• The Korean Journal of Air & Space Law and Policy
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• v.25 no.2
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• pp.139-162
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• 2010

In terms of the international air transport, the open skies policy implies freedom in the sky or opening the sky. In the normative respect, the open skies policy is a kind of open-door policy which gives various forms of traffic right to other countries, but on the other hand it is a policy of free competition in the international air transport. Since the Airline Deregulation Act of 1978, the United States has signed an open skies agreement with many countries, starting with the Netherlands, so that competitive large airlines can compete in the international air transport market where there exist a lot of business opportunities. South Korea now has an open skies agreement with more than 20 countries. The frequent flyer program (FFP) is part of a broad-based marketing alliance which has been used as an airfare strategy since the U.S. government's airline deregulation. The membership-based program is an incentive plan that provides mileage points to customers for using airline services and rewards customer loyalty in tangible forms based on their accumulated points. In its early stages, the frequent flyer program was focused on marketing efforts to attract customers, but now in the environment of intense competition among airlines, the program is used as an important strategic marketing tool for enhancing business performance. Therefore, airline companies agree that they need to identify customer needs in order to secure loyal customers more effectively. The outcomes from an airline's frequent flyer program can have a variety of effects on international competition. First, the airline can obtain a more dominant position in the air flight market by expanding its air route networks. Second, the availability of flight products for customers can be improved with an increase in flight frequency. Third, the airline can preferentially expand into new markets and thus gain advantages over its competitors. However, there are few empirical studies on the airline frequent flyer program. Accordingly, this study aims to explore the effects of the program on international competition, after reviewing the types of strategic alliance between airlines. Making strategic airline alliances is a worldwide trend resulting from the open skies policy. South Korea also needs to be making open skies agreements more realistic to promote the growth and competition of domestic airlines. The present study is about the performance of the airline frequent flyer program and international competition under the open skies policy. With a sample of five global alliance groups (Star, Oneworld, Wings, Qualiflyer and Skyteam), the study was attempted as an empirical study of the effects that the resource structures and levels of information technology held by airlines in each group have on the type of alliance, and one-way analysis of variance and regression analysis were used to test hypotheses. The findings of this study suggest that both large airline companies and small/medium-size airlines in an alliance group with global networks and organizations are able to achieve high performance and secure international competitiveness. Airline passengers earn mileage points by using non-flight services through an alliance network with hotels, car-rental services, duty-free shops, travel agents and more and show high interests in and preferences for related service benefits. Therefore, Korean airline companies should develop more aggressive marketing programs based on multilateral alliances with other services including hotels, as well as with other airlines.

• Journal of Digital Convergence
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• v.10 no.9
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• pp.165-174
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• 2012

In recent years, online brand community has become an important means for firms to make, maintain and improve their relationship with the customer. Customers or would-be customers discuss, learn about the products and share passion together. In this paper, we investigate the effects of the online brand community's characteristics and its perception on customer royalty to the community and purchase intention of consumers for the products. Variables of online brand community's characteristics include community reputation, social presence, pleasure, and interactivity. For those of the community's perception, we consider membership, influence, emotional band, and fulfillment of desire. Findings show that the online brand community has indeed positive effects on the brand equity by enhancing the relation between consumers and brand, ultimately providing firms with strategic resources and competitive advantage. Managerial implications are discussed.

• Journal of Digital Convergence
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• v.14 no.10
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• pp.431-438
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• 2016

This study focused on the Korean-wave content consumed in the global market and analyzed success/failure factors of services through business model analysis. It aims to offer an effective new media content platform model. ViKi, Drama Fever, Maaduu.com which are representative global OTT were researched on management strategy by case analysis. The success of the global OTT platform is organized into three factors, target customer coverage, revenue model and community activation. Clear and wide coverage of target customer is important to determine the value of the service. Also, revenue model based on the pay service and community for Korean-wave fandom are essential to make good performance in new media platform business.

• Journal of Korean Society of Occupational and Environmental Hygiene
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• v.25 no.3
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• pp.428-432
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• 2015

Objectives: The purpose of this study was to research 'Daeri' drivers who work for drunken customers as a substitute driver. This was the first study in Korea to investigate assault and verbal abuse experienced while employed as a 'Daeri' driver. Methods: In this study, we conducted a survey to investigate people who work as 'Daeri' drivers. The survey was performed from September 1 to 7, 2014. The participants were 166 adult men and women who work as full-time 'Daeri' drivers. Results: Participants who experienced physical violence and assault from the customers to the point of disturbing safe driving in a year were 36.1% of total respondents. People who experienced verbal abuse to the point of disturbing safe driving in a year totaled 80.4% of respondents. In addition, there were also qualitative research results. Conclusions: Acts that impede safe driving are a danger to both passengers and drivers. By protecting the safety of 'Daeri' drivers, we will be able to protect the safety of citizens. Therefore, it is necessary to make an effort to protect 'Daeri' drivers from customer violence. Furthermore, it is also necessary to research policy to emplace a legal system that can protect 'Daeri' drivers.

• The Journal of Asian Finance, Economics and Business
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• v.6 no.3
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• pp.247-258
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• 2019

The paper aims to examine the factors affecting brand and student decision in buying fresh milk. Combining qualitative and quantitative research methods, this study used self-completed questionnaires to investigate 520 students in Ho Chi Minh City. The results of the study show that that there are five key determinants affecting the dairy brand and student decision in buying fresh milk, including: (1) product quality, (2) fair price, (3) product promotion and customer services, (4) product convenience, and (5) reference group's attitude to the brand. In addition, it is also found that product brand has a direct and positive impact on the student decision. The finding in this study is quite different from other existing literatures in terms of the importance level of the determinants of the student decision in buying fresh milk; specifically, in deciding to buy their fresh milk, students are often interested in the promotion and customer service, the product convenience, and the reference group for the purchase, more than in the quality and price of the product. From these findings, some managerial implications are proposed for policy-makers and relevant enterprises to have appropriate policies and strategies for their business development.

