• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.1
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• pp.167-174
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• 2015

This study examines the Personalized Oriented Customized and services in smart environments. In addition to The structure of industry is currently smart environment shifting from the manufacturing industry focusing on goods production to service industry merging and combining service and marketing. The companies are placing a higher value on the customer needs to gain a competitive edge with creation of new business model. The key dilemma in mass customization and service, though, is how product customization can be realized without increasing production cost significantly. The purpose of this study is to explore new product development strategies that facilitate mass customization and service. Specifically, we propose Crowdsourcing marketing, Digital experience technology, Recommender Systems, 3D printing technology, Flexible manufacturing systems and UX based PSS(Product-Service Systems) in new product development processes as enabling strategies for mass customization and service in smart environments.

• 한국벤처창업학회:학술대회논문집
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• 2009.10a
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• pp.51-78
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• 2009

Nowaday, management of research and development(R&D) projects is focused on promotion of performance-centric R&D by market and customer-oriented R&D and commercialization, and this tendency is also appeared in national R&D projects. For the commercialization of R&D outcomes, market demand-centric R&D, establishment of commercialization plan in R&D planning and carrying out phase, and communication with external stakeholders are needed, and these activities can be performed more effectively by developing business model. However, systematical procedure for developing business model in national R&D environment haven't suggested by prior researches. Therefore, we propose a business model development system that is reflect characteristics of national R&D environment and perspectives of technology researchers and commercialization experts. Research result is expected to be usefully applied as a guideline for developing business model in national R&D projects.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.5 no.2
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• pp.59-88
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• 2010

The National Research and Development(R&D) has put a greater emphasis on development of a market- and customer-oriented technology and its commercialization in the market. To promote commercialization of technologies invented through the national R&D, many governmental and public organizations have been offering various assistance programs. In spite of these assistance programs, the commercialization rate of the Korean national R&D outcomes is relatively lower than other advanced countries including the United States and European countries. Thus, this paper analyzed 24 R&D commercialization assistance programs which are provided by several institutions in the four different nations. As a result of analysis, we recommended the areas for improvement in the Korean R&D commercialization assistance programs. Also we suggested a framework driving an effective collaboration among the institutions assisting commercialization, the institutions funding and managing R&D, and the people performing R&D.

• Journal of Korea Society of Industrial Information Systems
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• v.13 no.4
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• pp.24-34
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• 2008

The study aims to anticipate evolution direction of mobile content business in the future, and derive successful strategies at the same time with multiple and composite analysis of evolution process and environmental change of mobile business. In conclusion, Firstly, it should strengthen customer approach performance, secondly, approaches with sensitively, and needs opened business model. Fourthly, it needs planning and production of contents which reflects the need of customers, and fifthly, it requires development of mobile platform leading contents group and multiplication of CP business model. In the aspect of industrial policy, sustainable and future-oriented policy should be arranged rather than short-term and simple police, for the continual development of mobile content industry. To establish healthy and active mobile contents industry, the government and regulatory institutes are more preferable to devote to the role of circumstance builder rather than the leader of mobile content market. In other words, they are recommended to focus on establishing basic regulation and order for smooth operation of the market and its management.

• Archives of design research
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• v.15 no.2
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• pp.101-114
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• 2002

On the threshold of year 2000, the elderly account for more than 7% of the whole population in Korea, which means that the nation is greeting welcoming an aging society. Accordingly, it is expected that silver businesses and services targeted at the silver generation will prosper with "silver advertising design" becoming active. Under such circumstances, this study was aimed at reviewing the recent silver marketing advertisements in terms of their cultural and moral implications, and thereby, redefining and reestablishing the status of silver consumers to help them find their identity, aware of marketing activities and therewith, establish their "consumer sovereignty". This study consists in large of 5 chapters. The introduction parr describes background, purpose, method and scope of the study. The first chapter reviews the silver marketing theories. The second chapter classifies the silver marketing advertisement positioning of four style - upper classes style, effloresce progress style, self- sufficiency style, dependent style - and reviews the expression strategy of each positioning. The third chapter examines the domestic conditions of silver marketing advertisements for each positioning type classified. The fourth chapter designs the ′creative′of silver marketing advertisements and suggests the methods thereof. The analysis of ′creative′was tested in terms of graphic gestaltung, and how the sliver marketing advertisement positioning should be discerned depending on silver generation consumer′s characteristics was discussed. The fifth chapter puts forwards the suggestions for the ′creative′ strategies to enhance the effects of the silver marketing advertisements, based on the preceding discussions. In addition, the Perspective into the keyword of 21 st century or "silver design" is discussed, together with the limitations of this study. It is hoped that this stuffy will be conducive to our efforts to face the upcoming′age\ulcorner society′more effectively. To this end, this study discusses the "silver advertising design" in light of ′societal concepts′and ′customer-oriented value′, and thus, explores some creative presentation strategies whereby individual companies interests and social or public interests can be compromised through ′creative activities′ and ′equal-value consumerism′ for an ultimately effective management strategies for silver businesses and services.

