• Title/Summary/Keyword: Customized Business Innovation

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Enhancing Social Value of Hospital School through Open Innovation with Networking: The Cooperative Case of YUH's Hospital School and YUBS's Volunteering Club of Herewego (병원학교의 사회적 가치 증진을 위한 개방형 혁신 네트워킹에 관한 연구: 영남대학교의료원 병원학교와 영남대학교 경영대학 교육기부봉사 사업단 '희열위고'의 협업사례를 중심으로)

  • Park, Jaechan;Lee, Jae-Min
    • Knowledge Management Research
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    • v.19 no.4
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    • pp.133-148
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    • 2018
  • The hospital school is an organization designed to encourage long-term health-impaired students to receive treatment and education at the same time. There are 33 hospital schools in Korea. However, the management of hospital schools varies greatly depending on the amount of resources and support they possess, and especially the lack of manpower and quality improvement of education programs were found to be the biggest problems. This study aims to discuss the case of Hospital School in Yeungnam University Hospital (YUH), which successfully overcame internal resource limitations while solving existing hospital schools through networking and open innovation with external organizations. In particular, through cooperation with students of Herewego, volunteering club in Yeungnam University business school(YUBS), we increased the social interest of hospital school by creating a special program with financial support of Daegu city. They created customized education service programs for hospital schools that reflect their major-business management. The cooperativ e case of YUH's Hospital School and YUBS's Volunteering Club of Herewego showed that the cooperation is not only about volunteering service but also the open innovation, introduced as a platform to expand the company's source of product development. We think that this is a case of value creation through exchange of knowledge. It could have many implications for solving the problem of hospital school.

A Study on Preference Attribute of Smart Learning for SMEs Work-Place Learning Innovation (중소기업의 직무교육 혁신을 위한 스마트러닝 선호 속성에 관한 연구)

  • Lee, Jung-Hwan;Chang, Hyun-Joon;Han, Yeong-Do
    • Journal of Korea Technology Innovation Society
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    • v.14 no.3
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    • pp.647-663
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    • 2011
  • Company's interest in the work place training and investment has been growing continuously because the talent of human resource is the competitiveness itself in the knowledge based society. However, corporate training programs mainly have focused on large companies and SMEs despite the economic business volume have been treated too lightly so far. This paper regards corporate training programs with one of the methods for SMEs innovation and proposes the smart learning in the smart device diffusion. Concretely, this paper analyzes the utilization intention, each attribute and level in smart learning characteristics using conjoint analysis. The result shows that SMEs have positive response for smart learning acceptance and SMEs consider significantly the usage fee type and location with the difference between regular employee and administrator. Specially, interactive communication and customized contents are preferred in the training type. Smart learning can be used as strategic means in supporting the value innovation and enhancing the absorptive capacity in SMEs innovation process.

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A Study on Factor Analysis and Strategies for SME's Global Management of Technology (중소기업의 글로벌 기술경영을 위한 요인분석 및 전략연구)

  • Kim, Jang-Yeop;Choi, Ji-Seok;Lee, Suk-Jun
    • Journal of Technology Innovation
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    • v.20 no.1
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    • pp.169-198
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    • 2012
  • The rapidity at which industrial and business management environment has become globalized, including the FTA, has provided valuable opportunities for domestic small and medium enterprises (SMEs) to obtain global technological business. However, it is unclear whether or not the SMEs' attempt to advance global technological business is producing fruitful results. This study begins with defining global technological business and the efforts of SMEs to develop them and proceeds to discuss survey results that asked the reasoning behind SMEs that entered or wish to enter foreign spheres (China, Japan, Southeast Asia, and Europe) of businesses, and also perform factorial analysis to obtain substantiation. The study classified the relevant SMEs using clustering method. Based on the results, the study makes recommendations to executives in instilling global-minded strategies, on customized support strategies depending on the SME's capability and its intended foreign entry sphere, and on strengthening the SME's competence on the global scale.

