• Asian Journal for Public Opinion Research
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• 제10권4호
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• pp.293-315
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• 2022

Health care has become a rapidly growing industry where the role of nurses as a group of emotional labor employees is central and prone to burnout. The purpose of this study was to examine the role of supervision in moderating burnout caused by the effect of work intensity, customer contact, and self-efficacy, where the moderating role of supervision on burnout with its various predictors is still unstable. This quantitative study was based on research samples collected through questionnaires from 131 hospital nurses spread over two different locations. The questionnaire asked about supervision, work intensity, customer contact, self-efficacy and burnout used a Likert scale, which was then analyzed using SEM-PLS. The results indicated that work intensity and self-efficacy had a significant effect on burnout, while customer contact had no significant effect on burnout. Supervision as a moderator only significantly moderates the effect of work intensity on burnout, while supervision is not significant as a moderating variable on the effect of customer contact and self-efficacy on burnout. This study can contribute to the development of theories about burnout and practically can be used as a reference by policy makers in enhancing the role of supervision for nurses in hospitals.

• 한국의류학회지
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• 제27권9_10호
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• pp.1060-1071
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• 2003

This study was intended to identify customer's response to CRM of fashion business.488 questionnaires were distributed to male and female respondents aged 16 to 55, and then analyzed by descriptive statistics, oneway-ANOVA, chi-square test, and factor analysis. As a result of customer information management, respondents evaluated taste, interest and demographic informations as most valuable. But they did not value personal and credit information. For CRM concept, 4 factors were determined: continuous care and suggestion, particular service to important customer, customer management program development, and customer convenience consideration. For CRM activity, 3 factors were determined: customization, information offering, and programmed service strategies. Respondents were having positive attitude toward CRM concept and activity of fashion business. Among customer loyalty programs, they affected by immediate and direct programs most. The preference of customer contact methods was differentiated by sex and age groups. Males and teenagers preferred e-mail, and females preferred catalog and telephone connection.

• 품질경영학회지
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• 제37권2호
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• pp.1-11
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• 2009

Recently, many companies have been very interested in CRM(Customer Relationship Management). Most companies have been also considering the contact center as a key CRM channel, because it is a contact point between customers and companies. It turns out that the contact center handles over 70% of all customer-company interactions and the success or failure of a company can be determined by the customer satisfaction with contact center experiences. Despite of the strategic importance of the contact center, there has been few empirical study on the efficiency of contact center operations in the literature. One of the main purposes of this study is to evaluate the efficiency of contact centers so as to not only identify the current status of contact center operations, but also suggest ways to improve operational efficiency. For this purpose, we apply a non-parametric efficiency measurement method, DEA (Data Envelopment Analysis), to 57 domestic contact centers in order to compare their relative efficiency. It is expected that the measurement methods suggested in this study can be applied to various issues such as service KS certification, outsourcing service management, and the productivity analysis of service personnel.

• 한국관광식음료학회지:관광식음료경영연구
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• 제12권1호
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• pp.37-56
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• 2001

This study was to examine what factors of Relationship marketing are in Korean, Chinese, Japanese, and American. The seven factors of relationship marketing consist of facilities/atmosphere, convenience, level of factors, customer-contact service, communication service, relevance of price, customer benefits. The empirical results and implications are as follows. First, the facilities/atmosphere, relevance of price in Korean restaurants convenience, level of food in Chinese customer-contact service, level of flood in American restaurants were high. Second, among activities of relationship marketing, facilities/atmosphere, convenience, level of food, relevance of price were significant higher in Korean restaurants than in others, and customer-contact service, communication a7vi7e, customer benefits were significant higher in American restaurants than in others.

• 한국산학기술학회논문지
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• 제19권5호
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• pp.106-116
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• 2018

최근 기업의 대고객 비지니스에서 컨택센터의 역할은 대고객 접점으로서 점점 더 중요해지고 있다. 특히 IP기반의 컨택센터 시스템은 전화 외에 다양한 고객 채널을 수용하고 실시간 응대를 하기 위해 정보 시스템이 복잡하게 구성되어 있다. 하지만 지금까지 컨택센터를 위한 평가는 인바운드 컨택센터에 기반을 둔 고객 서비스 차원의 연구가 중심었다. 응대율, 서비스레벨과 같은 전통적인 고객만족도에 영향을 주는 지표들을 중심으로 컨택센터를 평가하고 성과 지표로 삼았다. 컨택센터가 가져야 하는 서비스의 특성과 이를 위한 정보 시스템에 대한 평가 모델에 대한 연구는 미흡하였다. TDM방식의 디지털 전화 시스템 중심에서 IP기반의 컨택센터로 변화된 최근의 컨택센터는 음성 전화외에 다양한 디지털 채널을 수용하면서 정보시스템의 역할이 중요해지고 있다. 특히 인터넷과 모바일의 발전으로 인해 지점이 줄어들면서 고객에 대한 비대면 대응이 중요해지면서 기업의 비즈니스에도 컨택센터는 많은 영향을 주고 있다. 이에 본 연구에서는 컨텍센터를 단순히 고객 서비스 측면 뿐 만 아니라 정보시스템 측면과 비즈니스측면에서 평가하기 위한 IP기반 컨택센터에 대한 평가 모델을 AHP기법을 이용하여 수립하고 이에 대한 실증 사례 적용을 통해 평가 모델을 검증한다. 특히 AHP 평가 항목의 객관성을 확보하기 위해 내용분석 기법을 활용하였다.

