• Title/Summary/Keyword: Customer Policy

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The Brand Management Strategy focused on Importance-Performance Analysis on Innovation Brand of Government Ministries (정부부처 혁신브랜드의 중요도-성과분석을 중심으로 한 브랜드 관리 전략)

  • Kim, Yeon-Jeong;Park, Ki-Ho;Kwak, Won-Seob
    • Journal of Digital Convergence
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    • v.7 no.2
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    • pp.1-12
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    • 2009
  • This study explored which the component factors on innovation brand to building an organizational culture of government. The innovation brand perception of organizational officers are in order brand awareness(recognition, discrimination) and brand loyalty(identification, ease of memory, meaning diffusion, the reaction of customer needs), brand salience, brand knowledge and brand innovation. The result of Importance-Performance analysis are as follows. We can see that Brand loyalty have Quadrant I meaning good management implementation. Brand Knowledge have Quadrant II meaning concentrate improving. Brand Uniqueness have Quadrant III meaning improving. And Recognition, familiarity and salience have Quadrant IV meaning low relative importance and high performance. The Quadrant IV consider the cost and benefit of brand management.

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A Study on the Relationship between Leadership Styles and Job Satisfaction of the Beauty Salon Workers (리더십 유형에 따른 미용종사자 직무만족에 관한 연구)

  • Kim, Nam-Hee
    • Journal of the Korean Society of Fashion and Beauty
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    • v.3 no.1 s.4
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    • pp.13-19
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    • 2005
  • It is apparent that managing a beauty salon lays weight on human resource due to its strudtural nature. Among others a beauty salon has, human resource nay be the most important which affects success of its business because most business of a beauty salon is fulfilled between man of 'customer' and man of 'employee'. Thus, this study analyzes on effects of job satisfaction by leadership styles. Besides, this study tries to find out what style of president's leadership is desirable to promote employee's job satisfaction. To sum up, findings are as follows. First, leadership with high consideration and structure shows a higher job satisfaction, an administrative policy, and working condition. Second, while the leadership styles do not influence duty.

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An Analysis on Enterprise Competitive Advantage Determination Factors to Effect Enterprise Results for Each SaaS Business Model: focusing on Group-Wares, POS-System, CRM and ERP (SaaS 비즈니스 모델별 서비스 기업 경쟁력 결정 요인분석: 그룹웨어, POS 시스템, CRM 및 ERP를 중심으로)

  • Kim, Shin-Pyo;Lee, Choon-Yeul
    • Journal of Digital Convergence
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    • v.6 no.2
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    • pp.65-76
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    • 2008
  • Recently, software distribution method, along with advent of era of Web 2.0, is rapidly evolving from ASP(Application Service Provider) method into SaaS(Soft as a Service) method due to development in concepts and technologies including SOA(Service Oriented Architecture) Web Service, On Demand and Component. Determining factor in market competitiveness of newly emerging SaaS business model will be analyzed by focusing on Group-Wares, POS(Point of Sale) System, CRM(Customer Relationship Management) and ERP(Enterprise Resource Planning), which are the most representative SaaS business models in Korea. It is anticipated that the outcome of analysis of determining factors for market competitiveness for each of the main SaaS Business Models acquired through questionnaire survey can be utilized as important benchmarking material in setting the direction of cultivating SaaS market by the government as well as new entries into SaaS market.

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The Role of Buying Office and Trade Shows in the Italian Fashion Market (이태리 패션시장에서의 바잉 오피스 및 트레이드 쇼의 역할에 대한 연구)

  • Kim, Mun-Young
    • Journal of the Korean Society of Costume
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    • v.58 no.4
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    • pp.139-154
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    • 2008
  • The purpose of this study was to investigate distribution structure system in the Italian Fashion market through the buying office and trade show. The role of trade show in Italian fashion market is facilitate interactions between the producers and buyers. Milano Unica is an example of Italian fashion trade show that successfully create the right image and attract the right audience through the differentiation policy of management strategy for the show organization. The role of buying office is to offer satisfactions for their customers through giving right informations about the product that they request to buy and confidence of quality and price.

The Impact of Introducing Information Technology to the Service Part Logistics (서비스부품 로지스틱스의 정보기술 도입 효과)

  • Seo, Sang-Beom;Park, Myung-Sub
    • Korean Management Science Review
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    • v.23 no.3
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    • pp.209-224
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    • 2006
  • The mobile communication technology would be one of the most appropriate means for achieving process innovation in the actual business area. This article performs a simulation study to examine the effect of introducing a mobile technology to the after-sales service and its logistics process. The performances of the two different systems, before and after introducing a mobile technology, are examined based on operational cost, operational efficiency, and customer service level using a discrete event simulation. The real-world data, extracted from a leading Korean electronics firm, was collected for this study. The results show that the TO-BE(after) model outperforms the AS-IS(before) model over all the performance indices. And the effects of introducing the mobile technology are more significant on the more tightly controlled inventory policy.

