• Title/Summary/Keyword: Customer Knowledge

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The Behavioral Attitude of Financial Firms' Employees on the Customer Information Security in Korea (금융회사의 고객정보보호에 대한 내부직원의 태도 연구)

  • Jung, Woo-Jin;Shin, Yu-Hyung;Lee, Sang-Yong Tom
    • Asia pacific journal of information systems
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    • v.22 no.1
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    • pp.53-77
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    • 2012
  • Financial firms, especially large scaled firms such as KB bank, NH bank, Samsung Card, Hana SK Card, Hyundai Capital, Shinhan Card, etc. should be securely dealing with the personal financial information. Indeed, people have tended to believe that those big financial companies are relatively safer in terms of information security than typical small and medium sized firms in other industries. However, the recent incidents of personal information privacy invasion showed that this may not be true. Financial firms have increased the investment of information protection and security, and they are trying to prevent the information privacy invasion accidents by doing all the necessary efforts. This paper studies how effectively a financial firm will be able to avoid personal financial information privacy invasion that may be deliberately caused by internal staffs. Although there are several literatures relating to information security, to our knowledge, this is the first study to focus on the behavior of internal staffs. The big financial firms are doing variety of information security activities to protect personal information. This study is to confirm what types of such activities actually work well. The primary research model of this paper is based on Theory of Planned Behavior (TPB) that describes the rational choice of human behavior. Also, a variety of activities to protect the personal information of financial firms, especially credit card companies with the most customer information, were modeled by the four-step process Security Action Cycle (SAC) that Straub and Welke (1998) claimed. Through this proposed conceptual research model, we study whether information security activities of each step could suppress personal information abuse. Also, by measuring the morality of internal staffs, we checked whether the act of information privacy invasion caused by internal staff is in fact a serious criminal behavior or just a kind of unethical behavior. In addition, we also checked whether there was the cognition difference of the moral level between internal staffs and the customers. Research subjects were customer call center operators in one of the big credit card company. We have used multiple regression analysis. Our results showed that the punishment of the remedy activities, among the firm's information security activities, had the most obvious effects of preventing the information abuse (or privacy invasion) by internal staff. Somewhat effective tools were the prevention activities that limited the physical accessibility of non-authorities to the system of customers' personal information database. Some examples of the prevention activities are to make the procedure of access rights complex and to enhance security instrument. We also found that 'the unnecessary information searches out of work' as the behavior of information abuse occurred frequently by internal staffs. They perceived these behaviors somewhat minor criminal or just unethical action rather than a serious criminal behavior. Also, there existed the big cognition difference of the moral level between internal staffs and the public (customers). Based on the findings of our research, we should expect that this paper help practically to prevent privacy invasion and to protect personal information properly by raising the effectiveness of information security activities of finance firms. Also, we expect that our suggestions can be utilized to effectively improve personnel management and to cope with internal security threats in the overall information security management system.

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A Comparison of the Recognition and Satisfaction for Health Care Service between Internal Customer and External Customer (수도권 소재 병원의 내 . 외부고객의 의료이용에 대한 인지도와 만족도 차이 분석)

