• 제목/요약/키워드: Denim brand development

검색결과 4건 처리시간 0.015초

동대문 패션클러스터를 기반으로 한 데님 브랜드 개발 (Denim Brand Development Based on Dongdaemun Fashion Cluster)

  • 이현지;신하람;염미선
    • 한국의류학회지
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    • 제47권5호
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    • pp.959-976
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    • 2023
  • This study participated in educational programs for young designers and received trainings in sewing technology through government and local government-supported projects led by a from a skilled craftsman. These initiatives aim to revitalize the Dongdaemun fashion cluster, which is currently experiencing stagnation. Our goal is to develop denim brands that reflect the unique regional characteristics stemming from the skilled sewing techniques and denim processes of the Changsin·Sungin regions, the production hubs supporting Dongdaemun, to discover solutions for revitalizing the local industry. For the research method, we collected data by actively participating in support projects related to the Dongdaemun fashion cluster. Additionally, we gathered data by conducting a theoretical review of the sewing industry in the Changsin·Sungin regions and the Dongdaemun fashion cluster. The research results include developing a denim brand collection-eight denim products-based on Changsin-dong's unique denim sewing technology and various denim washing processes acquired through the support project and regional characteristics. Overall, this study is meaningful in presenting a sustainable plan to revitalize the domestic sewing and manufacturing industry, focusing on the Dongdaemun fashion cluster. We achieved this by developing a denim brand that leverages the sewing and washing process technology and the unique regional characteristics of Changsin-dong.

업사이클링 패션브랜드에 나타난 소재특성 연구 (제2보) -업사이클링 소재를 이용한 패션가방 제작- (A Study on the Characteristics of Material in the Foreign Up-cycling Fashion Brands (Part II) -Fashion Bag Making Using Up-cycling Fashion Brand Material-)

  • 이다혜;정경희;배수정
    • 한국의류학회지
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    • 제43권1호
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    • pp.95-111
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    • 2019
  • This study is the 2nd report following "A Study on the Characteristics of Material in the Korean Up-cycling Fashion Brands (Part I)" that handled the development of upcycling props using the characteristics of upcycling material. The 2nd report analyzed product types and materials focusing on 21 foreign upcycling fashion brands. It analyzed the characteristics of upcycling fashion materials using the case analysis of coffee bean bag and waste denim based on external characteristics and internal characteristics. We then classified the external characteristics into environment/economic feasibility and availability/mixture and the internal characteristics into historicality/story and originality/scarcity. Five bags were designed and produced for the actual commercialization of fashion products based on such characteristics of materials, with the use of coffee bean bags and waste denim as upcycling materials. This study is differentiated from existing research by its suggestions for the utilization of fashion product upcycling coffee bean bags and waste denim. Also, upcycling fashion products could be competitive products in eco-friendliness and originality that can be a driving force for the sustainable development of fashion industry through the differentiation of existing fashion products.

Basic Research on the Development of Skinny Jean Pants for Korean Women in Their 20s

  • Lee, Minjeong;Sohn, Heesoon
    • 패션비즈니스
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    • 제16권6호
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    • pp.160-173
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    • 2012
  • This study is meaningful in that it builds the basic data necessary for developing skinny jeans for Korean women in their 20s based on the level of satisfaction with the apparel fit by body parts and brand choices gathered from studies on the skinny jeans consumption pattern among students in their 20s and on the results of the movement functionality and appearance sensory tests conducted on skinny jeans from six labels with the highest market share, popularity, and brand recognition, with the goal of developing skinny jeans for Korean women in their 20s.

아메카지 남성복 패션 브랜드의 색채 특성 연구 (A Study on the Color Characteristics of Amekaji Menswear Fashion Brands)

  • 김지형
    • 패션비즈니스
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    • 제27권3호
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    • pp.75-95
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    • 2023
  • This study aims to investigate the color characteristics and utilization of Amekaji fashion in the domestic casual market, with a focus on menswear. A total of 1,882 color data were extracted from 11 representative brands of Amekaji. This results of the study showed that PB, Bk, YR, and Y colors were highly utilized in the overall color, and dkg, g, ltg, and p tones were highly utilized. In particular, R color was highly utilized in the point color, as it was developed into six tones, including v, with high saturation. The analysis by the brand showed that the highest number of colors were extracted from 'Kapital', which is famous for its vintage-style patchwork and dyeing, and that 'PB' and 'Bk' were heavily utilized. By the item, PB colors were mainly utilized for denim, and shirts were diversified with 9 tones. W, a neutral color, was mainly used on clothing tops such as shirts, knits, and T-shirts. This study provides valuable insights into the color sensitivity of Amekaji fashion, which can be used as a useful resource for design development and product planning in the industry. As a future study, we suggest analysis of the utilization of Amekaji colors in the Korean men's casual market along with American and Japanese brands.