• Title/Summary/Keyword: Customer Decision

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A Selection Method for Capital Budgeting Projects with Quality Function Deployment (품질기능전개를 이용한 자본예산투자프로젝트 선정방법)

  • 우태희
    • Journal of the Korea Safety Management & Science
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    • v.2 no.4
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    • pp.125-138
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    • 2000
  • The purpose of this paper is to describe a new analytic method of capital budgeting projects that takes into account both customer wants and competitor's status and to give decision makers a tool for goal setting and planning for technology. This model, which is based on quality function deployment(QFD), has used the analytic hierarchy process(AHP) to determine the intensity of the relationship between the variables involved in each matrix of the model and the 0-1 integer programming to determine the allocation of funds to various technological projects. This paper also proposes how to calculate the new weight of columns to consider various strength levels of roof matrix, representing the correlation among the quality characteristics, using Lyman's normalization procedure. To compare this model with Partovi's model, I adapt the same example which is suggested by Partovi and I show that the value of object function, has maximization problem, in this model is larger than that in Partovi's model.

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A Study on the Optimal Warehouse Location Problem by Using the Branch & Bound Algorithm (창고입지선정문제(倉庫立地選定問題)의 최적해법(最適解法)에 관한 연구(硏究))

  • Lee, Deuk-U;Lee, Sang-Yong
    • Journal of Korean Institute of Industrial Engineers
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    • v.12 no.1
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    • pp.73-80
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    • 1986
  • This paper deals with the problem of the optimal location of warehouses in the two stage distribution system, i.e., the distribution system where the product is transported from plants to customer areas via warehouses. The Problem is formulated with a zero-one mixed integer programming and an efficient branch and bound algorithm is then used to solve the problem. In order to obtain the solution of this problem, this paper shows the procedure of conversion of two stage distribution system into one stage distribution system. An improved method of solving the linear programming at the nodes and branching decision rule is also showed by this study.

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Project Implementation an Management for the State of the Art Computerized Supervisory Systems (최신의 컴퓨터기술을 적용한 원방감시시스템의 사업수행과 관리)

  • 윤갑구
    • Journal of the Korean Professional Engineers Association
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    • v.26 no.3
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    • pp.69-79
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    • 1993
  • This paper explains about general considerations and project management for a State of the Art utility supervisory systems. [1] The implementation and management of a supervisory system design project requires both a dedication of resources and application of good communications in order to be suc-cessful. [2] Success is on time delivery of a system to a satisfied customer at the proposal cost, [3] The recent experience of a company plus the collected comments from a number of ex-perienced control center project management provide a guideline for the company who is considering such a project. The Comments reflect typical situations or decision points faced by the project Manage.[2] This paper also attempts to help engineers in the task of specifying buying, and instal-ling a supervisory system[1]

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Artificial Neural Network, Induction Rules, and IRANN to Forecast Purchasers for a Specific Product (제품별 구매고객 예측을 위한 인공신경망, 귀납규칙 및 IRANN모형)

  • Jung Su-Mi;Lee Gun-Ho
    • Journal of the Korean Operations Research and Management Science Society
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    • v.30 no.4
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    • pp.117-130
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    • 2005
  • It is effective and desirable for a proper customer relationship management or marketing to focus on the specific customers rather than a number of non specific customers. This study forecasts the prospective purchasers with high probability to purchase a specific product. Artificial Neural Network( ANN) can classily the characteristics of the prospective purchasers but ANN has a limitation in comprehending of outputs. ANN is integrated into IRANN with IR of decision tree program C5.0 to comprehend and analyze the outputs of ANN. We compare and analyze the accuracy of ANN, IR, and IRANN each other.

Building a Product Design of Innovative Strategy for Creating Enterprise Development

  • Liao, Shih-Chung
    • The Journal of Industrial Distribution & Business
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    • v.5 no.1
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    • pp.17-25
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    • 2014
  • Purpose - Nowadays, the innovative design concept is being implemented in product design. In order to satisfy market trends and the demand for quality, designers should employ customer satisfaction questionnaires and analyze them with various experimental processes. Research design, data, and methodology - These methodologies would help designers have a better understanding of their customers and judge the market size and clustering validity, by diverse product strategies, for dealing with the rapid change prevailing in the market today. Results - By considering the innovative design with regard to telephones as an experimental case, the study investigates and demonstrates how the product can benefit from market-oriented and customized management concepts, when creative design ability is utilized for developing the product. Conclusions - Along with the benefit of having an innovative product value, the product can stimulate progress inthe development of the enterprise management, which has emerged as the main issue in the area of social and economic development in every developed country.

