• Title/Summary/Keyword: Design Decision Review

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Analysis of marketing Channel competition in Electronic Commerce Incorporating Web Awareness (Web 인지도를 반영한 전자상거래 마케팅 채널 경쟁에 관한 연구)

  • 차춘남;조형래
    • Korean Management Science Review
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    • v.17 no.3
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    • pp.49-60
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    • 2000
  • The proliferation of electronic commerce(EC) has led manufactureres to consider Internet based marketing as a salient candidate for strategic diversification of marketing channel. In this case, each manufacturer can build its own Web store or rent an existing special EC store. Such decision making of ‘build’ or ‘rent’ can be analyzed by a game model which derives the Nash solutions for price and profit considering degree of competition with other competitive manufacturers. In this paper, to overcome the drawbacks of the traditional linear demand function, we first propose a new linear demand function which incorporates not only the price difference between competitive products but the awareness of Web stores perceived by the consumers, then design the game models to analyze the characteristics of three typical types of marketing channel in duopoly market. Based on the Nash solutions of the game models, we analyzed the effect of the degree of competition and Web awareness in selecting the optimal marketing channel.

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Service Quality measures in Cyber Shopping Mall (가상 상점(Cyber Shopping Mall)의 서비스품질 측정)

  • 박정훈;강기두;주희엽
    • Korean Management Science Review
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    • v.17 no.3
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    • pp.131-145
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    • 2000
  • With the explosion of internet users, there are many enterprises and organizations that regard the internet as the great marketing superhighway. Although fascination and speculation surrounds the impact of the cyber shopping mall on consumer shopping behavior, there is little empirical evidence underlying all this speculation. This article reports on the critical issues that consumers found salient as they browsed through cyber shopping malls. We gathered consumers’reactions via open-ended survey. We relate the reactions to the factors of tangibility, assurance, responsibility, empathy, and reliability which we had identified from the existing literature on service quality. Two additional questionnaires were administered to translate these factors to the cyber shopping mall context and to explore their relative salience. We also evaluated SERVQUAL and SERVPERF as service quality measures for cyber shopping malls. The results show that SERVPERF seems more promising than SERVQUAL. The results also suggest that cyber shopping mall merchants need to think more about how they perform on the issues known to affect customers’decision making for purchasing. We offer advice for enhancing the design of cyber shopping mall.

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Supplementary analyses of economic X over bar chart model

  • Jeon, Tae-Bo
    • Korean Management Science Review
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    • v.12 no.1
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    • pp.111-124
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    • 1995
  • With the increasing interest of reducing process variation, statistical process control has served the pivotal tool in most industrial quality programs. In this study, system analyses have been performed associated with a cost incorporated version of a process control, a quadratic loss-based X over bar control chart model. Specifically, two issues, the capital/research investments for improvement of a system and the precision of a parameter estimation, have been addressed and discussed. Through the analysis of experimental results, we show that process variability is seen to be one of the most important sources of loss and quality improvement efforts should be directed to reduce this variability. We further derive the results that, even if the optimal designs may be sensitive, the model appears to be robust with regard to misspecification of parameters. The approach and discussion taken in this study provide a meaningful guide for proper process control. We conclude this study with providing general comments.

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A Study on Linking BCA into the EIA System Based on Two Cases (환경영향평가와 비용편익분석 연계의 유용성- 하천관리사업 및 습지간척사업을 사례로 -)

  • Choi, Mihee
    • Journal of Environmental Impact Assessment
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    • v.13 no.3
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    • pp.103-114
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    • 2004
  • As most of environmental impacts caused by development projects are irrevocable, a thorough review is utmost necessary. Ecological-economic integrated approach inspired by Norgaard's co-evolution theory should be applied to the environmentally adjusted CBA, which plays a decisive role in the feasibility analysis. Based on case studies of NamHan River Management Project and Yeongsangang Wetland Reclamation Project, this paper attempts to show the usefulness of linking basic plan and implimentation design to EIA and suggests to integrate EACBA into the current EIA system institutionally as a more effective policy tool for realizing sustainable development in Korea.

