• Fashion & Textile Research Journal
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• v.10 no.2
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• pp.220-227
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• 2008

The purpose of this study was to investigate the relationship between the image advertising of a college and the college image, and the behavior of choosing a college and a major. Data were collected from students of 4 colleges in Daegu. Convenienced sampling was performed, and 259 responses were used for analysis. In the statistical analysis, factor analysis and regression analysis were used for verification. The results were as following; The image advertising concept of a college constituted one factor, and the college image consist of the college's internal image factor and the external image factor. It shows that the image advertising of a college/the college image has a direct influence on the behavior of choosing a college and a major. Furthermore, through interaction with the college image, the image advertising also has an indirect influence.

• Journal of Korea Game Society
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• v.13 no.3
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• pp.55-68
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• 2013

This study examined the factors determining experience of flow in mobile social network games. Built upon the literature on flow experience in the Internet and online games, this study classified the determining factors into three categories. The first category is the content factor which includes graphic design, challenge, and incentive; the second is the device factor including ease of access and ease of control; the third is the social factor including social interaction and community activities. A correlation analysis was conducted to examine the association between each of the seven determining factors and flow experience. Additionally, a hierarchical regression analysis was performed to evaluate which of the selected factors would exert a relatively strong influence on experience of flow. Both analyses reached the same conclusions as follows: Graphic design, incentive, and community activities increase flow experience while challenge and ease of control exert little influence on flow experience. In addition, graphic design was the most influential element in determining flow experience, followed by community activities and incentive, respectively.

• Journal of the Korea institute for structural maintenance and inspection
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• v.2 no.4
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• pp.194-200
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• 1998

Risk, probability of failure, which includes various uncertainties and influential factors of performance should be accounted for in engineering system. Recently, several different methods to analysis risk evaluation evolved and one of the practical method is FOSM (First Order Second Moment Method ). FOSM method is derived in terms of terms coefficient of variance to uncertainties which influence various factor. For risk evaluation and uncertainty analysis in hydraulic design system, load-capacity relationship is adopted in this paper. Sample catchment with design of sewer system is applied, which plots safety factor vs. risk. Risk evaluation and uncertainty analysis are very to important develop optimal design model in hydraulic system

• Asia-Pacific Journal of Business
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• v.12 no.1
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• pp.121-134
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• 2021

Purpose - This study examines whether flight-to-liquidity (FTL) explains the dynamic liquidity risk on stock returns, and whether it has a significant influence on determinants the cross-section of stock returns. Design/methodology/approach - This study suggests a new risk factor, dynamic liquidity hedge portfolio (DLP), to reflect the dynamic impact of liquidity risk on stock returns and the Fama-MacBeth 2 stage regression analysis is employed in order to analyze the data. Findings - First, the DLP factor shows more positive and significant beta for the small or illiquidity stocks. Second, the DLP shows a different influence than SMB (size risk factor), HML (value risk factor), NMP (liquidity risk factor), FTVOL (total volatility factor) in determining the cross-section of stock returns. In addition, the DLP has a statistically significant risk premium of around 5%, which is relatively larger than other risk factors. Research implications or Originality - This study has academic value in terms of newly confirming that the DLP factor has a more significant impact on cross-sectional determination of stock returns than other risk factors by proposing a conditional liquidity factor that can explain the FTL phenomenon.

• Journal of Sport and Applied Science
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• v.4 no.2
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• pp.19-29
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• 2020

Purpose: This study sought to explore the effects of sport enjoyment on leisure commitment. Research design, data, and methodology: Subjects of this study are members of MTB participation in Seoul and Gyeonggi area and were selected by purposive sampling out of non-probability sampling. 295 questionnaires were collected and 288 questionnaires were used for the study. To analyze data, frequency analysis, factorial analysis, t-test, ANOVA, correlation and regression analysis were employed. Results: First, as for leisure satisfaction and leisure commitment pursuant, there was significant difference in gender, age, the number of participation in weekly leisure, and hours of participation in weekly leisure. Second, regarding MTB participants' amusement and leisure satisfaction competence had significant influence on all the sub-factors of leisure satisfaction and that both achievement and competence had impacts on social leisure satisfaction. Third, regarding effects on leisure commitment, competence of amusement had impacts on cognitive and behavioral leisure commitment. Fourth, regarding relationships between leisure satisfaction and leisure commitment, satisfaction of mental leisure, social leisure, relaxation leisure, physiological leisure and leisure satisfaction had significant influence on cognitive commitment. Conclusions: Summary of above results showed that MTB participants' amusement factor had significant influence on leisure satisfaction and leisure commitment. Implications were discussed. Keywords: MTB, amusement factor, leisure commitment.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.40 no.2
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• pp.1-12
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• 2017

