• 기술혁신연구
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• 제13권3호
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• pp.1-25
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• 2005

This Paper examines the effect of IT knowledge and IT communication on the operational performance of small firms. Small firms which could be defined firms with less than 50 people in total lags behind medium and large firms in computerization. In order to fill up the computerization gap resulted from size differences, Korean government has been promoting the 'Networking Small Firms' project since 2001. Survey data with 698 small firms in Korea, we could find that If knowledge and IT communication significantly contributed to the operational performance of small firms. Internal process performance is affected by individual IT knowledge, traditional communication, and e-mail communication. Customer performance is affected by above three factors, organizational IT knowledge and internet/EDI communication. Interestingly, financial performance is not affected by traditional communication but only IT knowledge and IT communication.

• 대한안전경영과학회지
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• 제8권4호
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• pp.181-193
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• 2006

The purpose of this thesis addresses a development of an expert system to support a decision making of the vender selection. The researches related to the vender selection problems have been studied and they provide 23 criteria to select proper venders. In this thesis, 8 criteria have been used to construct a knowledge base of the expert system. The system in this thesis consists of 6 steps in its procedure. Step 1 decides a specification that satisfies customer's needs and Step 2 chooses a part supplied by a vender. The type of an outside order is decided in Step 3 and some venders satisfying the customer's needs are selected in Step 4. Some of the venders chosen from step 4 which do not satisfy the fatal cirteria(that is Quality, Delivery, Price) can be deleted in Step 5. In the last step, 8 cirteria is used to select 3 venders according to their ranking. Consequently, this program provides for a man, who does not have the experiances, an efficient way to select appropriate venders in the vender selection problems.

• 품질경영학회지
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• 제35권4호
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• pp.26-37
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• 2007

The demand of ubiquitous home network system is rapidly increasing in Korea as each construction enterprise makes a huge effort to introduce it to apartment complex. However, the design of home network system is rather technology oriented than the customer focused. Lack of knowledge about customer needs is an obstacle in spreading the ubiquitous home network system to the market regardless of technology development. In this paper, we propose a HCSI(customer satisfaction index for home network system) using an SEM(structural equation model) where structural relationship among several factors influential on users' satisfaction is considered. This model enables to calculate the satisfaction index for target customer group so that one can provide necessary feedback information for improvement of the home network system used for each group.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2008년도 춘계학술대회
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• pp.135-140
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• 2008

Studies of recommender systems have focused on improving their performance in terms of error rates between the actual and predicted preference values. Also, many studies have been conducted to investigate the relationships between customer information processing and the characteristics of recommender systems via surveys and web-based experiments. However, the actual impact of recommendation on product pages for customer browsing behavior and decision-making in the commercial environment has not, to the best of our knowledge, been investigated with actual clickstream data. The principal objective of this research is to assess the effects of product recommendation on customer behavior in e-Commerce, using actual clickstream data. For this purpose, we utilized an online bookstore's clickstream data prior to and after the web site renovation of the store. We compared the recommendation effects on customer behavior with the data. From these comparisons, we determined that the relevant recommendations in product pages have positive relationships with the acquisition of customer attention and elaboration. Additionally, the placing of recommended items in shopping cart is positively related to suggesting the relevant recommendations. However, the frequencies at which the recommended items were purchased did not differ prior to and after the renovation of the site.

• The Journal of Asian Finance, Economics and Business
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• 제7권9호
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• pp.517-526
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• 2020

This research investigates the relationship among product quality, service quality, perceived value, customer satisfaction, and behavior intentions. Validated measurements were identified from a literature review. The measurement model and the conceptual model depicting hypothesized relationships were evaluated based on responses from 220 customers using confirmatory factor analysis and structural equation modeling. The testing results show that, for the direct path, product quality has a significant, positive influence on customer satisfaction, and behavioral intentions. Also, perceived value directly influences customer satisfaction and behavioral intentions and satisfaction is an antecedent of behavioral intentions. For the indirect path, service quality has a significant, positive influence on behavioral intentions through the customer satisfaction. The major finding of this study suggest that service quality easily attract more customers, especially the young consumers. About the sale personnel, communication skills, knowledge and ways of treatment to customers are crucial to retailers to gain competitive advantage over competitors. Therefore, it should have clear and consistent processes, procedures with criteria that create the best condition for organization and individual to open this kind of retailing store. Furthermore, product quality improvement is essential; all products must have clear originality; and diversifying products and services is also the way to appeal more consumers.

• 지능정보연구
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• 제4권1호
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• pp.115-131
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• 1998

Customer service process is one of the most important processes in today's competitive business environment. Among the various activities of customer service process, equipment malfunction diagnosis activity should be performed fast and accurately. When a customer calls the service center and reports the observed symptoms, he/she describes them in layman's terms. Therefore, the customer-reported symptoms have not been considered helpful information for service representatives. However, in order to perform diagnosis activity fast and accurately, we need to make use of the customer-reported symptoms actively. In this research, we developed three systems called R-EMD (Rule-based Equipment Malfunction Diagnostic system), C-EMD (Case-based Equipment Malfunction Diagnostic system) and R&C-EMD (Rule & Case-based Equipment Malfunction Diagnostic system), each of which diagnoses equipment malfunctions using the customer-reported symptoms. R&C-EMD is a hybrid system that utilizes both rule-based and case-based technologies. The diagnosis rules used in R&C-EMD and R-EMD were not acquired from service manuals or interviews with service representatives. Rater, we extracted them directly from the past diagnosis cases based on symptoms' frequencies. By this way, we were able to overcome the knowledge acquisition bottleneck. Using the real 100 malfunction diagnosis cases, we evaluated the performances of R&C-EMC, R-EMD and C-EMD in terms of speed and accuracy. In diagnosis time, R&C-EMD took longer than R-EMD and shorter than C-EMD. However, R&C-EMC was the best in accuracy.

