• 제목/요약/키워드: Customer Path

검색결과 231건 처리시간 0.024초

기계경비시스템 이용자의 안전욕구충족과 이용만족 및 생활만족의 관계 (Relationship among User's Security Need Sufficiency, Customer Satisfaction and Life Satisfaction in Electronic Security System)

  • 김찬선
    • 한국콘텐츠학회:학술대회논문집
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    • 한국콘텐츠학회 2009년도 춘계 종합학술대회 논문집
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    • pp.614-619
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    • 2009
  • 본 연구는 기계경비시스템 이용자의 안전욕구충족과 이용만족 및 생활만족의 관계를 규명하기 위하여 2008년 6월 20일부터 7월 15일까지 25일간에 걸쳐 서울 소재(강동 강서 강남 강북 도심권) 기계경비시스템 이용자들을 모집단으로 집락화하여 각 지역에 1개동을 추출하고 80명씩 총 400부를 배부하여 378명을 유의표집 하였다. 최종분석에 사용된 사례 수는 302명이다. 수집된 자료는 SPSSWIN 16.0을 이용하여 요인분석, 신뢰도분석, 단계별 다중회귀분석, 경로분석 등의 방법을 활용하였다. 결론은 다음과 같다. 첫째, 신체적 환경적 심리적 정보적 물리적 안전욕구가 높을수록 신변 재산보호 시설이용 만족은 높다. 그리고 신체적 환경적 심리적 안전욕구가 높을수록 직원서비스 만족은 높다. 둘째, 신체적 환경적 정보적 물리적 안전욕구가 높을수록 일상생활, 안전생활 만족은 높다. 셋째, 신변 재산보호 시설이용 직원서비스 만족이 높을수록 안전생활 만족은 높다. 또한 직원 서비스 신변 재산보호 만족이 높을수록 일상생활 만족은 높다. 넷째, 안전욕구충족은 생활만족에 직접적으로 낮은 수준에서 영향을 미치지만, 기계경비시스템 이용만족을 통하여 간접적으로 생활만족에 더 크게 영향을 미친다.

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공급사슬 내에서 품질지향적 기업문화가 지속가능경영성과에 미치는 영향에 관한 실증연구 (An Empirical Study on the Impact of Quality Oriented Corporate Culture on Sustainability Management Performances)

  • 우무진;박종우;정병영
    • 유통과학연구
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    • 제12권6호
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    • pp.31-39
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    • 2014
  • Purpose - Environmental issues, climatic changes, and greenhouse gases are problems to be solved at a global level. With an increased emphasis on the environmental and social responsibility of the management of companies, the manner in which companies approach quality-oriented culture and their individual sustainability management are being discussed as truly important issues to help them secure their competitiveness and growth strategies. This study proposes strategic directions to help manufacturers not only in expanding their competitive quality-oriented company culture but also in strengthening their sustainability management abilities. This study conducts a literature review and empirical research to examine how significantly the variables of a quality-oriented company culture, customer-centered management, and process-centered and supply chain management-centered cooperation affect sustainability management performance in relation to economic profitability, environmental integrity, and social responsibility. Research design, data, and methodology - To verify research models and hypotheses, the study examined 170 companies using a questionnaire survey conducted over six weeks, and involved the performance of data analysis on 146 samples. Questionnaire responses were calibrated based on a Likert scale. The study used the Smart PLS 2.0 program designed for PLS (partial least squares), an analysis instrument of SEM (structural equation modeling). The study then verified empirical research hypotheses working on reliability analysis, validity analysis, factorial analysis, and path analysis. Results - Among the nine hypotheses, four are accepted and the rest are rejected. A quality-oriented company culture focusing on customer-centered management significantly influenced the maintainability management performance of environmental integrity and social responsibility, while economic profitability was dismissed. A process-focused quality-oriented company culture was significantly concerned with economic profitability but not with environmental integrity or social responsibility. A supply-chain cooperative company culture had a significant effect on economic profitability but not on environmental integrity or social responsibility. Conclusion - This study proposes strategic directions to help manufacturers expand their competitive quality-oriented company culture as well as strengthen abilities with sustainability management. It conducts a literature review and empirical research to examine how significantly the variables of quality-oriented company culture, customer-centered management, and process-centered and supply chain management-centered cooperation affect sustainability management performance in relation to economic profitability, environmental integrity, and social responsibility. There are two main conclusions. First, companies should consider the need for social responsibility management and environmental transparent management-focused maintainability management as avenues to create new markets and business, thereby helping the companies secure a reputation for having a customer and process-centered quality-oriented company culture by creating shared values between supply chains and enabling win-win situations through cooperation. Second, we are marching towards a creative win-win era from a society of conflicts and ruptures. Companies should understand that social responsibility management and supply chain management (SCM)-focused cooperation are the foundations of sustainable development, as they try to improve their culture while pursuing both win-win relationships with interested parties and equity in various conflictive relations.

