• Knowledge Management Research
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• v.22 no.4
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• pp.135-155
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• 2021

With the emergence of various types of social media and the diversification of their roles, it has become essential for marketers to understand how different types of social media influence consumers' purchase decisions differently and derive more detailed strategies by social media types. This study classifies social media into two types-expression-focused social media and relationship-focused social media-and investigates the relationship between consumer purchases and social media mentions by type. Using the Seoul bike-sharing data and time-series data for social media mentions, we apply the VAR model with Exogenous Variables (VARX). We find that the increase of product mentions in expression-focused social media positively affects both the number of new customers (customer acquisition) and the number of shared bike rentals, while that in relationship-focused social media negatively affects the number of new customers only. In addition, as new customers increase, the product mentions in both types of social media increase. On the other hand, the number of bike rentals has no significant effect in increasing social media mentions regardless of type. This study contributes to the social media and sharing economy literature and provides managerial implications for establishing sophisticated social media marketing in bike-sharing businesses.

• Journal of Information Technology Applications and Management
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• v.24 no.4
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• pp.153-170
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• 2017

As the digital economy goes global, firms are trying to find suppliers that can address their managerial goals and strategies. The alternatives are not confined to domestic firms. Firms have been trying to connect to foreign partners worldwide. Although offshore outsourcing grants firms various benefits, they present big cultural challenges. However, there is little research on the impact of cultural or country factors on outsourcing. The goal of this paper is to synthesize the outsourcing success literature and develop propositions for outsourcing success in the context of offshore outsourcing. This paper proposes that cultural effects should be included in evaluating the success of offshore outsourcing. Knowledge sharing and the scope of outsourcing are adopted in the base outsourcing success model from previous literature. In the extended model partnership quality is included as a mediator and organizational capability and outsourcing relationship type are also included as moderator. Finally, the integrated framework of offshore outsourcing success includes cultural factors as moderators of the relationships between outsourcing success antecedents and the success of offshore outsourcing. Reasoning for propositions, managerial implications, and future research directions are discussed.

• Knowledge Management Research
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• v.21 no.3
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• pp.1-25
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• 2020

This study analyzed key success factors of Korean car-sharing enterprises, Socar and Greencar, and the responsive strategies of Korean car-manufacturing company, Hyundai Motor Group, in the face of emerging sharing economy under the specific economic and regulatory system in Korea. The outcomes of the analysis are as follows. 'Timely market entry' in early startup phase and 'use of external resources' in early growth phase were key success factors common to both Socar and Greencar. However, the differences in the eventual business directions of the two companies also resulted in different key success factors in the expansion phase of their business. For Socar which focused on maintaining its independence and the external growth of B2C business, customer relation marketing and sufficient capital raising were key success factors. For Greencar which became a part of a business group and focused on improving the efficiency of business operations, timely market entry (B2B market) was key success factor. The use of external resources and cooperation with large corporations emerged as key success factors common to both companies in the rapid growth phase. The responsive strategies of the Hyundai Motor Group were collaboration, investment and direct management of DeliveryCar. The short-term goal of the responsive strategy was the operation of test-bed in collaboration with car-sharing company while the mid/long term goal was planning new mobility services by utilizing collected data. Securing opportunities for early market dominance for autonomous car industry was also found to be an important goal.

• Information Systems Review
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• v.22 no.1
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• pp.147-165
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• 2020

The sharing economy service is now spreading in various fields such as accommodation, cars and bicycles. In particular, bicycle-sharing service have become very popular around the world, and since September 2015, Seoul has been providing a bicycle-sharing service called 'Ttareungi'. However, the number of bicycles is unbalanced among rental stations continuously according to the user's bicycle use. In order to solve these problems, we employed social network analysis using Ttareungi data in Seoul, Korea. We analyzed degree centrality, closeness centrality, betweenness centrality and k-core. As a result, the degree centrality was found to be closely linked with bus or subway transfer center. Closeness centrality was found to be in an unbalanced departure and arrival frequency or poor public transport proximity. Betweenness centrality means where the frequency of departure and arrival occurs frequently. Finally, the k-core analysis showed that Mapo-gu was the most important group by time zone. Therefore, the results of this study may contribute to the planning of relocation and additional installation of bike rental station in Seoul.

• The Journal of the Korea Contents Association
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• v.15 no.3
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• pp.32-39
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• 2015

In this paper, We propose the futuristic map using variety technology of advanced ICT-based. The futuristic maps are expected to developed into a new format of user participation to express the results in various formats through the understanding and interpretation of the facts and phenomena of tangible and intangible that exist in the real world. In the future, the map is expected to be developed into form of a new paradigm map made in real time that economy, industry, the collection of information necessary for everyday life, processing, usage, analysis, distribution and sharing. In this paper, we provide a real-time personalized contents to digitize the information of the real space based on the concept of map, databases, spatial analysis and describes the key technologies that characterized by the representation of time-series data by analyzing and prediction every field macro phenomena of society, economy, culture and etc. And we establish the concepts of the 'New Paradigm Map' for future creative economy.

