The Research on Consumers' Actual Value for Environmental Performance of houses
주택의 환경 성능에 대한 소비자의 실질적 가치에 대한 연구
- Park, Min-Sun (Dept. of Housing and Interior Design, Graduate School, Yonsei University) ;
- Hagishima, Aya (Interdisciplinary Graduate School of Engineering Sciences(IGSES), Kyusyu University) ;
- Chun, Chung-Yoon (Dept. of Housing and Interior Design, Yonsei University)
- 박민선 (연세대학교 대학원 주거환경학과) ;
- ;
- 전정윤 (연세대학교 주거환경학과)
- Published : 2008.04.12
Abstract
First aim of this study is to investigate consumer's actual value for environment related performance of house by using three different method, Ranking, Analytical Hierarchy Process (AHP) and Conjoint Analysis method. Second aim is to estimate consumers' monetary value about environment related factor through Marginal Willing to Pay(MWTP), and third aim is to find out the difference of values between the groups classified according to respondents' characteristics. A questionnaire survey was carried out in Seoul in order to clarify the preference and monetary value of four selected attributes. They are environmental performance, residents' health, home automation and increase of floor area. As a result, people showed high values in the order of health, environmental consideration, increase of floor area and home automation. Moreover, it was found out that MWTP for environmental performance and health are higher than market price. In addition, the group of high age and group of female showed high values for the reduction of
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