• Journal of the Korean Society of Costume
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• v.62 no.8
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• pp.28-44
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• 2012

The aim of this research is to examine the tendency of national tastes reflected in global SPA brands based on the theories of Gans' taste culture and Bourdieu's cultural capital. In this study, the leading global SPA brands such as H&M, ZARA, GAP and UNIQLO can be considered as a representative taste culture as well as an icon of popular culture in the $21^{st}$ century global fashion and also the aesthetic taste of each brand differentiated from their national aesthetic values based on socio-cultural backgrounds. H&M represents fashionableness, practicality and environmental friendliness based on naturalism, democratic humanism, and functional practicality of Sweden. ZARA emerges as the most trend oriented brand as well as customer centered on the basis of cultural diversity, passion and glamorous artistic sensibility of Spain. GAP shows American iconic style, which is the functional sports casual wear, originated from American leisure culture and mass production. Lastly, UNIQLO represents high-tech functionalism and practical simplicity based on Japanese delicate workmanship and simple, concise lifestyle while relatively does not much follow the fashion forward trends. Consequently, the national taste has been proved as a solid foundation to identify each global brand. This should be the key component also applied to Korean global brands for developing their concepts and strategies more successfully based on our own national aesthetic taste.

• Information Systems Review
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• v.12 no.2
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• pp.167-187
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• 2010

The governmental R&D projects have put a great emphasis on returns on R&D investment through development of market- and customer-oriented technologies and their commercialization. A successful commercialization of the technology developed from a R&D project relies on development of the technology intriguing customers, establishment of effective commercialization strategies throughout the stages of R&D planning and development, and interactive communication between the technology developer and a private company that will do a business with the technology. The business modeling helps accomplish the requirements for the successful commercialization. The past literature about technology commercialization does not provide a systematic procedure in developing a business model for the governmental R&D project. In this study, we proposed a systematic procedure developing a business model integrating peculiar characteristics of governmental R&D and viewpoints of technology developers and professionals of technology commercialization. It can be a useful guideline for developing a business model for the governmental R&D project.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2003.10a
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• pp.699-702
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• 2003

Most of current shopping malls do not satisfy everyone because they present arrangements of goods and suggestions uniformly and comprehensively according to the thinking of their managers. On the other hand not the standard of selection but the comparison of price plays a decisive role of the purchase of goods as similar form each other. When classifying into groups according to generations, gender, income, job, hobby, etc. the propensity of purchase is showed differently and the interest and real purchasing power of the individual is different in shopping malls. It also will maximize the purchasing power of customers to make and implement the sales strategy more quickly as the basis of fashion and season of environmental factors and natural calamity of environmental variable according to the economic principle. This paper concentrates on the design and implementation of intelligent shopping mall that is added the sales strategy according to environmental variable and can not only analysis, update and classify the propensity of purchase continuously but also construct optimal goods automatically.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2013.05a
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• pp.849-852
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• 2013

These fermented food has been increased interest to people's health in recent years. Factors which have taste, storability and trophism of fermented food is affected food of material, temperature, humidity and pH. But fermented food has yet not been established of model equation for the change in pH. If they that seller and consumer can know the status and quality, customer could increase credibility and consumption-oriented about fermented foods. In this paper, we obtain model equation through measured PH of fermented foods. So, model equation is offered platform about maturity of fermented foods. In order to confirm the usefulness of the proposed model equation, we tested the change in PH about a kimchi and a rice wine which is fermented food of Korea representative.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.7
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• pp.1137-1148
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• 2008

The purposes of this study were to investigate the differences in clothing consumption behaviors among female consumer groups in their twenties and to understand the type of consumer group pursuing fast fashion. Questionnaire survey was conducted to 230 female consumers residing in Seoul and Kyung Gi area from June 18 to 29 in 2007, and 178 were used for data analysis. Data analysis were conducted with SPSS 12 program on the reliability test, factor analysis, cluster analysis, correlation analysis, ANOVA, Duncan's multiple range test. Factors analyses were employed for the attitude toward fashion and shopping, and shopping motives. Four factors were formulated for the attitude toward fashion: interest in fashion, fashion-orientation, fashion leadership and fashion conformity. Six factors for the attitude toward shopping were found: information searching, shopping enjoyment, store patronage, impulse buying, brand-orientation and convenience. Buying motives for fashion goods were classified into 3 factors: for matching & occasion, to-be-in-fashion and for necessity. Four clusters were identified based on the attitude toward fashion: the fashion-interested, the fashion-indifferent, fashion leaders and the individuality-oriented. Among the groups, significant differences were found in information searching, shopping enjoyment and store patronage. Fashion leaders tended to spend more for expensive and up-to-dated fashion items, and for higher quantity than other groups. Consequently fashion leaders showed attractive customer characteristics for the fast fashion companies.