• Title/Summary/Keyword: Customer Spotting Technique(CST)

Search Result 1, Processing Time 0.014 seconds

A Study on Location Analysis of Public Sports Facilities Using Big Data Analysis of Local Currency Consumption Activity Space - Focusing on Municipal Sports Facilities in Seo-Gu, Incheon (지역화폐 소비활동공간 빅데이터 분석을 이용한 공공체육시설 입지분석에 관한 연구 - 인천광역시 서구 구립체육시설을 중심으로 -)

  • Kim, Namghi
    • Journal of Urban Science
    • /
    • v.12 no.1
    • /
    • pp.35-48
    • /
    • 2023
  • Recently increasing in marketing or policy decision is the trend of reflecting big data, which, however, has yet to be used directly for the location analysis of public facilities in terms of urban planning. This study examined how the local currency big data, issued often recently by municipalities throughout the country, can be used for the decision-making to select the location of public facilities more rationally. It is such an interesting attempt to acquire the big data of local currency payments by local residents and directly apply it to analyzing the location analysis of public facilities they use. The big data of local currencies which are issued by most municipalities now in Korea will continue to extend its role as the public data. Relatively easily available for municipalities with low cost, it is expected to be used for various policy decisions in future. Although the analysis of big data can make more accurate results than conventional survey methods, however, local residents' participation should not be scaled down in policy decisions. Rather, they should be given the findings of this kind of scientific survey so as to extend the citizen-participatory decision-making model.