• Title/Summary/Keyword: Customer Knowledge

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Evaluation of Traffic Management Status Based on Self-Evaluation by Practitioners (교통관리자의 자기평가에 근거한 교통관리 평가)

  • Oh, Heung-Un;Oh, Seung Hwoon
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.31 no.5D
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    • pp.641-648
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    • 2011
  • During practices of traffic management, the performance achieved was determined by traffic practitioners' ability of decision and knowledge as well as traffic equipments assisting the practitioners. Therefore, sometimes self-evaluations done by the traffic practitioners in a specific traffic organization can be used to indirectly evaluate the traffic management organization. The present paper is to evaluate a specific highway agency using self-evaluations performed among different highway agencies including one Japanese highway agency. The result indicated that the agency is superior to other agencies in characteristics such as performance, activity, preparation for the future, and customer orientation. For more detailed-branch based study, the responders were divided into their belonged branches like headquarter, regional headquarter, maintenance office and research center. The results provided that various deficiencies of traffic management were found and could be improved in the future.

Washing-Related Garment Damage to Children's Clothing and Consumer Complaint Behavior (유.아동 의류 제품의 세탁과 관련된 소비자 피해 사례 및 불평 행동 연구)

  • Hong, Kyung-Hee;Lee, Yoon-Jung
    • The Research Journal of the Costume Culture
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    • v.15 no.1 s.66
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    • pp.25-36
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    • 2007
  • As the materials being used in children's clothing become diverse, the number of reported problems related to various aspects of washing and wearing is increasing. Many customers experience great dissatisfaction when using these children's garments due to their lack of professional knowledge in washing, fabric, and detergents. Thus, this paper focuses on various cases in which housewives have experienced product damage after washing their children's garments according the prescribed directions. Of particular interest is how the consumers respond to such damage in garments and how their experiences with garment damage affect the sellers of these garments. A total of 292 housewives with children less than 8 years old living in Seoul responded to our survey, out of which 83 reported to have suffered negative consequences. By analyzing the 83 responses, the following results were found: First, the problems reported by the housewives in regards to washing children's garments were mostly related to the durability or color change problems. Secondly, the most favored means of response to garment damage were 'complaining directly to the seller' (16.7%) and 'complaining at the customer service department of the manufacturer or seller' (13.5%). Thirdly, among the actions they requested to the seller/manufacturer, 'ask for an exchange' marked the highest. Lastly, respondents admitted that their experiences with garment damage as well as the attitude or response of the manufacturer/retailer to their complaints would influence their repurchase intention.

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A Study of Factors Influencing on Receivers' Communication Style in Internet Shopping Mall Contents (인터넷 쇼핑몰 콘텐츠에서 정보수신자의 커뮤니케이션 스타일에 미치는 영향요인에 관한 연구)

  • Chun Myung-Hwan
    • The Journal of the Korea Contents Association
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    • v.6 no.3
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    • pp.75-84
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    • 2006
  • The internet has the capabilities of supporting and facilitating several forms of consumer interaction including one-to-one, one to many, or many-to-many interactions. Especially, previous studies revealed that the Online Word-of-Mouth communication is widely used as a source of customer's information seeking and purchase decision making. Even with this importance of the Online Word-of-Mouth communication on internet, few research has systematically addressed the issue. This study investigates the effect of interpersonal communication on consumers' information search activities and develops a model that depicts the key antecedents and mediating variables of interpersonal communication in internet shopping environment. The results are as follows: First, choice uncertainty, perceived risk, and knowledge uncertainty play an important role for perceived usefulness. Second, perceived usefulness has directly affected interactive communication of consumers' communication style. Thus, it is essential for internet companies to find ways to encourage their customers to engage in word-of-mouth communication.

