• Title/Summary/Keyword: Customer type

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A Study on Satisfaction of Internet Shopping-mall between Customer's Lifestyle (라이프스타일에 따른 인터넷쇼핑몰 소비자의 만족도에 관한 연구)

  • Lee, Jung-Sae;Kim, Jin-Sup
    • Journal of the Korea Society of Computer and Information
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    • v.15 no.4
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    • pp.119-128
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    • 2010
  • The purpose of this thesis is to analyze and test hypotheses that the internet shopping customer's satisfaction would be differences between customer's lifestyle and a type of buying product characteristics. In addition, this study tested differences between lifestyle groups and product type in terms of customer's transaction continuity. In result, we find that there are significant differences of customer's satisfaction and customer's continuity in terms of the lifestyle, but not in the product types. This study provide useful informations on market segmentation strategy to the firms which had been doing on-line shopping and will help them minimize the possible risks when firms enter into internet shopping market.

Effect of Safety Factors of Public Transportation on Customer Satisfaction (대중교통의 안전요인이 고객만족에 미치는 영향)

  • Woo, Tae-Hee;Eum, Kee-Soo
    • Journal of the Korea Safety Management & Science
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    • v.13 no.4
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    • pp.81-89
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    • 2011
  • The purpose of this study is to understand the safety factors of the public transportation and recommend the experimental factors of customer satisfaction. The survey consist of 28 questions of 5 factors about users characteristics on roads, railways, ships, and flights. As a result of multiple regression analysis, we knew that there are three potential factors affecting customer satisfaction. The Factors are named 'expected', 'attitude', 'management', and the variable of factors affect customer satisfaction significantly. Therefore, it is good strategy for effective working to improve customer satisfaction that maintain attitude with safety minds, try to specialized management, and creating expectation for safety considering the difference by the type of public transportation. After considering the meaningful result, for the development of policies for customer satisfaction for safety, we have to consider expected, attitude, and management factors of workers and officials that influence customer safety and try to improve the managerial factors considering the characteristics of their own.

Social Supports from Organization and Customer: An Integrated Model

  • Yoo, Jaewon
    • Asia Marketing Journal
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    • v.16 no.2
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    • pp.1-14
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    • 2014
  • This study applies the job-demands resource (JD-R) model to investigate the interactive effect of job demands and job resources in predicting the development of service employee work engagement and customer-oriented attitude. This paper proposed a theoretical model that suggests that the service employee's work engagement is the consequence of the employee's perceived support from the organization and its customers (customer participation) and leads to a customer-oriented attitude. However, the effect of organizational support is somewhat hindered by job insecurity, demonstrating the inability of an organizationally provided job resource to overcome the job demand of job insecurity. As a type of job demand from customer's perspective, customer crowding is suggested as a negative moderator in the link between customer participation and work engagement. As such, this article proposes how different elements of a service employee's work environment interact to ultimately influence the service employee's customer-oriented attitude. Specifically, the current research focuses on how the negative contextual elements of job insecurity and job crowding (i.e., job demands) interact with the potentially positive elements of organizational support and customer participation (i.e., job resources), as well as with an employee's customer orientation, to ultimately develop a customer-oriented attitude. This study concludes with some propositions for potential causal relationships among key constructs that can be empirically tested in future research, as well as implications of the current study for both managers and researchers.

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Optimal response of process type customer under the electricity spot pricing (시 변화 요금제 하의 공정형 수용가의 최적 전력 사용)

  • Son, K.M.;Hong, J.H.;Choi, J.Y.;Park, J.K.
    • Proceedings of the KIEE Conference
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    • 1990.11a
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    • pp.197-201
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    • 1990
  • Under the electricity spot pricing, a customer can maximize its profit by adjusting its production schedule. This paper discusses the optimal response of process type customer to the spot pricing. A fast optimization algorithm is proposed. A case study reveals the potential benefits of customer under the electricity spot pricing.

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The Effects of the Type of Online Chatting Service Interface : Focusing on Company Status (온라인 채팅서비스의 인터페이스 구성 효과 : 회사의 시장지위를 중심으로)

  • Park, Sangwoo;Shin, Dongwoo
    • Journal of Information Technology Services
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    • v.19 no.1
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    • pp.129-144
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    • 2020
  • Recent advances in digital purchase platforms allow consumer to easy to access online purchase, but the online purchase systems often occurs a negative situations such as service failure. When customer experiences negative service, they want to communicate with the company online chatting service. But not much is known about how customers online chatting service's contextual cues effectiveness. So, the current research seeks to examine the effects of type of online chatting service interface and company market status on customers' perception of service quality and satisfaction with online chatting services. The results of two studies show that, when customer experienced negative online service, they expected to a high status (vs a low status) company had offered better service. but their service request are not met, customers perceive better service quality if served by a low status (vs high status) company represented by a logo (vs. an emoji). These findings will help marketing practitioners strategically how design their chatting service interface according to the their status when they communicate with customer who experienced negative service.

