• 유통과학연구
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• 제18권5호
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• pp.49-60
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• 2020

Purpose: The primary objective of this research is to propose answers of rider's accident of food retailer in South Korea, in view of business sustainability of food retailer and his precious fate of rider who is a father that has a responsibility to the family. Research design, data, and methodology: We investigated previous studies such as food retailer, delivery, delivery application of mobile, rider's accident and statistics of delivery business agency, motorcycle accident ratio, annual fatalist, and further we analyzed cases of rider's accidents. Results: Rider's accident on the road toward food retailer is serious risky factor to their business reputation, corporate image, because claim amount related to death and physical/mental disability can be heavily damaged to food retailer. The point when rider dies is that rider is a person responsible for supporting his/her family, that is, a life itself issue together with downfall of family. Conclusions: In view of growth of South Korean' delivery rider industry, the authors recommended that focus of stability and sustainablity of both food retailer and delivery rider should establish to executable and practical ideas such as rider's readiness, abandon of speed guarantee, duty of delivery app business and legal aids.

• 한국프랜차이즈경영연구
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• 제12권4호
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• pp.41-54
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• 2021

Purpose: Delivery food orders are on the rise due to the COVID 19 pandemic. Many customers are ordering food through delivery apps rather than visiting restaurants to eat out. Delivery application platforms are growing due to the development of O2O. Most of the people who provide gig worker for delivery applications are rider. Rider provides labor on their own terms and have more work flexibility and autonomy than ordinary workers. Trust can be transferred from a well-known entity to an unknown entity. From the customer's point of view of using the delivery application, trust can be seen through the third-party trust of the delivery application platform-rider-customer. Therefore, this study intends to investigate the effect on delivery application trust and rider trust through the well-known characteristics of delivery applications. Research design, data, and methodology: This study was conducted on Korean consumers over 20 years of age who have ordered food through a delivery application for the past month. After educating 5 investigators about the purpose of this study, 60 copies of the survey were conducted per person. During the investigation period, from September 2 to September 26, 2021, 322 copies were collected over 25 days. Among the collected questionnaires, 37 were excluded from insincere or partially unanswered, and 285 were used for analysis. In addition, the collected data were analyzed using SPSS 25.0 and AMOS 25.0. Result: As a result of the study, convenience, price, and variety of restaurants were found to have a significant positive (+) effect on app trust, but design did not have a significant effect on app trust. Also, it was found that convenience had a significant positive (+) effect on trust in rider, but design, price, and variety of restaurants did not have a significant effect. App trust was found to have a significant positive (+) effect on rider trust and intention to use, and it was found to have a significant positive (+) effect on rider trust and intention to use. Conclusions: First, this study established a structural framework between delivery application characteristics-delivery-app trust-rider trust-intention to use. Second, in this study, it was found that customer trust in well-known delivery applications was transferred to less-known rider trust. Third, the delivery application should increase the convenience of use. Fourth, delivery application should set the delivery fee appropriately. Fifth, delivery application must continuously train the rider.

• 산경연구논집
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• 제10권10호
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• pp.45-51
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• 2019

Purpose - The purpose of this study was to propose a win-win development plan for not only suppliers of delivery applications but also traditional market vendor companies and delivery riders by analyzing existing delivery models and presenting a new delivery model to enhance competitiveness of the traditional market using delivery apps. Research desgin, data, and methodology - Specifically, small retailers, such as traditional markets and supermarkets, presented a compromised delivery model that utilizes the platform of specialized delivery app service providers for order reception, and that the delivery is delivered by delivery systems jointly hired by Vendor companies, such as franchising companies. To validate the significance of the trade-off delivery model, a cost-benefit analysis was conducted by those involved in the delivery application. Results - From the perspective of suppliers of specialized delivery applications, it is analyzed that the use of specialized delivery applications in traditional markets will be a new market opportunity for service providers to achieve increased sales. It is expected that consumer choice and satisfaction will be increased as convenience and accessibility of traditional market businesses that were available only through direct visit from the user side of the delivery application will be expanded. From the standpoint of delivery application franchises, it is analyzed that they can seek to increase sales and increase customer service as well as ease labor cost burden due to joint employment of delivery riders. The delivery rider will be able to seek to improve customer service due to job security, wage stability, risk reduction and overheated competition due to direct employment. Conclusion - In conclusion, the compromised delivery model solved the problems raised in the preceding study conducted on delivery application suppliers, users, franchises, and riders to establish that it could be a strategic alternative to increasing sales and expanding detailed rights for the self-employed in the traditional market, which are experiencing difficulties in management. However, the adoption of a compromise delivery model requires social consensus from those involved in the delivery application and requires legal, institutional and policy support, which will require continued follow-up research on the delivery model in the future.

