• Title/Summary/Keyword: Customer Decision

Search Result 660, Processing Time 0.039 seconds

Design and Implementation of specialized Web 2.0 Travel Agency System (특화된 웹2.0 여행사 시스템의 설계 및 구현)

  • Kim, Jung Sook;Lee, Ya Ri;Hong, Kyung Pyo
    • Journal of Korea Society of Digital Industry and Information Management
    • /
    • v.5 no.1
    • /
    • pp.9-22
    • /
    • 2009
  • This paper is an explanation of a design and an implementation of Web 2.0 online travel agency system for frequent decision-making. On the Web 2.0 travel agency system, optimized information is obtained by applying data mining technology such as association rules, decision trees, and neural networks, and this system is a unified system that consists of the block systems of hotels, ground traffic, and flights in tour packages of a travel agency system. Furthermore, it is implemented to manage the system that is not for the administrator of a travel agency system, but for users or communities that use the system need their own information. The expected effect of this system is to maximize the investment company's efficiency through a new-concept interest model created by B2C customers, and also B2B small and medium-sized travel agencies adopting the system. As a result, it is a system that stimulates dormant customer activity and prevents good customers from leaving by maximizing the merit and capacity of the existed web site for marketing. Moreover, this system is also a model for people who plan customized travel agency business, and will show a way for the domestic and international travel agency industry's globalization.

Locational Preference of Last Mile Delivery Centres: A Case Study of Thailand Parcel Delivery Industry

  • Amchang, Chompoonut;Song, Sang-Hwa
    • The Journal of Industrial Distribution & Business
    • /
    • v.9 no.3
    • /
    • pp.7-17
    • /
    • 2018
  • Purpose - The purpose of this paper is to improve last mile delivery capability and ensure customers' satisfaction by approaching an analytic hierarchy process(AHP) and identifying criteria framework to determine locations of last mile delivery centre(LMDC). Research design, data, and methodology - Traffic congestion and emission policy in cities are barriers of last mile delivery in dense areas. The urban consolidation centre(UCC) cannot increase last mile delivery efficiency in dense cities because of their space and traffic limitation. In this paper, we develop a case to improve last mile delivery efficiency and to ensure customers' satisfaction by concentrating on LMDC. In addition, AHP has been applied to identify criteria framework and determine LMDC locations. The weighted priorities are derived from parcel delivery industry experts and have been calculated using Expert Choice software. Results - The framework criteria have assisted decision makers to place LMDC in a dense area to enhance customer's satisfaction with last mile delivery service. Conclusions - AHP has provided ranking framework criteria of LMDC potential for parcel delivery industry. The LMDC helps by improving last mile delivery efficiency to final destination amids conditions of CO2 emissions, traffic congestion, and pollution problems. It especially concerns delivery service activities when delivering parcels to customers rather than UCC.

A Study of the Integration of Individual Classification Model in Data Mining for the Credit Evaluation (신용평가를 위한 데이터마이닝 분류모형의 통합모형에 관한 연구)

  • Kim Kap Sik
    • The KIPS Transactions:PartD
    • /
    • v.12D no.2 s.98
    • /
    • pp.211-218
    • /
    • 2005
  • This study presents an integrated data mining model for the credit evaluation of the customers of a capital company. Based on customer information and financing processes in capital market, we derived individual models from multi-layered perceptrons(MLP), multivariate discrimination analysis(MDA), and decision tree. Further, the results from the existing models were compared with the results from the integrated model using genetic algorithm. The integrated model presented by this study turned out to be superior to the existing models. This study contributes not only to verifying the existing individual models but also to overcoming the limitations of the existing approaches.

