• Asia pacific journal of information systems
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• 제30권3호
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• pp.513-531
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• 2020

Online Word-of-Mouth communication, or eWOM, has dramatically changed the way people network, interact, and share knowledge. Studies have examined why consumers choose to share knowledge online, especially online product reviews, as well as the motivations of individuals to share product ideas online. However, the role of gender in shaping the motivation and types of knowledge shared online has been given little consideration. Using concepts from Social Exchange Theory and the Theory of Reasoned Action, we address this research gap by developing and testing a model of gender's influence on knowledge sharing in a social media context. A PLS analysis of survey data from 257 students indicates that reputation, altruism, and subjective norms are key motivators for knowledge sharing intention in social media. More importantly, that gender plays a moderating role within the motivation-knowledge sharing relationship. We also find that subjective norms have a greater impact on knowledge sharing with women than with men. Collectively, our research results highlight individualized factors for improving customer participation in external facing social media for marketing and product innovation.

• 산학경영연구
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• 제20권2호
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• pp.147-171
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• 2007

본 연구는 휴양콘도미니엄의 무형자산이 시장경쟁력 및 재무성과에 미치는 영향을 분석하였다. 이를 위하여 콘도미니엄이 가지는 서비스산업의 특성을 고려하여 외부적 무형자산을 브랜드자간, 그리고 고객관계자산으로, 내부적 자산은 인적자산, 서비스운영자산으로 구분하여 총 9개의 변수로 무형자산을 재구성하여 측정하였다. 국내 주요 콘도미니엄을 대상으로 자료수집을 하였으며 측정척도의 신뢰성을 검증하고 요인분석(factor analysis)을 통해서 인적자산, 고객관계자산, 서비스운영자산, 그리고 브랜드자산의 요인구조를 도출하였다. 요인화된 자산변수와 경영성과로서 시장경쟁력과 재무성과와의 영향관계를 분석하였다. 분석결과의 내용을 보면 대체적으로 무형자산이 높을수록 콘도미니엄의 시장경쟁력과 재무성과가 높게 나타난 것을 알 수 있다. 다만 재무성과에 있어서 브랜드자산과 서비스운영자산이 영향을 미치지 알고 있는 것으로 분석되었다.

• International Journal of Quality Innovation
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• 제9권2호
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• pp.11-30
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• 2008

The purpose of this study is to develop BSC model of social enterprise. Performance analysis tool of BSC have been brought over from the business world, designed and created from the perspectives of profit-based businesses. The BSC is a strategic performance measurement and management tool designed for the private sector acting as a communication/information and learning system, to measure 'where we are now' and 'where to aim for next'. It prescribes a plan for translating 'vision' and 'strategy' into concrete action across four perspectives at different stages, depending on the business. These perspectives are 'financial', 'customer', 'internal processes' and 'learning and growth', each of which is connected by cause-and-effect relationships that reflect the firm's strategy. Social aims of social enterprise are to accomplish desired outcomes which are to employ vulnerable people and to provide social services. The measurement factors of financial perspective are stable funding, efficiency of budgeting, stakeholders' financial supports, and trade profit. The measurement factors of customer perspective are government, social service users, employees, local communities, sup plier, social activity company, and partnership with external organizations. The measurement factors of internal process perspective are organizational culture, organizational structure/management, internal/external communication, quality of products and services, information sharing. The measurement factors of learning and growth perspective are training and development, management participation, knowledge sharing, leadership of CEO and manager, and learning culture.

• 한국산학기술학회논문지
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• 제9권5호
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• pp.1446-1452
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• 2008

지식경영을 위한 기업의 투자는 지속되고 있다. 그러나 기업의 규모, 업종, 시스템에 대한 이해도 등 여러 가지 분류에 따라 도입 방법, 규모가 상이하다. 지식경영에 대한 이해는 경제의 권력이 지식인에게 소유될 것이라는 피터 드럭커의 주장과 함께 관심이 극대화되었다. 그러나 지식경영이 경영성과와 상관성이 높지 않다는 연구결과도 있다. 본 연구는 이러한 현상을 실증적으로 분석하기 위해 한국의 중부권 내 제조업 중심으로 지식경영실천유형의 부호화 및 개인화의 수준을 분석하고 이러한 유형이 경영성과와 어떤 상관성이 있는지 평균분석, 상관분석을 통해 연구하였다. 경영성과의 측정 변수는 BSC의 재무적 관점, 고객 관점, 직무 관점, 학습 및 성장관점의 측정 변수를 활용하였다.

• 지식경영연구
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• 제16권3호
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• pp.103-128
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• 2015

This study sheds light on the role of corporate social responsibility in firms' growth by investigating how and what corporate social activities may flow down china auto industry market. This study results based on in-depth case studies from 5 international auto corporations suggest that positive diverse corporate social responsibility amplified that the influence of commitment to the customer on firm's brand loyalty and sustainable growth. The most important thing is that strategic corporate social responsibility activities including new venture creation support and national project program will have a positive influence on the firm's growth and brand reputation. We build on advanced solutions to examine the unique and joint activities of auto corporations based on china auto industry market and important factors affecting sustainable growth in auto corporations. Contributions and implication of this study for current and future corporate social responsibility research are discussed.