• 한국정보처리학회:학술대회논문집
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• 한국정보처리학회 2022년도 춘계학술발표대회
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• pp.98-101
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• 2022

배달 플랫폼이 생기기 이전에는 소비자가 가게에 전화로 주문하면 가게에서 직접 고용한 라이더가 배달하거나 배달대행업체를 통해 배달했다. 하지만 외식문화가 발달함에 따라 배달 플랫폼이 성장하고 편리함을 추구하는 사람들이 늘어나 이제는 배달 플랫폼 없이 주문하는 경우를 보기 힘들어졌다. 이렇게 배달 플랫폼을 이용해 주문하면 라이더 부족 현상이 나타나고 공급을 위해 배달비가 점점 인상되는 악효과가 발생한다. 이에 우리는 현재 배달 시스템의 문제점 해결과 배달비 절감을 위한 공동 배달 채팅앱을 제안한다.

• Safety and Health at Work
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• 제14권2호
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• pp.207-214
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• 2023

Background: Occupational safety issues related to food delivery riders emerge with evidence of an increase in associated traffic accidents and injuries along with the rapid growth of the online food delivery business. This paper focuses on food delivery riders' job stress and investigates its relationships with both antecedents and risky riding outcomes. Method: Survey data were collected from 279 Taiwanese food delivery motorcycle riders and analyzed using hierarchical regression analysis. Results: The results show that job overload and time pressure positively impact riders' job stress, while self-efficacy slightly reduces job stress. Job stress positively leads to risky driving behavior and distraction. In addition, time pressure can strengthen the impact of job overload on job stress. Riders' risky riding attitude can also strengthen the impacts of job stress on risky riding behaviors and distraction. Conclusion: This paper advances the literature on online food delivery as well as the occupational safety improvement of food delivery riders. Specifically, this study provides insights into the job stress of food delivery motorcycle riders and the effects of job characteristics and risky behavioral consequences.

• 대한안전경영과학회지
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• 제24권2호
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• pp.41-50
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• 2022

The food delivery platform labor market has been continuing to grow rapidly in Korea, which resulted in traffic accident increases of delivery riders. To prevent traffic accidents while delivery, this study conducted a survey for 462 delivery riders and analyzed the statistical relationships of delivery characteristics and risk perception with delivery accidents. The results of this study revealed that riders with young age (20s: 46.6%) and/or low delivery experience (less than 1 year: 50.6%) had significantly higher proportion of accident experience than other age groups (over 40s: 36.2%) and high delivery experience (more than 2 years: 36.4%). In addition, side job riders (61.5%) showed significantly higher proportion of accident experience than main job riders (39.1%). The riders with accident experience had more number of deliveries per hour (weekday: 3.56, weekend: 3.91) than the riders without accident experience (weekday: 3.29, weekend: 3.68). Lastly, the riders with accident experience rated significantly higher perceived level of risk on weather, violation of traffic laws, uninspected motorcycle, receiving calls while driving, missing safety training, missing personal protective equipment than the riders without accident experience. This study suggested four aspects based on the study results to prevent traffic accidents for delivery riders.