The Effectiveness of CRM Approach in Improving the Profitability of Korea Professional Baseball Industry Measured by Entropy of ID3 Decision Tree Algorithm

  • Oh, Se-Kyung;Gwak, Chung-Lee;Lee, Mi-Young
    • Journal of Information Technology Applications and Management
    • /
    • v.18 no.3
    • /
    • pp.91-110
    • /
    • 2011
  • Korea professional baseball industry has grown to take the lion's share of the domestic sports industry, but still does not make break even. The purpose of this study is to examine the financial impact of adopting the Customer Relation Management (CRM) approach on the profitability of Korea professional baseball industry. We use a measuring tool called entropy used in ID3 decision tree algorithm. In the paper, we specify five the most important factors that affect spectator satisfaction based on the previous literature, perform survey analysis, calculate entropy values, and find the results. We predicted the change in revenues when we adopt CRM by checking the spectators' willingness to pay more when the conditions of each factor are improved. We find that we can reap significant fruits of the effect of CRM introduction through enhancing 'game content factor' and 'game promotion factor' among the five factors. We also find that we can increase the revenues of domestic professional baseball teams to 2.4 times or 2.1 times the current level if we manage intensively those two factors respectively. It is very surprising to see that the improvement in total revenues makes both ends meet for domestic professional baseball teams. This clearly demonstrates the effectiveness of CRM approach in improving the profitability of organizations.

Dessert Ateliers Recommendation Methods for Dessert E-commerce Services

  • Son, Yeonbin;Chang, Tai-Woo;Choi, Yerim
    • Journal of Internet Computing and Services
    • /
    • v.21 no.1
    • /
    • pp.111-117
    • /
    • 2020
  • Dessert Ateliers (DA) are small shops that sell high-end homemade desserts such as macaroons, cakes, and cookies, and their popularity is increasing according to the emergence of small luxury trends. Even though each DA sells the same kinds of desserts, they are differentiated by the personality of their pastry chef; thus, there is a need to purchase desserts online that customers cannot see and purchase offline, and thus dessert e-commerce has emerged. However, it is impossible for customers to identify all the information of each DA and clearly understand customers' preferences when buying desserts through the dessert e-commerce. When a dessert e-commerce service provides a DA recommendation service, customers can reduce the time they hesitate before making a decision. Therefore, this paper proposes two kinds of DA recommendation method: a clustering-based recommendation method that calculates the similarity between customers' content and DAs and a dynamic weighting-based recommendation method that trains the importance of decision factors considering customer preferences. Various experiments were conducted using a real-world dataset to evaluate the performance of the proposed methods and it showed satisfactory results.

Optimal Design of Batch-Storage Network (회분식 공정-저장조 그물망 구조의 최적설계)

  • 이경범;이의수
    • Journal of Institute of Control, Robotics and Systems
    • /
    • v.4 no.6
    • /
    • pp.802-810
    • /
    • 1998
  • The purpose of this study is to find the analytic solution of determining the optimal capacity of processes and storages to meet the product demand. Recent trend to reduce product delivery time and to provide high quality product to customer requires the increasing capacity of storage facilities. However, the cost of constructing and operating storage facilities is becoming substantial because of increasing land value, environmental and safety concern. Therefore, reasonable decision making about the capacity of processes and storages is important subject for industries. The industrial solution for this subject is to use the classical economic lot sizing method, EOQ(Economic Order Quantity) model, trimmed with practical experience but the unrealistic assumption of EOQ model is not suitable for the chemical plant design with highly interlinked processes and storages. This study, a first systematic attempt for this subject, clearly overcomes the limitation of classical lot sizing method. The superstructure of the plant consists of the network of serially and/or parallelly interlinked processes and storages. A novel production and inventory analysis method, PSW(Periodic Square Wave) model, is applied. The objective function of optimization is minimizing the total cost composed of setup and inventory holding cost. The advantage of PSW model comes from the fact that the model provide a set of simple analytic solution in spite of realistic description of material flow between process and storage. The resulting simple analytic solution can greatly enhance the proper and quick investment decision for the preliminary plant design confronting diverse economic situation.

