward four different levels of the lenient return policy: from the strict type in South Korea to the lenient type in the U.S. Using qualitative research methods, this research has defined three types of dimensions of lenient return policy: return possible period, complexity of progress, and other restrictions. While previous researchers did not pay much attention, the last dimension, other restrictions, is shown to be the most significant in influencing online shoppers' perceptions, especially in South Korea. Also, the impacts on online shoppers' perceptions from the three types of sub-dimensions of return policy were somewhat different. Whereas a longer return possible period was considered more favorable, a medium level of complexity and restrictions were considered more desirable. In summary, this result showed that shoppers in Eastern cultures, i.e. South Korean online shoppers, seem favorable to a medium level of lenient return policies, while allowing for taking precautions against possible fraudulent behaviors and setting other restrictions. Therefore, most of retailers in South Korea recommended that e-tailers who adopt the most lenient return policies raise the bar to guard ethical shoppers from fraudulent users. Next, lenient return policies can enhance ease of use, usefulness, affect, and trust while relieving perceived risk, which is connected to intention to purchase, satisfaction, and loyalty. Interestingly, lenient return policies are more likely to change the behavioral responses of online shoppers, such as return and purchase, rather than change their attitudes or beliefs such as image, satisfaction, and loyalty. This tendency can be seen more clearly in the direct influences of return policy on responses. The reaction to lenient return policy is mostly the intention to return or to purchase. This suggests that return policy serves the e-tailers as a powerful tool in increasing online shoppers' purchase intention at the moment of purchase. Therefore, e-tailers who plan to expand their market to eastern countries, including South Korea, have to build a shield of restrictions around their lenient return policy, rather than immediately applying their original liberalized return policy. Also, e-tailers in South Korea need to review their strict and undifferentiated return policies to deal with the unsatisfied reactions of online shoppers toward their normal return policies. Although the present study was confined to the return policies currently being practiced by popular e-tailers, it would be worthwhile to develop effective return policies separately for each country, especially South Korea, keeping the culture of the relevant country in mind.

• Journal of Service Research and Studies
• /
• v.14 no.3
• /
• pp.206-230
• /
• 2024

Background: The advancement of information and communication technology acts as a key driver in the implementation of smart cities. Smart Public Facilities leverage this technological progress to innovate urban operations, optimizing various city functions, enhancing the quality of public services, and improving citizens' accessibility and convenience. These Smart Public Facilities are introduced for the sustainable development of cities and the enhancement of citizens' quality of life. Method: This study systematically analyzed the public design policies of local governments and examined the use cases of Smart Public Facilities domestically and internationally to evaluate their functions and roles. Through this, the effectiveness and sustainability of public design policies were comprehensively reviewed, and the impact of Smart Public Facilities on urban operations and citizens' lives was analyzed from multiple perspectives. Results: The introduction of Smart Public Facilities significantly enhances the implementation and efficiency of public design policies, playing a crucial role in sustainable urban development and improving citizens' quality of life. Furthermore, positive impacts were observed in various areas such as energy management, transportation systems, and environmental monitoring. Major challenges included managing technological changes, ensuring data privacy and cybersecurity, and strengthening citizen participation. Conclusion: Smart Public Facilities serve as essential infrastructure for improving urban efficiency, sustainability, and citizens' quality of life. Successful implementation and operation require systematic management and citizen participation. Through this, Smart Public Facilities will support sustainable urban development and play a critical role in responding to environmental changes. To ensure that Smart Public Facilities function effectively as urban infrastructure, it is necessary to comprehensively evaluate their impact on the efficiency of public design policies, sustainability, citizens' quality of life, and the local economy, and to suggest concrete measures for their introduction and operation.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.13 no.4
• /
• pp.1880-1888
• /
• 2012

This study tried to analyze traffic assignment volume by application of land use patterns and transport policies in District Unit Design. It is postulated a Toy network and various scenarios which are combined land use patterns and transport policies for analyzing change of assignment volume. As results, this study shows best District Unit Design technique is the policy that develop mid block and introduction of car free zone to inner 2 way streets. Worst design technique is the policy that introduction of joint car parking to mid block. And also worst design technique to residents who are living in inner block is the policy that just develop only one center zone.

• 한국HCI학회:학술대회논문집
• /
• 2008.02b
• /
• pp.227-232
• /
• 2008

Since 2000, there have been many changes in the residential types, such as an intelligent apartment which integrates both resting space and production space with comfort able, pleasant and safe environments based on internet systems. As the result of the rapid decrease in the birth rate and the prolonged lifespan around the world, it is expected that we will enter into an aging society by 2026. With such the expected change in the living patterns, many issues concerning the increased number of the elderly people have emerged as major social problems such as changes of family formation, its function and values, responsibility of caring for the aged, health and medical care, habitation policies and so on, and it is required to reconsider the social awareness on the living qualities of each old person. However, we have not yet satisfied such requirements with appropriate policies for the improvement of the living environment for them. It is considered, therefore, that we need to develop a new tool that, according to our goals, can give us a broad understanding on several considerations in designing the future homes for the elder people, making it possible to check the process changed by residents' needs in real time and apply it immediately to the space. As we have seen, it is required that spatial design process and design methodology should be considered in designing the homes for the aged for the pre-occupancy design evaluation.

