• Title/Summary/Keyword: Customers' tracking

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Searching of Information on Reverse left/right Space in Sports-Shop and Features of Its Visual Appreciation - Through Comparison of Original and Reverse left/right Image Space - (스포츠 매장의 전회에 따른 정보 탐색과 시각적 이해 특성 - 원-공간과 전회-공간의 이미지 비교를 통해 -)

  • Kim, Jong-Ha
    • Korean Institute of Interior Design Journal
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    • v.25 no.5
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    • pp.71-81
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    • 2016
  • This research has been carried out with the objects of sporting goods shops to find out what structure of those shops raises more interest from customers. The tracking eyes on the objects which are the same but seen to have different structures has revealed the followings. Customers' visual appreciation of Reverse left/right Images (11.1) was found to be higher than that of Original Images (10.6). Furthermore, the reverse left/right image of the space also was found to attract more interest from customers, which led them to have longer observation. The below is about the interpretation of the spatial exploration by observation time and the appreciation of its visual content in line with the experiment objects of selling spaces. The longer the space was observed, (1)the higher the expansive searching of space was, (2)the more spots were observed as if they did not know what to see after they first observed at early hours, (3)later (in the time range of 64~73 seconds) they came to look at the spots in which they got interested, (4)and then again they suddenly got lost what to see. When the change of observation characteristics by time range is reviewed, it can be seen that the searching of original images is changed from Divergent Feature to Convergent Feature when the observation time increases from the early stage of observation to the later. On the contrary, the reverse left/right images were found to have the opposite searching features, that is, from convergent exploration to divergent exploration. These findings show that the reverse left/right images of the sporting goods shops, which were the experiment objects, have more factors attracting customers' attention and interest and that it is the very shop-structure which makes customers have better visual appreciation of those shops.

A Study on Process Optimization for Reliability of Tracking and Tracing Information in the field of Postal Logistics (우편물류 종추적 정보 신뢰성 향상을 위한 프로세스 개선방안 연구)

  • Kim, Eun-Hye;Cha, Byung-Chul
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.34 no.2
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    • pp.92-102
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    • 2011
  • Visibility of the flow of goods is an important service element when considering how to improve the quality of a logistics service. Registered mail service of Korea Post, one of logistics service providers, currently supply information on the handling of postal items, such as receipts and delivery and arrival times to customers. However, internally problems related to excessive spending on operating expenses and less reliable tracking and tracing information exist due to errors in the information acquisition and link handling processes, leading to unnecessarily duplicated tasks. Therefore, the purpose of this paper is to propose process optimization method for improving the quality of tracking and tracing information for registered mail items. We analyzed the process and information control system of the current registered mail service and identified the basic causes of the existence of less reliable tracking and tracing information. And we present optimized mail handling and information management process for removing internal problems. Test results using tracking and tracing information examples show a significant performance of the proposed method.

Product Images Attracting Attention: Eye-tracking Analysis

  • Pavel Shin;Kil-Soo Suh;Hyunjeong Kang
    • Asia pacific journal of information systems
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    • v.29 no.4
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    • pp.731-751
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    • 2019
  • This study examined the impact of various product photo features on the attention of potential consumers in online apparel retailers' environment. Recently, the method of apparel's product photo representation in online shopping stores has been changed a lot from the classic product photos in the early days. In order to investigate if this shift is effective in attracting consumers' attention, we examined the related theory and verified its effect through laboratory experiments. In particular, experiment data was collected and analyzed using eye tracking technology. According to the results of this study, it was shown that the product photos with asymmetry are more attractive than symmetrical photos, well emphasized object within a photo more attractive than partially emphasized, smiling faces are more attractive for customer than emotionless and sad, and photos with uncentered models focus more consumer's attention than photos with model in the center. These results are expected to help design internet shopping stores to gaze more customers' attention.

