• 산경연구논집
• /
• 제9권11호
• /
• pp.25-38
• /
• 2018

Purpose - This study aimed to identify the sub-dimensions of fashion social media quality (information quality, social quality, service quality, system quality) and investigate how they affect purchase intention through fashion information use behavior (information acceptance, information diffusion). Research design, data, and methodology - Data collection was carried out twice for systematic verification of the research model. In the first data collection, the reliability and validity of research variables were verified through 238 respondents and questionnaires were revised and supplemented based on their responses. In March 2018, the final survey was conducted from 755 respondents the age of 20 to 49. Using SPSS 23.0, descriptive statistics, exploratory factor analysis, correlation analysis were performed. In order to test hypotheses, structural equational modeling technique was employed using AMOS 23.0. Results - First of all, fashion Social media quality consists of four factors including information quality, social quality, service quality and system quality. Second, fashion Social media information quality, social quality, and system quality were shown to have a positive(+) effect on information acceptance behavior, and social quality, service quality and system quality were shown to have a positive(+) effect on information diffusion behavior. It was also determined that the acceptance and diffusion behaviors of fashion information through fashion Social media had positive(+) influence on purchase intention. Conclusions - This study holds academic significance in its identification of the components of fashion Social media quality and for conducting an empirical analysis on the causal relationship between fashion information acceptance and diffusion behaviors, and purchase intention. The results of this study indicate that fashion involvement is the key factors in determining the quality of Social media, the acceptance of information through Social media, and, by extension, the purchase of fashion products. Practitioners in the fashion industry may use the findings of this study in order to build more effective Social media strategy.

• 대한간호학회지
• /
• 제48권5호
• /
• pp.565-577
• /
• 2018

Purpose: The purpose of this study was to construct and test a hypothetical model about impact of parents' problem drinking on suicidal ideation of their children who are university students and the multiple mediating effects of childhood trauma, experiential avoidance, and depression based on stress-vulnerability model. Methods: A purposive sample of 400 university students was recruited from three universities in provincial areas and the data were collected between October and November 2016. The collected data were then analyzed using SPSS 20.0 and AMOS 20.0 programs. For data analysis, descriptive statistics, factor analysis, and structural equation modeling were performed. Multiple mediating effects analysis using phantom variable and bootstrapping were implemented to verify the mediating effect of the research model. Results: We found no significant direct effect on depression and suicidal ideation of parents' problem drinking, but multiple mediating effects of childhood trauma and experiential avoidance between parents' problem drinking and depression (B=.38, p=.001). The path from parents' problem drinking to suicidal ideation was significantly mediated by childhood trauma and depression (B=.02, p=.016) and by childhood trauma, experiential avoidance, and depression (B=.05, p=.011), but experiential avoidance did not have a significant direct effect on suicidal ideation (B=.02, p=.616). Conclusions: Based on the results of this study, it can be suggested that in order to decrease depression and prevent suicide of university students, considering of parents' problem drinking and childhood trauma, intervention methods that decreased chronic use of experiential avoidance and strengthen acceptance should be developed and made available to them.

• 한국조리학회지
• /
• 제17권5호
• /
• pp.122-138
• /
• 2011

이 연구는 호텔브랜드 개성이 레스토랑에 대한 신뢰와 만족을 매개로하여 레스토랑 충성도에 영향관계를 규명하기 위하여 시행되었다. 연구배경을 바탕으로 실증적 연구를 위해 6개의 가설을 도입하였다. 본 연구의 대상은 서울지역 특1급 호텔 레스토랑을 이용한 경험이 있는 고객들이며 편의 표본추출로 설문된 250부의 설문 중 184의 성실한 답변을 실제 분석에 활용하였다. 데이터 분석을 위해 SPSS와 AMOS 7을 이용한 구조모형방정식을 통해 연구가설의 유의성을 측정하였다. 그 연구결과는 다음과 같다. 첫째, 호텔 레스토랑 이용고객의 충성도는 호텔브랜드의 강인함과 세련됨에 의해 영향을 받았다. 또한, 호텔 레스토랑 고객의 신뢰성은 흥미성을 제외한 모든 브랜드 개성에 의해 영향을 받았다. 특히 주목할 만 한 점은 호텔 레스토랑에 대한 만족도 인지는 브랜드의 성실함과 세렴됨에 의해 많은 영향을 받는다는 점이다. 아울러 레스토랑에 대한 신뢰와 만족도 모두 레스토랑 충성도의 선행요인이 되었다. 이러한 결과를 통해, 호텔 레스토랑에 대한 충성도를 높이기 위해 호텔 자체의 브랜드 개성의 영향력 있는 변수들을 고객이 인지할 수 있도록 마케팅 커뮤니케이션 툴을 통해 발전시켜 나가야 함을 시사하고 있다.

