• Title/Summary/Keyword: Customer-oriented

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Developing Design Education Program concerning Sustainable Fashion (지속가능 패션 실용화를 위한 디자인 교육 프로그램 개발)

  • Lee, Youngsun;Choy, Hyonsook
    • Journal of the Korean Society of Costume
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    • v.64 no.2
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    • pp.50-69
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    • 2014
  • Sustainability has been a big issue over the whole global industry lately and is an important fashion trend that reflects the modern phase of the time. The concept of sustainable fashion includes physical fashion products made from eco-friendly or recycle materials as well as ethical value such as corporate social responsibility for environment, labor or working condition. Fashion companies of advanced countries who are aware of the geo-environmental and ethical issues found that generating profits by setting trends and pursuing external beauty can no longer be the ultimate goal of fashion companies, and started to recognize the importance of sustainable fashion as a future-oriented trend. Not only fashion industry but also governments of advanced countries have been playing a leading role to educate the people regarding the importance of sustainable fashion and making large investments to foster industry specialists in educational institution. The aim of this study is to propose sustainable fashion design education program that fits the domestic university curriculum and government-leading education program in order to set the foundation for sustainable fashion industry. Thus, this study investigates successful cases of foreign government-led sustainable fashion education that can be introduced to improve domestic sustainable fashion education. The empirical study of the research is developing 12-15 week university level education program to foster specialists in sustainable fashion. The survey carried out by the students who participated in the program shows the change of perception on sustainable fashion. Developed university level program can be spread to municipal corporation, school of continuing education, and etc. in order to derive participation and problem perception of the citizens on sustainability. Developing systemized sustainable fashion design education program would be the first step of sustainable fashion by educating students who will take the leading role in the future fashion industry. Moreover, it can strongly influence future customer education as well as a special education inducing interest on sustainability in everyday life. A follow-up study is expected to serve as a foundation for sustainable fashion to take root successfully in the fashion industry.

A study on the information needs and using behavior of science-technology information users of the KISTI (KISTI 과학기술 정보 이용자의 정보요구와 이용행태)

  • Lee, Jeong-Gu;Lee, Myung-Sun;Yang, Hee-Jin;Kim, Chang-Mok;Kim, Tae-Jung
    • Proceedings of the Korea Contents Association Conference
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    • 2006.11a
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    • pp.95-99
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    • 2006
  • Recently, as diffusing knowledge-based information society, creation and information literacy of knowledge information is being important factor. Specifically, with increasing of science-technology information and information needs of science-technology information users are becoming segment and specialization. Also, study results of science-technology being used instantly in industry field and because of impact on industry development, science-technology information is growing rapidly. Therefore, customer-oriented system building is important. So, The purpose of this paper is to analyze and describe the characteristics of information needs and using behavior of science-technology information users of the KISTI.

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Personalization Strategies and Apparel Shopping Orientation of College Students (개인화 전략과 대학생들의 의류제품 쇼핑성향)

  • Kim, Yeon-Hee;Lee, Kyu-Hye
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.6
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    • pp.949-957
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    • 2009
  • The fashion apparel industries have demanded to be extremely consumer-oriented. Therefore, the need of personalization arises. The purpose of this study is to investigate the relationship between apparel shopping orientation and various personalization strategies provided in the apparel shopping process. A total of 422 questionnaires were used for statistical analysis. Canonical correlation and ANOVA were conducted. Results indicated that higher level of demand for "sale-promotion personalization" and "personalized customer relationship" were significantly related to high level of fashion innovativeness and price consciousness. Consumers who seek for high level of "personalized advice" and "personalized fit" were likely to be price conscious and conforming to clothing but not innovative in terms of fashion and clothing. Shopping orientation group differences were also reported in the study. In personalizing of apparel products, distinctive but relevant strategies should be implemented according to the need of the consumers.

