• Journal of the East Asian Society of Dietary Life
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• v.20 no.5
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• pp.823-835
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• 2010

The research aimed to measure the efficiency of using multi stores in a foodservice company using by DEA (data envelopment analysis) which is a new management science technique. The study also attempted to identify relevant variables affecting DEA efficiency in order to suggest methods for improving efficiency. The data were collected from 148 contract foodservice operations, which were operated in similar fashion in October 2009. The DEA efficiency was calculated as an output-oriented BCC Model. Sales, and CSI (customer satisfaction index) were used as output variables whereas food cost, labor cost, and management expense were used as input variables to calculate the DEA efficiency. Operation process variables of the unit consisted of the were consist of ratio of regular employee, ratio of housekeeper, meal counts, meal price, food cost per meal, contract period, number of menu items, forecasting accuracy, order accuracy, inventory turnover, use of processed food, deviation of food cost, number of new menus, and number of events. According to the BCC score and profitability, units were classified into four groups: High efficiency-high profitability (HEHP), High efficiency-low profitability (HELP), Low efficiency-high profitability (LEHP), and Low efficiency-low profitability (LELP). The HEHP group contained 54 units, which mostly contracted management fee type and had a high meal price. The units were also very large and, served three meals. Twenty of the units were operated with high labor cost: most of these were factories and hospitals. The LEHP group contained 20 units, that were mainly office stores of large scale and medium price. Fifty-four LELP group had a low meal price. A high performance group must have high efficiency, profitability, and satisfaction. The BCC score was over 0.969, the meal price was over 4,116 won, the food cost was over 2,077 won, and meal counts per month were over 10,212 meals.

• The Research Journal of the Costume Culture
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• v.14 no.6
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• pp.987-1003
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• 2006

Recent economic depression aggravates the difficulty in employment, and it has been expanded to a social issue. Even worse, low wage structure in the textile and fashion industry, and inferior working environment make it difficult for fashion design graduates to stably settle down in society. To tackle all these problems, the demand of a new educational model is on the rise. In responding to such economic and educational environment changes, we can actively cope with structural problems in the textile and fashion field, and a social problem of youth unemployment by vigorously using the Internet as a tool for practice. In other words, Startups are reinvigorated through hands-on education, focused on information by introducing the factor of supply chain management (SCM), which efficiently manages resources within the supply chain, and a business to customer (B2C) model, and by utilizing these for startup education.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.7 no.7
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• pp.1498-1508
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• 2003

It is important to integrate an enterprise application for automating of the business process, which is responded by a flow of market environment. There are two categories of method that integrate enterprise applications. One is Synchronous Integration, and the other is Asynchronous Integration. EAI(Enterprise Application Integration) and Web service which of the asynchronous integration is focused in the automating method of the business process. After we construct the application integration for automating of the business process, we have to concern about managing of the business transaction. Many Organizations have proposed the process method of business transaction based on 2-phase commit protocol. But this method can't supply the phase that classify the transaction by transaction weight. In this Paper, we Propose an efficient method of transaction process for business transactions, which is composed by ‘Classify Phase’ that classify transactions. We called this model “3-Phase Commit Method Applied by Classify Phase”, we design this model to manage an resource of enterprise efficiently. The proposed method is compared by the method based on 2-Phase commit that could be a problem of management the resource of enterprise, and the advantage of this method is certified to propose the solution of that problem.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.21 no.2
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• pp.373-378
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• 2017

While on-line shopping markets are growing, consumer's procurement processes are being confused regardless of on or off line market and, smart consumers who want intelligent tailored services have emerged. Depending on the changeable pattern of consumer, most of related companies provide various Omni channel and O2O service. However, reactions of the fashion companies are tend to be late. Recently, the IoT environment has changed to standards-based open platform and it requires a variety of intelligent services depending on the type of environment and objects. This thesis proposes fashion O2O system using smart fitting display that is adaptable to fashion companies. This proposed system provides fitting information which is performed on off-line by users after constructing the database, it also support the works as on-line status, thus, it makes users' procurements to maintain continuously. For the more, customer oriented intelligent fitting service would be expected by the information connection with the shop and delivery systems.

