• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.78
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• pp.53-72
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• 2018

Recently, it has been known that it need to be solved export marketing on expanding export of Small Business Commodity. Therefore, the purpose of this paper is to analyse on expanding export of Small Business Commodity through e-Trading Application in Industrie 4.0. This study deals with the terms of three connection success factors on expanding export of Small Business Commodity through e-Trading Application in Industrie 4.0 which are a firm's subjective factors, a industrial environment factors, and a governmental policy factors. According to analysis results of the three success factors, a firm's subjective factors(4.13 score) are scored at the most ones of the three success factors, to be compared with a industrial environment factors(3.89 score), with a government policy factors(3.72 score). Therefore, first of all, it is important to expanding export of Small Business Commodity through e-Trading Application in Industrie 4.0 through as follows, a firm's subjective factors : (1) to procure concentrated market strategy and real market capacity, (2) to procure speedy satisfaction of customer needs and confidence, (3) to procure ability of export marketing through e-Trading Application, (4) to enhance export expanding strategy coincided in Industrie 4.0. And, the next, we have to expanding export of Small Business Commodity through e-Trading Application in Industrie 4.0 through considering a industrial environment factors and a government policy factors.

• Journal of Information Science Theory and Practice
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• v.5 no.2
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• pp.17-32
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• 2017

We compared nanotechnology web portal requirements using a Kano method, to identify similarities and dissimilarities in Kano-categorizations of features and functions required of nanotechnology among users in universities, government research institutes, and industry. Based upon data obtained from 130 user members of the National Nanotechnology Policy Centre, this study analyzed assessed asymmetries in web users' feelings based on hypothesized provision and non-provision of web portal requirements. In doing this, this study utilized measures and procedures suggested in the literature such as the most frequent-response categorization, customer satisfaction (dissatisfaction) coefficient, category strength and total strength, and Fong test. This study found that overall, sectors were an important factor in explaining the relationships between web portal requirements and user satisfaction/expectations. When these requirements were classified, users' perceptions of information contents requirements were consistent across the sectors, but the other functional requirements including communication and collaborations considerably varied.

• Industrial Engineering and Management Systems
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• v.3 no.1
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• pp.38-51
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• 2004

Over the years, most or many companies have focused their attention to the effectiveness and efficiency of their business units. As a new way of doing business, these companies have begun to realize the strategic importance of planning, controlling, and designing their own supply chain system. This paper analyzes the coordination issues in supply chains that consist of one manufacturer and multiple retailers operating under uncertain end customer demand and delivery lead-time. We use the Genetic Algorithm (GA) to determine the appropriate ordering and inventory level at which the manufacturer and multiple retailers can maximize the profit of the chain. This is performed under three controlling policies: the traditionally centralized controlling policy under the manufacturer's perspective, the entire chain’s perspective, and lastly the coordinating controlling policy with an incentive scheme. The outcome from the study reveals that the coordinating controlling policy with an incentive scheme can outperform the traditional centralized controlling policies by creating a win-win situation in which all members of the chain benefit from higher profit, thus resulting in more willingness from all members to join the chain.

• Korean Security Journal
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• no.42
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• pp.155-178
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• 2015

This study surveyed the subject of companies' industrial security on priorities of the government policy for the confidentiality of corporate and the necessity of expanding the government support for the industrial security. In determining the priority, we should consider all opinions of companies, individuals, societies, and governments that associated with the confidentiality. Especially in industrial security, companies are the most significant beneficiaries and consumers of security policy and it would be the basis for supporting on policy-making. As a result, we analyzed the 50 valid questionnaires collected from security personnel of Korean corporations and 'Enhance support for education and promotion of human resource (On/Off-Line)', 'Establish Security management and Security measures', and 'Enhance Security professionals status via qualifications/certifications' are shown as 1st, 2nd, 3rd priority of government policy to protect Corporate confidential information including its customer information. All respondents of the study says that the Government support for Industrial Security should be enlarged.