The Relationship of Organizational Culture, Human resource management Practices and Organizational Performance at a General Hospital. (일개 병원의 조직문화와 인적자원관리 활동 및 조직성과에 관한 연구)

  • Kim, Yong-Soon;Park, Jin-Hee;Kim, Young-Bae
    • Korea Journal of Hospital Management
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    • v.9 no.1
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    • pp.95-114
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    • 2004
  • The purpose of this study was to identify the relationship between organizational culture based on the competing values approach, human resource management practices and organizational performance at a hospital. Participants were 138 employee in a general hospital. Data were collected during May, 2003 using four structured instruments. The data were analyzed using Chi-square test, One-way ANOVA, $scheff{\acute{e}}$ test and Cluster analysis. Three clusters were derived from cluster analysis. The first cluster consisted of cultures which were mixed developmental, consensual, hierarchial and rational culture equivalently. The second cluster consisted of the weak cultures, which was lower score than other clusters. The third cluster consisted of strong comprehensive cultures, which had higher score than other clusters. In the three clusters, hierarchial and rational culture were superior. The difference between human resource management practices and organizational commitment in organizational performance according to organizational culture clusters was found to be statistically significant. The cluster which had strong comprehensive cultures, in contrast to other clusters, more significantly affects on human resource management practices and organizational commitment. However, the strength of organizational culture does not have a significant effect on customer oriented service performance in organizational performance. These results showed that types of organizational culture were significantly related to human resource management practices and organizational commitment, and understanding the existing culture is essential to develop the organization of hospitals.

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Quality Performance Management System for Construction Projects Using Quality Performance Indicators (품질성과지표 중심의 건설프로젝트 품질성과관리시스템 개발)

  • Lee, Hyun-Soo;Park, Moon-Seo;Song, Sang-Hoon
    • Korean Journal of Construction Engineering and Management
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    • v.7 no.3 s.31
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    • pp.76-85
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    • 2006
  • Quality is the core competence for customer satisfaction in current competitive business environments. The manufacturing companies regard the quality as the success factor in enhancing competitiveness and foremost concept of the management innovation. But in many cases, the basis for the quality management and the action programs are not prepared yet. In construction industry, normally schedule and cost have priority over quality and the level of overall quality is relatively lower than other industries. This is caused by the vague quality goal and result-oriented management. This study suggests the quality performance indicators for measuring performance objectively, and develops the continuous quality monitoring system based on those indicators. By using this system, the quality improvement can be expected and corporate quality competitiveness can be ensured.

A study on the tractor design development of international competitive advantage (국제경쟁력을 갖춘 트랙터디자인개발 연구)

  • 홍정표;양종열
    • Archives of design research
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    • v.11 no.2
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    • pp.143-152
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    • 1998
  • The purpose of this study is to develop Korean-style tractors of international comp etitive advantage which satisfy consumers' needs based on the research of large size ones. The overall process of this study is to generate appropriate design process and to apply quantitative analysis method to each steps of it and finally to suggest objective product design development system. For this, we firstly selected important trac -tor design concepts from the analysis of current market and consumer perception, next did conjoint analysis with the extract -ed design attributes and attribute levels. Finally, we decided preferred designs of ea -ch segments based on conjoint analysis. Here we selected only one most preferred tractor design of all due to narrow domest -ic market situation. This study may contribute to the customer oriented design development with the appli cation to many other fields of design. Also, it may contribute to all design related not only academic fields but to practitional fields.

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Family Restaurant Patrons' Perception on Nutrition Information of Restaurant Menus (패밀리 레스토랑 고객의 메뉴 영양정보에 관한 인식 연구)

  • Chang, Hye-Ja;Kim, Tae-Hee
    • Journal of the Korean Society of Food Culture
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    • v.18 no.3
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    • pp.270-278
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    • 2003
  • The purposes of this study were to investigate the customers' perception on nutrition information provided on a family restaurant menu, to examine customers' intention to use the nutrition information when eating out if nutrition information would be provided, and to identify what kinds of nutrient information the customers want. A total of 265 respondents were answered. Female was sixty-six percents, and eighty-four percent of the respondents was less than thirty-five years old. The patrons' perception about nutrition information on the menu showed the level of 2.5 points out of 5 points, which pointed out that family restaurant patrons were not satisfied with receiving nutritional information related to the menu. The customers perceived that restaurants had responsibilities for providing nutritional information about menu items. Sixty-six percent of respondents showed a positive intention to the question item about how much the customer would use nutritional information provided on the menu. The customers, who were female (p<0.05), who had a good health status, who showed higher interest on weight control (p<0.01), and who were health-oriented (p<0.01), showed the higher intention to use nutritional information. Nutrient information in which the customers were interested strongly was a fat content, followed by cholesterol content and calorie information. According to the trends of eating out, preferring family restaurants, and increasing interests in a healthful menu, nutrition information demand in restaurant operations would be increased rapidly in the near future. Providing nutrition information at the point of menu choice might result in the improvement of customers' nutritional and health status by encouraging proper dietary habits of patrons as well as providing nutritional education. Therefore, it is recommended that government and restaurant firms should recognize the importance of nutrition information and make strategic plans for the future.