Construction on Lot Tracking System for Failure Cost Reduction of a Small and Medium Precision Parts Processing Company (중소정밀부품가공기업의 실패비용 감소를 위한 로트추적시스템 구축)

  • Ha, Young-Soo;Park, Soo-Yong;Lee, Dong-Hyung
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.42 no.3
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    • pp.80-88
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    • 2019
  • Recently, automobile manufacturing companies, which are major customers of them, are requiring IATF 16949 (ISO/TS 16949) certification as a mandatory requirement to secure product quality. In particular, IATF 16949 : 2016, revised in October 2016, was reinforced product traceability requirements for production information management by lot in the production process. Therefore, small and medium-sized precision parts processing companies in the automobile industry are very difficult to survive due to quality and price competition for customers satisfaction. MES (Manufacturing Execution System) is required to solve this problem. However, small and medium sized precision parts processing enterprises are reluctant to introduce the MES which is not suitable for the manufacturing environment of them such as high cost and low utilization. Even if the system is introduced, it is difficult to operate and maintain the system because the lack of computer manpower. In this paper, we propose a method for building a lot tracking system for small and medium precision parts processing companies by reviewing relevant literature and analyzing cases. In addition, by managing the production history for each lot of the final product in the system, we will grasp the effect of reducing the quality failure cost obtained by minimizing the range of defect selection.

Fast Envelope Estimation Technique for Monitoring Voltage Fluctuations

  • Marei, Mostafa I.;Shatshat, Ramadan El
    • Journal of Electrical Engineering and Technology
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    • v.2 no.4
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    • pp.445-451
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    • 2007
  • Voltage quality problems such as voltage sag, swell, flicker, undervoltage, and overvoltage have been of great concern for both utilities and customers over the last decade. In this paper, a new approach based on the $H_{\infty}$ algorithm to monitor voltage disturbances is presented. The key idea of this approach is to estimate the amplitude of the fundamental component of distorted and noisy voltage waveform instantaneously, and then the information can be extracted from the estimated envelope to identify and classify different voltage related power quality problems. The $H_{\infty}$ algorithm is characterized by a fast tracking, unlike that of existing techniques. The $H_{\infty}$ algorithm outperforms the Kalman Filter (KF) by its fast convergence and robust tracking performance against non-Gaussian noise. The paper investigates the effects of various types of noise on the performance of the $H_{\infty}$ algorithm. Digital simulation results confirm the validity and accuracy of the proposed method. The proposed $H_{\infty}$ algorithm is examined by tracking the flicker produced by a resistance welder simulated in the PSCAD/EMTDC package.

Development of Smartphone Application for Monitoring Container Cargo (컨테이너화물 모니터링을 위한 스마트폰 애플리케이션 개발)

  • Choi, Hyung-Rim;Son, Hee-Mok
    • Journal of Information Technology Services
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    • v.13 no.1
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    • pp.209-220
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    • 2014
  • Most of monitoring systems in logistics industry have limitations on monitoring container information in real-time. And customers only could check information gathered from certain points through web browser. That is why it is very hard to take actions in advance when emergency situation has happened. But if customers could check information such as position and status of freight in real-time through their mobile devices, they could take prompt actions. So, in this study, mobile application based on mobile devices is developed to monitor position and status information of the container in real-time. Entire devices monitoring container in aspect of logistics security are handled by workers in the field. So it is strongly required to develop monitoring system operated in mobile devices. For that reason this study aims to develop mobile application in order to monitor information related to container security and safety in real-time.

