• Title/Summary/Keyword: Customer Decision

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A Preferencee Analysis of IT Components for Mobile Banking Service (모바일 뱅킹 서비스의 IT 구성요소에 관한 선호도 연구)

  • Kim, Nam-Hee;Kim, Byeong-Suk;Seo, Ji-Hae;Kim, Jae-Kyeong
    • Journal of Information Technology Services
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    • v.7 no.1
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    • pp.89-101
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    • 2008
  • Recently, mobile banking service comes into the spotlight in the mobile environment. Considering design theory, this empirical study focuses on understanding the characteristics of mobile banking and measuring the priority of IT composition elements organizing the mobile banking service. That is, by empirically analyzing affecting factors of mobile service acceptance as an aspect of customer, this study would like to understand important factors of mobile banking use. The result of study will be used to strategic decision making for the company providing mobile banking service and great help to reinvigorate mobile banking service.

Optimal Transmission Expansion Planning Considering the Uncertainties of Power Market (전력시장 불확실성을 고려한 최적 송전시스템 확장계획)

  • Son, Min-Kyun;Kim, Jin-O
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.57 no.4
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    • pp.560-566
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    • 2008
  • Today, as the power trades between generation companies and power customer are liberalized, the uncertainty level of operated power system is rapidly increased. Therefore, transmission operators as decision makers for transmission expansion are required to establish a deliberate investment plan for effective operations of transmission facilities considering forecasted conditions of power system. This paper proposes the methodology for the optimal solution of transmission expansion in deregulated power system. The paper obtains the expected value of transmission congestion cost for various scenarios by using occurrence probability. In addition, the paper assumes that increasing rates of loads are the probability distribution and indicates the location of expanded transmission line, the time for transmission expansion with the minimum cost for the future by performing the Montecarlo simulation. To minimize the investment risk as the variance of the congestion cost, Mean-Variance Markowitz portfolio theory is applied to the optimization model by the penalty factor of the variance. By the case study, the optimal solution for transmission expansion plan considering the feature of market participants is obtained.

-An Algorithm for Cube-based Mining Association Rules and Application to Database Marketing (데이터 큐브를 이용한 연관규칙 발견 알고리즘)

  • 한경록;김재련
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.23 no.54
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    • pp.27-36
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    • 2000
  • The problem of discovering association rules is an emerging research area, whose goal is to extract significant patterns or interesting rules from large databases and several algorithms for mining association rules have been applied to item-oriented sales transaction databases. Data warehouses and OLAP engines are expected to be widely available. OLAP and data mining are complementary; both are important parts of exploiting data. Our study shows that data cube is an efficient structure for mining association rules. OLAP databases are expected to be a major platform for data mining in the future. In this paper, we present an efficient and effective algorithm for mining association rules using data cube. The algorithm can be applicable to enhance the power of competitiveness of business organizations by providing rapid decision support and efficient database marketing through customer segmentation.

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Expansion of Activity-Based Costing for Activity-Based Management System (활동기준경영시스템 구축을 위한 ABC의 확장)

  • 이상보;정민용
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.23 no.54
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    • pp.55-64
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    • 2000
  • Due to change in management environment and paradigms, companies need to the open management system that provides information for real-time costing, customer satisfaction, decision making support, responsibility management etc. We are not ready to implement this system yet. But we must introduce a new management system, i.e., ABMS(Activity- Based Management System) on the basis of the ARC(Activity-Based Costing) by development of production/information technique. This paper realizes foundational concepts of Activity and ABC, reestablishes the concept of ABC correctly and expands ABC for ABMS. Thus this paper is useful for ABMS modeling, leading competitors, total productivity improvement and strategic management for the best quality and service.

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A Study on Constructing Order-Production System through Integrated E-Mail and Database (E-mail과 DB연계를 통한 주문-생산시스템 구축연구)

  • 정한욱;이창호
    • Journal of the Korea Safety Management & Science
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    • v.2 no.2
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    • pp.155-165
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    • 2000
  • Many enterprises are performing the effective database applications with VAN(Value Added Network) or WAN(Web Added Network) . But it is very difficult and expensive. So we suggest low-cost database system within long distance area through personal computers. This system is very powerful for flexibility. It may be estimated it's value highly because they develop the program without high programming skill. This study would be used between company with company and/or between branch with branch, for example, customer claim information, inventory information, product order etc. It is important not importing document but importing data in document. Then end-user can accomplish analysis and decision-making with their own database. It would enhance productivity in many enterprises.

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The Development of Logic of LTA(Logic Tree Analysis) for an Effective RCM Application of Rolling stock (철도차량의 효과적 RCM 적용을 위한 LTA로직 개발)

  • Song, Kee-Tae;Kim, Min-Ho;Baek, Young-Gu;Shin, Kun-Young;Lee, Key-Seo
    • Proceedings of the KSR Conference
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    • 2008.11b
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    • pp.1562-1569
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    • 2008
  • In this paper, the study on development of an applicable logic on the characteristics of Rolling stocks will be proposed. In general, this logic which means decision logic or LTA(Logic Tree Analysis) is used to analyze how the failure mode have an effects on the system. The effect would be categorized as safety, operational, economical, etc. To do this, based on the typical logics which have been applied to other industries, such as plants, aero, etc. This paper emphasizes two crucial parameters that is one cost the other customer service, that have an important role in railway system operation. In conclusion, as mentioned above as the logic for which could be effectively applied for the railway system(RST) would be developed.