  • PDF

An investigation of Generation Z's Intention to use Electronic Wallet in Vietnam

  • DO, Ngoc Bich;DO, Hai Ninh Thi
    • Journal of Distribution Science
    • /
    • v.18 no.10
    • /
    • pp.89-99
    • /
    • 2020
  • Purpose: There has been a growing focus on E-wallet adoption especially in emerging markets as it offers a convenient method for users to conduct cashless transactions. This study examines antecedents influencing the decision of Generation Z to adopt E-wallet. It looks into the effect of determining factors including compatibility, perceived convenience, perceived trust, perceived reputation, perceived usefulness, perceived ease of use and social influence on users' intention to use. The moderator role of social influence is also under examination. Research design, data and methodology: The quantitative method has been adopted to collect data from 170 Generation Z users. SmartPLS 3.0 was applied to examine the constructed hypotheses. Results: The results indicate an indirect effect between Compatibility, Perceived Ease of Use, Perceived Trust and Social Influence toward intention to adopt Electronic wallet, or both of those factors are mediated by Perceived Convenience, Perceived Usefulness, and Reputation. Moreover, research finding highlights the role of Perceived Usefulness as Generation Z's intention determinant to use E-Wallet. Conclusions: This study is substantial as it selected the promising customer segment - Generation Z to examine the factors influencing their decision to adopt Electronic wallet. Marketers can navigate which dimensions should be included in marketing campaigns to encourage Generation Z's adoption.

Multi-agent based value net design (멀티에이전트 기반 가치넷 설계)

  • Kim, Taewoon
    • Proceedings of the Korea Inteligent Information System Society Conference
    • /
    • 2002.05a
    • /
    • pp.222-229
    • /
    • 2002
  • A value net is a business design that uses digital supply chain concepts to achieve both superior customer satisfaction and company profitability. In order to implement the value net model, information processing and distribution needs to occur in real time. Software agent technology is becoming popular due to the inherent characteristics of autonomy, distributedness and modularity. In this paper, we adopt agent technology to handle all real time decision process, making the value net model a complex multi-agent network of decision makers. For the agents to properly coordinate their respective activities we develop MAVN model, a Web-based multi-agent language grounded in the XML and Java.

  • PDF

A Study on Improving the Production and Shipment Using MES System (MES 시스템을 이용한 생산 및 출하 신뢰성 향상에 관한 연구)

  • Cho, Joong-Hyun;Bae, Byeong-Gon;Yang, Kwang-Mo;You, Choong-Yeol;Kang, Kyung-Sik
    • Journal of the Korea Safety Management & Science
    • /
    • v.9 no.2
    • /
    • pp.113-122
    • /
    • 2007
  • Recently, the strategy of the age of limitless competition for existence of manufacturing company appears for the enhancement of productivity through the automatic system, the reduction for the cost for standardization and the decision making process for the information system. Especially the critical success factors in manufacturing company can be summarized for the establishment of production visibility through the production management, material & work-in-process management, the establish of the flexible manufacturing system for the changed order priority and the establish of the quality system for improvement of product and process quality. The existing production management systems supply only simple information about production results on real time, can delay quick decision making. And it can prevent acquiring the information about various customer needs and the communication problems with other systems. In this paper, it will show MES system, a solution for the problems of existing production management systems. And through a case study of D company, it will reveal improvement effect on shipment error using MES system and economic analysis for MES itself.

A Study on the Optimal Order of Queueing System with three Stations (세개의 창구로 구성된 큐잉시스템의 최적순서에 관한 연구)

  • 조한벽;김재련
    • Journal of Korean Society of Industrial and Systems Engineering
    • /
    • v.14 no.24
    • /
    • pp.149-154
    • /
    • 1991
  • The one of the important problems in the design of queueing systems is the decision of the order of service stations. The object of this problem is the decision of the order that minimizes the expected sojourn time per customer in the given arrival process and service time distributions. In this paper, the tandem queueing system in series is studied with the emphasis on the optimal order of the tandem queueing system which has three stations with single servers. In one system, customers arrive at the first station with Poisson process. This system is composed of service stations with a constant, a general distribution and a Exponential distribution is studied. To select the optimal order after the orders of each pair of two stations is decided, it is compared the two orders of system. With this results, total expected delay of the systems which has three stations is compared. The result is the best that service station with constant time is on the first place, then the service station with general distribution and the service station with Exponential distribution is followed. And the other system is consist of service stations with a constant and two probabilistic distributions. In this case, two probabilistic distributions has a non-overlapping feature. It is the optimal order that the service station with constant time is on the first place then the service station with longer service time and the service station with shorter service time is followed.

  • PDF