• Title/Summary/Keyword: Decision Analysis

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GAP: A Study on Strategic Derivation Approach Using Perceptual Difference

  • Yang, Hoe-Chang;Huh, Moo-Yul;Yang, Woo-Ryeong
    • The Journal of Industrial Distribution & Business
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    • v.9 no.2
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    • pp.17-26
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    • 2018
  • Purpose - The purpose of this study is to provide a formalized process of decision making for companies or organizations that need to make various decisions in the age of uncertainty. Therefore, this study aimed to proposes a strategic decision-making approach citing the relatively easily accessible using IPA(important-performance analysis) and SWOT/AHP analysis. Research design, data, and methodology - To be specific, the first step is to derive necessary attributes and conduct IPA. The second step is to subdivide the IPA results into internal strength and weakness factors and the external opportunity and threat factors, hierarchize those factors, and weight them accordingly. The third step is to build a causality model to propose a method of supporting a rational decision making. Results - The foregoing approach seems to facilitate the diversification of decision-making strategies by helping businesses or organizations to measure and analyze the attributes needed for certain decisions. Additionally, the perceived importance and satisfaction (or achievement) usage of those derived attributes can be used as the reference data for SWOT/AHP analysis. Conclusions - The proposed stepwise approach is applicable to businesses or organizations in need of making stepwise decisions in line with their retained competencies in comparison to conventional or intuitive decision-making practices.

The Influences of Fashion Consciousness, Eco-fashion Consumption Decision, Ongoing Search Behavior, Shopping Enjoyment on Attitudes toward Purchasing Fast Fashion Brands (패션의식, 에코 패션 소비결정, 지속적 탐색행동, 쇼핑 즐거움이 패스트 패션 브랜드 구매태도에 미치는 영향)

  • Park, Hye-Jung
    • Journal of the Korea Fashion and Costume Design Association
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    • v.16 no.2
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    • pp.111-126
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    • 2014
  • The purpose of this study is to identify the antecedents of the attitudes toward purchasing fast fashion brands. As antecedents, fashion consciousness, eco-fashion consumption decision, ongoing search behavior, and shopping enjoyment were considered. It was hypothesized that fashion consciousness influence the attitudes toward purchasing fast fashion brands both directly and indirectly through eco-fashion consumption decision, ongoing search behavior, and shopping enjoyment. Data were gathered by surveying university students in Seoul, using convenience sampling. Three hundred five questionnaires were used in the statistical analysis, exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using AMOS. The hypothesized relationship test proved that fashion consciousness influences the attitudes toward purchasing fast fashion brands both directly and indirectly through ongoing search behavior and shopping enjoyment. In addition, eco-fashion consumption decision influence directly influences the attitudes toward purchasing fast fashion brands. The results suggest some effective marketing strategies for marketers in the fast fashion industry.

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A financial feasibility analysis of architectural development projects that use probabilistic simulation analysis method (확률론적 시뮬레이션 분석방법을 적용한 건축개발사업의 재무적 타당성 분석)

  • Lee, Seong-Soo;Choi, Hee-Bok;Kang, Kyung-In
    • Korean Journal of Construction Engineering and Management
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    • v.8 no.3
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    • pp.76-86
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    • 2007
  • Construction development work invents profit as those finalize object, and a make or break success of project depends on correct analysis and forecast business feasibility at project early. Business feasibility study would be decision-making under precarious situation because is connoting uncertainty that is future. estimate at present visual point essentially. Under uncertainty, a decision-making method is based on probability theory of statistics, but business feasibility study had applied with not feasibility study by probabilistic decision method but it by determinism derision method so far. Therefore in this study doing decision-making by a probability theory method for successful project at early business feasibility study, it present a probabilistic study method that use simulation that can supply a little more correct and reliable data to decision-maker As result, a probabilistic study method is more suitable than deterministic study method as technique for a financial feasibility study of construction development work. Making good use of this probabilistic study method at important business or careful decision-making, because efficient Judgment that is based accuracy and authoritativeness may become available.