The competition to acquire customers with repurchase intention is getting more and more intense in the saturated smartphone market. That is why the aim of this study is to investigate the difference in purchasing determinants between various age groups and gender. Furthermore we aimed to analyze which of the purchasing determinants influence repurchase intention. In order to gather information we conducted a survey on 252 respondents. We selected 5 purchasing determinants (A/S, H/W, switching cost, network effect and design) by conducting factor analysis and validity analysis. Then we analyzed how respondents of different age groups and gender perceived different purchasing determinants and analyzed the influence purchasing determinants have on repurchase intention. As for analyzing the difference of purchasing determinants throughout various age groups, the H/W, A/S, network effect showed a notable difference. The older respondents tended to consider H/W, A/S, network effect more importantly than younger respondents. When it came to comparing the results depending on the gender, male respondents tended to consider H/W factor more importantly compared to female respondents and the opposite was true for other factors such as A/S, switching cost, design, and network effect but there weren't any significant differences. Finally, out of various determinant factors, network effect and design turned out to have a considerable influence on repurchase intention. That is why it would be highly appropriate to say that if a company intends to boost repurchase intention, enhancing network effect and developing an effective design would be crucial. This study differs from other existing researches in that we analyzed respondents from different age groups and gender separately. Also unlike other researches we directly analyzed the influence purchasing determinants have on repurchase intention not customer satisfaction. This study is expected to serve as basic information that can be used to establish strategies both in an academic and practical level, allowing companies to boost the repurchase intention of the smartphone market.

• Journal of Engineering Education Research
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• v.23 no.1
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• pp.37-46
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• 2020

The purpose of this study is to develop the self-reported measurement for engineering design competency. In this study, engineering design competency is defined as the overall individual ability that is necessary for an engineer for his/her successful accomplishment of engineering design. This measurement was developed through reviewing documents, defining factor and sub-factor, making an item and constructing validity verification. The self-reported measurement for engineering design competency consists of 6 factors and 40 items. 6 factors cover competency of design performance, competency of considering economic and social influence, competency of utilizing mathematical and scientific knowledge, competency of teamwork, competency of design-centered thinking and competency of collecting and using data. A 6-points Likert scale was used for each item.

• Proceedings of the Earthquake Engineering Society of Korea Conference
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• 2005.03a
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• pp.372-379
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• 2005

The earthquake resistant design concept allows the nonlinear behavior of structures under the design earthquake. Therefore the response spectrum method provided in most codes introduces the response modification factors to consider the nonlinear behavior in the design process. For bridges, the response modification factors are given according to the ductility as well as the redundancy of piers. In this study, among influence factors on the nonlinear seismic behavior, the randomness of artificial accelerograms simulated with different durations, the pier ductility represented by the inelastic behavior characteristic curve and the regularity represented by pier heights are selected. The influence of such factor on the seismic behavior is investigated by comparing response modification factors calculated with the nonlinear time step analysis.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.27 no.3
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• pp.52-58
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• 2004

This study investigated the influence of package design of female cosmetics on the purchasing preferences of view The subjects of this study were the consumers of female cosmetics from their twenties to the forties, and were 195 consumers who dropped into beauty counters to buy their cosmetics. With this study, it can be said that package design Is an effective factor on purchasing of female cosmetics. In general, most consumers prefer to practical and useful package design. But the younger consumers tend to be more influenced by luxury and expensive package design than an elderly consumers on purchasing cosmetics. And it made a little difference in purchasing preferences by academic background.

• Asia-Pacific Journal of Business
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• v.13 no.1
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• pp.197-212
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• 2022

Purpose - The current paper not only investigates the intermediating process of the association between job insecurity and organizational performance, but also tries to find a factor which mitigates the negative influence of job insecurity. Design/methodology/approach - By conducting structural equation modeling(SEM) analysis with survey data from 351 employees, this study tried to identify the mediating effect of organizational trust, as well as the moderating influence of ethical leadership in the job insecurity-organizational trust link. This paper built hypotheses that job insecurity decreases the level of employee's organizational trust, then the level of the employee's organizational trust would influence organizational performance. In addition, ethical leadership would function as a buffering factor between the association between job insecurity and organizational trust. Findings - This paper found that job insecurity had a negative influence on employee's organizational trust, and the employee's organizational trust had a positive influence on organizational performance. The ethical leadership mitigated the negative impact of job insecurity on organizational trust. Research implications or Originality - By empirically delving into the importance of ethical leadership and organizational trust to increase organizational performance, this paper may provide top management and leaders in an organization with important insights that they should adequately monitor and manage the level of ethical leadership and organizational trust.