• Journal of the Korean Home Economics Association
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• v.30 no.1
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• pp.149-161
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• 1992

The purpose of this study is to analyze information search activity in purchasing behavior of household electric goods. Qusetionare survey method was used in this research. The sample was taken from 302 housewives living in Seoul, from 9th of Nov. to 20th of Nov, in 1991. Used statical methods were Frequency, Percentage, Crosstab, Anova, and Regression Analysis. The major findings are summarized as follows : 1) Component elements of information search : The means of acquiring information is that friends, neighbors, sales are most. A cause of choosing information is the sequence of satisfaction after using, easiness of interaction. The time in choosing goods is more month. 2) Component element of information search as social economic status housewife : children numbers and means of acquiring information(P<.01), education and a cause of choosing information(P<.05), life cost per month and a cause of choosing information(P<.05), social economic status and a time information search are significant. 3) A perception of risk as searching information : Among searching content of information a price influence a perception of risk. 4) Content of searching information and satisfaction of purchasing experience : Best choice is significant as quality of goods, difference of quality is significant as safety and degree of offering information is significant as a brand. 5) Satisfaction of purchasing experience following practical use of information : Best choice is significant as viewing of an exhibit and opinion of user. Difference of quality is not significant as any vairable. Degree of offer information influence searching pamphlet, searching an advertisement and opinion of user. 6) A perception of risk following source of an information : A perception of risk is most influenced by pamphlet.

• Journal of the Korean Institute of Landscape Architecture
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• v.28 no.2
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• pp.1-9
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• 2000

The purpose of this study is to examine influence of interior landscape in commercial spaces on the management benefit. In the course of this study, objects of survey were selected from interior landscaping specialist, manager and consumer who had experiences to visit to the hotel, bank, department store and restaurant. The main method of data collection was interview, questions and gathering materials. The cronbach's alphas program was used to measure the reliability of likert scales. The analysis program was applied a statistical methods. The results of this study can be summarized as follows: The factors considered by consumer who visits to the commercial space are design, interior landscape, traffic, parking capacity, cleanness, price, kindness of employee and event. Factors concerned with the product include branch size, traffic, parking capacity, kindness of employee. Factors concerned with facilities include branch size, traffic, parking capacity, kindness of employee. Major factors of those effects to management benefit are accessibility, time of stay, sales, efficiency of space, attractiveness and difference. In conclusion, overlap style gets the highest degree of satisfaction among total factors. Results of the survey show that factors which improve sales are overlap style and planter type. Among four commercial spaces, hotel is most effected by interior landscape. To enhance the sales of hotel, further study of interior landscape about hotel necessary. For bank and restaurant, further study of economic planter type and style is necessary. For department store, optimal use of spaces and case of maintenance are necessary.

• Journal of the Korean Society of Costume
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• v.59 no.5
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• pp.152-166
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• 2009

The purpose of this study was to propose a brand image profile by analyzing how the consumer perceived the rival brands having relative structure between corporate image, store image, and. product image. Fifty-two questions were prepared for the respondents, and 262 questionnaires were selected for analyzing. The data were analyzed by a frequency, a mean, a reliability, and a paired t-test of the SPSS 12.0. The results were as follows : 1. As influence rank of the brand image, a product image had greatest influence followed by a store image and a corporate image. 2. The factors, which were regarded as important from consumer, and satisfaction of those factors were evaluated. As a result of the analysis, the degree of satisfaction of the factors was relatively low than that of the importance. It was proved that the important factors of the brand's image and the degree of satisfaction of the factors were not the same from this study.