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Quality Management on the 4th Industrial Revolution (4차 산업혁명시대의 품질경영)

  • Chong, Hye Ran;Hong, Sung Hoon;Lee, Min Koo;Kwon, Hyuck Moo
    • Journal of Korean Society for Quality Management
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    • v.45 no.4
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    • pp.629-648
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    • 2017
  • Purpose: The world faces a great turning point fundamentally rebuilding the future, and human lives, by embracing the 4th industrial revolution era. This paper aims to seek new and various business models in the 4th industrial revolution era, and to examine the evolution of quality management in the changing of the industrial ecosystem. Methods: This paper examines the various strategies of approaching the 4th industrial revolution in Germany, the USA, Japan, China, and Korea. This paper also draws detailed items by classifying the six major items of Malcolm Baldridge into large, medium, and small scale classifications, researches items from the technical perspective by applied fields, and the four major factor perspectives of quality management, as well as analyzes the relevant items in a multidimensional method. After a questionnaire survey targeting 200 quality experts was conducted, the important quality management factors were selected by applying the Analytic Hierarchy Process (AHP) method. Results: The importance of the general criteria was analyzed in the order of customers, MAKM (measurement, analysis, and knowledge management), workforce, strategy, operations, and leadership. As for the importance analysis results of the secondary subcriteria, the following items are highly analyzed: senior leadership, searching business model's innovation opportunity, customer satisfaction improvement, big data utilization, systematic management of workforce, and, planning and design quality. Conclusion: In the era of the Internet of everything, when complexity increases, this study presented a quality management direction suitable for new business methods challenging existing orders by drawing on quality management priorities.

Implemention of Refrigerator Application using NFC (NFC를 이용한 냉장고 Application 구현)

  • Ham, Ji-Hun;Yun, Min-Gyu;Han, Jung-Woo;Kim, Tae Yong;Jang, Won-Tae
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2015.10a
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    • pp.570-572
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    • 2015
  • NFC (Near Field Communication) is an area of the RFID technology is a kind of short-range wireless communication. NFC technology is to utilize the data transfer, the access control system is usefully employed in many fields, such as mobile payment. Recently smartphone application development using NFC is activated, recognition of the convenience of the current NFC tag is insignificant state. In this paper, it is the content of the Application that was created in order to provide the knowledge of convenience food to the customer to visit the mart. Users with Mart, using smartphones, at a NFC tag that is attached to the food display stand food information, purchasing tips, keeping method, data such efficacy is provided over the screen of the smartphone. If you purchased the food is placed in the refrigerator "moves to the food list of application to click the button, through the food list screen their food list in the refrigerator, and by providing information such as expiration date, the user There is help me to be able to buy the more convenient food.

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A Study on the Importance and Satisfaction of Consumers in Selecting a Side Dish at a Coffee Shop (커피전문점 소비자의 사이드메뉴 선택 시 중요도와 만족도 연구)

  • Kim, Ae-Young;Lee, Su Jeong;Ko, Seong Hee
    • Korean journal of food and cookery science
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    • v.29 no.2
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    • pp.169-175
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    • 2013
  • The purpose of this study was to provide the basic information necessary to efficiently run a coffee shop. It comparatively analyzes the relative importance and satisfaction of side menu selection characteristics through analyses on customer importance-satisfaction when selecting a side menu as well as their usage behavior of the side menu at coffee shops. According to reason price the analysis result on the differences in the coffee shop side menu importance and satisfaction, there was a difference because the importance of selecting a side menu was higher for the attributes of taste, health, packing & appearance, economics and personnel service compared to satisfaction among which the price of a side menu was found to be the top priority for improvement. The significance of coffee shop side menu for the respondents prior to usage as well as their satisfaction after usage was evaluated in order to comparatively analyze the relative importance and achievement of each characteristic through the IPA. The result indicated that the variables positioned in the Concentrate Here area (II) were related to economic feasibility such as reasonable price, appropriate price of set menu, telecommunication company affiliated service and coupon usage and point accumulation. As for the Keep up the Good Work area (I), there were many variables regarding personnel service including taste of side menu, blending with coffee, clean packing, clean packaging, staff's side menu knowledge, staff's quick response, staff's politeness and staff's sincere response. As for the variables in the Low Priority area (III), health variables on health such as nutritional value, eco-friendly food materials and calories were observed.