• Journal of Korea Society of Industrial Information Systems
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• v.21 no.5
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• pp.19-30
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• 2016

In these days, people get information from internet easily. However, there are too many information. It makes interrupt and inefficient for searching data. Therefore, we need user customized web search system which provides appropriate information. In this paper, we propose a searching system that can collect semi-automatically conditions of users such as weather, location and time and provide essential information to users. Using these context data, the proposed system can understand what information users want in specific situations and can provide more useful information to users than existing systems. The proposed system based on 'Production/Sharing Service of Personal Korean Contents with Voluntary Sharing Economy System' and we add data parsing algorithm in each input, store and search part. In the experiments, we compare and analyze the results of existing system and the proposed system using some general key words.

• The Journal of Industrial Distribution & Business
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• v.9 no.3
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• pp.57-68
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• 2018

Purpose - The purpose of this study is to classify that the quality factors for comparing the Visegrard Group with the Nordic Council have historical similarities against Germany and the Soviet Union. However, this is because in the integrated European market, the competitiveness possessed by the two groups of countries is invested in the priority order to grow. Research design, data, and methodology - The study was conducted on the research design, and the reason for trying to compare the competence of the automobile industry in the assessment of industrial capability is that the Visegrard Group focuses on automotive production and the Nordic Association focuses on the commercialization of the automobile(market). In this study, searching and quantifying indirect evidence was made through standards are more complementary in Europe since each country acts like the role of the European automotive industry for example, which is different from the realistic evaluation criteria, are more important than those of the United States(first in the world) or Germany(first in Europe). Results - The results of this study are as follows: In the global EV market U.S.(export: $ 2.62 billion /share: 36.7%), Germany($ 1.29 billion /18.1%), France($ 390 million /5.4%), United Kingdom($ 380 million /5.4%), and South Korea($ 320 million/ 4.4%). South Korea's share of the EV market is 4.4%, while TSI reaches at +0.9 which measures the comparative advantage of a specific commodity in the world trade market. There is great potential for evaluated as products processing in export competition. But, commercialization, standardization, and overall market expansion did not have a positive impact on global satisfaction. Conclusions - EVs put importance on various utilities. So this suggests that Korea's exports to the EU, including the Visegrard Group, should be more focused on marketability when illuminating with a sharing industrial system under the European Union. It is necessary to specialize in manufacturing and commercialization by country(region) to prepare sharing economy and blockchain in order to create a smart-sharing city linked on artificial intelligence, as the commercialization of electric vehicles, which will have a larger growth rate than that of manufacturing in the fourth revolutionary era.

• Land and Housing Review
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• v.3 no.3
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• pp.213-223
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• 2012

As the public sector has been facing many challenges arising from the global economy and experiencing major changes, public services are redefined and various modes to improve their quality are applied to the customer service area. This research addresses whether and to what degree the professional competence of public institutions affect the customer service, in particular the quality and delivery of housing welfare services. With the institutional competences consisting of three elements - customer centric culture of service delivery, information sharing, and service delivery channels, this study utilizes a questionnaire survey, and the collected data are analyzed by using the inferential statistics. The findings show that customer centric culture of service delivery and information sharing have positive impacts on the quality of housing welfare services while service delivery channels don't have any influence on it. The research results imply that the institutional competence in the public sector is critical in the quality and delivery of the housing welfare services.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.97-105
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• 2022

This study deals with the credibility of citizens when investing in uncertain project companies, as well as the Social Performance Compensation Project (SIB) and the IT sharing economy. This allows the convergence of the three sectors to address investment inequalities in economic effectiveness and social security. Activates the model of the overall Social Impact Bond (SIB) process that successfully activates the exchange of information. The empirical presentation of the operations and techniques for social IT service finance examines how the innovation ecosystem can be created with social performance and reward projects. The analysis shows that small sharing institutions or citizens can participate directly to create the ability to connect with private investors, identify the possibility of recognizing non-shared barriers to participation, and show the great impact of citizen trust in IT sharing projects in uncertain areas. As a result, for the sake of social sharing and IT cooperation promoted by the City of Seoul, before the project has the ability to design directly, it will be responsible for reliability and safety in the planning of the project. Therefore, non-shared citizens can also participate in the platform that has been effectively constructed and created.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.211-212
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• 2019

The objectives of this research are to test the utility of semiparametric geographically weighted regression (SGWR, a spatial analysis method) in the small-scale urban sample, and to understand the geographic patterns of provision and pricing of sharing economy based accommodations in the tourist city. This paper focused on how network distance to heritage site, to casino, residential unit prices and other five attribute categories determine Airbnb price in Macau SAR, China. Findings show that SGWR models outperformed OLS models. Moreover, comparing with heritage sites, casinos are the stronger factors to drive up Airbnb (including hostels) rooms' provision and their prices; and residential unit prices are not related with the Airbnb price in the attraction clusters in Macau. This research showed a little example for the applications of SGWR in the small city, and for the analysis of online marketplace data as new urban study material. Practically, this study provides some scientific evidence for hosts, guests, urban planners, and policymakers' decision making in Macau.