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Shopping on Fashion Vertical Platforms: The Mediating Effect of Platform Satisfaction and The Moderating Effect of Consumer Innovativeness (패션 버티컬 플랫폼 쇼핑: 플랫폼 만족의 매개효과와 소비자 혁신성의 조절효과)

  • Yu Ju Sung;Kyu Hye Lee
    • Journal of Fashion Business
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    • v.27 no.4
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    • pp.38-49
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    • 2023
  • Fashion vertical platforms offer various content and events to consumers and have established a strong customer base. Especially, they cater to the sensibilities of young customers. This study analyzed the characteristics of a sensuous fashion vertical platform, which enhances expertise and provides customized services. In addition, this study aimed to find out whether consumer innovation modulates the relationship between fashion vertical platform, platform satisfaction, and continuous shopping intention. An online survey was conducted targeting consumers in their 20s and 30s who had experience using fashion vertical platforms, and 222 samples were analyzed. Factor analysis and structural equation model were analyzed using the SPSS 29.0 and Smart-PLS. Smart-PLS analysis results showed that exclusivity, convenience and informativeness did not directly affect continuous shopping intention but showed a complete mediating effect through platform satisfaction. Both the high and low innovative groups demonstrated significant effects of exclusivity on platform satisfaction, and platform satisfaction showed significant effects on continuous shopping intention. A high level of innovation among the consumers showed significant mediating effects on exclusivity, personalization, and continuous shopping intention, as reflected by information on platform satisfaction, and low level of innovation among the consumers showed significant effect on convenience. This study's findings highlight the importance of enhancing exclusivity, convenience, informativeness, and esthetics in fashion vertical platforms, and improving platform satisfaction. These findings will be used to develop marketing strategies that can lead to continuous shopping intentions and provide opportunities for the industry.

A Study on the e-Business Marketing Strategy of Digital Age (디지털 시대의 효율적인 e비지니스 마케팅 전략에 관한 연구)

  • 조원길
    • The Journal of Information Technology
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    • v.3 no.4
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    • pp.89-105
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    • 2000
  • Electronic commerce includes the tasks that support the buying and selling of goods and services, and interactions among those tasks. Electronic commerce enables companies to close stores, reduce inventory requirements, and distribute products over the internet. Electronic commerce can simplify communication and change relationships The expanding global e-marketplace has triggered an evolution with powerful implications. The introduction of interactive media and the online environment has made real-time, customized one-to-one advertising, marketing and commerce possible. I-marketing is the most rapidly growing channel being explored today. Users of this expanding medium include a range of service providers, publishers, marketers of music, s/w, other products that cross an increasing number of industry lines. Thus, the opportunities for e-business marketing strategy, and new businesses based on interactivity and sophisticated database technology are vast. This study explores the e-business marketing strategy of digital age. Strategic e-marketing can harness the power of today's technology to propel a company of any size farther into the worldwide market than ay any other time in history, increasing potential profits and productivity.

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The Activation of Transferable Skill of Advanced S & T (Science & Technology) Manpower with the Global HRD Convergence Research

  • Lim, In-Jong;Lee, Jeong-Hwan;Lee, Chunsu
    • East Asian Journal of Business Economics (EAJBE)
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    • v.7 no.2
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    • pp.11-20
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    • 2019
  • Purposes - This study propose the following 4 methods to establish Global HRD system focusing on transferable skill which is attracting attention as future science and technology Manpower. The activation of convergence research creates new industries in the era of 4th industrial revolution. Research design and methodology -This study was conducted by using research methods and expert interviews focused on document analysis. This study also reflects trends through books and materials that cover the latest issues such as the Fourth Industrial Revolution. Results - 4 Things are reflecting the policies of S&T Manpower and securing execution capability, developing competence-based transferable skill model, enhancing science and technology convergence R&D and performance capability, and developing customized HRD program. Conclusions - Transferable skills will contribute to strengthen the national competitiveness of science and technology in the long term by establishing the foundation of technological innovation that can create new industries and secure future growth power in the 4th industrial revolution era. Practically, it was suggested that science and technology professionals should be able to refer to the HRD program design and HRD program design by suggesting the view of transferable skill and the activation plan reflecting the insight.

Research Trend of Additive Manufacturing Technology - A=B+C+D+E, add Innovative Concept to Current Additive Manufacturing Technology: Four Conceptual Factors for Building Additive Manufacturing Technology -

  • Choi, Hanshin;Byun, Jong Min;Lee, Wonsik;Bang, Su-Ryong;Kim, Young Do
    • Journal of Powder Materials
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    • v.23 no.2
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    • pp.149-169
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    • 2016
  • Additive manufacturing (AM) is defined as the manufacture of three-dimensional tangible products by additively consolidating two-dimensional patterns layer by layer. In this review, we introduce four fundamental conceptual pillars that support AM technology: the bottom-up manufacturing factor, computer-aided manufacturing factor, distributed manufacturing factor, and eliminated manufacturing factor. All the conceptual factors work together; however, business strategy and technology optimization will vary according to the main factor that we emphasize. In parallel to the manufacturing paradigm shift toward mass personalization, manufacturing industrial ecology evolves to achieve competitiveness in economics of scope. AM technology is indeed a potent candidate manufacturing technology for satisfying volatile and customized markets. From the viewpoint of the innovation technology adoption cycle, various pros and cons of AM technology themselves prove that it is an innovative technology, in particular a disruptive innovation in manufacturing technology, as powder technology was when ingot metallurgy was dominant. Chasms related to the AM technology adoption cycle and efforts to cross the chasms are considered.

