• 제목/요약/키워드: Customer Demand

검색결과 667건 처리시간 0.023초

A Study on Enhancing the Demand for Non-Timber Forest Products : Focused on Consumer Research of Foods Processed from Jujube

  • Kim, Dae-Yun;Park, Chul-Ju;Jeong, Tae-Seok
    • 유통과학연구
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    • 제8권4호
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    • pp.25-34
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    • 2010
  • While jujubes are mainly sold in dried forms as wholesome foods, sacrificial food and so on, processed foods from jujube are neither highly recognized nor in high demand. Hence, this study has proposed ways to enhance the demand for jujube processed foods and will help prepare the ground for efficient marketing strategies, based on the survey result on the pattern in which customers in Korea purchase jujube-processed foods. The conclusion for this study has been derived by researching the relevant literature and analyzing the relevant company data and customer survey results. The study implies the following points regarding enhancing the demand for jujube-processed foods. First, long-term solutions are necessary. These may include establishing a technological system that can produce various foods processed from jujubes, and improving the customer accessibility in accordance with the changes in the retail environment. To implement these solutions, it is necessary to familiarize the customers with jujube-processed foods by securing a good sales network and through active promotion and advertising. Second, systematic marketing strategies are needed, which may be applied in developing the products as well as distribution and promotion methods and prices that correspond with the changes in the customer environment and the different tastes for various age, gender and residential area groups.

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Optimal Pricing and Ordering Policies with Price Dependent Demand Linearly under Order-Size-Dependent Delay in Payments

  • Shinn, Seong-whan
    • International Journal of Advanced Culture Technology
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    • 제9권2호
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    • pp.91-99
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    • 2021
  • In Korea, some pharmaceutical companies and agricultural machine manufacturers associate the length of the credit period with the retailer's order size. This kind of commercial practice is based on the principle of economy of scale from the supplier's point of view and tends to make retailer's order size large enough to qualify a certain credit period break. Also, the credit period allowed by the supplier makes it possible to reduce the retail price expecting that the retailer can earn more profits by the stimulating the customer's demand. Since the retailer's order size is affected by the end customer's demand, it is reasonable to determine the retail price and the order size simultaneously. In this regard, this paper analyzes the retailer's problem who has to decide his sales price and order quantity from a supplier who offers different credit periods depending on his order size. And we show that the retailer's order size large enough to qualify a certain credit period break. Also, it is assumed that the end customer's demand rate is represented by a linear decreasing function of the retail price.

중소형 건물 태양광발전시스템의 실증 연구 (Field Test Study of Photovoltaic Generation System for Medium and Small-Sized Buildings)

  • 김응상;김슬기
    • 한국신재생에너지학회:학술대회논문집
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    • 한국신재생에너지학회 2006년도 추계학술대회
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    • pp.561-565
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    • 2006
  • The paper presents a method of assessing the adequate tapaclty of photovoltaic generation systems for public buildings based on analysis of load variation patterns of customers. When PV systems are installed for supplying power for the customer load, reverse power relay is required by the guideline to be installed at the point of common coupling with the power network. The suggested method analyzes daily, weekly and monthly load demand of the customer that Irishes PV system installation, and determines the appropriate rating of the PV system for preventing PV generation from exceeding the customer demand. This work is expected to support renewable energy dissemination projects of public organizations.

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고객 제한조건이 있는 복수 차량유형의 차량할당 및 경로선정에 관한 연구 (Study on the Heterogeneous Fleet Vehicle Routing Problem with Customer Restriction)

  • 이상헌;이정만
    • 대한산업공학회지
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    • 제31권3호
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    • pp.228-239
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    • 2005
  • In this paper, we propose a new conceptual HVRPCR(Heterogeneous Fleet Vehicle Routing Problem with Customer Restriction) model including additional restrictions that are consisted of loadage limit and possible visit number of demand post in HVRP. We propose HVRPCR algorithm using the heuristic in order to solve speedily because VRP is NP-Hard and need many solution time. The proposed model is simulated with changing demand post location, demand weight, loading and possible visit number limitation. Results of the computational experiment are provided along with some analysis like travel cost reduction rate.

Optimal Electric Energy Subscription Policy for Multiple Plants with Uncertain Demand

  • Nilrangsee, Puvarin;Bohez, Erik L.J.
    • Industrial Engineering and Management Systems
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    • 제6권2호
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    • pp.106-118
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    • 2007
  • This paper present a new optimization model to generate aggregate production planning by considering electric cost. The new Time Of Switching (TOS) electric type is introduced by switching over Time Of Day (TOD) and Time Of Use (TOU) electric types to minimize the electric cost. The fuzzy demand and Dynamic inventory tracking with multiple plant capacity are modeled to cover the uncertain demand of customer. The constraint for minimum hour limitation of plant running per one start up event is introduced to minimize plants idle time. Furthermore; the Optimal Weight Moving Average Factor for customer demand forecasting is introduced by monthly factors to reduce forecasting error. Application is illustrated for multiple cement mill plants. The mathematical model was formulated in spreadsheet format. Then the spreadsheet-solver technique was used as a tool to solve the model. A simulation running on part of the system in a test for six months shows the optimal solution could save 60% of the actual cost.

