• 제목/요약/키워드: Customer satisfaction index

검색결과 223건 처리시간 0.028초

중요도-만족도 격차분석을 이용한 품질 속성의 우선순위 결정 (Prioritizing quality attributes using I-S Gap analysis)

  • 송해근;임성욱
    • 품질경영학회지
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    • 제43권2호
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    • pp.127-140
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    • 2015
  • Purpose: To obtain the area for improvement, the Importance-Performance analysis(IPA) uses relatively simple questions, that is, satisfaction and importance at attribute level. However, no attempt has been made to consider the gap between own company's performance and those of competitors in IPA, in the field of quality management. This study is aimed to suggest a new prioritizing method for improvement and to test for validity of the proposed technique. Methods: This study used data collected from Song and Lim(2015), which is satisfaction of employees, customers and competitors as well as importance data for 7 quality attributes of K animal hospital. A correlation comparison with other priority methods such as Bacon(2003)'s model and Matzler and Hinterhuber(1998)'s QI index is conducted. Results: The priority results by the proposed method shows better in correlation coefficient with customer perceived priority for improvement than other methods. Conclusion: From the result of the current study, it can be concluded that the result of the proposed method is valid, while it is relatively easy to understand and analyze, and therefore no additional survey is necessary for improvement priority.

상수도 시스템 운영에 대한 대체 상수원 개발의 효과를 모의하기 위한 시스템다이내믹스 컴퓨터 모델의 개발 (Development of a system dynamics computer model to assess the effects of developing an alternate water source on the water supply systems management)

  • 박수완;정소연
    • 상하수도학회지
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    • 제28권6호
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    • pp.755-763
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    • 2014
  • In this paper, a System Dynamics(SD) computer simulation model has been developed to assess the effects of developing and providing an alternate water source. A water service index was also developed to estimate the level of overall customer satisfaction on water supply service. Data from the Busan water supply service and the Korea Development Institute regarding the Nak Dong river bank storage development were utilized during the modeling processes. Some important indicators of the system under study were analyzed by the simulations of development of the alternate water source for Busan. The developed SD model and the water service index can be further utilized as a tool that can assess the extent and timing of an additional service improvement project.

공공부문의 서비스효율성 측정 및 지수개발에 관한 연구 (A Study on the Development of PSEI and Measurement of Service Efficiency in Public Sector)

  • 송광석;백필기;유한주
    • 품질경영학회지
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    • 제37권4호
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    • pp.100-110
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    • 2009
  • The customer-driven efficiency evaluation has been in the mainstream of public administration research, since the 1980s. However, there have been relatively fewer efficiency evaluation research in public administration compared to those of public institutions. This paper is to analyze the service efficiency of public sector using Data Envelopment Analysis(DEA). We suggested two stage DEA model to accomplish efficiency evaluation that an operation and performance characteristic of the public institution were reflected and then the number of the government employee and tax expenditure per residents were used as the input elements at the 1st stage and four integrated service dimensions were used as the output elements. At 2nd stage, four integrated service dimensions and citizen's satisfaction were used as the input and output elements respectively. In addition, we suggested PSEI(Public Service Efficiency Index) which showed the efficiency of the public sector using the two stages efficiency result. According to the results for '07, there were no efficient institutions among 15 DMUs and the most efficient public institution was K(0.9150). In case for '08 analysis, there was only one efficient DMU.

소비자 감성 평가를 통한 냉장고 Sound Power Spectrum Guideline (Sound Power Spectrum Guideline for a Refrigerator based on Subjective Evaluation)

  • 이진경;조경숙;이제원
    • 한국소음진동공학회:학술대회논문집
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    • 한국소음진동공학회 2007년도 추계학술대회논문집
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    • pp.634-637
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    • 2007
  • A weighted sound pressure level has been used to evaluate sounds test or sound quality test for a refrigerator up to present but the customer had different satisfactions of refrigerator sounds with different listening position. It means that there was a sound directivity caused by a position of fan or compressor. In this paper, we proposed a sound power spectrum guideline that represents total sound of refrigerator.

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인터넷 패션 쇼핑몰에 대한 감성단어추출과 평가차원 (Evaluation Descriptions and Dimension on the Sensibility of Internet Fashion Shopping Mall)

  • 박현희;구양숙
    • 대한가정학회지
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    • 제40권1호
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    • pp.135-146
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    • 2002
  • The Purpose of this study was to identify the sensibility elements and the evaluative dimensions of internet fashion shopping mall to supply optimal experience to the customer. First, association words for internet fashion shopping mall by open-ended method and sensibility-expression-adjective feeling as navigating personally 57 shopping mall dealing with fashion products were collected. Collected adjectives were ranked after making index by frequency and diversity. Then, correlation analysis was executed to extract independent adjective and their opposite words. Semantic differential scale was made for internet-fashion-shopping-mall-evaluation. After preliminary investigation with this scale, factor analysis was implemented. 12 sensibility evaluation words were extracted. Then, 200 subjects evaluated satisfaction degree for 8 selected shopping mall. To explain the hierarchy of internet fashion shopping mall, cluster analysis was applied. The understanding of sensibility element and evaluative dimensions of internet fashion shopping mall can be utilized efficiently as basic materials when marketer plans internet shopping mall design and makes marketing strategy.

