• 유통과학연구
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• 제16권8호
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• pp.69-77
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• 2018

Purpose - With growing competition in the service distribution industry, the importance of managing customer complaints has increased. If firms handle customer complaints effectively, they can strengthen customer loyalty and repurchase intention. Many studies have focused on customers expressing complaints, yet research on silent customers is scant. This study focuses on two types of complainers and non-complainers. In other words, this study is to examine the value of voice complaint intention and no-action intention. This study also investigates how perceptual and relational factors affect complaint intention. Research design, data, and methodology - This study was carried out using the survey with undergraduate students who have faced a service failure in a retail store(fast foods, electronics, apparel). And if such complaint were to occur again, respondents were asked about any possible action they would take. 300 questionnaires were distributed and a total of 279 respondents provided complete and usable data. The sample consisted of 158 males(56.6%) and 121 females(43.4%). The structural equation modeling analysis was used for the hypothesis test. Results - The results are as follows. First, attitude toward complaining, likelihood of successful complaint, and ease of complaint were positively related to voice complaint intention. Second, attitude toward complaining, likelihood of successful complaint, and ease of complaint were negatively related to no-action intention. Third, commitment was positively related to voice complaint intention but didn't have a significant negative impact on no action. Forth, voice complaint behavior reduced switching intention and no-action intention enhanced switching intention. Conclusions - The findings of this study confirm the value of complaint behavior and show voice complaint intention and no-action intention should be managed differently. Voice complaint intention is evaluated positively because it reflects customers' concerns about the company, while no-action intention is evaluated negatively. Attitude toward complaing is the most effective in increasing voice complaint intention and likelihood of successful complaint is a major factor in reducing no-action intention. Also, in explaining switching intention, voice complaint intention plays a more important role than no-action intention.

• 복식문화연구
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• 제13권6호통권59호
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• pp.910-918
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• 2005

This study compares consumer satisfaction levels in clothing stores based on, consumer complaint behavior. This study investigates the relationship between future purchase intention and consumer satisfaction with the response of clothing stores to complaints. The study was implemented through a normative-descriptive survey using self-administered questionnaires. The samples consisted of 509 female consumers residing in Seoul and its suburbs. Data were analyzed by following statistical methods: frequency analysis, t-test, ANOVA, regression analysis, and Duncan's multiple range test. Results are as follows: The satisfaction with response to complaints were different according to types of clothing stores. A significant relationship between the degree of satisfaction with service recovery and future purchase intension was found in all types of clothing stores. The future purchase intention increases, when consumers are fully satisfied with the way that a service failure was recovered.

• International Journal of Quality Innovation
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• 제5권2호
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• pp.106-121
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• 2004

This paper investigates customer knowledge management activities of Taiwan's plastic industries. The results demonstrate that the bulk of customer knowledge comes from data related to customer purchase orders and complaints. Furthermore, marketing, production, and research and development are the main departments that developed and reuse customer knowledge. The benefits derived from knowledge management for enterprises do not vary with the position of the vendor on the business scope. In addition, the benefits derived by customers from knowledge management are directly related to the benefits gained by the five major business functions, while the benefits derived from the customer knowledge management are also directly related to customer satisfaction. Summarizing the above results, an Acquisition-Development-Reuse (ADR) model is proposed and can provide the enterprises with a systematic reference model when the business attempts to construct a customer knowledge management system.

• 복식문화학회:학술대회논문집
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• 복식문화학회 2004년도 International Conference
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• pp.107-109
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• 2004

• 한국통신학회논문지
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• 제39B권8호
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• pp.518-527
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• 2014

본 연구는 유선통신 서비스 상품별 고객 불만(Voice of Customer) 감소에 따른 학습곡선을 추정 하고자 한다. 학습곡선모형 중 가장 일반적인 지수감소모형(Exponential decay model)을 사용하여 시간에 따라 고객 불만(VOC)이 감소하는지를 검증하였다. 그리고 통신사들의 서비스 상품의 인력투입, 소프트웨어 적용, 투자 등의 노력에 따른 고객 불만(VOC) 변화효과를 추가로 검증하였다. 서비스 상품별 실증 분석의 결과는 다음과 같다. 첫째, 학습곡선대로 시간에 따라 고객 불만(VOC)이 감소하였다. 둘째, 초고속 인터넷, 전화, IPTV 등은 인력투입, Network 장애, 계절요인으로 인해 고객 불만(VOC)을 증가 시키거나 감소 시켰다. 셋째, 서비스 상품별 다양한 변수는 고객의 체감 품질을 높이고 있지만, 오히려 지속적으로 감소하지 않는 서비스 패러독스(Service Paradox)현상이 발생하는 것을 알 수 있었다.