A Case Study on the Analysis Method of the Accounting Information with Spreadsheet Program (스프레드시트를 활용한 회계정보 분석 사례연구)

  • Park Yong-Soo
    • Management & Information Systems Review
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    • v.6
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    • pp.63-88
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    • 2001
  • This paper presents a case study regarding a simple accounting information analysis method through the practical design using spreadsheet tool-Excel, which can offer to the management with more useful and practical information for the management decision-making. In this study, spreadsheet program is used to constitute case of the accounting information analysis method. Spreadsheet tool-Excel is easy to analyze the accounting information. And it can constitute a necessary program through function menu. In conclusion, the spreadsheet program should be used for quantitative analysis and evaluation on the accounting information. And it should be used to perform management activities. The results of this study may be summarized as follows: First, it is possible to constitute useful and practical case in the accounting information analysis method with spreadsheet program. Second, this study proposes directions for the accounting information analysis method with spreadsheet program.

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An Introduction to Data Analysis (자료 분석의 기초)

  • Pak, Son-Il;Lee, Young-Won
    • Journal of Veterinary Clinics
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    • v.26 no.3
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    • pp.189-199
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    • 2009
  • With the growing importance of evidence-based medicine, clinical or biomedical research relies critically on the validity and reliability of data, and the subsequent statistical inferences for medical decision-making may lead to valid conclusion. Despite widespread use of analytical techniques in papers published in the Journal of Veterinary Clinics statistical errors particularly in design of experiments, research methodology or data analysis methods are commonly encountered. These flaws often leading to misinterpretation of the data, thereby, subjected to inappropriate conclusions. This article is the first in a series of nontechnical introduction designed not to systemic review of medical statistics but intended to provide the journal readers with an understanding of common statistical concepts, including data scale, selection of appropriate statistical methods, descriptive statistics, data transformation, confidence interval, the principles of hypothesis testing, sampling distribution, and interpretation of results.

A Case Study on Feasibility Analysis of Business Information Systems Investment using AHP (AHP기법을 활용한 기업정보화 투자타당성 분석 사례 연구)

  • Oh, Sang-Young;Ha, Dae-Yong
    • Journal of Information Technology Applications and Management
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    • v.13 no.4
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    • pp.303-319
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    • 2006
  • Business Information Systems are strategic applications to achieve companies' goals and innovation. This idea make companies invest their time and budget in the Information Systems. However, it is difficult to forecast effects of the investment in Information Systems and it causes hesitation of making decision. Thus, I researched a case so that I could forecast the effect of the information systems using AHP(analytic hierarchical process). In this study, I approached this matter with three views such as intelligence(review of prior literature), design(methodology development), and application. This study is significant in terms of practicality rather than theoretical dimension. Particularly, I suggested a way of quantifying in monetary value the quality aspects through inverting qualitative facts to quantitative facts and calculated the investment feasibility with it.

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The Development and Features of Discussion about Community Design (커뮤니티디자인의 전개와 논의의 특징)