• Korean Journal of Organic Agriculture
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• v.11 no.3
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• pp.1-19
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• 2003

The operation of a five day workweek seems to be increased continuously, Many city-workers will make good use of their spare time and search after a lot of devices that can seek for the maximum value of leisure utility. The demand of potential customers that want to enjoy weekend in farming villages is coming out greatly. That is, the condition of users that will travel the farming villages is getting better. But the actual states of farming villages are not ready in many parts yet. Therefore we must activate the tourist attraction in farming villages that can be satisfied the city-workers' expectation. And after making the sightseeing environment infrastructure, we must develop the programs intimate with environment, improve the sightseeing agricultural management and consolidate various systems as soon as possible. So in this study, after investigating the demand preference degree of city-workers, I tried to grope an activation plan with the base which will reach. Being more urgent what more, not the simple sightseeing agriculture that the farming experience was the focus of, but it is very important to develop the program of environment sightseeing agriculture. It will lay the stress on playing and education culture which city-workers can enjoy and experience. And with constructing the base facility like a city form, we must develop cheap and various goods and the execution of modernized weekend farms. For this, first the consciousness conversion against the customer management of farmers must precede and the change of government policy and the support polity is important. I hope that this study with the five-day workweek has the chance to contribute in the economic growth of farming villages and efficient use and management of the natural environment resources through the activation of sightseeing agriculture.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.67 no.7
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• pp.824-832
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• 2018

According to the government's policy to demonstrate and expand the renewable energy sources, distributed generators such as PV and WP are installed and operated in distribution systems. However, there are many issues related to power quality problems including over voltage and under voltage of customers. In order to overcome these problems, the electric power company have installed a step voltage regulator (SVR) in primary feeders interconnected with distributed generators, and also have established the technical guidelines for the distributed generators to stabilize the customer voltages in distribution systems. However, it is difficult to maintain the customer voltages within allowable limit. Therefore, this paper reviews the problems of voltage control by SVR in a distribution systems interconnected with a large amount of PV systems, and proposes characteristics of operating range and voltage control limit of the small hydropower generators. Also, with the estimation of the influence to the power system voltages from the voltage control mode of generators, this paper proposes the optimal voltage control algorithm of the small hydropower generators. By programming the proposed algorithm into control simulator of exciter, it is confirmed that the proposed algorithm can contribute the voltage stabilization in distribution systems interconnected with large scaled PV systems.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.21
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• pp.3-37
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• 2003

English law accepts the basic principle of freedom of contract that the parties should be free to agree on any terms that they like unless their agreement is illegal or otherwise contrary to public policy because it infringes some public interest. On the other hand, it has been limited for hundreds of years on the basis that certain contract terms, particularly in standard form, may alter a distribution of risks that the customer would reasonably intended. The alteration may often result from his simple ignorance caused by either lack of opportunity to become aware of clauses or inability to understand their full potential implications. In addition, it may also result from disparity in bargaining power which does not allow the customer to look after their own interests even if he is fully aware of the unacceptable clauses. In response to this problem, English law has employed both judicial and statutory intervention techniques to control unfair contract terms. This study describes and analyzes in detail how English law regulates such terms, particularly, in standard form, in order to provide legal advice to our sellers residing either in UK or in Korea who plan to enter into UK markets. It also attempts to explore any problem in the existing double legislations of UCTA and UTCCR and put forward future direction of English law in light of the Draft Unfair Terms Bill which was currently proposed by the Law Commissioners. The main concern of this paper will be confined to some of the various aspects of both judicial and statutory control of unfair contract terms in English law which may draw our attention in terms of domestic or international business sales.

• Journal of Korea Society of Industrial Information Systems
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• v.25 no.3
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• pp.39-51
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• 2020

This study will examine the social issues and consumer awareness of sharing parking through the method text mining. In this experiment, the topic by keyword was extracted and analyzed using TFIDF (Term frequency inverse document frequency) and LDA (Latent dirichlet allocation) technique. As a result of categorization by topic, citizens' complaints such as local government agreements, parking space negotiations, parking culture improvement, citizen participation, etc., played an important role in implementing shared parking services. The contribution of this study highly differentiated from previous studies that conducted exploratory studies using corporate and regional cases, and can be said to have a high academic contribution. In addition, based on the results obtained by utilizing the LDA analysis in this study, there is a practical contribution that it can be applied or utilized in establishing a sharing economy policy for revitalizing the local economy.

• Journal of Digital Convergence
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• v.16 no.6
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• pp.143-150
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• 2018

This study used a learner acceptance model to investigate the effect of SNS characteristics on user satisfaction and visit intention. A structured self - report questionnaire was administered to 172 college students. Structural equation modeling was applied using SPSS 18.0 and AMOS 22.0. The results of this study are as follows: First of all, the usefulness of informativeness did not affect the usability of the extracted SNS characteristics, and the usability did not affect usability. (+) Influence of. The characteristics of SNS can be utilized as a marketing tool to increase customer 's use and influence the customer' s intention to visit and further to create customers. In the future, various age groups will have to be surveyed. By examining the correlation between the degree of food companies' involvement in SNS and consumer visits, one can see how SNS activities of restaurant companies affect marketing activities.