지각된 품질요인이 고객충성도에 미치는 영향: PB와 NB간의 차이분석 (The Effects of Perceived Quality Factors on the Customer Loyalty: Focused on the Analysis of Difference between PB and NB)

  • 예종석;전소연
    • 한국유통학회지:유통연구
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    • 제15권2호
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    • pp.1-34
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    • 2010
  • 소비자의 구매 행위가 합리적이고 실용적인 방향으로 변화하는데 힘입어 할인점업계는 급속한 외형적인 성장과 함께 경쟁도 치열하다. 따라서 업계는 그 해결책으로 차별화와 수익성을 동시에 실현 시킬 수 있는 유통업체 브랜드(PB: Private Brand) 개발에 사활을 걸고 있다. 또한 치열한 경쟁 환경 하에서 생존하기 위해서는 고객만족을 넘어서 고객충성도를 높이는 것이 효과적인 방법임이 밝혀짐에 따라 PB가 고객충성도를 제고시키기 위한 전략적인 도구로 사용되고 있다. PB 이용 고객의 충성도를 높이려면 우선 고객집단의 특성을 파악해서 소비자가 지각하는 품질수준을 우선적으로 맞춰줘야 고객만족과 고객신뢰를 얻을 수 있고 결과적으로 고객충성도로 유도할 수 있다. 이에 본 연구는 지각된 품질에 영향을 미치는 선행요인과 고객충성도에 영향을 미치는 변수들 간의 관계에 대한 체계적인 분석결과를 제시하기 위해 선행연구에서 검증된 인과관계를 기반으로 연구모형과 연구가설을 설정했고, 주요 연구결과는 다음과 같다. 기업명성, 브랜드명성, 제품경험, 브랜드친숙도가 높을수록 지각된 품질이 높아지고, 지각된 품질이 높을수록 고객만족, 고객신뢰, 고객충성도가 높아지며, 고객만족과 고객신뢰가 높을수록 고객충성도가 높아지는 것으로 조사되었다. 또한 기업명성이 지각된 품질에 미치는 영향력은 PB가 NB보다 높게 나타난 반면 브랜드명성과 브랜드친숙도가 지각된 품질에 미치는 영향력은 NB가 PB보다 높게 나타났다. 이러한 실증분석 결과는 지각된 품질에 영향을 미치는 선행요인과 결과요인에 대한 보다 명확한 이해를 바탕으로 실무자가 마케팅 활동을 하는데 유용하게 활용할 수 있을 것이다.

