• Title/Summary/Keyword: Design Hierarchy

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Target Market Selection Using MCDM Approach: A Study of Rolling Stock Manufacturer

  • SUKOROTO, SUKOROTO;HARYONO, Siswoyo;KHARISMA, Bedy
    • Journal of Distribution Science
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    • v.18 no.7
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    • pp.63-72
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    • 2020
  • Purpose: This study examines the market segmentation and strategy of PT INKA, a rolling stock manufacturer in Indonesia. Research design, data and methodology: The study used the MCDM (Multiple Criteria Decision Making) method specifically the AHP (Analytical Hierarchy Process). The AHP method was applied to identify the target market. This method or approach considers the market attractiveness and competitive strength criteria with quantified parameters. Results: a) Australia, Kenya, Tanzania, New Zealand, and India emerge as the top five target markets; b) There is justification for rolling stock manufacturers to allocate their resources in winning the market share. Conclusion: The main challenge confronting the rolling stock manufacturer is limited resources to acquire a particular market share despite abundant opportunities in this sector. Despite the mastery of technology and long experience in the industry, selecting a target market with multiple criteria could be difficult for an emerging rolling stock manufacturer in South East Asia.

The Efficiency Analysis for DMU Using the Integration Method of DEA and AHP (DEA와 AHP 기법이 결합된 DMU의 효율성 분석)

  • Kim, Tae-Sung;Cho, Nam-Wook
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.29 no.2
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    • pp.1-6
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    • 2006
  • This study proposes a new approach which combines Data Envelopment Analysis(DEA) and the Analytic Hierarchy Process(AHP) techniques to effectively evaluate Decision Making Units(DMUs). While DEA evaluates a quantitative data set, employs linear programming to obtain input and output weights and ranks the performance of DMUs, AHP evaluates the qualitative data retrieved from expert opinions and other managerial information in specifying weights. The objective of this research is to design a decision support process for managers to incorporate positive aspects of DEA's absolute numerical evaluations and AHP's human preference structure values. It is believed that a pragmatic manager will be more receptive to the results that include subjective opinions incorporated into the evaluation of the efficiency of each DMU efficiency. The WPDEA method provides better discrimination than the DEA method by reducing the number of efficient units.

Analysis of the Efficiency of the Regional Public Hospitals using DEA-AR/AHP Combined Model (DEA-AR/AHP 결합모형을 이용한 지방의료원의 효율성 분석)

  • Yang, Dong-Hyun
    • Health Policy and Management
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    • v.20 no.4
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    • pp.74-96
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    • 2010
  • The purpose of this empirical study is to evaluate efficiency of the regional public hospitals, using DEA(Data Envelopment Analysis). to do this, we design a DEA-AR/AHP Hybrid model to evaluate efficiency of 34 Regional Public Hospitals. the proposed model is developed by adding Acceptance Region(AR). using analytical hierarchy process(AHP). this model is compared with those of typical DEA models. Financial data used in this study were obtained from Database of the Korea Association Regional Public Hospital and analyzed using DEA model. As a result of analysis, This study found that the DEA-AR/AHP Hybrid model was superior to those typical DEA models in determining the priority among efficient hospitals. the result of this study can provide helpful information to evaluate the efficiency of public hospitals for efficient operational management, to develop more precise measurement for the priority of the efficient hospitals.

A Study en the Change of the Office Interior Environment According to the Social Change (사회적 변화에 따른 사무실 실내 환경의 변화에 관한 연구)

  • 이종란
    • Korean Institute of Interior Design Journal
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    • no.28
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    • pp.77-83
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    • 2001
  • This study is to suggest the desirable office environment In the Information society, after taking a look at how social changes have affected our office environments. the industrial society was to produce or to process natural resources. It was vertically organized and the hierarchy among its members was very much emphasized. However, in the information society, information itself became a very important resource as well as a product. The information society is like a horizontally organized network, where the individual capacity and the efficiency of teamwork are more emphasized than the hierarchy among its members. The office environment in the industrial society was for the massive processing of documents related to business under the guidance and vigil of a supervisor. however, accuracy and swiftness in processing documents were also emphasized when the concept of office landscaping and office automation were introduced in the middle of the 20th Century. The information society, that started in the late 20th Century, will be continuously developed in the 21st Century. In order to improve work efficiency in the information society, the office environment should be able to effectively use information and communication technologies and to efficiently manage networked organizations. This study suggests that the office environment in the information society should have connectivity, security, flexibility, mobility, and adaptability as its essential characteristics.