A Study on the practical use of UCC Tourism Information (UCC 관광정보의 활용방안 연구)

  • Yang, sung-soo;Choi, byung-kil;Hong, sung-hwa;Jo, Seong-Jin
    • Proceedings of the Korea Contents Association Conference
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    • 2009.05a
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    • pp.328-332
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    • 2009
  • From Marketing perspective, WOM(Word-of-Mouse) is the one of the communication methods for customer. That can be an instrument of effect on the tourist decision. Pre-trip tourist will be to do post-trip tourist for tourism information. In order words, they need information for tour. The purpose of this study is useful implications to tourism information-related marketers using UCC tourist information offer an analysis of using UCC tourism information.

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A Study on Promotion Menu of Hotel Restaurant and Customers′ Choice Attribute (호텔 레스토랑 프로모션 메뉴 개발시 고객의 선택속성에 관한 연구)

  • 고광덕;나태균;이동근
    • Culinary science and hospitality research
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    • v.9 no.3
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    • pp.55-72
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    • 2003
  • This study systemized the theories of promotion menu and surveyed the clients using hotel restaurants. This study has a goal of establishing marketing plans of development of the promotion menu by observing the choice attributes of promotion menu. The followings are the results of this study. First, the distinctiveness from the previous food appeared to be very important when selecting the promotion menu. Second, one of the big problems in the hotels is that unreasonable price. Third, most of the people get information on the promotion menu from newspapers and magazines. Fourth, a thorough training of the employees is needed and a high-quality incentive policy needs to be done.

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The Effect of Organization Culture and Leadership on Competitive Advantage in Food Service Companies (외식기업 문화와 리더십이 경쟁 우위에 미치는 영향)

  • Yoo, Taek-Yong;Heo, Jun
    • Culinary science and hospitality research
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    • v.14 no.4
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    • pp.415-426
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    • 2008
  • In order to cope with the severe business environment and possess the competitive advantage in the food service industry, the effect of organization culture and leadership on competitive advantage in food service companies was investigated. The friendly culture was regarded as important in relation between corporate culture and leadership. And the tendency to participate was shown to be highly correlated to leadership. Leadership and competitive advantage were influenced by the tendency to participate, differentiation and competence. The corporate culture and competitive advantage were affected by the friendly culture, differentiation and competence. Especially, the organization culture was more important than leadership. Therefore, it is necessary to execute the tendency to participate, differentiate products, service and management, and attract customers. And the maintenance of competitive power is required to develop a new product, evaluate customer satisfaction, and improve decision making, problem solving and crisis management.

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공간적 의사결정을 위한 공간 데이터 웨어하우스 설계 및 활용

  • 박지만;황철수
    • Proceedings of the Korean Association of Geographic Inforamtion Studies Conference
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    • 2003.11a
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    • pp.9-14
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    • 2003
  • The major reason that spatial data warehousing has attracted a great deal of attention in business GIS in recent years is due to the wide availability of huge amounts of spatial data and the imminent need for turning such data into useful geographic information. Therefore, this research has been focused on designing and implementing the pilot tested system for spatial decision making. The purpose of the system is to predict targeted marketing area by discriminating the customers by using both transaction quantity and the number of customer using credit card in department store. Focused on the analysis methodology, the case study is aiming to use GIS and clustering for knowledge discovery. The system is a key section of the research of multi-dimensional and spatio-temporal analysis in the internet environment.

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Optimal Dynamic Operating Policies for a Tandem Queueing Service System

  • Hwang, Dong-Joon
    • Journal of the Korean Operations Research and Management Science Society
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    • v.4 no.1
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    • pp.51-67
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    • 1979
  • This paper considers the problem of determining an optimal dynamic operating policy for a two-stage tandem queueing service system in which the service facilities (or stages) can be operated at more than one service rate. At each period of the system's operation, the system manager must specify which of the available service rates is to be employed at each stage. The cost structure includes an operating cost for running each stage and a service facility profit earned when a service completion occurs at Stage 2. We assume that the system has a finite waiting capacity in front of each station and each customer requires two services which must be done in sequence, that is, customers must pass through Stage 1 and Stage 2 in that order. Processing must be in the order of arrival at each station. The objective is to minimize the total discounted expected cost in a two-stage tandem queueing service system, which we formulate as a Discrete-Time Markov Decision Process. We present analytical and numerical results that specify the form of the optimal dynamic operating policy for a two-stage tandem queueing service system.

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