• Journal of Digital Convergence
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• v.16 no.8
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• pp.151-159
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• 2018

This study focused on appreciative inquiry(AI) of salespeople who have to respond to various types of emotions according to the desires of individual customers at service contact points and the effect of emotional labor on adaptive selling behavior and customer satisfaction. Dyadic questionnaires were administerd to 115 automobile salespeople and 2 customers who received service from each salesperson, and the collected data was analyzed by using structural equation modeling. The results showed that AI had positive influences on deep acting and surface acting. Only deep acting was found to have positive relationship with adaptive selling behavior, but not to surface acting. Adaptive selling behavior had a positive effect on customer satisfaction. This study will contribute to identifying the need for AI access for salespersons and for activating adaptive selling behavior through emotional labor related to AI practice.

• Journal of Digital Convergence
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• v.16 no.8
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• pp.311-320
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• 2018

In this study, we conducted a survey on the 20 - to 30-year-olds woman and men in a total of 291 questionnaires to analyze the impact on the level of customer satisfaction and revisit the factors of service quality and hospital selection. Analysis result, found that there was a correlation between the quality of service, customer satisfaction, and factors of re-intervient inquiry when selecting hospitals. In particular, it was found that hospital expenses and hospital map were affected by customer satisfaction and re-investigation companies, and the quality of the service after treatment had the greatest impact on other variables. As such, these results are considered to be of overall concern to the physician's ability to perform the procedure as well as to the service of the staff. Various follow-up studies are needed depending on the region.

• Journal of Digital Convergence
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• v.14 no.4
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• pp.267-276
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• 2016

This paper aims to examine the effects of perceived justice of service recovery efforts on the customer relationship performance in mobile social commerce. To this end, we classified cognitive-affective trusts and post-recovery satisfaction into the customer relationship performance. This research employs a field survey of customers who experienced service failures in mobile social commerce and a covariance structural model analysis in order to test hypotheses of our research model. The findings present that all justices of service recovery efforts positively affect the cognitive trust, whereas the only procedural justice significantly influences the affective trust. In addition, the results show that cognitive-affective trusts have a positive effect on the post-recovery satisfaction. Our results suggest practical implications that are used to help managers maintain and improve relations with the customers who experienced service failures and to increase the post-recovery satisfaction.

• Journal of Digital Convergence
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• v.11 no.3
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• pp.263-272
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• 2013

This study was conducted to look into consulting areas that can secure loyalty customers by clarifying relations between perceived quality factors, brand image and customer loyalty in terms of a multi-function printer. To accomplish the study purpose, this study carried out a validation analysis, a reliability analysis and a structural equation model analysis by setting up a study model and a hypothesis based on precedent studies and collecting data from purchase decision-makers. The findings of the study are summarized as follows. First, effects of perceived quality components of a multi-function printer on brand image were product quality, sales man's service and service quality in order of majority. Second, brand image of a multi-function printer has a positive impact on customer loyalty. This study is meaningful as it expanded the scope of study related to a multi-function printer up to the administrative field. This study is expected to help industries, who have similar business structure of a multi-function printer, establish a business strategy and support practical work and administrative consulting.

• Journal of Digital Convergence
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• v.11 no.3
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• pp.165-173
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• 2013

The purpose of this study was to investigate the effects of customer's innovation and usefulness on the use intention of Service Robots by potential customers. Based on Davis(1989)'s Technology Acceptance Model, this study formulated three hypotheses, which were about relationships between customer's innovation, usefulness, and use intention of Service Robots. For this study, structured questionnaires were used and data were collected from the 171 people in Seoul and Cheonan. To test three hypotheses, collected data were analyzed using hierarchical regression technique. The results showed that customer's innovation has no influence on usefulness, whereas customer's innovation and usefulness have effects on use intention.

• Journal of Digital Convergence
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• v.14 no.9
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• pp.241-250
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• 2016

This research aimed to analyze that there are main causes influencing the quality of trade distribution service. It means that the study was conducted to prove how the quality on trade distribution service affects customer satisfaction and loyalty with managers or higher who are responsible for trade distribution service overall. In accordance with analysis results, main causes (Reliability, Responsiveness, Support System) have a good implication for the quality of trade distribution, and Tangible has little influence. Moreover, customer satisfaction with the quality on trade distribution service has a positive impact on loyalty. Subject to the results, quality components of trade distribution service was ultimately verified that it has a positive relationship with loyalty via customer satisfaction. On the basis of this research, it is confidently expected to help improve the quality on trade distribution service.