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Study on The Use of Teaching Area's Courtyard Space : Results from a Survey of Universities in Tai' an

  • Zhang, Xin-Peng;Wang, Wen-Li;Piao, Yong-Ji;Cho, Tae-Dong
    • Journal of Environmental Science International
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    • v.24 no.5
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    • pp.689-697
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    • 2015
  • Based on the survey of 4 universities in Tai' an by questionnaire survey and interviews, this study acquired and analyzed the college student users' activity type, utilization frequency, retention time, companion, preference for landscape design style, the importance of the courtyard space's environment and landscape, as well as correlations between primary attributes and activity characteristics of student users. The weight of the university teaching area's courtyard space evaluation index was obtained by Analytical Hierarchy Process. The results indicated that nearly 60% college students select to study and to rest alone as the main activity type, 80% students' utilization frequency is at least two times or more a week. In addition, the relative weight of plant landscape is the highest in the 2nd class indexes of space garden landscape, and its value is 0.113; the relative weight of cleanliness is the highest in the 3rd class indexes of space environment quality, and its value is 0.143. Therefore, it should be attached much importance to constructing the environment and landscape for studying and relaxing, and the factors of cleanliness and plant landscape etc in the further design of courtyard space are taken into full consideration.

A Study on the Fashion Image Coordination of Modern Men (현대 남성의 패션이미지 연출에 관한 연구)

  • Lee, Eun-Sook;Kim, Sae-Bom
    • Journal of the Korea Fashion and Costume Design Association
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    • v.14 no.3
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    • pp.93-109
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    • 2012
  • The purpose of this study is to examine the modern men's fashion coordination to see the image in the center of TV dramas in terms of Habitu that is formed within hierarchy and class. The subjects range is included fashion style, color, accessories, hairstyle and appearance. 950 pictures used in the analysis sheet. In research methods, content analysis and basic statistics were used. The results of this study were as follows. First, the hierarchy image formed by Habitus is significant difference. The upper layer is coordinating elite luxurious and prestigious image of the fashion styles. The middle layer is coordinating neat and capable image. The lower layer does not care about the appearance and image appearing weary life is coordinating. Second, the class image formed by Habitus, CEO often interests in fashion image coordination. Senior executive is represented clean and luxurious image. General white color dresses in a suite such as office look. Blue color does not care about the fashion coordination and is expressed an easy dress for labor. Architects of the unstructured free-spirited image is represented. Physician and resident physician dress in shirts, no pattern tie, pants, robe. And they is coordinating neat and tidy attire to represent professional and reliable image.

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A Study on the Development of the Healing Environment Evaluation Criteria for Elderly Care Hospital focusing on the Elderly Inpatient Characteristics (노인환자의 특성을 고려한 노인요양병원 치유환경 평가지표)

  • Chun, Sookyung;Nam, Kyung-Sook
    • Korean Institute of Interior Design Journal
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    • v.26 no.4
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    • pp.22-29
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    • 2017
  • This paper investigates the evaluation criteria in order to manage healing environment of long-term care elderly hospital. Elderly hospital evaluation tool developed by Korean Government is used to assess elderly hospital facilities to check the hospital facility and maintain its quality. However, the evaluation indicators and questions mainly focusing on safety indicators. Some questions are too vague for precise evaluation. In this paper, we discuss the advantages and disadvantages of the present evaluation criteria to establish new assessment tool for precise evaluation. The literature research was conducted tp set up the new evaluation criteria. From this research, we developed an elderly focusing on healing environment checklist for elderly care hospital which contains 7 factors as the primary hierarchy structure (Safety, Accessibility, Amenity, Sensibility, Friendly to nature, Territory, Interaction) and 23 factors as the secondary hierarchy structure. This evaluation criteria will help healthcare facility designers and healthcare organizations to build the healthcare facilities.