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Real Options Analysis of Groundwater Extraction and Management with Water Price Uncertainty

  • Lee, Jaehyung
    • Environmental and Resource Economics Review
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    • v.27 no.4
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    • pp.639-666
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    • 2018
  • This paper analyses the investment options of groundwater development project under water price uncertainty. The optimal investment threshold price which trigger the investment are calibrated base on monopolistic real options model. Stochastic dynamic model is set to reflect the uncertainty of water price which follows the GBM (Geometric Brownian Motion) process. Our finding from non-cooperative investment decision model is that uncertainty of water price could deter the groundwater investment by considering the existence of option values. For policy markers, it is easy to manage 'charges for utilization of groundwater' rather than 'performance guarantee ratio' when managing groundwater investment with pricing policy. And it is necessary to make comprehensive and well-designed policies considering the characteristics of regional groundwater reservoir and groundwater developers.

Analysis on Review Data of Restaurants in Google Maps through Text Mining: Focusing on Sentiment Analysis

  • Shin, Bee;Ryu, Sohee;Kim, Yongjun;Kim, Dongwhan
    • Journal of Multimedia Information System
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    • v.9 no.1
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    • pp.61-68
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    • 2022
  • The importance of online reviews is prevalent as more people access goods or places online and make decisions to visit or purchase. However, such reviews are generally provided by short sentences or mere star ratings; failing to provide a general overview of customer preferences and decision factors. This study explored and broke down restaurant reviews found on Google Maps. After collecting and analyzing 5,427 reviews, we vectorized the importance of words using the TF-IDF. We used a random forest machine learning algorithm to calculate the coefficient of positivity and negativity of words used in reviews. As the result, we were able to build a dictionary of words for positive and negative sentiment using each word's coefficient. We classified words into four major evaluation categories and derived insights into sentiment in each criterion. We believe the dictionary of review words and analyzing the major evaluation categories can help prospective restaurant visitors to read between the lines on restaurant reviews found on the Web.

A Study on Introduction of IoT Infrastructure based on BSC and AHP: Focusing on Electronic Shelf Label (BSC와 AHP를 활용한 IoT 인프라 도입 의사결정에 관한 연구: 전자가격라벨(ESL)을 중심으로)

  • Yang, Jae Yong;Lee, Sang Ryul
    • The Journal of Society for e-Business Studies
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    • v.22 no.3
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    • pp.57-74
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    • 2017
  • The Electronic Shelf Label (ESL) is an alternative to the paper price label attached to merchandise shelves and is attracting attention as a retail IoT infrastructure that will lead the innovation of offline retail outlets. In general, when introducing a substitute product, the company tends to consider the financial factors such as the efficiency of the investment cost compared to the existing product or the reduction of the operating cost. However, considering only financial factors in the decision-making process, it may not properly reflect the various values associated with corporate strategy and the requirements of stakeholders. In this study, 8 evaluation items (Investment Cost, Operating Cost, Quality Level, Customer Management, Job Efficiency, Maintenance, Functional Expandability, and Store Image) based on BSC's 4 perspectives (Financial, Customer, Internal Business Process, Learning & Growth), and using AHP (Analytic Hierarchy Process) to measure the priorities of evaluation items for domestic small supermarket employees. As a result of the research, priority was given in order of Customer, Learning & Growth, Internal Business Process, and Financial aspects among the evaluation items for adopting the price label, and the electronic price label was supported with higher importance than the paper price label. In contrast to the priorities of the financial aspects of most prior studies, the items of Learning & growth and customer perspectives have relatively high priorities. In particular, respondents classified by job group, The priorities of the 8 evaluation items were different among the groups. These results are expected to provide implications for both companies (retail outlets) and ESL providers (manufacturers and service providers) who are considering the introduction of ESL.

Design of Contact Scheduling System(CSS) for Customer Retention (고객유지를 위한 접촉스케줄링시스템의 설계)

  • Lee, Jee-Sik;Cho, You-Jung
    • Journal of Intelligence and Information Systems
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    • v.11 no.3
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    • pp.83-101
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    • 2005
  • Customer retention is one of the major issues in life insurance industry, in which competition is increasingly fierce. There are many things for the life insurers to do many things to retain the customers. One of those things is to make sure to keep in touch with all customers. When an insurance-planner resigned, his/her customers must be taken care of by some planner-assistants. This article outlines the design of Contact Scheduling System (CSS) that supports planner-assistants for contacting the customers. Planner-assistants are unable to share the resigned insurance-planner's experience and knowledge regarding the customer relationship management. The CSS developed by employing both Classification And Regression Tree (CART) technique and Sequential Pattern Mining (SPM) technique has a two-stage process. In the first stage, it segments the customers into eight groups by CART model. Then it generates contact scheduling information consisting of contact-purpose, contact-interval and contact-channel, according to the segment's typical contact pattern. Contact-purpose is derived by schedule-driven, event-driven, or business-rule-driven. Schedule-driven contact is determined by SPM model. In the operation of CSS in a realistic situation, it shows a practicality in supporting planner-assistants to keep in touch with the customers efficiently and effectively.

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