• Science of Emotion and Sensibility
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• v.19 no.2
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• pp.79-88
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• 2016

Modern society is living in material affluence after the Industrial Revolution. Meanwhile, consumer needs, in conformity with product diversification, are also being diversified. Modern consumers, unlike those of the past, are trending towards individual consumption that satisfies emotion and values instead of simple goal-oriented consumption. A model case is that of Starbucks. Starbucks has grown into the global coffee franchise it is today through emotional marketing that sells an atmosphere that is unique to Starbucks, consisting of store decorations, store music, employee service, and charming coffee aromas that are identical in every store anywhere in the world. Because this method is marketing that stimulates human emotion, it is assigned to and appeals to human senses and sensitivity. In other words, the charm of emotion marketing is that it draws out consumer emotion, produces positive reactions towards products, and leads to consumption. The utilization of emotions for products or service differentiates brand image and is becoming a key method in reinforcing brand royalty. In particular, more importance is being placed on customer service to strongly impress consumers. Intangible service is becoming the best way to impress customers.

• Journal of Fashion Business
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• v.6 no.3
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• pp.28-40
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• 2002

For modern man and woman, footwear is considered a fashion for expressing oneself, and not merely a protective tool for the feet. The purpose of this research is to increase the effect of sales promotional activities by emphasizing product image and by enhancing sales environment. Towards this end, this research focuses on the study of environment at footwear stores that meet the challenges incurred by the changing lifestyles of consumers and the ensuing dynamics of the society in general. Research is based on an in-depth, thorough study of the previous research works and entails examining theoretical background and the concept of Visual Merchandising Display (VMD). Research will focus on the analysis of current situation at footwear stores located in department store based on material research on footwear stores and theoretical examination. Research on the current situation of footwear stores at department store will be conducted from the VMD perspective. In the end, this research paper will make suggestions on the VMD measures for footwear stores with the aim of increasing sales by satisfying consumers' sensibility and purchasing desire. Suggestions will be made based on the results of the research. -Study of current VMD status per fixture centered on 18 brands at department store -Suggestions for VMD at footwear stores based on the survey results of customer purchasing behavior This research intends to develop structured VMD methodology for footwear stores based on the research centered on VMD research of footwear stores at department store. Significance of this research lies in its aim to contribute to the sales increase, no matter how trivial it might be. Going a step further, this research work could be considered one of the foundations for defining the role of VMD methodology at footwear stores. Suggested results are as follows. (1) Need to cast away from simple, one-dimensional type of display method at footwear stores and transform into product image oriented VMD (2) Need to highlight product image by fully leveraging props and by developing footwear display methods that are suitable for different types of fixtures (3) Need to stabilize VMD by developing footwear manual that enables efficient management by store operator.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.11
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• pp.4251-4259
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• 2010

This study investigates the needs of cruise tourists for building customer oriented ubiquitous tourism services. Through the field survey, the relationship between cruise tourism motivations and ubiquitous cruise services were analyzed. In this study, cruise tourism motivations mean destination attraction, family friendship, socialization, education/novelty and escape from daily routine. And ubiquitous cruise services are consists of boarding service, security service, safety service, customization service, and payment services. The results are as follows; cruise tourists with more socialization motivation get more use intention of ubiquitous payment service; cruise tourists with more destination attraction have more use intention of ubiquitous customization service.