• Earthquakes and Structures
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• v.3 no.2
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• pp.117-140
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• 2012

The proposed research includes a comprehensive study on the seismic vulnerability assessment of typical building types, representative of the structural materials, the seismic codes and the construction techniques of Southern Europe. A damage database is created after the elaboration of the results of the observational data obtained from post-earthquake surveys carried out in the area struck by the September 7, 1999 Athens earthquake, a near field seismic event in an extended urban region. The observational database comprises 180.945 buildings which developed damage of varying degree, type and extent. The dataset is elaborated in order to gather useful information about the structural parameters influence on the seismic vulnerability and their correlation to the type and degree of building damages in near field earthquakes. The damage calibration of the observational data was based on label - damage provided by Earthquake Planning and Protection Organization (EPPO) in Greece and referred to the qualitative characterization for the recording of damage in post-earthquake surveys. Important conclusions are drawn on the parameters that influence the seismic response based on the wide homogeneous database which adds to the reliability of the collected information and reduces the scatter on the produced results.

• Journal of Family Resource Management and Policy Review
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• v.17 no.2
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• pp.19-35
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• 2013

The purpose of this study is to analyze the effective factors that influence subjective cognition, conflict degree of work-family balance, and cognition of family strength according to general characteristic factors, working environmental factors, and home environmental factors, as well as analyze the relationships among subjective cognition, conflict degree, and cognition of family strength. The main data source for analysis in this study is the Second National Survey of Korean Families by the Ministry of Gender Equality and Family in 2010. The survey includes the analysis of 419 respondents who have a dual income and live with their wife. The collected data are analyzed using SPSS 19.0. The results of the study are as follows. First, subjective cognition of work-family balance is influenced by satisfaction of work, division of housework, and care of family. Second, the conflict degree of work-family balance is influenced by age, working week, and satisfaction with work. Third, the relationship between subjective cognition and conflict degree of work-family balance is a negative correlation. The relationship between subjective cognition of work-family balance and cognition of family strength is a positive correlation but the difference between conflict degree of work-family balance and cognition of family strength is not significant. Finally, for the married men, the working environmental factor is a significant factor for the work-family balance. And the higher the satisfaction of work and division of domestic work, the greater is the balance between work and family. This suggests that they also have a higher cognition of family strength.

• Journal of Korean Physical Therapy Science
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• v.21 no.1
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• pp.53-58
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• 2014

Background : The purpose of this study is to identify the level of positive influence on the pain and the gripping power in patients with tennis elbow by comparing the TENS treatment method and the kinesio taping therapy with good accessibility among the kinesio taping therapy and electrical therapy. Methods : Targeting the patients diagnosed with tennis elbow, the subjects were categorized in groups of four, each of electrical therapy group and kinesio tape therapy group where the degree of pain reduction through VAS before and after the treatment of each group and the measurement of the degree of gripping power increase using the gripping power measurement tool as well as the pain reduction changes and gripping power increase before and after the treatment between the two groups were compared. Result : As a result, the electrical therapy group and the kinesio tape group were able to obtain the results of pain reduction and gripping power increase through VAS before and after the treatment, but for all pain reduction and gripping power increase, it had no statistically significant changes(p>.05). In addition, in the changes of pain reduction and changes of gripping power increase before and after the treatment, there were no statistically significant differences between the electrical therapy group and the kinesio tape group(p>.05). Conclusion : Based on the results so far, it is thought that the kinesio taping therapy can positively influence the pain reduction of patients with tennis elbow and increase of gripping power.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.5
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• pp.171-176
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• 2022

The article analyzes the impact of psychological factors on the level of loans used by investors in Vietnam's real estate market. Individual investors in the Vietnamese real estate industry were surveyed using a questionnaire. A total of 320 questionnaires were collected for the survey. The author finalized 314 questionnaires after deleting those that were invalid due to too many blank cells. SPSS 25 was used to conduct quantitative research. According to the findings, Excessive Optimism (EO) is the factor that has the highest impact on the level of loan used by investors in the Vietnamese real estate market, and this relationship is positive. With an influence level of 0.261 and 0.130, the elements of herd psychology and overconfidence also have a beneficial impact on the degree of loan used by investors in Vietnam's real estate market. Fear of loss is a factor that has a negative relationship with the level of loan utilization by investors in the Vietnamese real estate market, although, with a beta coefficient of 0.134, the degree of influence is not significant. Studies on psychological aspects and human behavior in general, and investors in particular, can help investors avoid falling into these psychological traps.