An Impact Analysis of Call System of Agricultural Extension Services in Korea (농촌지도사업의 콜센터 운용효과 분석)

  • Ahn, Jin-Gon;Kim, Jeh-Ho;Kim, Sung-Soo;Lee, Dong-Jin
    • Journal of Agricultural Extension & Community Development
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    • v.15 no.3
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    • pp.461-497
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    • 2008
  • The objective of the study was to evaluate the impact of the Call System of agricultural extension services in Korea. The respondents were satisfied on the speedy solution (74.5%), consultation (88.4%), and accessibility (79.7%) of the call system. However, satisfaction of farmers on in-depth consultation was higher (74.3%) than the satisfaction rated by the public servants of RDA (48.9%). Both groups replied positively (70.4%) on the need for expansion of the call system. The analyses of the results leads to a conclusion that there is a need to increase marketing on the importance of RDA's Call System to customers of agricultural extension and to improve accessibility through expansion of the system in other areas. These could solve the decreasing number of extension professionals and improve the quality and efficiency of extension services. These analyses may be useful as bases for a nationwide Call System that connects the center with other districts and for planning a renovation of information-oriented agricultural extension services. The issue that needs improvement is to abandon the grounds of agricultural technology information provider and respond to the customers' needs efficiently by building an established Call System which can minimize the side effect of the trends of reforming and downsizing the organization. It is needed to develop a unified management Call System of agricultural technology information that could provide real-time information, and database the results simultaneously for use as feedback to the Rural Development Programs. Related laws and policies need to be improved to establish a nationwide information network that maximizes the current network in agricultural regions to spread information, to provide institutional support, and to encourage development of training system and research and development by concerned institutes.

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An Integrated Data Mining Model for Customer Relationship Management (고객관계관리를 위한 통합 데이터마이닝 모형 연구)

  • Song, In-Young;Yi, Tae-Seok;Shin, Ki-Jeong;Kim, Kyung-Chang
    • Journal of Intelligence and Information Systems
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    • v.13 no.3
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    • pp.83-99
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    • 2007
  • Nowadays, the advancement of digital information technology resulting in the increased interest of the management and the use of information has given stimulus to the research on the use and management of information. In this paper, we propose an integrated data mining model that can provide the necessary information and interface to users of scientific information portal service according to their respective classification groups. The integrated model classifies users from log files automatically collected by the web server based on users' behavioral patterns. By classifying the existing users of the web site, which provides information service, and analyzing their patterns, we proposed a web site utilization methodology that provides dynamic interface and user oriented site operating policy. In addition, we believe that our research can provide continuous web site user support, as well as provide information service according to user classification groups.

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A proposition on digital maniac consumer market segmentation by consumer characteristics and behavior (매니아 소비자의 태도와 성향에 의한 디지털 매니아 세그멘테이션 제안)

  • Kim, You-Rie;Lee, Hye-Sun
    • Archives of design research
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    • v.19 no.5 s.67
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    • pp.243-254
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    • 2006
  • Maniac consumers have a ripple effect on marketing because they are the main body of trends and consumer economy. So It is very important that we should first read needs and wants - in other words, psychological motives. And then we should find maniac consumer segments. This is an exploratory study that was done to obtain an insight for the new maniac consumer market segmentation. It examined the definition and characteristics of digital maniacs in Korea, and it carried out a literature study on consumers who have a similar consumption trend as the maniac users as a pre-study. Also, it looked into the trends and values of the maniac community in Korea, using the previous study's scale for innovative consumers. Next, the study interviewed maniac users using the first data and focused on discovering and grouping the new maniac segments based on the results. The study analyzed the purchase behaviors, decision-making, attitude for involvement and potential needs of the digital maniacs in Korea, and it discovered the segments for the segmentation of maniacs so it could find out the disposition and status of the digital maniacs. Such approach can be used as a strategical due for maniac target marketing and design(customer-oriented marketing and design) in the future.

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