Analyzing Weights of Certification Assessment Criteria on the G-SEED System Using the AHP Method -Focused on Certification Standards for Apartment Buildings- (계층분석법을 이용한 녹색건축 인증제도 평가항목의 중요도 분석 -공동주택 인증기준을 중심으로-)

  • Choi, Yeo Jin
    • KIEAE Journal
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    • v.13 no.6
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    • pp.113-120
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    • 2013
  • Many countries over the world have taken many discussions and endeavors on environmental improvements of energy savings and greenhouse gas emission reductions for solving global climate change problems. In Korea, pre-considerations of environment-conscious factors in buildings have been taken to be critical with new constructions and renovation markets. In this situation, the Korean Green Building Certification(KGBC) system to induce the diffusion of sustainable buildings was introduced in 2002 and developed as an improved version of the G-SEED(Green Standard for Energy and Environmental Design) system in 2013 after major revisions. This research examines the importance of assessment criteria on apartment buildings to certify green buildings using the AHP(Analytic Hierarchy Process) method and suggests a new direction on certification assessment standards from the AHP result. In order to apply the AHP method, the survey via e-mail was conducted to design staffs in domestic architectural firms. As a result, assessment criteria such as ecological environment, indoor environment, and energy & environment pollution among 7 main ones proved to be important on assessing the G-SEED system for apartment buildings, while criteria such as land use & transportation, material & resource, water circulation management, maintenance management did relatively unimportant.

The Research on Consumers' Actual Value for Environmental Performance of houses (주택의 환경 성능에 대한 소비자의 실질적 가치에 대한 연구)

  • Park, Min-Sun;Hagishima, Aya;Chun, Chung-Yoon
    • 한국태양에너지학회:학술대회논문집
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    • 2008.04a
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    • pp.318-323
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    • 2008
  • First aim of this study is to investigate consumer's actual value for environment related performance of house by using three different method, Ranking, Analytical Hierarchy Process (AHP) and Conjoint Analysis method. Second aim is to estimate consumers' monetary value about environment related factor through Marginal Willing to Pay(MWTP), and third aim is to find out the difference of values between the groups classified according to respondents' characteristics. A questionnaire survey was carried out in Seoul in order to clarify the preference and monetary value of four selected attributes. They are environmental performance, residents' health, home automation and increase of floor area. As a result, people showed high values in the order of health, environmental consideration, increase of floor area and home automation. Moreover, it was found out that MWTP for environmental performance and health are higher than market price. In addition, the group of high age and group of female showed high values for the reduction of $CO_2$ emission

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Analyzing the Weight of Assessment Criteria in Korea Green Building Certification System - Focused on Certification Standards for Multi-unit Apartment Projects - (국내 친환경 건축물 인증제도 평가항목의 중요도 분석 - 공동주택 인증심사기준 중심으로 -)

  • Choi, Yeo-Jin;Lhee, Sang-Choon
    • KIEAE Journal
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    • v.12 no.1
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    • pp.83-90
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    • 2012
  • Over the world, social demands and concerns of energy and resource depletions and environmental conservation have resulted in many researches and applications on sustainable development and construction. In order to support these demands and concerns, international green building certification systems such as LEED(Leadership in Energy and Environmental Design) and BREEAM(Building Research Establishment Environmental Assessment Method) were developed. In Korea, the green building certification system was introduced in 2000 and widely applied to all types of new buildings in order to induce the diffusion of sustainable buildings on May, 2010. This paper investigates the importance of assessment criteria on multi-unit apartment projects among certification rating systems using the AHP(Analytic Hierarchy Process) method and suggests a new direction on certification assessment standards. For applying the AHP method, the survey of staffs in green building certification consulting companies and architectural design companies was conducted via e-mail. As a result, criteria like energy, indoor environment, land use, pollution control, and ecological environment among 9 main ones turned out important on assessing green building certification at multi-unit apartment projects, while criteria like water resource, transportation, maintenance management, and material and resource did relatively unimportant.