Development of a Stochastic Inventory System Model

  • Sung, Chang-Sup
    • Journal of Korean Institute of Industrial Engineers
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    • v.5 no.1
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    • pp.59-66
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    • 1979
  • The objective of this paper is to develop a stochastic inventory system model under the so-called continuous-review policy with a Poisson one-at-a-time demand process, iid customer inter-arrival times {Xi}, backorders allowed, and constant procurement lead time $\gamma$. The distributions of the so-called inventory position process {$IP_{(t-r)}$} and lead time demand process {$D_{(t-r,t)}$} are formulated in terms of cumulative demand by time t, {$N_t$}. Then, for the long-run expected average annual inventory cost expression, the "ensemble" average is estimated, where the cost variations for stock ordering, holding and backorders are considered stationary.

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A Strategy for Production of Digital Elevation Models in Korea

  • Lee, Chung-Kyung;CHO, Kyu-Jon;RYU, Joong-Hi
    • Korean Journal of Geomatics
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    • v.3 no.2
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    • pp.107-114
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    • 2004
  • The National Geographic Information Institute (NGII) in korea, through the National Geographic Information System (NGIS) Program, has prepared to generate and disseminate digital elevation data for Korea. This is a pilot research to propose a policy for production, maintenance, and supply of Korea Digital Elevation Data(KDED). Customer demands for accuracy and resolution of DEM was surveyed through a questionnaire. In order to investigate the quality, the technical efficiency and the production cost, a tentative DEM in a small test site was generated based on digital topographic maps (original paper map scale 1:5,000), analytical plotter, and LIDAR. The Accuracy standard for KDED was derived based on source data generation methods. As a result of this research, a uniformly spaced grid model was recommended for KDED. Its preferable grid space is 5m in urban areas and its vicinity, and 10m in field and mountainous area. LIDAR has been valuated as a proper KDED generation method fulfilling customers' demands for the accuracy.

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Efficient Customer Reception Policy with QR code (QR코드를 활용한 효율적인 고객 클레임 업무처리청책)

  • Kim, Sung-Dong;Lee, Jong-Kun
    • Journal of Convergence Society for SMB
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    • v.2 no.1
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    • pp.1-9
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    • 2012
  • This work focuses on reducing claims by improving the existing receipt process, and proposed an executable Claims solving method used QR code. We propose a effected claim process methods after introduced claim process based on bar code, RFID. Also, we illustrated proposed claim solving method to M company and verified the useful and effectiveness by a survey.

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A Study on Factors Affecting Customer's Intention using Cyber Community (1인 미디어 커뮤니티 이용의도에 영향을 미치는 요인에 대한 연구)

  • Kim, Jun-U;Lee, Gi-Dong;Kim, Hak-Hui;Park, Cheon-Ung;Kim, Gyeong-Jun
    • 한국디지털정책학회:학술대회논문집
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    • 2006.06a
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    • pp.139-147
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    • 2006
  • 최근 1인 가상커뮤니티가 성숙화 단계에 들어서면서, 이에 대한 많은 연구들이 이루어지고 있다. 특히, 사이버 커뮤니티는 일반 사용자에게 고립감을 벗어나 사회적 관계(social network)를 맺을 수 있는 기능을 포괄적으로 확장시키고, 이용자들에게는 공동의 관심사와 관계 형성의 공간을 제공한다는 점에서 기존 오프라인 커뮤니티와 같은 역할을 한다고 할 수 있다. 더욱이 '카페' 나 '클럽' 중심의 키뮤니티에서 개인형 커뮤니티 추세로 급변하고 있는 최근에는 블로그 사용자가 급증함에 따라 다양한 초점에서 많은 연구가 필요하다. 이에 본 연구에서는 최근 새로운 미디어로 각광받고 있는 개인형 커뮤니티인 블로그 사용자를 새로운 정보기술의 사용자로 파악하여 기술수용모형(TAM)을 기본모형으로 하여 선행연구로부터 도출된 개인특성 변수들에 대하여 실증분석 한다. 본 연구의 학문적 시사점은 기술수용모델이 블로그 사용 환경에서도 적용 가능한지를 검증한 것이고, 기술수용모델 이외의 요소인 주관적 규범, 인지된 즐거움 그리고 자기 유능감이 블로그 서비스 사용에 미치는 영향력을 알아본 점에서 의의가 있다.

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A Study on Capacity Sizing Framework for Information System : Focus on H/W sizing (정보시스템 용량산정프레임워크 연구 -H/W 규모산정을 중심으로 -)

  • Na, Jong-Hoe;Choe, Gwang-Don;Lee, Seung-Han;Lee, Heon-Jung
    • 한국디지털정책학회:학술대회논문집
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    • 2004.05a
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    • pp.355-367
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    • 2004
  • Interest about information infrastructure construction is decayed socially according to arrival of information age, and various information systems is constructed for efficient business processing, customer service improvement in public sector. According to subjective method of performance improvement for information system of public sector and engine that propel information system construction bemuse it is no definite hardware sizing guidelines for introduction or system caterer, is calculating resources scale of information system. Is situation that problem of excess of scale or reduction sizing is happening, and is causing various kinds problem that is waste of information budget and service decline thereby. So, We proposed hardware sizing framework for information system that is applied to information programs.

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