An Analysis of M/G/1 Vacation Systems with Restriction to the Waiting Time of the First Customer (첫 고객의 대기시간에 제약이 있는 M/G/1 휴가모형의 분석)

  • Hur, Sun;Lee, Jeong Kyoo;Ahn, Suneung
    • Journal of Korean Institute of Industrial Engineers
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    • v.28 no.2
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    • pp.187-192
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    • 2002
  • In this paper we consider an M/G/1 queueing system with vacation. The length of vacation period may be controlled by the waiting time of the first customer. The server goes on vacation as soon as the system is empty, and resumes service either when the waiting time of the leading customer reaches a predetermined value, or when the vacation period is expired, whichever comes first. We consider two types of vacation, say, multiple vacation type and N-policy type. We derive the steady-state distributions of the number of customers at arbitrary time and arbitrary customer's waiting time by means of decomposition property. Also, the mean lengths of busy period, idle period and a cycle time are given.

CLUSTER ANALYSIS FOR REGION ELECTRIC LOAD FORECASTING SYSTEM

  • Park, Hong-Kyu;Kim, Young-Il;Park, Jin-Hyoung;Ryu, Keun-Ho
    • Proceedings of the KSRS Conference
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    • 2007.10a
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    • pp.591-593
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    • 2007
  • This paper is to cluster the AMR (Automatic Meter Reading) data. The load survey system has been applied to record the power consumption of sampling the contract assortment in KEPRI AMR. The effect of the contract assortment change to the customer power consumption is determined by executing the clustering on the load survey results. We can supply the power to customer according to usage to the analysis cluster. The Korea a class of the electricity supply type is less than other country. Because of the Korea electricity markets exists one electricity provider. Need to further divide of electricity supply type for more efficient supply. We are found pattern that is different from supplied type to customer. Out experiment use the Clementine which data mining tools.

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Forecasting of new businesses after restructuring of power industry

  • Koo, Young-Duk;Kim, Eun-Sun;Park, Young-Seo
    • Journal of information and communication convergence engineering
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    • v.2 no.2
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    • pp.116-118
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    • 2004
  • In the power industry after restructuring of Power industry will be appeared on-site type business, power retail sales business, and power wholesales business, power dealing business, customer inclination business & delivery of power facilities. Among them, power trade business, customer inclination business and on-site type business will be rapidly increased and occupied attention. In addition, it is forecasted to advent the broker, provider, market place, power marketer, system operator and generator as a main player. Meanwhile, it needs protection of existing power industry and activation of new energy market for accomplishment of restructuring of power industry.

Determinants affecting patients loyalty in medical service: An empirical study on comparison with in-patients and out-patients using multi-group structural equation model (대학병원환자의 의료서비스 충성도에 영향을 미치는 요인에 관한 연구: 멀티그룹 공분산구조분석을 이용한 입원환자와 외래환자의 인식차이 비교분석)

  • Lee, Sang-Chul;Kim, Yang-Kyun;Chang, Sung-Gu;Han, Sang-Suk
    • Korea Journal of Hospital Management
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    • v.13 no.4
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    • pp.76-100
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    • 2008
  • The purpose of this research is to identify causalities among service quality, service value, customer satisfaction and customer loyalty and to compare the causalities between in-patients and out-patients. A multi-group structural equation model was used to test the hypothesis of conceptual model. Empirical results indicate that two factors such as assurance and empathy have direct impact on service value and customer satisfaction in both the patients. In the results of multi-group comparison test, however, the path coefficients from service value to customer loyalty and from customer satisfaction to customer loyalty were different across the two groups. In out-patients, customer loyalty is more positively related with service value. In in-patients, customer loyalty is more positively related with customer satisfaction. It is proven that service quality influences customer loyalty. Therefore To compete successfully in today's volatile & competitive medical markets, the hospital needs to manage the service quality, considering the type of patients.

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The Moderating Effect of Service Type on the Customer Delight-Behavioral Intention Relationships (서비스 유형의 조절 효과에 따른 기업의 고객감동과 행동 의도의 관계)

  • Kim, MiJeong;Yoon, Ju Ok
    • Journal of Service Research and Studies
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    • v.9 no.4
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    • pp.81-95
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    • 2019
  • The concept of customer satisfaction is very important issue in the service firms. All service firms should delight theirs customers? Which service contexts creating customer delight results in better positive performance? This study is to examine the moderating effect of service type on the customer delight-behavioral intention relationship. Data from consumers across two distinct service contexts (retail banks and upscale restaurants) were obtained. Using the multiple moderating regression analysis, the proposed hypotheses in this study were tested. The results reveal that customer delight had a greater positive impact on both revisit and referral intention in the hedonic service than the utilitarian service. This study suggests specific service contexts where customer delight strategies generate better desirable results. The customer delight strategy is able to be applied in both hedonic and utilitarian services, but it is more effective to lead customer loyalty in the hedonic service than utilitarian services. Service firms need a strategic approach to customer satisfaction strategies. This study provide strategic implications for service firms to efficiently manage and allocate resources, and can help them in making decisions about establishing and implementing customer satisfaction strategies.