  • 구정연;유승흠;이해종;손태용
    • Health Policy and Management
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    • v.10 no.1
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    • pp.111-125
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    • 2000
  • To compare the differences in the recognition on hospital utilization and satisfaction, 368 hospital employees and 485 patients were selected in four hospitals in Seoul and Kyung-gi do. The survey was done using a constructed form of checklist from Apr. 30 to May 10, 1999. And the results are as follows: l. Gaining knowledge of hospitals available among hospital employees differed from that of patients. When finding out about sources of information concerning hospitals, direct visit to the hospital was recognized to be the main factor for the hospital employees in contrast to the patients' recognition which were mass media, personal involvement of job related workplace and recommendations from other hospitals. There was no difference between university and general hospitals. 2. The factors that concern which hospital to choose there was a difference between hospital employees and patients. Hospital employees recommended their own hospital solely based on the reason that it was their work place. On the other hand, the patients made a choice based on the type of medical staff, transportation available and whether it was a university hospital or not. There was no difference between university and general hospitals. 3. The recognition of employees concerning hospital image of a hospital between hospital employees and patients was different. In university hospitals, the employees recognized the name value of university hospital and cooperation as most important, whereas the patients thought convenience, kindness were the main factors. Patients considered general hospitals to be more convenient. There was some difference between university and general hospitals. For university hospitals employees' recognition was higher and for the general hospital patients' recognition is higher on hospital image. 4. The recognition of employees was different from that of patients' on hospital satisfaction. The patients' satisfaction was higher than that of employees'. There was no difference between university and general hospitals. Based on the above findings, the employees' recognition on hospital utilization and satisfaction was different from that of the patients, but there was no difference between university and general hospitals. In both groups choice of hospital was associated with satisfaction. Results showing difference between employees' and patients' recognition can be applied to implement customer-oriented attitude and be used as a baseline data for internal-external marketing planning of hospital management. The study may be limited in that the results cannot be generalized due to its small sample size and not being able to reflect demographic variables and life style. Further studies to investigate the difference of hospital utilization and hospital satisfaction will be necessary to define demographic characteristics and recognition of employees which influences patients' hospital satisfaction.

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Using Balanced Scorecard to Explore Learning Performance of Enterprise Organization

  • Chiu, Chung-Ching;Tsai, Chih-Hung;Chung, Yi-Chan
    • International Journal of Quality Innovation
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    • v.8 no.1
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    • pp.40-75
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    • 2007
  • In the early industrial age which with high intensity of machine and labor, using financial measurement index was good enough to tie in company's mechanization and philosophy of management and been in efficiency. But being comply with "New Economic age," a new economic environment is full of knowledge and information, the enterprise competition had changed from tangible assets, plants to intangible innovation ability of knowledge. As recognizing the new tendency by enterprise, they value gradually the growth and influence from learning. Practice of organization learning not only needs firm structure and be in coordination with both hardware and software, but also needs an affect measurement model to offer enterprise to estimate learning performance. It's a good instrument of financial performance measure mold in the past years, But it's for measuring the past, couldn't formulate enterprise trend to future, hard to estimate investment for future, such as development of products, organization learning, knowledge management etc, as which intangible assets and knowledge ability just the key factors of being win around competition environment in the future. In 1992, Kaplan and Norton brought up Balance Scorecard (BSC) on Harvard Business Review, as an instrument helping enterprise to measure performance, which is being considered to be a most influence management instrument. It added non-financial index such as customer, internal process and learning growth besides traditional financial index, as offering enterprise an index to measure and manage intangible assets and intellectual property. As being aware of organization learning is hard to be ignored in the new economic age, this research is based on learning and growth of BSC, and citing one national material company try to let the most difficult measurement performance of organization learning, to be estimate through BSC, analyze of factor and individual case, to discuss the company how to make the related strategy and vision of organization learning to develop learning and growth of the structure of BSC, subject the matter of out put factors to be discussed, and measure the outcomes as a result of research. The research affect offers (1) the base implement procedure of carrying out BSC; (2) the reference of formulating measurement index while enterprise using BSC to estimate performance of organization learning; (3) the possibility bottleneck maybe forcing while carrying out BSC, to be an improvement or preventive for enterprise.

A Study on the Evaluation of Librarian's Competency Value (도서관 사서의 역량가치 평가 연구)