• Journal of Fashion Business
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• v.22 no.5
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• pp.64-82
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• 2018

As sustainability of fashion brands is becoming more important in the prolonged depression, the fashion market is also seeking ways to create new value through convergence with various fields. In the fashion market, convergence marketing is engaged with diverse technologies combined with advanced technologies and strategies. This study established the conceptual characteristics of convergence and divergence from a market perspective. Convergence can be summarized as Borderless, Compounding, Diversification, Recombination and Affiliation. The conceptual characteristics of the divergence can be summarized as de-fusion, individualization, differentiation, specialization, and segmentation. The characteristics of convergence revealed through the case of fashion market include the expandability of the new category, the expandability of the consumer, the brand experience, and the expandability of time and space. Divergence is the differentiation of brand value, target customer, and product nature. Through this study, we could understand the differentiation of the fashion market and the direction of the marketing strategy by looking at the characteristic of the convergence marketing - oriented research that has the contrary conceptual characteristics from the extended viewpoint. Based on this, it is possible to see the changes and patterns of brand marketing strategies and techniques in recent fashion market. In the future, it is expected that the systematic study of the marketing strategy of the domestic fashion brand based on the convergence and change characteristics of the fashion market proposed in this study will continue.

• International Journal of Computer Science & Network Security
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• v.21 no.5
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• pp.57-68
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• 2021

Successfully adapting to digital and customer-oriented transformation, the concept of lean manufacturing professes the philosophy of creating greater benefit while minimizing losses. These losses are operations that do not add value in the production process to ensure the efficiency, flexibility, and profitability of projects. In the context of broad automation and digitalization of all sectors of the economy, mechanisms for combining automation technologies and lean production are becoming available. Moreover, when it comes to the efficient use of financial, human, or material resources, it is clear that the use of Industry 4.0 technologies can be an effective tool for achieving the goals of lean production, as many of them pursue the same goal. In this context, this article aims to study the effectiveness of the implementation of project management concepts at the global level and identify the main factors influencing its effectiveness to ensure the achievement of lean production through LEAN technologies and Industry 4.0 technologies. To achieve this goal, several statistical indicators were selected and several statistical methods of analysis were used: pairwise correlation, regression analysis, methods of comparison, synthesis, and generalization. Statistical analysis was conducted according to a survey conducted by the Project Management Institute (PMI) in 2020. An economic-mathematical model of dependence of project effectiveness in different regions of the world on the level of implementation of project management approaches is built, which shows that the increase in project effectiveness by 85% is due to financial losses, technical training, and consumer orientation. These results allow project managers to develop appropriate strategies to improve project management approaches at all levels. It is established that LEAN technologies and technologies of Industry 4.0 have several tools that have a positive effect on minimizing losses following the concept of lean production. Besides, given that the technology of Industry 4.0 is focused on the automation of Lean Production technology, a mechanism for the introduction of lean production using these technologies and methods.

• International Journal of Computer Science & Network Security
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• v.21 no.4
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• pp.178-185
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• 2021

The emergence of social networks has led to the flourishing of a new golden era of branding, which is a challenge for companies due to the need for creative positioning of companies with an emphasis on building trust and loyalty to the brand. Consumers are becoming more demanding and due to a wide range of products in different markets, make demands that are more stringent on companies. The goal of this article was to study the main trends of branding and advertising on social networks to develop a new approach to brand promotion. Methodology. The quantitative and qualitative research design was used to determine the main trends in branding and advertising on social networks. The methodology included the following methods: 1) analysis of the relationship between brand value and brand content strategy, 2) content analysis of the content of companies in social networks on the example of 10 world-famous brands with the highest value. The results allowed forming the criteria of effective content and communication: simplicity of content and simplicity of communication, lack of direct advertising of products, emphasis on global socio-economic problems and social orientation, unobtrusive communication, content creativity, indirect information about the product or work, the history of the company's development through various tools. The main content strategies of brands are defined: storytelling strategy; strategy of informing about the history of the company's development; entertainment and information strategy; strategy of joint interaction with the audience through the involvement of wellknown influencers or users of products. The theoretical and practical value of the results is confirmed by the conceptualization of the main content strategies of world-famous brands, which are pioneers in new ways to build relationships with users through social networks. The research proposes to use a customer-oriented approach to brand promotion. This means studying consumer behavior and predicting possible changes in behavior, which determines the level of interaction with the brand, the content strategy of the brand, and its effectiveness.