웹마이닝과 상품계층도를 이용한 협업필터링 기반 개인별 상품추천시스템

  • An, Do-Hyeon;Kim, Jae-Gyeong;Jo, Yun-Ho
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2004.05a
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    • pp.510-514
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    • 2004
  • Recommender systems are a personalized information filtering technology to help customers find the products they would like to purchase. Collaborative filtering is known to be the most successful recommendation technology, but its widespread use has exposed some problems such as sparsity and scalability in the e-business environment. In this paper, we propose a recommendation methodology based on Web usage mining and product taxonomy to enhance the recommendation quality and the system performance of original CF-based recommender systems. Web usage mining populates the rating database by tracking customers' shopping behaviors on the Web, so leading to better quality recommendations. The product taxonomy is used to improve the performance of searching for nearest neighbors through dimensionality reduction of the rating database. Several experiments on real e-commerce data show that the proposed methodology provides higher quality recommendations and better performance than original collaborative filtering methodology.

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A Personalized Recommender System, WebCF-PT: A Collaborative Filtering using Web Mining and Product Taxonomy (개인별 상품추천시스템, WebCF-PT: 웹마이닝과 상품계층도를 이용한 협업필터링)

  • Kim, Jae-Kyeong;Ahn, Do-Hyun;Cho, Yoon-Ho
    • Asia pacific journal of information systems
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    • v.15 no.1
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    • pp.63-79
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    • 2005
  • Recommender systems are a personalized information filtering technology to help customers find the products they would like to purchase. Collaborative filtering is known to be the most successful recommendation technology, but its widespread use has exposed some problems such as sparsity and scalability in the e-business environment. In this paper, we propose a recommendation system, WebCF-PT based on Web usage mining and product taxonomy to enhance the recommendation quality and the system performance of traditional CF-based recommender systems. Web usage mining populates the rating database by tracking customers' shopping behaviors on the Web, so leading to better quality recommendations. The product taxonomy is used to improve the performance of searching for nearest neighbors through dimensionality reduction of the rating database. A prototype recommendation system, WebCF-PT is developed and Internet shopping mall, EBIB(e-Business & Intelligence Business) is constructed to test the WebCF-PT system.

A Study on the Interrelation between Customer Movements and VMD in Department Stores (백화점의 고객동선과 VMD의 상관관계에 관한 고찰)

  • 최영신;차소란;임채진
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2002.04a
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    • pp.135-140
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    • 2002
  • In large commercial facilities, customer movements have a close interrelation between space structure and interior environment elements. With the importance of the spacial structure, VMD strategy has recently played greater role In the interior environment image to satisfy customers' needs. This study intends to examine the relationship among customer behavior, customer movement, and VMD by grasping customers shopping behavior characteristics that come from the relatively comprehensive factors in the female sections of the department stores through the environmental image that is composed of spatial and emotional elements. This study also serves the purpose that by tracking shopping time, shopping speed, and the ratio of shopping depth that directly reflects customer behavior characteristics, various causes, either general or specific, which can affect the decision on purchase are to be examined. Based on this research results, we bring up the basic data and foundation for floor MD plan, establishment of movement plan, and VMD plan at a store.

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A Study on the Pedestrian Path Choice in Clothing Outlets - Focused on the Three Sample Outlet Customer Circulation System - (대형 의류매장의 경로선택에 관한 분석적 연구 - 3개 매장 고객동선의 사례를 중심으로 -)

  • 박순주;정성욱;임채진
    • Korean Institute of Interior Design Journal
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    • no.28
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    • pp.140-148
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    • 2001
  • The purpose of this thesis is to provide basic information of efficient flow line arrangement, which results from examining the factors of route choice with a focus on the store' space elements and pedestrian activity patterns in the outlets. The route tracking is applied to grasp pedestrian activity patterns, therefore, a concrete analysis into influential factors of the space structure arrangement and forms on route choice. The route tracking is a means to understand pedestrian activity patterns by establishing an unrecognizable space and examining every route in the investigating area for pedestrian activity pattern research. Three sample stores have different systems in the ground plan structures, the escalator location and the directions. The analysis focuses on the booth arrangement and shopping patterns. In conclusion, route choice of the customers and the structure of the space are quite closely related and affect the quality of shopping. This can suggest evidence for the need of the space structure to meet the pedestrian activity patterns.

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