  • Cha, Sung-Jong;Kim, Jinmook;Park, Heejin
    • Journal of the Korean Society for Library and Information Science
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    • v.55 no.1
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    • pp.107-133
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    • 2021
  • This study was performed in order to provide suggestions on how to strengthen librarian competency by evaluating and analyzing the competency value of librarians as information professions. First, the study divided the common competency value of librarians as human capital of libraries into skills, knowledge, behavior and attitude, and analyzed each area of competency value for librarians of the A-library. As a result, the average of the 'librarian's behavior and attitude' area was the highest, followed by the 'librarian's skill' area and the 'librarian's knowledge' area. Second, in terms of 'librarian's skill', A-library librarians' competence values were high in the order of 'communication', 'leadership', 'technology' and in the terms of 'librarian's knowledge' ones were high in the order of 'law and policy', 'marketing', 'learning and growth' and 'finance and accounting'. In addition, in areas of 'librarian's behavior and attitude', the factors were high in the order of 'ethics and values', 'interpersonal relationships' and 'customer service'. Third, the analysis of whether the average difference exists depending on the characteristics of A-library librarians on their evaluation of the competency value shows that only the 'working period' factor in the total competency value and the two factors 'age' and 'working period' were statistically significant in the 'librarian's knowledge' area. Forth, as a result of a regression analysis to identify the characteristics of A-library librarians and their impact on competency value, only the 'final education' factor was statistically significant for the competency value of the 'librarian's skill' area. Fifth, in the survey on problems and desirable improvement measures in increasing the competency value of librarians, the proportion of presenting problems and improvement plan in systemic aspects such as the 'librarian qualification system' and 'librarian training system' was high.

A study on the information needs and using behavior of science-technology information users of the KISTI (KISTI 과학기술 정보 이용자의 정보요구와 이용행태)

  • Lee, Jeong-Gu;Lee, Myung-Sun;Yang, Hee-Jin;Kim, Chang-Mok;Kim, Tae-Jung
    • Proceedings of the Korea Contents Association Conference
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    • 2006.11a
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    • pp.95-99
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    • 2006
  • Recently, as diffusing knowledge-based information society, creation and information literacy of knowledge information is being important factor. Specifically, with increasing of science-technology information and information needs of science-technology information users are becoming segment and specialization. Also, study results of science-technology being used instantly in industry field and because of impact on industry development, science-technology information is growing rapidly. Therefore, customer-oriented system building is important. So, The purpose of this paper is to analyze and describe the characteristics of information needs and using behavior of science-technology information users of the KISTI.

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A Study on the Quality of Mobile Web Service for Environment Landscape Architecture - Focus on Korean Professional Portal Site, Lafent - (환경조경 이동통신용 웹의 서비스 품질 연구 - 전문포털사이트 라펜트를 중심으로 -)

  • Choi, Ja-Ho;Oh, Jeong-Hak
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.23 no.2
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    • pp.17-31
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    • 2020
  • In the field of environmental landscape architecture, the internet medium is used as an effective communication tool not only in the private level but also in the policy level. Recently, the active utilization of mobile web service is emphasized as the time changes, but there is not much improvement or advance in services due to lack of relevant studies. Therefore, this study is intended to provide basic data needed for improvement and advance by researching the quality of mobile web service among multichannel services provided in environmental landscape architecture related internet media. The model for measuring service quality is SERVQUAL, which was verified in the study of Choi(2015), Choi and Koo(2016), and the final valid samples are total 230. First, the subjects were analyzed as the representative media that are possible to acquire comprehensive knowledge related to environmental landscape architecture. Second, the highest importance level in each subsection was 'protection and security maintenance of customer information' followed by 'Reliability about accurate information supply'. Regarding performance level, 'Reliability about accurate information supply' and 'professional knowledge to communicate with users' are highly evaluated. Third, regarding Importance-Performance Analysis(IPA), the first priority management should is 'Tangibles', and the next are 'Responsibility' and 'Empathy'. The ones for maintenance of the status quo are 'Reliability' and 'Assurance', and there is none for effort reduction. Meanwhile, regarding the importance of each factor and difference in the quality of PC web service and mobile web service studied before, the biggest difference is in 'Tangibles', followed by 'Assurance', 'Empathy', 'Responsibility' and 'Reliability'. It is suggested that the revitalization of Landscape information science(LB1106) presented in the National Science&Technology Standard Classification System is needed. In the future, it is necessary to research the change trend on users' response through continuous evaluation of improved mobile web service.