The Effect of the Environmental Issue Analysis Instruction on the Decision Making Ability of Middle School Students (환경쟁점분석 수업이 중학생의 의사 결정력에 미치는 효과)

  • Song, Sun-Gyoung;Choi, Don-Hyung;Paik, Seong-Hey;Son, Yeon-A
    • Hwankyungkyoyuk
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    • v.20 no.1
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    • pp.42-61
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    • 2007
  • This study investigated the effect of the environmental issue analysis instruction on the decision making ability of middle school students. A pretest-posttest control group design was employed. The participants for the research were 288 1st grade male students in middle school in Seoul, the environmental issue analysis lesson group consisted of 142 members and the non-environmental education group consisted of 146 members. The cognitive level of the students were divided into three groups-concrete, transition, formal-as the result of GALT test. Students take issue analysis lessons during 6 weeks, one lesson per a week. Students had studied through worksheets reconstructed and developed by researcher on basis of issue analysis suggested by Ramsey et al. (1997). The results of the research were followings: After lesson for environmental issue analysis, all of the students were improved in decision-making ability regardless of cognitive level (p<.05). Especially, decision-making ability of the transition group students was improved to a high degree. Scores of searching relevant information, generation of alternatives, identification of values for selection criteria, the evaluation of alternatives' merits and demerits, prediction of consequence were increased in experimental group (p<.05). But the ability of selection of alternatives according to value was not reached statistically meaningful improvement. The decision-making ability of the control group students was not improved but ability of selection of alternatives, the evaluation of consequence were increased (p<.05).

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Predictors of intentional intoxication using decision tree modeling analysis: a retrospective study

  • Oh, Eun Seok;Choi, Jae Hyung;Lee, Jung Won;Park, Su Yeon
    • Clinical and Experimental Emergency Medicine
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    • v.5 no.4
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    • pp.230-239
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    • 2018
  • Objective The suicide rate in South Korea is very high and is expected to increase in coming years. Intoxication is the most common suicide attempt method as well as one of the common reason for presenting to an emergency medical center. We used decision tree modeling analysis to identify predictors of risk for suicide by intentional intoxication. Methods A single-center, retrospective study was conducted at our hospital using a 4-year registry of the institute from January 1, 2013 to December 31, 2016. Demographic factors, such as sex, age, intentionality, therapeutic adherence, alcohol consumption, smoking status, physical disease, cancer, psychiatric disease, and toxicological factors, such as type of intoxicant and poisoning severity score were collected. Candidate risk factors based on the decision tree were used to select variables for multiple logistic regression analysis. Results In total, 4,023 patients with intoxication were enrolled as study participants, with 2,247 (55.9%) identified as cases of intentional intoxication. Reported annual percentages of intentional intoxication among patients were 628/937 (67.0%), 608/1,082 (56.2%), 536/1,017 (52.7), 475/987 (48.1%) from 2013 to 2016. Significant predictors identified based on decision tree analysis were alcohol consumption, old age, psychiatric disease, smoking, and male sex; those identified based on multiple regression analysis were alcohol consumption, smoking, male sex, psychiatric disease, old age, poor therapeutic adherence, and physical disease. Conclusion We identified important predictors of suicide risk by intentional intoxication. A specific and realistic approach to analysis using the decision tree modeling technique is an effective method to determine those groups at risk of suicide by intentional intoxication.

Decision-Making Styles of Fashion Leaders among Female College Students (패션 리더들의 의사 결정 스타일 -여대생을 중심으로-)

  • 정혜영
    • The Research Journal of the Costume Culture
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    • v.5 no.3
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    • pp.26-35
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    • 1997
  • Consumers use a variety of decision making styles. The purpose of this was to identify the decision making styles of fashion leaders. Self-report scales were used to measure fashion leadership and decision making styles for 236 female college students. The data were analyzed using factor analysis and t-tests. The results indicated that fashion leaders have unique decision making styles of recreational shopping/fashion conscious, brand-loyal and high quality conscious. The implications of these findings for fashion merchandising are discussed.

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Influence Diagram Approach for Strategic Decision Structuring Process

  • Kim, Gi-Hyo;Kim, Soung-Hie
    • Journal of the Korean Operations Research and Management Science Society
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    • v.10 no.1
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    • pp.41-53
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    • 1985
  • The influence diagram is a new conceptual tool that can be used for structuring a strategic decision problem in decision analysis. It has a graphical representation of probabilistic dependence among variables in the decision problem. In this formal procedures for constructuring the influence diagram and for translating it into the corresponding decision tree are studied. An example that shows the power of the infuence diagram is shown.

