• Title/Summary/Keyword: Customer Satisfaction - Academic Library

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Customer Satisfaction and Loyalty of Academic Library Users Based on Their Perceptions of Library Service Quality (서비스품질지각에 기반한 대학도서관 이용자 만족도와 충성도 분석)

  • Park, Sang-Hoo;Oh, Dong-Geun
    • Journal of Information Management
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    • v.38 no.2
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    • pp.105-126
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    • 2007
  • This study investigates the influences of the perceptions on the dimensions of the library service quality (library staff, supports for the service, library materials and information resources, and facilities and equipments) of academic library users on the customer satisfaction, importance of the services, and the loyalty (reuse intentions). Based on the questionnaires surveyed from 403 undergraduate students of the K University, it analyzed the data using SPSS 12.0. All four dimensions of the service quality influenced statistically on the customer satisfaction. The dimension of the support for the service, importance of the service, and customer satisfaction influenced statistically on the loyalty.

A Study on the Effect of Public Library Service Scape on Customer Loyalty (공공도서관의 서비스스케이프가 고객충성도에 미치는 영향에 관한 연구)

  • Kim, Young Hee;Jo, Dong Hyuk
    • Journal of Korean Society for Quality Management
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    • v.51 no.1
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    • pp.19-36
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    • 2023
  • Purpose: The purpose of this study is to empirically verify the structural relationship between public library service-scape, flow, user satisfaction, and customer loyalty for adults who use public libraries for academic purposes in a changing public library environment. To this end, this study reviewed the concepts of public library service-scape, immersion, user satisfaction, and customer loyalty with existing literature, proposed a research model based on this, and empirically verified them. Methods: This study collected and statistically analyzed data for adults using public libraries for the purpose of reading books or studying. The collected data were checked using SPSS 24.0 and AMOS 24.0 and the research hypothesis was verified by analyzing the results using the structural equation modeling technique. Results: The results of the study are as follows. First, spatiality, aesthetics, and amenity of service-scapes have a positive effect on flow. Second, spatiality and amenity of service-scapes have a positive effect on user satisfaction. Third, Flow has a positive effect on user satisfaction. Fourth, Flow and user satisfaction have a positive effect on customer loyalty. Conclusion: This study is meaningful in that it suggests a strategic direction to enhance the service competitiveness of public libraries by strengthening the service-scape.

A Study on the User Satisfaction and Loyalty of University Library Users (대학도서관의 이용자만족도와 충성도에 관한 연구 - K대학도서관의 이용자를 대상으로 -)

  • Kim, Sun-Ae
    • Journal of the Korean Society for Library and Information Science
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    • v.42 no.3
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    • pp.281-299
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    • 2008
  • The research purpose for this paper is adopt the European Customer Satisfaction Index(ECSI) on a survey performed on library users to measure users' satisfaction and loyalty factors. A questionnaire is designed to integrate measurement into the library's management system for visual analysis of what users expect from library. Results from the survey show that users expect more improvement in the library environment and collection of printed publications section. Conclusion from the survey. we were able to make the following suggestions to satisfy user expectations: (1) improve library environment (2) increase collections of printed publications and periodical to meet readers' demands (3) offer more fiendly and helpful user service.

An Empirical Study on the Determinants of Operating Performance of Academic Libraries in Seoul - Focused on Circulation Performance - (서울 소재 대학도서관 운영성과의 결정요인에 관한 실증연구 - 대출성과를 중심으로 -)

  • Yang, Byung-Hoon
    • Journal of Information Management
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    • v.39 no.2
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    • pp.163-184
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    • 2008
  • This research provides an empirical analysis of the academic libraries' operating performance in Seoul, Korea. This study aims to find the key variables and the impacts of each variables on the operating performance of the academic library to attain competitiveness and long-term conditions for enhancing customer satisfaction. Specifically, this research focuses on the library's circulation service performance. The author try to analyze the relationship between the characteristics of the library (space, number of employees, number of books, budget) and the circulation performance. Korea Libraries Association have published yearly-book on the Korean library's circumstances and statistics. Yearly-book contains the data about the spaces, number of books, number of workers, the library's budget scales and other unique elements. This study finds that the circulation performance of books is positively related with the size of physical space, number of books holdings, and budgets (hypothesis 1, 3 and 4 accepted). This study demonstrate that the characteristic elements of academic library can be influential factor of the library performance.

A Study on the Management Improvement of an Academic Library Using Customer Relationship Management (CRM 기법을 이용한 대학도서관 경영개선에 관한 연구)

  • Park, Il-Jong;Yoo, Kyeong-Jong
    • Journal of the Korean Society for information Management
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    • v.36 no.2
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    • pp.31-56
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    • 2019
  • The user satisfaction and needs of an academic library were caught through a questionnaire survey in this study. The aim of this study is to draw up the CRM based plan for meeting user needs on the study. The users' demographic information, library resources & their use, homepage, services, and facilities/environment of the library were categorized in the questionnaire and analyzed for this study. The major conclusions of this study are: (1) The library resources use was the highest, and its facilities/environment was the lowest in the user satisfaction study. It also revealed that there are much necessities for the quick acquisition and dissemination of the requested material to the library users, and for the inter-library loan (ILL) services among campuses for the subscription books in the library resources use study, too; (2) There are a lot of necessities for the improvement of OPAC retrieval and the subscription books system, and menu rearrangement in the library homepage; (3) There are a lot of necessities for the plans of more frequent library event, more detailed event guidance, and more reinforcement of public relations such as SMS, push services of SDI etc. in the library user services; and (4) There are a lot of necessities for the improved policies to the complaints of library users such as the lack of common study place and lockers, air conditioning and heating problem, complaints about facilities management of restroom (lack of toilet paper), library accessibility on campus, unauthorized user management etc. in the facilities/environment of the library.

A Case Study on Applying QFD to Improve Library Service Quality (도서관 서비스 품질 향상을 위한 QFD 적용에 관한 사례 연구)

  • Jung, Youngmi
    • Journal of Korean Library and Information Science Society
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    • v.45 no.1
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    • pp.319-338
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    • 2014
  • This study aims to apply QFD model to improve and evaluate library service quality using user needs priorities. The library of the D University is presented as a case study. QFD is a powerful quality management method in which customer needs are translated into appropriate technical requirements for each stage of product/service development. To apply QFD in the field of library services, first library user needs and their AHP, satisfaction and importance degrees were examined via focus group interview. Second, the service improvement engineering characteristics for satisfying the user needs and their relationship/correlations matrices were defined by interviewing library practitioners and experts. Finally, the data collected was entered using CUPID solution, and then HOQ to improve library service quality of the D University was constructed. This study focused on QFD method and its application as a tool for improving the quality of library service.