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다세대 기술 이동경로(Migration path)의 정의 및 종류에 대한 연구: 반도체 기술의 고객 및 공급자 이동경로 사례 (A Study on Definition and Types of Migration Path of Multiple Generation Technology: Case of Customers' and Suppliers' Migration Paths in Semiconductor Technology)

  • 박창현
    • 한국산학기술학회논문지
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    • 제20권11호
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    • pp.181-188
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    • 2019
  • 새로운 기술의 대체 현상에 의해 발생하는 다세대 기술의 이동경로는 기술의 대체 현상을 이해하는데 중요하며, 궁극적으로 기술혁신의 과정을 이해하는데 기여가능하다. 본 연구에서는 다세대 기술의 대체 과정에서 발생하는 이동경로의 개념을 정의하고, 다세대 기술의 이동경로의 종류에 대한 모형을 다차원 기반(액터, 세대, 시간)으로 개발하였다. 문헌리뷰 및 다차원 기반 이동경로의 궤적 추적을 통해 다세대 기술의 이동경로의 정의 및 종류에 대한 모형을 제시하였고, 도출한 모형의 정합성을 반도체 산업 사례를 바탕으로 검증하였다. 다세대 기술의 공급자들의 이동경로는 3가지 이동경로(전환경로, 뜀뛰기경로, 신규진입경로)로 모형화가 가능하였고, 고객들의 이동경로는 4가지 이동경로(전환경로, 뜀뛰기경로, 신규진입경로 및 확산경로)로 모형화가 가능하였다. 본 연구를 통해 도출한 이동경로의 정의 및 종류에 대한 모형은 다세대 기술의 대체 현상을 통한 이동경로를 이해하는데 유용할 것이고, 반도체 산업 외에도 다양한 산업군에서 다양한 유형의 액터들에 대해서도 적용 가능한 것이다. 또한 실무적으로도 공급자와 고객은 다세대 기술의 대체 현상을 이해하여 경쟁자 대비 기술전략을 수립하는데 유용할 것이다.

대형 의류매장의 경로선택에 관한 분석적 연구 - 3개 매장 고객동선의 사례를 중심으로 - (A Study on the Pedestrian Path Choice in Clothing Outlets - Focused on the Three Sample Outlet Customer Circulation System -)

  • 박순주;정성욱;임채진
    • 한국실내디자인학회논문집
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    • 제28호
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    • pp.140-148
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    • 2001
  • The purpose of this thesis is to provide basic information of efficient flow line arrangement, which results from examining the factors of route choice with a focus on the store' space elements and pedestrian activity patterns in the outlets. The route tracking is applied to grasp pedestrian activity patterns, therefore, a concrete analysis into influential factors of the space structure arrangement and forms on route choice. The route tracking is a means to understand pedestrian activity patterns by establishing an unrecognizable space and examining every route in the investigating area for pedestrian activity pattern research. Three sample stores have different systems in the ground plan structures, the escalator location and the directions. The analysis focuses on the booth arrangement and shopping patterns. In conclusion, route choice of the customers and the structure of the space are quite closely related and affect the quality of shopping. This can suggest evidence for the need of the space structure to meet the pedestrian activity patterns.

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리얼옵션을 활용한 AMOLED산업 라인 증설의 옵션가치 (REAL OPTIONS VALUATION MODEL OF LINE EXPANSION PROBLEM IN THE AMOLED INDUSTRY LINE EXPANSION)

  • 이수정;김도훈
    • 한국경영정보학회:학술대회논문집
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    • 한국경영정보학회 2008년도 춘계학술대회
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    • pp.957-962
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    • 2008
  • We propose a model for the line expansion problem in the AMOLED (Active Matrix Organic Light Emitting Diodes) industry, which now faces market uncertainty: for example, changing customer needs, technological development path, etc. We focus on the optimal investment time and size of the AMOLED production lines. In particular, employed here is the ROV (Real Options Valuation) model to show how to capture the value of line expansion and to determine the optimal investment time. The ROV framework provides a systematic procedure to quantify an expected outcome of a flexible decision which is not possible in the frame of the traditional NPV (Net Present Value) approach. Furthermore, we also use Monte Carlo simulation to measure the uncertainty associated with the line expansion decision; Monte Carlo simulation estimates the volatility of a decision alternative. Lastly, we present a scenario planning to be conducted for what-if analysis of the ROV model.