• Journal of Family Resource Management and Policy Review
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• v.18 no.1
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• pp.29-46
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• 2014

The purpose of this study was to analyze the effects of the degree of preparation for old age and the sense of crisis on the marital satisfaction of married mid-life women. The participants in this study were 300 women ranging in age from 40 to 59 years residing in Gyeonggi-do. Two hundred and forty-nine self-reported questionnaires were used for final analysis by SPSS PASW 18.0. The major results of this study were as follows. First, the mean score on the sense of crisis scale was $2.56{\pm}0.65$, representing a medium level. The mean scores for degree of preparation for later life and marital satisfaction were $3.54{\pm}0.57$ and $3.67{\pm}0.88$, which were somewhat high. Second, socio-demographic characteristics have a significant influence on married, middle-aged women. There were primarily differences in the sense of crisis by age cohort(such as women in their 50s) and level of education. Moreover, there were differences in the degree of preparation for later life by marriage duration and differences in marital satisfaction by level of education, monthly average income, and employment status. Third, in multiple regression analysis, the variables significantly influencing the marital satisfaction of married, middle-aged women included health status and monthly average income as control variables. Mid-life crisis also had a significant effect. The degree of preparation for emotional later life had a significant effect as an independent variable. These findings suggest that the level of sense of crisis and the degree of preparation for emotional later life affected the women's marital satisfaction. Other factors did not have a significant affect. Based on the above results, intervention alternatives are needed to improve the marital satisfaction of married, middle-aged women.

• Korean Management Science Review
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• v.32 no.3
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• pp.55-70
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• 2015

The main objective of this study is to investigate the moderating roles of the competitor's pricing strategy and the degree of consumer's risk-aversion on perceived risk and perceived benefit in responding to price increases and package downsizing. Based on Prospect Theory, several prior researches find that consumers perceive increased price as more loss than package downsizing and perceive package downsizing as more benefit than increased price. We extend these behavioral economics approach using the reference effect of competitor's pricing strategy. We focus on consumer heterogeneity on risk-aversion, measure the degree of consumer's risk-aversion, and divide the consumers into two groups of high levels of risk-aversion vs. low levels of risk-aversion. We find that the firm's pricing strategies of both price increases and package downsizing do not significantly influence the perceived benefit for relatively low risk-aversion consumers. We find that when the firm reduce the package size, relatively high risk-aversion consumers perceived more benefit and had higher purchase intention compared to price increases. We also find that the competitor's pricing strategies do not significantly influence the consumer's response for relatively low risk-aversion consumers. For relatively high risk-aversion consumers, they perceived more loss when the firm has different pricing strategy from the competitor's.

• The Journal of Fisheries Business Administration
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• v.36 no.1 s.67
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• pp.51-79
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• 2005

The main propose of this study is to analyze of the Chinese Fisheries Products competitiveness in Korean Market. This study was using a model of working partnerships by James C. Anderson & James A. Narus(1990). That is, Support is found for a number of the hypothesized construct relations and in both manufacture firm and distributor firm model, for the respecification of cooperation as an antecedent rather than a consequence of trust. This study was able to apply this model's intention for the relationship between Chinese fisheries products exporter and Korean importer, because I thought that competitiveness of trade market was based on relationship between the two countries traders. The results of this study are summarized as follows. As the above result, the several hypothesized correlation among the factors were significant. These results was tried to apply the competitiveness degree index as main factors among the countries, The method of measuring competitiveness .degree index was [(outcome + influence + communication + coopration + trust + satisfaction) - conflict, In result, China was 21.5583, USA was 20.2667, East Asia was 18.79126, EU was 18.4723, Russia was 16.3858.