  • Kim, Yun-Geum;Reigh, Young-Bum
    • Journal of the Korean Institute of Landscape Architecture
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    • v.40 no.3
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    • pp.22-31
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    • 2012
  • This study was prompted by the recognition that the tenn "Community design" has recently been used in diverse practical fields without prior discussion about its underpinnings, a potentially problematic state of affairs. Based on these problems, this study studied the special quality about the concept of community design. Community design can be discussed from two perspectives. The first views community design as a design that concerns the community, an inhabited area populated with people who have common interests, at least in part because of geographic proximity to each other. The second sees community design as a movement that started in the 1960s and places a great importance on democratic decision making, communication, and collaboration. This study will focus on the latter. This branch of community design encompasses an advocacy planning approach, in which design professionals represent deprived communities in their resistance against comprehensive redevelopment. This was associated to the wider social protest movements of the mid and late 1960s. In the 1970s, this branch of community design was developed alongside community design centers, which provided local-level technical assistance to the communities on a number of issues, such as design and planning. The discussion about community design started in earnest from the early 1980s. A review of the literature m community design reveals several characteristics. First, community design deals with the relationship between the physical environment and several aspects of a region, including the social and cultural. Second, it involves community participation, which many scholars believe is the core of community design. Specifically, community design has been characterized by increased participation and democratic debate and decision making. The Third is about communication methods. Since the 1960s, diverse methods had been developed to promote communication effectively. Finally, community design must consider the relationship between designers, who typically value aesthetics and efficiency of form, and the needs of the community with which they are working. Indeed, some scholars believe that this relationship is generally contentious, although the designer can also be thought of as the facilitator of the community's needs. As community design practice becomes more prevalent, a review of the foundation of institution and policy and the role of experts is also needed. The community design movement bas been theorized ex post facto through diverse discussion that has sought to ascribe meaning and direction to its practice. In other words, the relationship between this theory and practice is cyclical. Therefore, this study can contribute to the virtuous circle.

An Experimental Study on the Design of the Korean Ballot Paper - Problems of the Regulations of the Public Official Election Act - (한국 투표용지 디자인에 관한 실험 연구 - 공직선거법 규정에 대한 문제제기 -)

  • Jung, Eui Tay;Hong, Jae Woo;Lee, Sang Hyeb;Lee, Eun Jung
    • Design Convergence Study
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    • v.17 no.3
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    • pp.91-108
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    • 2018
  • Rather the ballot paper design could influence voting behavior, there is less study upon the designing ballot paper and the importance of information design. This study examines the possibility of error occurring in the ballot paper design under the rules of Public Official Election Act. To do this, we conducted a heuristic evaluation method to review regulations, and an empirical experiment with closed groups. From this, we found that (1) diverse cases of ballot paper can be produced, and (2) various fonts, sizes, and materials can be used. Accordingly, it is inevitable to deliver regulations on (1) the usage of chromaticity and image, (2) the applying universal designed-typography, and (3) the margin for the spacing between ballot boxes. This study, at the end, suggests institutional measures for securing the validity and legitimacy on the decision-making process to remove latent ambiguity in ballot paper designing.

Review on Quantitative Measures of Robustness for Building Structures Against Disproportionate Collapse

  • Jiang, Jian;Zhang, Qijie;Li, Liulian;Chen, Wei;Ye, Jihong;Li, Guo-Qiang
    • International Journal of High-Rise Buildings
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    • v.9 no.2
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    • pp.127-154
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    • 2020
  • Disproportionate collapse triggered by local structural failure may cause huge casualties and economic losses, being one of the most critical civil engineering incidents. It is generally recognized that ensuring robustness of a structure, defined as its insensitivity to local failure, is the most acceptable and effective method to arrest disproportionate collapse. To date, the concept of robustness in its definition and quantification is still an issue of controversy. This paper presents a detailed review on about 50 quantitative measures of robustness for building structures, being classified into structural attribute-based and structural performance-based measures (deterministic and probabilistic). The definition of robustness is first described and distinguished from that of collapse resistance, vulnerability and redundancy. The review shows that deterministic measures predominate in quantifying structural robustness by comparing the structural responses of an intact and damaged structure. The attribute-based measures based on structural topology and stiffness are only applicable to elastic state of simple structural forms while the probabilistic measures receive growing interest by accounting for uncertainties in abnormal events, local failure, structural system and failure-induced consequences, which can be used for decision-making tools. There is still a lack of generalized quantifications of robustness, which should be derived based on the definition and design objectives and on the response of a structure to local damage as well as the associated consequences of collapse. Critical issues and recommendations for future design and research on quantification of robustness are provided from the views of column removal scenarios, types of structures, regularity of structural layouts, collapse modes, numerical methods, multiple hazards, degrees of robustness, partial damage of components, acceptable design criteria.