• Safety and Health at Work
• /
• 제8권1호
• /
• pp.67-71
• /
• 2017

Background: Job stress and job satisfaction are important factors affecting workforce productivity. This study was carried out to investigate the job stress, job satisfaction, and workforce productivity levels, to examine the effects of job stress and job satisfaction on workforce productivity, and to identify factors associated with productivity decrement among employees of an Iranian petrochemical industry. Methods: In this study, 125 randomly selected employees of an Iranian petrochemical company participated. The data were collected using the demographic questionnaire, Osipow occupational stress questionnaire to investigate the level of job stress, Job Descriptive Index to examine job satisfaction, and Hersey and Goldsmith questionnaire to investigate productivity in the study population. Results: The levels of employees' perceived job stress and job satisfaction were moderate-high and moderate, respectively. Also, their productivity was evaluated as moderate. Although the relationship between job stress and productivity indices was not statistically significant, the positive correlation between job satisfaction and productivity indices was statistically significant. The regression modeling demonstrated that productivity was significantly associated with shift schedule, the second and the third dimensions of job stress (role insufficiency and role ambiguity), and the second dimension of job satisfaction (supervision). Conclusion: Corrective measures are necessary to improve the shift work system. "Role insufficiency" and "role ambiguity" should be improved and supervisor support must be increased to reduce job stress and increase job satisfaction and productivity.

• 지역사회간호학회지
• /
• 제11권2호
• /
• pp.321-332
• /
• 2000

The purpose of this study was to test the hypothetical model designed to explain nursing students' perceived stress, coping levels, and stress outcomes. This hypothetical model was based on the Kim. Jung Hee(l987)' s stress model and stress-related literature. Exogenous variables were self-efficacy. hardiness. social support. and exercise. Endogenous variables were stress perception. coping levels. and stress outcomes. Empirical data for testing the hypothetical model consisted of 205 nursing students. SAS PC Program and LISREL 8.12a program were used for descriptive statistics and linear structural relationship(LISREL) modeling. The results were as follows. 1) The overall fit of the hypothetical model to the data was good( $x^2$=78.41(p=0.010), $x^2$/ df=1.50. RMSEA=0.05, standardized RMR= 0.05, GFI=0.95, AGFI=0.91, NNFI=0.90, NFI=0.94). 2) The results of statistical testing of the hypotheses were as follows. (1) As expected. self-efficacy had a significant effect on stress perception. But. hardiness. social support, and exercise did not have a significant effect on stress perception. Self-efficacy, hardiness. social support, and exercise explained 12% of the total variance of stress perception. (2) As expected, self-efficacy, hardiness, social support, exercise, and stress perception had a significant effect on coping behavior, Self-efficacy, hardiness, social support, exercise, and stress perception explained 53% of the total variance of coping behavior. (3) As expected, stress perception and coping behavior had a significant effect on stress outcomes. Stress perception and coping behavior explained 84% of the total variance of stress outcomes. In conclusion, the hypothetical model of this study was confirmed in explaining and predicting stress perception, coping levels, and stress outcomes in nursing students. And these findings suggest the need to develop nursing intervention to enhance self-efficacy, hardiness, social support, and exercise to decrease the harmful outcomes of stress.

• 한국의류학회지
• /
• 제36권11호
• /
• pp.1148-1161
• /
• 2012

This study investigates the effect of site characteristics in fashion social commerce and SNS subjective norms on the attitude of consumers towards social commerce and their purchase intentions for fashion products. In addition, this study tests consumer responses through a comparison of a group purchase mall versus a private mall. Respondents are limited to consumers aged 20 to 39 who have recently purchased fashion products through social commerce over the last month. Four hundred samples were used for the final analysis. Descriptive statistics, Cronbach's alphas, a confirmatory factor analysis, and a structural equation modeling analysis were conducted. The results are as follows. Product value, convenience and SNS subjective norms without trust significantly influenced the consumer attitude towards social commerce, and the attitude of consumers positively influenced the purchase intentions of fashion products. In the group purchase mall, only convenience affected the attitude of consumers; in the private mall, product value, convenience and SNS subjective norm had an effect on the attitude of consumers. In addition, the SNS subjective norm positively influenced purchase intentions directly as well as indirectly. Social commerce ought to offer product value and create a simple and convenient design to raise the purchase intentions of fashion products; in addition, they should use SNS functions to inform consumers of social commerce. It is imperative to implement different marketing strategies according to social commerce type.