• 지식경영연구
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• 제16권4호
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• pp.69-87
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• 2015

Given the huge number of data produced by its users, SNS is a great source of customer insights. Since viral trends in SNS reflect customers' direct feedback, companies can draw out highly meaningful business insights when such data is effectively analyzed and managed. However, while the importance of understanding SNS big data keeps growing, the methods for analyzing atypical data such as SNS postings for business insights over product has not been well studied. This study aims to demonstrate the way to exploit topic modeling method to support marketing strategy generation and therefore leverage business process. First, we conducted topic modeling analysis for twitter data of Apple and Samsung smartphones. Then we comparatively examined the analysis results to draw meaningful market insights about each smartphone product. Finally, we draw out a strategic marketing recommendation for each smartphone brand based on the findings.

• 지식경영연구
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• 제13권2호
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• pp.95-109
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• 2012

Changing customer expectation, global competition, and technological requirements force firms to develop agile supply chain capabilities sustaining competitive advantage and business success. To respond, firms are seeking to enhance supply chain agility across the inter-organizational, this study explores the relationship between supply chain competence and supply chain agility on firm performance. The research reviews literature on supply chain capability and classifies capability into two categories as competence and capability based on resource based view and dynamic capabilities. It describes a framework to explore the relationships among supply chain competence (IT flexibility, supply chain flexibility, shared value), supply chain capability (supply chain agility), and firm performance (supply chain performance). The purpose of this study is to find the determinants of supply chain agility and improving firm performance in the perspective of vendor companies. The results indicate strong, positive, and direct relationships between supply chain competence and supply chain agility. Supply chain agility have significant relationships with firm performance. Implication for future research and practice are offered.

• 지식경영연구
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• 제21권2호
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• pp.177-196
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• 2020

Since the adoption of K-IFRS(Korean International Financial Reporting Standards), the amount of financial footnotes has been increased. However, due to the stereotypical phrase and the lack of conciseness, deriving the core information from footnotes is not really easy yet. To propose a solution for this problem, this study tried financial footnote analysis for financial ratio predictions based on text-mining techniques. Using the financial statements data from 2013 to 2018, we tried to predict the earning per share (EPS) of the following quarter. We found that measured prediction errors were significantly reduced when text-mined footnotes data were jointly used. We believe this result came from the fact that discretionary financial figures, which were hardly predicted with quantitative financial data, were more correlated with footnotes texts.

• 지식경영연구
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• 제19권4호
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• pp.171-185
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• 2018

Studies on online review have carried out analysis of the rating and topic as a whole. However, it is necessary to analyze opinions on various dimensions of service quality. This study classifies reviews of healthcare services into service quality dimensions, and proposes a method to identify words that are mainly referred to in each dimension. Service quality was based on the dimensions provided by SERVQUAL, and patient reviews have collected from NHSChoice. The 2,000 sentences sampled were classified into service quality dimension of SERVQUAL and a method of extracting important keywords from sentences by service quality dimension was suggested. The RAKE algorithm is used to extract key words from a single document and an index is considered to consider frequently used words in various documents. Since we need to identify key words in various reviews, we have considered frequency and discrimination (IDF) at the same time, rather than identifying key words based only on the RAKE score. In SERVQUAL dimension, we identified the words that patients mentioned mainly, and also identified the words that patients mainly refer to by review rating.

• 지식경영연구
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• 제14권1호
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• pp.73-94
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• 2013

Customer's purchase state consists of purchase inertia and variety-seeking. As the growing brand familiarity triggers the increase of brand attractiveness, customers purchase state will be of inertia. However the excessively growing brand familiarity ignites the decrease of brand attractiveness. Followingly the purchase state will be tend to plunge into the variety-seeking state. The main topic of this study is to validate the asymmetric formation of customer's purchase states between inertia and variety-seeking. In order to follow up the main topic, this article introduces a model to freely describe the velocity of value changes depending upon the purchase states. This model will help overcome the limitation of the past studies having been based on the symmetric value changes. Based on this approach marketer will be able to decide the timing of sales promotions. This research utilized local telecommunication carrier's database of smartphone application purchase/download records. This database was collected from two years (2009 and 2010) span, the time when the smartphones started commodifying in Korea whilst most of the past studies had used purchase data of maturity stage products. From this approach utilizing the introduction stage data in the product life cycle, the probability of brand choice depending upon the purchase state on the early-stage can be probed. Moreover, this study tries to expand the research methodology from the other areas of research by knowledge sharing. Here this study introduces the methodology of section-aggregated multinomial logit to simultaneously estimate the parameters that were included in the plural multinomial logit functions while the plural functions were inter-connected. This adoption of section-aggregated multinomial logit model procedures from the computerized statistics areas is expected to nourish the marketing research for more precise analysis and estimation of effects of marketing activities.