• 한국직업건강간호학회지
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• 제25권2호
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• pp.108-117
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• 2016

Purpose: The purpose of this study was to determine the relationship between customer contact service and mental health among Korean taxi drivers. Methods: This was a secondary analysis of data collected from the 2015 Korean Working Conditions Survey. The sample included 496 taxi drivers in South Korea. The effect of customer contact service on mental health was analyzed using logistic regression analysis. The independent variables were general characteristics, working conditions, and hazardous factors in interactive service. Results: The prevalence of poor mental health was 56.3%. Taxi drivers experienced emotional involvement (17.2%), hiding feeling (32.0%), and contact with angry clients (18.3%) in their job. During the first month of their work, 33.7% experienced verbal abuse and 12.3% threats/humiliating behaviors. In bivariate analysis, verbal abuse, threats/humiliating behaviors, and physical violence were associated with mental health of taxi drivers. Multiple logistic regression analysis revealed 'emotional involvement' and 'contact with angry clients' were significant predictors of mental health. Conclusion: The findings of this study may be useful in developing intervention programs to improve the mental health of taxi drivers in South Korea.

• 한국생활과학회지
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• 제14권3호
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• pp.441-451
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• 2005

The purpose of this study is to investigate the factors of CRM(Customer Relationship Management) activity and the difference in CRM effects according to customers responses. The investigators interviewed the buyers of three department stores in Daejeon area and surveyed 468 people aged over 20 who had ever shopped at those stores. For data analysis, we used factorial analysis, multiple regression analysis, path analysis, and ANOVA, etc., along with SPSS 10.0. The results of this study are as follows: 1) Six CRM activity factors were identified as 'Benefit & Information,' 'Service,' 'Customer Invitation,' 'Customer Contact,' 'Special Management,' and 'Purchase-related Help.' 2) Customer satisfaction of CRM-positive group was affected by such factors as 'Service,' 'Customer Invitation,' and 'Special Management,' and also customer loyalty directly by 'Customer Satisfaction' and 'Benefit & Information.' On the other hand, customer satisfaction of CRM-less-positive-group was influenced by the factors such as 'Service,' 'Purchase-related Help,' 'Customer Contact,' and 'Special Management,' and also customer loyalty directly by 'Customer Satisfaction' and 'Service.'

• 한국조리학회지
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• 제20권5호
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• pp.71-75
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• 2014

The purpose of this study is to verify antecedent variables that affect emotional labor. The results are as follows. First, display rules positively affected deep acting and negatively affected surface acting. Second, customer contact time positively affected deep acting but did not affect surface acting. Third, the interaction between display rules and customer contact time did not have significant effects on surface acting but negatively affected deep acting. The implications based on these results are as follows. First, theoretically, this study extends the range of leading variables that affect emotional labor and verifies the moderation effects between these variables. Next, practically, this study suggests that presenting harmonious criteria with regards to display rules and customer contact time that fit well into the concept of food service company is a very useful tool to manage emotional labor of the employees. The limitation of this study is that the causal relationship between variables demonstrated in this study cannot be generalized due to convenience sampling and cross sectional research.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2009년도 춘계 종합학술대회 논문집
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• pp.652-658
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• 2009

컨택센터 운영비용은 인건비의 비중이 가장 크다. 따라서 전체적으로나 부분적으로 통화를 자동화하면 운영비용을 줄일 수 있다. 매니지드 컨택 서비스(MCS)는 음성 셀프서비스와 관련된 비용 절감 및 효율성에 매우 중요한 역할을 한다. MCS의 뛰어난 기능은 기업의 효과적인 네트워크 라우팅과 결합된 네트워크에 셀프서비스 애플리케이션의 구현이 가능하다. 고객의 전화는 가장 적절한 상담사에 의해, 더 신속하게 응답 및 처리되어 고객처리 서비스가 개선되고 결과적으로 고객 만족도가 높아진다. 고객 만족도의 증가는 수익의 증가로 이어져 컨택센터 인프라 구축비용을 낮추어준다. 본 논문에서는 MCS 기반의 컨택센터 회선용량(IVR, DID, DOD)과 PBX 용량의 분석을 한다. MCS를 통하여 센터 간 상담사간 호(call) 전환의 필요성이 줄어들어 고객질의를 한층 신속하게 해결함으로써 통신비 및 인건비를 함께 줄일 수 있다.

• 대한안전경영과학회:학술대회논문집
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• 대한안전경영과학회 2011년도 추계학술대회
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• pp.727-745
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• 2011

Courier and logistics services such as customer contact employees (customer-contact employee) of the attitudes and behavior of the customer satisfaction level of service quality evaluation and a very big impact. In this study, using a typical customer contact employees, and to target the delivery service industry employees the organization's service orientation and customer orientation by examining the impact on the quality of companies within the organization for growth and development needs and the importance of service orientation will be trying out for. The results of this study can be summarized as follows. First, the chief executive of the organization to configure a service orientation and a detailed understanding of the factors that determine this by managing the organization to effectively come up with a way to make and ultimately the organization's service orientation, organizational culture can be positioned as effort should be taken. Second, service companies through regular training and education to maintain a certain level of service quality should be. Third, the service organization's service orientation is not a fad or a means of sustain and develop the company's survival strategy is to get out. To do this, good communication between the field and management can be achieved by a variety of channels to be established, and management's willingness to provoke sympathy for the employees should be provided.