서비스품질 측정과 고객만족도 조사의 효과적 연계 (An effective framework for integrating quality of service parameters into the customer satisfaction index)

  • 이수호;김태호
    • 한국경영과학회:학술대회논문집
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    • 대한산업공학회/한국경영과학회 2000년도 춘계공동학술대회 논문집
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    • pp.86-89
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    • 2000
  • 통신 서비스에 대한 고객만족은 경쟁력의 원천이 되고 통신사업자는 이를 가장 효과적으로 개선할 수 있는 방법을 지속적으로 찾는다. 고객만족이 외부에서 측정되는 품질지표라면, 통신사업자의 내부 프로세스 성과지표, 통신서비스의 품질이나 성능 지표들은 내부 품질지표 이다. 본 고에서는 경쟁시장에서 소비자의 선택권이 강화된 시기에 통신사업자가 고객가치 향상을 위한 노력의 결과인 외부 고객만족도 (CSI) 조사 결과와 내부 서비스품질지수 (QOSI) 측정 결과를 상호 연계하여 분석하는 틀을 제시하고, 한정된 경영자원(인적, 물적) 투입의 우선순위 결정에 활용은 물론 고객만족도의 변화를 예측할 수 있는 방안을 개념화하고 적용모형을 예시하였다.

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품질비용의 개념적 접근방법에 대한 연구 (A Study on the Conceptual Approach In Quality Costs)

  • 양정회
    • 산업경영시스템학회지
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    • 제18권34호
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    • pp.147-153
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    • 1995
  • Many companies have thought that the quality cost is inclosed as the quality is improved. But, this is not so. The quality cost is not monotonously increased in proportion to the quality improvement. The existing approach to quality cost has many problems. This paper deals with conceptual difference between the traditinal and the existing view points of quality cost as the measurement index of quality, and developed the right approach of quality cost in terms of the combination of the traditinal and the existing approach. The right approach of quality cost that proposed in this paper was involved the following results; The approach of quality cost based on the continuous quality improvement for customer satisfaction, and considered flexibility, time, and information when the quality measured and evaluated.

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자동차와 IT산업에서의 고객만족지수와 시장점유율 관계분석 연구 (Relationship analysis between Customer Satisfaction Index and Market Share in Automotive and IT industries)

  • 박찬섭;신승중
    • 한국정보처리학회:학술대회논문집
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    • 한국정보처리학회 2009년도 추계학술발표대회
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    • pp.939-940
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    • 2009
  • 글로벌 무한경쟁에서 고객들의 품질평가 결과가 반영된 고객만족지수가 높은 제품들이 시장에서 호평을 받고 판매가 확대되는지 자동차와 IT분야의 휴대폰을 대상으로 분석하였다. 실증분석결과로써 장기수명 내구재인 자동차는 높은 상관성을 유지하였으나 짧은수명 내구재인 휴대폰 분야는 높은 고객 만족지수를 획득하였어도 높은 시장점유율로 연결되지는 않았다. 본연구결과는 시장조사 및 상품기획의 마케팅분야와 내구품질 즉 신뢰성분야에서 유용한 시사점을 제공하는데 의의가 있다.

차세대 웹 환경 ERP 시스템의 설계 및 구현 (Design and Implementation of Next Generation Web Environment ERP System)

  • 함윤상;전인오;양해술
    • 한국콘텐츠학회논문지
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    • 제9권7호
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    • pp.130-140
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    • 2009
  • 최근에는 기업의 경쟁력을 높이기 위한 방법으로 모든 자원을 통합 관리하는 추세이며, 이로 인해 시스템이 전문화되고 복잡해지면서 최고경영자가 의사결정을 내리는데 어려움이 따르고 있다. 해결 방안으로 BPR이라는 경영기법이 제시되었으며, 이를 구체적으로 실현한 ERP 시스템이 등장하였다. 본 연구에서는 정부산하 공기업에 적용하기 위해 개발한 ERP 시스템으로서 ERP 정보를 실시간으로 고객에게 제공하고 업무현장에서 사내 업무를 실시간으로 처리할 수 있는 웹 환경 ERP 시스템을 구축하였다. 구축된 시스템에 대해 정량적인 평가를 통해 고객 불만의 해소, 업무생산성의 향상, 비용 절감, 시스템 효율성 및 고객만 족도 둥이 향상되었음을 검증하였다.

차량 윈도우 리프트 음질 고급감 향상을 위한 음질 지수 제작 및 개선에의 응용 (The Development and Application of Sound Quality Index for the Improving Luxury Sound Quality of Road Vehicle Power Window System)

  • 김성현;박동철;조현호;성원찬;강연준
    • 한국소음진동공학회논문집
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    • 제24권2호
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    • pp.108-116
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    • 2014
  • With the increasing the importance of emotional quality of vehicle, the sound quality of systems with electric motor components has become increasingly important. Electric motors are used for windows, seats, sun roof, mirrors, steering columns, windshield wiper and climate control blowers, etc. In this paper, a study was conducted to identify sound quality factors that contribute to customer's satisfaction and preference of the window lift system. Jury test for subjective evaluation was carried out and sound quality index was developed. Averaged sound pressure level and sharpness were significant factors when glass moves down. Also, maximum loudness at stop section and averaged loudness were significant factor when glass moves up. Next, noise source identification was carried out using beam forming method during glass transferred section and impulsive noise at stop section. Several improvement methods were applied using the source identification result. And finally, the degree of sound quality improvement was judged using sound quality index.