ASP 매출 변화에 관한 동태적 분석: SD 기법을 활용한 버전 차별화 전략을 중심으로

  • 김상준;이진수;이상근
    • 한국경영정보학회:학술대회논문집
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    • 한국경영정보학회 2008년도 춘계학술대회
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    • pp.454-471
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    • 2008
  • This study suggests the dynamic pricing model which reveals the organic relationship between ASP (Application Service Provider) price and the related factors, using system dynamics methodology. Basically, we applied the law of supply and demand for analyzing price changes. Then, we deducted ASP price, focusing on fixed cost and variable cost. We also researched the customer's buying behavior according to version differentiation policy. In the version policy, we set up the proposition about customer's satisfaction and willingness-to-pay, using option system. As a result, this research designed the simulation model which analyzes the changes of the sales according to version differentiations and customer's willingness-to-pay. Through this research, we can find effective version differentiation strategies. This paper also found that the larger the number of package, the greater the demand and customer's willingness-to-pay. The increase of the number of package causes the increase of the sales. The increase of the sale is not exactly relative to the number of package. Drawing S-curve, the sales was increased. This dynamic pricing model suggests the ground that the ASP price changes based on the existing version differentiation theory and the demand of customers can affect the changes of the sales. We expect that this model suggests a clear standard of ASP pricing by combining real cases.

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The Development of Intelligent Direct Load Control System

  • Choi, Sang Yule
    • International journal of advanced smart convergence
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    • 제4권2호
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    • pp.103-108
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    • 2015
  • The electric utility has the responsibility of reducing the impact of peaks on electricity demand and related costs. Therefore, they have introduced Direct Load Control System (DLCS) to automate the external control of shedding customer load that it controls. Since the number of customer load participating in the DLC program are keep increasing, DLCS operators a re facing difficulty in monitoring and controlling customer load. The existing DLCS needs constant operator intervention, e.g., whenever the load is about to exceed a predefined amount, it needs operator's intervention to control the on/off status of the load. Therefore, DLCS operators need the state-of-the-art DLCS, which can control automatically the on/off status of the customer load without intervention as much as possible. This paper presents an intelligent DLCS using the active database. The proposed DLCS is applying the active database to DLCS which can avoid operator's intervention as much as possible. To demonstrate the validity of the proposed system, variable production rules and intelligent demand controller are presented.

매장 내 제품가용성 지표를 활용한 유통재고 관리방안 제고 (Retail Channel Inventory Management via In-Stock Ratio Measure)

  • 김형태
    • 산업경영시스템학회지
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    • 제36권1호
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    • pp.96-102
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    • 2013
  • This paper makes a detailed comparison between two metrics designed for measuring customer's satisfaction in the retail industry. The first metric, which is called the customer service level, has not been widely used due to the intrinsic requirement on the parameter assumption(s) of the demand distribution. Unlike the customer service level metric the in stock ratio metric does not require any requirements on the demand distribution. And the in stock ratio metric is also very easy to understand the meaning. To develop the detailed planning activities for business with the in stock ratio metric on hand one should collect some information as following : 1) POS (Point of sales) data, 2) Inventory Data 3) Inventory Trend.

불확실한 수율과 고객이탈행위를 고려한 강건한 뉴스벤더 모델 (Robust Newsvendor Model With Random Yield and Customer Balking)

  • 정욱;이세원
    • 품질경영학회지
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    • 제40권4호
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    • pp.441-452
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    • 2012
  • Purpose: In this paper, we have considered a problem of newsvendor model in an environment of random yields in quality and customer balking behavior, in which only the mean and the variance of the demand are known. In practice, the distributional information of the demand is very limited and only the mean and variance are guessed by experience. In addition, due to the customers balking behavior occurring when the available inventory level decreases, the product's demand becomes a function of inventory level so that the classical newsvendor's optimal order quantity is no longer optimal. Methods: We have developed an optimal order quantity model that enables us to incorporate the random yield of a product and the customer balking information such as a threshold inventory level of balking and the corresponding probability of a sale during the balking. Results: We illustrated the concepts developed here through simple numerical examples and showed the robustness of our model in a various setting of parameters. Conclusion: This paper provides a useful analysis showing that our distribution-specific and distribution-free approach to the optimal order quantity in the newsboy model can act as an effective tools to match supply with demand for these product lines.

An Adaptive Multi-Echelon Inventory Control Model for Nonstationary Demand Process

  • Na, Sung-Soo;Jun, Jin;Kim, Chang-Ouk
    • 한국경영과학회:학술대회논문집
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    • 대한산업공학회/한국경영과학회 2004년도 춘계공동학술대회 논문집
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    • pp.441-445
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    • 2004
  • In this paper, we deal with an inventory model of a multi-stage, serial supply chain system where a single product type and nonstationary customer demand pattern are considered. The retailer and suppliers place their orders according to an echelon-stock based replenishment control policy. We assume that the suppliers can access online information on the demand history and use this information when making their replenishment decisions. Using a reinforcement learning technique, the inventory control parameters are designed to adaptively change as the customer demand pattern is altered, in order to maintain a given target service level. Through a simulation based experiment, we verified that our approach is good for maintaining the target service level.

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