Effects of Government Business Support Projects on Corporate Growth : Focusing on the moderating effect of growth stage and use of government support (정부 기업지원 사업이 기업성장에 미치는 영향 : 성장단계 및 정부지원 활용의 조절효과를 중심으로)

  • Kim, Su gil;Hyun, Byung-Hwan
    • Journal of Technology Innovation
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    • v.31 no.2
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    • pp.333-369
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    • 2023
  • In this paper, the effect of government corporate support projects on corporate growth was analyzed, and the effect on corporate financial performance or non-financial performance was empirically analyzed by using the growth stage as a modulating variable in government support activities. As a result, it was analyzed that government corporate support had a significant effect on financial performance, non-financial performance, and use of government support, and that the moderating effect of the growth stage had a positive (+) effect on both financial and non-financial performance. Taken together, the research results showed that government corporate support had a positive effect on corporate performance, the growth stage had a positive (+) effect on both financial and non-financial performance, and the impact on financial performance was even greater. Accordingly, government support projects must be supported according to each company's growth stage, and during the decline, companies need to provide customized support according to the state of the company through industry and corporate analysis, and it is expected to be meaningful to improve the efficiency of the government's business support project.

Study on Vitalization Strategy for 'Management of Technology Family Membership System': Case Study of Pukyong National University (기술경영가족회사제도의 활성화 방안 연구 : 부경대학교 기술경영전문대학원 사례)

  • Kim, Sook-Ja;Kim, Moo-Hyun;Bark, Pyeng-Mu;Shin, Seung-Jun;Byeon, Ju-Mi
    • Proceedings of the Korea Technology Innovation Society Conference
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    • 2017.08a
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    • pp.101-122
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    • 2017
  • As business paradigm shifts toward the convergence of technology and industry, so-called the fourth industrial revolution, research and development on enterprises is becoming the core capability of growth momentum for the future. Accordingly, Management of Technology (MOT) is being paid attention to construct systematical planning and operations on technological strategy, thereby increasing the importance of cooperative relationship in MOT-relevant domains. Due to this reason, academia manages the family membership system that enables mutual collaborations between academia and industry to achieve their win-win strategy and makes customized cooperative systems to share their human and property resources systematically. Particularly, it is vital to operate the family membership system effectively and efficiently in the MOT domain because family enterprises need to endeavor the establishment of value-toward technology strategy within the framework of those cooperative systems. For such the purpose, this paper presents the analysis of the state-of-the art of the family membership system managed by Graduate School of Management of Technology at Pukyong National University. This paper also proposes vitalization strategies of this membership system so that famliy enterprises located in the east-southern area in Republic of Korea can gain MOT-oriented innovative capability.

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Exploring Case Study on Mass Customization of Domestic Company (국내 기업의 대량 맞춤화 사례연구)

  • Shin, Hyun-Am;Jeon, Ho-Ki;Lee, Won-Jun;Kang, Youn-Jung
    • Journal of Digital Convergence
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    • v.10 no.6
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    • pp.111-131
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    • 2012
  • Mass Customization combines the advantages of mass production and customization. Mass customization has been praised as an innovative approach that would result in changes in business paradigm. However, there is no consensus on the concept of mass customization, but only a generally accepted framework exists to explain successful practices. Prior cases in mass customization are those of the small-medium sized or Internet-based companies. We in this paper explore the mass customization cases of market-leading manufacturers. Although those traditional organizations may be not for swift change, the cases of those companies are important because they target mass markets. Lampel and Mintzberg[35] proposed a continuum of strategies ranging from pure standardization to pure customization. This study investigates mass customization strategies of three companies. In this paper, the cases of cosmetics and sports shoe can be described as tailored customization, and the household appliances case can be classified as customized standardization. These three cases are compared with each other from the customers' decoupling point. Findings and implications of this research are discussed.