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The Relationship among Self-Efficacy, Career Decision Making Types and Career Decision Level of Nursing Students (간호대학생의 자기효능감, 진로의사결정 유형과 진로결정수준 관계)

  • Kim, Su-Ol
    • The Journal of Korean Academic Society of Nursing Education
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    • v.22 no.2
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    • pp.210-219
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    • 2016
  • Purpose: The purpose of this study was to contribute to career counseling and career guidance for nursing students by examining students' career decision-making styles and career decision levels and the relationship between self-efficacy and career decision-making styles and career decision levels. Methods: A descriptive survey design was used and data were collected using questionnaires from a sample of 469 nursing students. The data were analyzed using frequencies means, Kruskal-Wallis test, Pearson correlation coefficient, and multiple regression analysis with SPSS 21.0. Results: Career decision level had a significant correlation with self-efficacy and decision-making styles. Self-efficacy (${\beta}=.143$, p<.001), type of decision-making styles rational type (${\beta}=.180$, p<.001), intuitive type (${\beta}=.137$, p<.001), dependent type (${\beta}=-.236$, p<.001) and sex (${\beta}=-.086$, p=.023), school grades (${\beta}=.086$, p=.033), and satisfaction of nursing major (${\beta}=.209$, p<.001) were significant predictors of career decision level. Conclusion: It is necessary to develop effective career support programs according to type of decision-making styles, sex, school grades, motivation to improve nursing students' self-efficacy and satisfaction in the nursing major.

A Study on the Hydrologic Decision-Making for Drought Management : 2. Decision-Making Method for Drought Management (가뭄관리를 위한 수문학적 의사결정에 관한 연구 : 2. 가뭄관리를 위한 의사결정 방법)

  • Kang, In-Joo;Yoon, Yong-Nam
    • Journal of Korea Water Resources Association
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    • v.35 no.5
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    • pp.597-609
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    • 2002
  • This study suggests a methodology of hydrologic decision making for the establishment of a standard of drought management from the drought analysis by the past drought history and for the drought monitoring and management according to drought processing. The construction and analysis of a decision tree diagram are performed and the step by step plan according to drought severity is suggested. Say, the decision tree diagram is constructed by the transition probability and quantity of monthly precipitation. Then the drought processing is investigated by the analysis of diagram and the 3-step of drought notice, drought warning, and emergency plan are established. The suggested methology in this study can be used for the other area and the decision tree diagram be used by changing the diagram according to the utilization purposes. Also, the choice of monthly PDSI class and precipitation analysis can be performed by the continuous data supplement. And so, a new standard value by the modified diagram is provided and the continuous drought management will be possible.

An Analysis of the Effect of Platform Information Quality and Customer Information Quality on Customer Loyalty to Online to Offline Platforms (O2O 플랫폼 충성도에 플랫폼 정보 품질과 고객 정보품질이 미치는 영향 분석)

  • Park, Jun Sung;Park, Heejun
    • Journal of Korean Society for Quality Management
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    • v.52 no.1
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    • pp.23-42
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    • 2024
  • Purpose: This study aims to investigate the impact of two types of information quality, which are platform-oriented information quality and customer-oriented information quality, on customers' decision-making processes in the Online to offline (O2O) platform environment. Grounded in the product brokering efficiency model, which encompasses screening cost, evaluation cost, and decision quality, a model framework was developed. Furthermore, this study explores how these decision-making processes affect customer loyalty. Methods: Given that food delivery apps are the most widely used O2O service in Korea, this study targeted users of these apps for data analysis. We conducted hypothesis testing through a purposive sampling methodology focusing on food delivery app users. A Partial Least Squares Structural Equation Modeling analysis was conducted to analyze the data. The data collection occurred via an online survey from October to December 2021, with a total of 212 respondents participating. Results: The results of this study revealed the significant role of information quality in helping customers' decision processes while using food delivery apps. Specifically, it was found that platform-oriented information positively influences decision quality, while customer-oriented information significantly affects both the reduction of evaluation cost and the enhancement of decision quality. Additionally, the study indicated that lower evaluation costs and higher decision quality lead to increased platform loyalty. However, a reduction in screening cost did not have a significant impact on platform loyalty. Conclusion: While previous studies have overlooked the existence of two sides, service provider and user, in a platform, this research holds significance in its analysis of how information quality impacts loyalty by utilizing the two kinds of information quality. Practitioners can enhance customer loyalty to the platform by enriching customer-oriented information, thereby reducing customers' evaluation costs and encouraging more loyal usage of the platform.