The Impact of Innovative Collaboration on the Performance of Small and Medium Enterprises (혁신을 위한 외부협력이 중소기업성과에 미치는 영향에 대한 다각적 분석)

  • Hwang, Jung-Tae;Han, Jae-Hoon;Kang, Hee-Jong
    • Journal of Korea Technology Innovation Society
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    • v.13 no.2
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    • pp.332-364
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    • 2010
  • External linkages affect the performance of small and medium enterprises in diverse ways. This study delves into the impact of inter-organizational collaboration by looking at different facets of performance, such as innovation, sales growth, profit growth, and firm survival. In addition, it explores the influence of informal knowledge spillover from collaborative partners as well as from formal collaborations. The impact is carefully investigated by dividing firm samples into three different sectoral innovation categories: supplier-dominant, production-intensive, and science-based sector suggested by Pavitt (1984). The result highlights the different influence pattern of collaborative relations by partner types according to sectoral categories. The positive results of collaborating with universities and public institutions are identified, and the sales growth by customer linkage is witnessed. The impact is apparent in science-based sectors. The result implies that the risk associated with collaborating with competitors may be moderated by linking performance enhancing collaborative linkages with universities and government institutes.

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A Survey and Analysis of Defense Industry Quality Management Level for Advancement of Defense Quality Policy (국방분야 품질정책 고도화를 위한 군수품 생산업체 품질경영수준 조사 및 분석)

  • Roh, Taejoo;Seo, Sangwon
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.40 no.3
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    • pp.18-26
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    • 2017
  • Defense industries which require high reliability need an optimized quality management system with well-planned implementation. And the government should examine the overall status of defense industries, then establish practical policies with a proper support plan in required areas to upgrade the quality management level of manufacturers. Thus, DTaQ developed the model for 2 years from 2014, which specialized in quality management level analysis for defense industries. And a survey has been undertaken with that model by DTaQ and Korea Research Center in 2016. The surveyed companies randomly sampled among those which have more than 30 employees and delivery history over past 3 years, and finally 106 defense industries were selected. This paper present survey method and indexes for survey of defense industry quality management level. The survey was conducted in the order of planning, data collection and data processing, and the validity and reliability of the data were verified to increase objectivity of survey results. The survey contents mainly consist of system quality and management quality. System quality includes Product Development Management, Production Operation Management, supply chain quality management, Safety & Environment Management and Reliability Management, on the other hand, management quality includes Strategic Leadership, Human Resource Management, Customer Market Management and Information & Knowledge Management. Thus this proposes the current overall quality management status of the 106 defense industries and shows level differences by company sizes and manufacturing sectors based on the result of survey. Specifically, this paper enables to track the areas which need prompt government support with the policy directions to make quality management level higher. Therefore, it is expected that this can be used as reference data in establishing quality policies for military supplies in the future.

A Study on Threat Analysis of PC Security and Countermeasures in Financial Sector (금융권 PC보안 위협 분석 및 대응방안에 관한 연구)

  • Han, Kyung-Hee;Kim, In-Seok
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.15 no.6
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    • pp.283-290
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    • 2015
  • As society has evolved to the knowledge and information society, the importance of internal information of the company has increased gradually. Especially in financial institutions which must maintain the trust of customers, the disclosure of inside information is a big problem beyond the a company's business information disclosure level to break down sales-based businesses because it contains personal or financial transaction information. Recently, since massive outflow of internal information are occurring in several enterprises, many companies including financial companies have been working a lot in order to prevent the leakage of customer information. This paper describes the internal information leakage incidents occurred in the finance companies, the PC security vulnerabilities exists despite the main security system and internal information leakage prevention and suggests countermeasures against increasing cyber infringement threats.

A Study on Possible Construction of Big Data Analysis System Applied to the Offline Market (오프라인 마켓에 적용 가능한 빅데이터 분석 시스템 구축 방안에 관한 연구)

  • Lee, Hoo-Young;Park, Koo-Rack;Kim, Dong-Hyun
    • Journal of Digital Convergence
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    • v.14 no.9
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    • pp.317-323
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    • 2016
  • Big Data is now seen as a major asset in the company's competitiveness, its influence in the future is expected to grow. Companies that recognize the importance are already actively engaged with Big Data in product development and marketing, which are increasingly applied across sectors of society, including politics, sports. However, lack of knowledge of the system implementation and high costs are still a big obstacles to the introduction of Big Data and systems. It is an objective in this study to build a Big Data system, which is based on open source Hadoop and Hive among Big Data systems, utilizing POS sales data of small and medium-sized offline markets. This approach of convergence is expected to improve existing sales systems that have been simply focusing on profit and loss analysis. It will also be able to use it as the basis for the decisions of the executive to enable prediction of the consumption patterns of customer preference and demand in advance.