• 한국철도학회논문집
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• 제15권3호
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• pp.300-305
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• 2012

도시철도 이용고객이 요구하는 수요와 도시철도가 제공하는 공급인 '절약된 시간'은 상시 균형을 유지해야 한다. 균형에 영향을 미치는 특성요소로는 통행량, 고객접점시설물, 장애건수, 고객민원(VOC), 고객이동시간, 환승역 여부로 선정하였다. 또한 각 특성요소별로 등급을 차별화시켜 5,6,7,8호선 전 역사의 종합등급을 산출하였다. 이는 특성이 상이한 역사를 차별화시키고 맞춤형 서비스의 기준을 표준화시킨 것이다. 아울러 표준화 실행의 일환으로서 인적,물적관리의 개선을 위해 시설물 관리 표준화 도면을 작성하였다. 도면에는 역 특성요소 등급 및 종합평가 등급을 표기하고, 고객의 주요 이동동선, 안전사고 발생개소 등을 도면화하였다. 결론적으로 역사의 차별화된 관리 및 점검효과의 극대화를 체질화함으로서 고객의 신속한 이동보장, 이동시간 단축 등 고객서비스 만족도를 지속적으로 개선하고자 한다.

• 방송공학회논문지
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• 제24권1호
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• pp.105-117
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• 2019

현 안드로이드 스마트 폰에는 통신사, 구글, 제조사들에 의해 제공되는 스마트폰 자체의 기능 및 운영과 관련된 약 25개~35개의 필수앱(삭제불가)과 30개 정도의 선택앱(삭제가능)들이 선탑재 되어있다. 이 앱들은 2014년 1월 정부로부터 스마트폰 앱 선탑재 가이드가 발표되기 이전에는 삭제할 수 없어 새로운 앱들을 설치하는데 메모리에 제한이 있었으며, 해당 앱들의 자동 업데이트 과정에서 데이터를 소모시켜 소비자의 불만을 발생시켰다. 발표 이후에는 선택앱들은 삭제할 수 있도록 하였으나 여전히 데이터 소모에 대한 불만은 사라지지 않아 선탑재 앱 구성에 대한 개선 논쟁은 계속되고 있다. 따라서 본 논문에서는 현재 통신사들의 앱 선탑재가 어떻게 운영되고 있으며, 선탑재된 앱들 중 소비자들은 어떤 앱을 선호하고 있으며, 몇 개를 원하는지 등의 행태정보를 데이터와 소비자 조사를 통해 분석하였다. 이를 통해 소비자 니즈에 맞는 스마트폰 선탑재 앱 구성방안에 대해 제안하였다.

• 가정과삶의질연구
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• 제28권1호
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• pp.51-67
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• 2010

This study looked into the current conditions in Korean and Japanese care management for the elderly, cases of consumer counseling in these countries, and the supporting institutions for Japanese users regarding the use of care management for the elderly. The number of recipients of care management for the elderly in both Korea and Japan is growing every year, and more Japanese users receive various services compared to Korean users. The results of an analysis on consumer counseling regarding the use of Korean and Japanese care management revealed, two types of complaints: counseling for the improvement of the institution and complaints related to the procurement of service. Regarding the insurance system, the complaints were mostly related to affirmation of a rating and the burden incurred by cost-sharing. Regarding the use of service, such key impairment cases were related to in-service medical accidents, illegal acts including caregiver contract violations and forced retirement, careless service by workers, and human rights violations of the elderly. Japan has developed governmental and, related-administrative and business services as well as a local governmental system to redress customer impairment issues as this pertains to service for better quality care management. In addition, they have enlarged the locally closed service, provided exact information about the services offered, and improved service appraisal techniques. The Japanese cases will serve as a good reference to improve the Korean system. In particular, the construction of a system that reduces customer losses and the availability of more counseling information are urgently required to improve the system in terms of customer experiences when they seek care management.

• 한국의류학회지
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• 제34권7호
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• pp.1126-1137
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• 2010

Customer misbehavior is a behavior that disrupts generally accepted behavioral norms in consumption situations. This study examined customer misbehavior in retail settings by identifying behavioral patterns and exploring behavioral backgrounds and consequences from a customer viewpoint. Qualitative data were collected from individual in-depth interviews, and 149 interviews were analyzed. Customer misbehavior was categorized into unethical returns, problem behaviors in service encounters, shoplifting/fraud, ill-mannered behaviors, and selfish behaviors. Motivations included monetary gain, adventurism, perceived acceptability of misbehavior, planned unfair complaints, and retaliation. Customers showed a negative image to unkind employees and stores yielding to misbehaviors that were learned and socialized among customers. The study further discusses implications.

• 대한전자공학회:학술대회논문집
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• 대한전자공학회 2000년도 추계종합학술대회 논문집(3)
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• pp.101-104
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• 2000

One of the most important marketing strategies is how to solve customers' complaints. Under developing internet environment, it is possible to use internet multimedia consultant system to do cope with the problem. In this paper, we have realized the customer consulting system which is based on Linux as the operating system. Java is used as a programming language. With the use of the RTP(Real-time Transport protocol), the system provides picture and sound transactions between a consultant and customers in a real-time fashion.