• The Journal of Sustainable Design and Educational Environment Research
• /
• v.12 no.3
• /
• pp.26-35
• /
• 2013

The study aims to deduct the factors needed for the judgement on merger and abolition policies and draw out suitable types of these policies through interviews with the people concerned during the process of the merger and abolition of schools in rural communities. Following are the results of the study. For the smaller scaled schools, it was possible to notice the fact that there are positive and negative aspects associated with the curriculums and the sociality of the students. However, collectively considering with the continuous decrease in the number of school aged children along with the development of curriculums, personal characters and sociality of the students, it is better when the schools are properly scaled. Also, it is needed to consider new sets of policies as the number of school aged children is continuously decreasing - the current policy states that there should be one school per village. For the implementation while not losing centripetal points of schools within the communities, the Branch policy(1-2 years based or 1-4 years based) is considered. This implementation is considered to be possible because the Branch schools can be turned into facilities such as nursery schools and preschools which enables communities to sustain the spaces for cultural and welfare needs for their own.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
• /
• v.29 no.11
• /
• pp.35-40
• /
• 2015

In accordance with global energy conservation policies such as MEPS (Minimum Energy Performance Standard), electric motor industry is moving to super-high-efficiency machines and research to develop IE4 (International Energy Efficiency Class 4) motors has been launched. In this situation, SynRM (Synchronous Reluctance Motor) has been attracting attention in place of induction motor which hardly provides super premium efficiency. As a result, much research on SynRM is being performed at home and abroad. Also, some products have already been appearing in the market. Compared to induction motor, SynRM has better efficiency per unit area and wider operating range. Although the utilization of control system in synchronous motor results in higher prices, we still need to concentrate on developments of SynRM so as to comply with the new policies. This study demonstrated the electromagnetic design methods of super premium SynRM while maintaining the frame of existing IE3 induction motor. We documented the design procedures for generating high saliency which is the most essential and mechanical stress anlaysis is also treated. In conclusion, we proved the validity of our design by manufacturing and testing our 3 models.

• Journal of the Architectural Institute of Korea Planning & Design
• /
• v.35 no.9
• /
• pp.131-142
• /
• 2019

The purpose of this study was to find out the characteristics of housing policies and apartment designs by comparison of supplying and remodeling apartments between France and Korea. The literature review was used in Korea cases and the literature review, site investigation, and expert interviews were used in France cases. At first, by reviewing the related literatures about the apartment developments and regenerations in France and Korea, twelve remodeling cases were represented respectively in Ile de France and Seoul. As a result, in housing policy, the Korean housing market had a shortage of low-priced houses related to biased apartment developments by private sector dependence. Consequently, the living in Korea generally required the high price in low quality houses. But in France, the housing policies were very successful in housing quantity, quality, and expense. It is involved in balances between the public housing supply and the activation of a private housing market based on the government support policy. Nevertheless, in the success of the apartment as a house type, apartments in France means the social elimination because of the supply method problems and the management failures of HLM institutions. However, in Korea, the apartment implies the successful life of the middle class population because of the competitive evolutions during 40 years as a market housing. Secondly, In the characteristics of remodeling, the remodeling in Korea was for property value improvements. It mainly executed to expand the size of a house by expansion of living space. However the remodeling in France was for social mixes and connections with the surrounding area. It mostly performed by various design methods such as vertical merging houses, partial removal, reconstruction, and construction of a local community centers and mixed-use residential buildings. This study shows the simultaneously remodeling features of those two countries. These findings can be used in developing effective strategies for the public housing regenerations in Korea and other countries.

• Archives of design research
• /
• v.19 no.1 s.63
• /
• pp.27-38
• /
• 2006

Recently, in each local self-governments Japan, the importation of universal design policy is actively being expanded as a plan to maximize living satisfaction of.citizens within the region. This research investigates the background on how the local self-governments ended up importing the universal design administrative policy, investigates the policies which each self governing bodies have been promoting and presents necessary stipulations following those policies. When we sum up the necessity of promoting universal design by local self-governments, although the we carry various problems in the promoting process in the settlement of provincial era and promoting substantiality of it, we can point out the low birth rate phenomenon, progression of aged people's society, diversification of values as a result of social and economic maturity, etc. as social and economic background. For people's values, as they escape from the economic they attach great importance to economic supremacy, they respect culture, environment, etc. with higher level than economic aspect and the improvement of life's quality is becoming important. Meanwhile, the universal design which is known to many users as a usable design concept as reach to a point where it is getting attention as a basic concept of 21st century design. Today, each of local self-governments in Japan are making various efforts for unperturbed importation and application of universal design to local communities through homepage, universal design guideline or report, various workshops, etc. Especially, there are universal design policies of public areas, facilities, manufacture of other products and information for the contents of the policy. The enforcement of universal design policy puts importance in 1) the process of planning, alteration, policy scheme and decision making 2) the process of policy's enforcement 3) the probation process of all processes and I could find out that equal participation of roles by local citizens, citizen's organizations, companies with the administration hasn't been adopted for each of these processes.

• 한국생활과학회:학술대회논문집
• /
• 2010.05a
• /
• pp.180-181
• /
• 2010

• Journal of Distribution Science
• /
• v.13 no.10
• /
• pp.45-50
• /
• 2015

Purpose - The purpose of this paper is to examine IKEA in the context of corporate social responsibility to determine the reasons, if any, as to why IKEA has had more success in the implementation of its CSR policies and Code of Conduct where many other multinational companies seem to have failed. Research Design and Methodology - This is a case study, an analytical approach, which focuses on exploring and analyzing the CSR policies to measure IKEA's ethical behavior in a business environment. Results - IKEA stands out as a multinational company whose CSR policies are ingrained into the business itself as a part of its ethical operations, rather than a marketing event. Conclusion - Beyond profit, IKEA actively works together with its suppliers and the nation states to eradicate the harmful social causes of the various challenges it faces in the global business environment.