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Exact perturbation analysis technique and optimal buffer storage design for tandem queueing networks

  • Kwon, Wook-Hyun;Park, Hong-Seong;Chung, B.J.
    • 제어로봇시스템학회:학술대회논문집
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    • 제어로봇시스템학회 1991년도 한국자동제어학술회의논문집(국내학술편); KOEX, Seoul; 22-24 Oct. 1991
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    • pp.469-475
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    • 1991
  • In this paper, we suggest the exact perturbation analysis(Exact_PA) technique with respect to the buffer storage in tandem queueing networks, through which the optimal buffer storage design problem is considered. The discrete event dynamic equations for the departure time of a customer are presented together with the basic properties of Full Out(FO) and No Input(NI) with respect to the buffer storage. The new perturbation rules with respect to the buffer storage are suggested, from which the exact perturbed path can be obtained. The optimal buffer storage problem is presented by introducing a performance measure consisting of the throughput and the buffer storage cost. An optimization algorithm maximizing this performance measure is derived by using the Exact_PA technique. The proposed perturbation analysis technique and the optimization algorithm are validated by numerical examples.

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EPB(Electric Parking Brake) 작동음질 개선에 관한 연구 (Sound Quality Improvement of Electric Parking Brake System)

  • 박동철;홍석관;조기창
    • 한국소음진동공학회:학술대회논문집
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    • 한국소음진동공학회 2012년도 춘계학술대회 논문집
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    • pp.461-466
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    • 2012
  • Customers want to have more convenient and comfortable vehicle. Motor-on-caliper EPB(Electrical Parking Brake) System is one of the new systems for customer's convenience. It is applied for Midsize vehicle for reducing weight/price compared to cable puller type EPB. In this paper we studied sound quality improvement of motor-on-caliper EPB system. We developed the sound quality index and suggested the interior sound quality target value. To meet the target value cascading target was also suggested. EPB motor vibration level & sound radiation level, vibro-acoustic transfer function level from EPB to interior was defined. To find out effective way of sound quality improvement and find cascading target, TPA(Transfer Path Analysis) was carried out.

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한국 부품공급업체 생산혁신전략 유형이 경쟁력에 미치는 영향 (A Study on Competitiveness of Korean Components Manufacturers under the Types of Innovation Strategies)

  • 김대홍;정승환
    • 산업공학
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    • 제11권1호
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    • pp.165-174
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    • 1998
  • This study has empirically analyzed the competitive strategies of the Korean component manufacturers. To differentiate the competitive strategies, the study employed two indexes: degree of support from customer firms and degree of internal innovation process. The performance measures include cost, quality, delivery and flexibility. 115 questionnaires were finally collected from the Korean part manufacturers and used for the final analyses. ANOVA, Chi-squared tests and t-tests were employed for statistical analyses. There are two major findings in this study. First, both internal innovation and external support from customers are equally important to improve manufacturing competitiveness of Korean component manufacturers. Second, strategic path to improve competitiveness of Korean component manufacturers is as follows: focusing on internal innovation ${\rightarrow}$ seeking for formal relationship with customers ${\rightarrow}$ pursuing external support from customers.

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IEEE Std 693-1997을 적용한 전력용 변압기 내진 해석 (Seismic Qualification Analysis for the Power Transformer with IEEE Std 693-1997)

  • 양재철;노효철;김호영;박균수
    • 대한전기학회논문지:전기물성ㆍ응용부문C
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    • 제54권12호
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    • pp.527-531
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    • 2005
  • Because of increasing demand for safety of the power transformer, the seismic qualification process in accordance with the standard of IEEE Std 693-1997 is essentially required by customer. Dynamic analysis method and static analysis method were used to qualify the seismic withstanding of the power transformer at high seismic level. Maximum stress was detected at the connection between the main structure and appendages, and maximum displacement was detected at the point of appendage's end tip. Load path and substructure system can be considered as important elements to prevent over stress and over displacement.