• 한국안전학회지
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• 제37권1호
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• pp.70-77
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• 2022

The total number of Korean restaurants using delivery applications has substantially increased from 7.6% in 2018 to 11.2% in 2019. In 2020, the gross sales in the food delivery service market reached approximately 17 trillion won; this amount is virtually six times that in 2017 (i.e., 2 trillion won). Meanwhile, the annual average death toll of motorcycle riders increased by 3.5%, whereas the number of deaths due to other traffic accidents decreased by 8.2%. Consequently, the foregoing has become a critical social problem. Despite the continuing increase in the number of delivery riders due to the rapid expansion of the delivery industry, no appropriate safety management system has been established. Moreover, the government is experiencing difficulties in assessing the exact situation because of the absence of competent authority. In this study, fundamental data on the characteristics of delivery work and motorcycle accidents were collected through surveys and interviews; then, the influencing factors of traffic accidents were analyzed. Different influencing factors were identified: work experience as a rider; number of deliveries; whether to accept delivery requests in transit; manner of accepting delivery requests; and traffic law violations, such as speeding (for faster delivery) and running a red light. Because the motorcycle delivery industry has a relatively low job-entry barrier (i.e., special qualifications are not required), the riding skills of riders must be improved, and delivery companies must be technically developed to achieve a safe working environment. The results of this study can be utilized as fundamental data for system development or structural improvement of the delivery industry.

• 한국ITS학회 논문지
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• 제21권1호
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• pp.182-192
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• 2022

이륜차 전체 사고는 연평균 10.01% 증가하며, 사망자 수 또한 2.64% 증가하는 추세이다. 사륜차의 경우 도로에서 안전 운전을 강제할 수 있도록 단속 카메라가 설치되어있다. 그러나 이 단속 카메라는 사륜차 단속이 주목적이기 때문에 이륜차 단속 기능을 기대할 수 없다. 이륜차 단속은 현장 인력 투입을 통한 현장 단속에 의존할 수밖에 없다. 최근 이륜차 위법 행위 단속을 위해 경찰청에서는 '경찰청 SMART 국민제보'를 통한 이륜차 위법 행위를 국민 신고를 통해 수행 중이나 장기 지속되기 어렵다. 인력을 지속적으로 투입해야하는 유인 단속의 효과를 극대화 시킬 수 있는 적절한 단속 방안의 마련이 필요하다. 본 연구를 통해 배달 이륜차 라이더를 관리할 수 있도록 하는 제도적 장치인 배달 이륜차 라이더 자격증 ID 4종을 제안하였다. 또한, 배달 이륜차 자격증 ID 체계를 활용한 단속 실험을 수행하여 배달 이륜차 라이더 자격증 단속이 가능 여부를 D-MESO 프로그램을 통해 확인하였다.

• 한국정보처리학회:학술대회논문집
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• 한국정보처리학회 2023년도 추계학술발표대회
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• pp.826-827
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• 2023

본 연구는 이륜차를 운전함에 있어 기존의 스마트 AR 헬멧과 달리 비대면 음식 배달 서비스 사업에 보다 특화되고 안전에 중점을 둔 스마트 헬멧을 개발하는 방안을 제시하고 있다. 스마트 헬멧, 그리고 본 헬멧과 연동되는 어플리케이션의 개발을 진행하며 웹 대시보드를 통해 라이더의 실시간 위치를 확인하는 기능을 지원한다.

• Safety and Health at Work
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• 제12권2호
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• pp.147-153
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• 2021

Background: In this study, the association of work and demographic characteristics with different traffic offenses committed by food delivery riders in Greece was examined. Previous research has identified various factors related to risky driving however, there is a need for exploring the complex interrelationship of work-related factors underlying risky driving behavior. Materials and Methods: A 2-items uestionnaire was used exploring delivery riders demographic characteristics, terms of employment, issues of concern during work and type of traffic offenses committed. In total, uestionnaires were analyzed using logistic regression in order to identify characteristics independently associated with serious traffic offenses, namely, red-light running and helmet non-use. Results: The analysis showed that: (i) typical health and safety measures had no effect on serious traffic offenses, (ii) young age was related to both offenses however (iii) different sets of work conditions were associated with reports of red-light running (i.e. low work experience, use of personal vehicle for work, and payment by hour) and helmet non-use respectively (i.e. intense work pace, high tip income per day and low concern about vehicle condition). Conclusion: The above findings provide evidence that serious traffic offenses are manifestations of underlying conflict experienced by the riders between safety and various performance criteria. Each one of the two offenses is related to different rider profiles aiming to satisfy different goals, namely, those mainly trying to maximize profit non-helmet users and those, mostly inexperienced ones, trying to cope with work pressure red light runners. Potential regulatory measures to alleviate risky practices are discussed.