Understanding Business Model and R&D Project Selection (비즈니스 모델 지식이 연구개발 선택에 미치는 영향 연구)

  • Lee, Jong-Won;Song, Kyeon-Seok
    • The Journal of the Korea Contents Association
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    • v.13 no.6
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    • pp.401-411
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    • 2013
  • Selection of profitable research and development (R&D) projects is one of the major factors affecting sustained growth of firms and countries. This paper analyze what influences the knowledge on the business model exerted on selection of a R&D project. A business model converts the technology value to the customer value, and comprehensively describes the target customers for commercializing a new technology, core values, behaviors within organizations, resources, and external partners. Thus, understanding a business model would make R&D project evaluators place the feasibility and profitability of the business above the merits of the proposed technology in evaluating the technology development. To verify this hypothesis, we had 78 R&D project evaluators acquire the knowledge on the business model and measured how their criteria for R&D project selection have changed using the AHP method. The results shows that feasibility and profitability are more important than the merit of proposed technology, especially capability of company and business development are more important than the levels of technology innovation.

The Effects of Embedding-study Oriented Entrepreneurship Educating Program on Participant's Satisfaction and Referring ill (활용지향적 기술창업교육이 참여자의 만족과 추천의향에 미치는 영향 연구)

  • Kim, Myung-Seuk;Yang, Young-Seok
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.6
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    • pp.2004-2012
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    • 2010
  • This paper assess participant's satisfaction and referring will of embedding study- oriented TEC entrepreneurship program to drive policy implications for domestic entrepreneurship education, such as graduate schools of entrepreneurial management in Korea. The hypothesis test of this research shows that four assumptions given have been accepted among five of them as follows; education content, lecture style, prior knowledge variables with positively correlating to participant's satisfaction and referring will. In particular, the stronger highlights falls on algorithm approach with stressing on iterative and process oriented embedding study relating to education content, case-oriented lecture to lecture style and experience, customer understanding with business plan to prior knowledge.

Real-time hacking, detection and tracking ICT Convergence Security Solutions Test and Evaluation (실시간 해킹, 탐지 및 추적관리 ICT 융합 보안 솔루션 시험평가)

  • Kim, Seung-Bum;Yang, Hae-Sool
    • Journal of Digital Convergence
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    • v.13 no.4
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    • pp.235-246
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    • 2015
  • Understanding the various unspecified hacking and repeated cyber DDoS attacks, finally was able to find a solution in the methods of attacks. Freely researching approach that combines the attacker and defender, offensive and defensive techniques can be called a challenge to discover the potential in whimsy. In this paper we test and evaluate "KWON-GA", global white hackers team has made by many years of experiences in infiltration and diagnosis under guise of offence is the best defence. And it is knowledge information ICT Convergence security solution which is developed for the purpose of defence, it provide customization policy that can be fit to customer's system environment with needed techniques and it is processed with unique proprietary technology so that it's not possible to scan. And even if it has leaked internally it's impossible to analyze so hackers can't analyze vulnerability, also it can't be abused as hacking tools.

A Joint Using Method of Transaction Information DB for Research Management (연구 관리를 위한 거래 정보 DB 공동 활용 방법)

  • Han Hee-Jun;Huh Tae-Sang;Lee Seung-Bock;Yae Yong-Hee
    • Proceedings of the Korea Contents Association Conference
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    • 2005.11a
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    • pp.433-437
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    • 2005
  • Most research organizations, universities and enterprises manage the transaction informations (customer informations, account informations, transaction results and so on), which is a fundamental item in the part of buying and research capital expenditure for the execution of R&D project or relative works. But because they don't only manage transaction information systematically but also don't put to practical use as sharing knowledge, many researchers duplicate their operations and it is shown a drop in efficiency. Also there are many problems because useful informations are unapproachable in the side of research management. In this paper, we propose the database design, application plan and service method for joint utilize of transaction information. And we prove the proposed method by service which is operated within intranet system. The transaction information shared by the proposed method will be useful knowledge and a major factor of efficiency improvement in research management field.

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