• 유통과학연구
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• 제20권8호
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• pp.21-31
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• 2022

Purpose: This study aims to enrich the literature related on Patronage intention in the context of omnichannel in Tunisia. It reveals the determinants of Patronage intention in the fashion retailer context by examining the roles of omnichannel integration quality (IQ), omnichannel perceived value (PV), flexibility, operational logistics service quality (OLSQ) and customer satisfaction. Research design and methodology: A quantitative online survey with 400 customers of fashion retailers was executed. A structural equation modeling approach was applied to test the research hypotheses using AMOS 25 and SPSS 25 software. Results: The findings show that the omnichannel integration quality, omnichannel perceived value, and operational logistics service quality affect play crucial roles in customer satisfaction. A positive relationship between flexibility and operational logistics service quality was also highlighted. And it is also found that a higher omnichannel integration quality led to a higher omnichannel perceived value in the omnichannel retailing context. Furthermore, customer satisfaction within omnichannel retailing can enhance patronage intention. Conclusions: This research adds to the body of knowledge in omnichannel retailing and presents a comprehension of the omnichannel system from the customer's point of view. In addition, this study provides practical implications for omnichannel retailers to improve customer satisfaction and patronage intention.

• International Journal of Computer Science & Network Security
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• 제22권5호
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• pp.234-244
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• 2022

Tourism products involve the transfer of money that is flowing to countries with partners or borders, which do not possess any relations surrounding their business environment. Suitable platforms must be generated by the tourism industry, which are beneficial to users when their demands are satisfied based on financial, technology, knowledge, and industry matters. Intermediaries are applied to alleviate different problems that are related to the non-fulfilment of contracts of existing users and service providers who are offering their services and represent a reliable third party. However, it is significant that intermediaries must be reliable when charges are incurred for any possible commission. Cryptocurrencies rely on blockchain technology to provide smoothness in money interchange without the need for reliable third parties. This interchange allows an increasing number of different new forms, which are related to different customer-to-customer transactions. The study attempts to provide an appropriate answer to the main research question, which is: 'Will the widespread adoption of cryptocurrencies bring new types of customer-to-customer markets from a technological, organizational, and environmental perspective?'.

• 한국인터넷방송통신학회논문지
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• 제24권4호
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• pp.189-194
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• 2024

고객의 니즈를 파악하고 그에 맞게 제품과 서비스를 개선하는 것은 현대 비즈니스에서 생존과 성장을 위한 필수 과제이다. 이는 고객 만족도의 증대와 제품의 경쟁력 확보에 직결되는 문제이기에 이를 성공적으로 이행하는 것이 중요하다. 그러나 사용자 리뷰는 비정형 데이터의 특성을 갖고 있기에 리뷰 분석에 다양한 단계의 처리가 요구되며, 리뷰를 분석하고 알맞은 솔루션을 적용하기 위해서는 전문적인 지식과 기술이 필요하다는 등의 문제로 인해 소상공인들은 고객의 니즈를 빠르게 수용하고 반영하는 것이 어려운 상황에 처해있다. 따라서 본 논문은 ChatGPT를 활용하여 사용자 리뷰에서 중요 단어 및 새로운 단어를 파악하고 새로운 고객의 니즈를 도출하는 방법을 제안한다.

• CRM연구
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• 제3권2호
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• pp.69-88
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• 2010

제품의 원산지 이미지는 소비자의 태도나 구매의사결정에 긍정적 혹은 부정적 영향을 미친다는 것은 매우 일반적인 이론이다. 그러나 최근 전 세계의 기업들이 글로벌 전략 시행으로 인해 다 국가 원산지가 많아지면서 원산지에 대한 정의가 모호해지고, 소비자도 원산지를 명확히 구분하지 못하는 경우가 발생하고 있다. 따라서 원산지 효과에 대해 재점검해보는 것은 매우 유의미한 연구가 될 것이다. 본 연구는 이러한 근거를 바탕으로 아시아 시장의 성장세로 가장 주목받고 있는 중국소비자와 한국소비자를 대상으로 비교 연구를 통해 첫째, 소비자의 지각된 브랜드 원산지이미지가 브랜드 연상지식과 구매의도에 미치는 영향관계를 분석하였다. 둘째, 소비자의 브랜드 연상지식이 구매의도에 미치는 영향관계에서 자국제품이나 혹은 외국제품에 대한 소비자의 태도 및 타당성에 관한 소비자의 신념인 소비자의 자민족중심주의 성향이 상호조절 효과가 있음을 밝혀내고자 실증 분석하였다. 본 연구의 결과를 요약하면 다음과 같다. 첫째, 한국과 중국 소비자 모두 브랜드 원산지이미지는 단일차원으로 구매의도에 직접적으로는 영향을 미치지 않는 것으로 나타났다. 둘째, 한국 소비자의 경우 브랜드 원산지이미지 가 브랜드 연상지식에 정(+)의 영향관계가 있는 것으로 나타난 반면 중국 소비자의 경우 그러한 영향관계를 찾아내지 못하였다. 셋째, 한국과 중국 소비자 모두 브랜드 연상지식이 구매의도에 정(+)의 영향관계에 있음을 밝혀냈다. 마지막으로, 한국과 중국 소비자 모두 자민족중심주의 성향 정도에 따라 브랜드 연상지식이 구매의도에 미치는 영향관계에 상호조절 효과가 있음을 밝혀냈다.