• 농촌계획
• /
• 제20권4호
• /
• pp.89-99
• /
• 2014

The purpose of this research is first, to define what measurement items in terms of subjective consideration and preference can be used to assess the landscape values of agriculture and fisheries heritage, and second, to understand the perceptive patterns particularly how landscape experts weigh up the importance of the each measurement item. In order to extract the measurement items, extensive literature review was performed including research documents as well as domestic and international policy reports. A survey targeting the experts was conducted to ask their opinions on the importance of the selected items. For the analysis, SPSS 20.0 for Windows was used to carry out reliability analysis, descriptive statistics such as arithmetic mean and frequency distribution, factor analysis, and multiple linear regression modeling. The results are: the importance value of the landscape values in agriculture and fisheries heritage was 4.1494; the ratio value that the experts perceived the importance was 87.2%; and the average of the importance value of the analyzed items was 3.71. All the items have more than 3.00. Ten factor groups were summarized and defined whose total explanation power was 67.86%. The factor groups were named as lyricism, authenticity, environmentally-friendliness, durability, recognizability, regionality, visibility, value of sightseeing, social image, and universality. The factors influencing the landscape values are, in order of importance, recognizability, authenticity, visibility, universality, durability, and nativeness. According to the analysis, however, environmentally-friendliness, regionality, value of sightseeing, and social image were not as important.

• 보건행정학회지
• /
• 제22권4호
• /
• pp.497-521
• /
• 2012

Objectives This study aimed to investigate the effect of social capital, health risk behavior and health status on medical care utilization by the elderly. The data and Research method Data were obtained from the 4th wave survey of the Korea Welfare Panel Study. 4,087 household members aged 65 years and over were subject to analysis. Descriptive statistics are used to describe the basic features of the data in a study. we performed a structural equation modeling(SEM) analysis to evaluate the effect of social capital and mediating effect of health risk behavior and health status. Results Results showed that factors related to medical care utilization of the elderly were different depending on types of service (inpatient and outpatient service) except health status. Age, higher social capital, more health-risk behavior and poorer health status were associated with increased use of inpatient service. Social capital was found to have a positive direct effect on it. Also, social capital had an indirect effect on reducing use of inpatient services by improving health status. On the other hand, lower age and higher household income tended to increase use of outpatient service, while higher social capital and higher health status were inversely related. Social capital had a direct effect and an indirect effect on reducing use of outpatient service and, at that time, health status played a mediating role. Conclusions Social capital may contribute to improve health status and indirectly reduce medical care utilization of the elderly by enhancing their health status. These results provide evidence that more policy and strategy considerations should be needed for the elderly to strengthen their social capital in order to enhance their levels of health and more efficient utilization of medical care.

• 한국멀티미디어학회논문지
• /
• 제3권2호
• /
• pp.201-208
• /
• 2000

이 논문에서는 시계열 예측을 위하여 퍼지 엔트로피에 의한 입력공간의 분할과 퍼지 제어규칙을 자동으로 생성하는 방법을 제안하고, Mackey-Glass 데이터 Set을 이용한 시계열 예측 문제에 적용하여 그 성능을 검증한다. 이 방법은 샤논 함수와 퍼지 엔트로피 함수를 이용하여 입력공간을 분할하고, 분할된 부 공간에 대해 이력 데이터와 부합할 수 있는 각각의 규칙에 등급을 정하여 불필요한 제어규칙을 제거하여 최적의 규칙베이스를 구성하도록 한다. 적용되는 퍼지 신경망의 기본적인 구조는 퍼지 제어기의 규칙베이스와 추론의 과정을 신경회로망을 이용하여 구현하며 퍼지 제어규칙의 매개변수들은 최대 급경사 강하법에 의해 적응되어진다. 제안되는 알고리즘을 매개변수의 수를 줄이기 위하여 제어 규칙의 결론부의 출력값은 신경망의 가중치로 구성하여 퍼지 신경망의 복잡도를 줄임으로서 추론형과 기술형 접근법을 혼합한 형태의 학습 알고리즘이다.

• 한국가정과교육학회지
• /
• 제29권3호
• /
• pp.1-14
• /
• 2017

본 연구는 부모의 심리적 통제가 청소년의 학교적응에 미치는 영향과 이들의 관계에서 희망의 매개효과를 알아보기 위하여 수행되었다. 서울과 강원지역의 중 고등학생 403명을 대상으로 t검증, 상관분석, 구조방정식 모형, 다집단 분석을 실시하였다. 주요 연구결과는 다음과 같다. 첫째, 부모의 심리적 통제와 청소년의 희망 수준은 청소년의 성별에 따라 유의한 차이가 없었다. 하지만, 학교적응 중 학교교사 요인에서 남학생 집단의 평균이 여학생 집단의 평균보다 높았다. 둘째, 부모의 심리적 통제는 청소년의 학교적응에 직접적으로 영향을 미치기도 하였고 희망을 매개로 하여 학교적응에 간접적으로도 영향을 미쳤다. 즉, 청소년들은 부모의 심리적 통제를 높게 지각할수록 희망 수준이 낮았고, 희망 수준이 낮을수록 학교적응력도 낮았다. 이러한 부모의 심리적 통제와 청소년의 희망 및 학교적응의 관계는 청소년의 성별에 따른 차이가 없는 것으로 나타났다. 그러므로 청소년이 적응적인 학교생활을 할 수 있도록 부모의 심리적 통제를 감소시키고 청소년의 희망을 증진시키는 다양한 개입이 이루어져야 할 것이다.