• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.3
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• pp.81-95
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• 2023

In this study, the effect of platform selection attributes on customer satisfaction by mediating supplier trust for agrifood platform users was analyzed. The sub-variables of the selection attribute were classified into diversity, convenience, information, commerciality, and interactivity. The collected 190 questionnaires, SPSS v24.0 and Process macro 4.0 were used for empirical analysis. As a result of the analysis, first, it was found that information, commerciality, and interactivity affect supplier trust in a positive direction, and diversity and convenience do not affect supplier trust. Second, it was confirmed that supplier trust had a significant positive effect on customer satisfaction. Third, convenience, information, commerciality, and interactivity were found to affect customer satisfaction in a positive direction, and diversity did not affect customer satisfaction. It was tested to mediate between informational, commercial, interactivity and customer satisfaction. These results suggest that the platform's informativeness, commerciality, and interactivity can increase customer satisfaction by increasing supplier trust. As a follow-up study, it is recommended that the analysis of moderated mediating effects by the conditional process model including moderating variables or research to discover third mediator(s) other than the supplier trust used in the study is needed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.8
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• pp.2853-2859
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• 2010

Development and promotion of foreign tourism products is an important factor for economical side as well as to improving the foreign relation and the image of nation. Also, foreign tourism products can give a positive effect in activation of the domestic tourism industry and foreigner's domestic visit. Thus, development and promotion of travel industry may offer competitive power of the specification country and a development opportunity, and influence in investment infancy of different industry. Therefore, in this study, service quality of this foreign tourism products analyze effect about customer satisfaction and re-purchase intention, investigated competitive power factors of the tourism industry in the future. In the final study, service quality patten, confidence, attraction could be influenced on customer satisfaction, reliability and responsiveness was not affected by the other factors. This study may suggest guideline that analyze the special character factors of the tourism industry future, or develop the critical success factor of foreign tourism products.

• Journal of Service Research and Studies
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• v.5 no.1
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• pp.1-15
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• 2015

Service has its aim to maximize customer loyalty for companies to improve business productivity by differentiation from the competition. Public transport services using, the needs and demands of consumers also appear very differently than in the past, looking at the service of the company eye-level of the consumer Is increasing more and more. In order to survive in this environment, companies work together to improve the level of service and ensure customer loyalty is essential. In order to improve our service. What's more, it can be said that it is important to actively participate in the work of the internal customer, employee morale boost. In order to improve customer satisfaction has a service-oriented members should respond to customers and make a good company to work also affects the internal staff to verify this service-oriented and affect. In this study, to be urban rail service orientation of the staff working in the field of operational agencies in the future to measure the impact of many companies to promote the GWP proposes to create a good business implications.

• Asia Marketing Journal
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• v.12 no.2
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• pp.155-175
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• 2010

Most of the service industries including finance and telecommunications have become matured and saturated. The competitions have become severe while the differences among brands become smaller. Therefore maintaining good relationships with customers has been critical for the service providers. In case of credit card and debit card, the similar patterns are shown. It is important for them to maintain good relationships with customers, and therefore, they have used marketing program which provides customized services to customers and utilizes the membership programs. Not only do they build and maintain good relationships, but also highlight their brands from the emotional aspects. For example, KB Card or Hyundai Card uses well-known designers' works for their credit card design. As well, they differentiate the designs of credit cards to stress on their brand personalities. BC Card introduced the credit card with perfume that a customer would like. Even though the credit card is small and not shown to public easily, it becomes more important for those companies to touch the customers' feelings with the brand personalities and their images. This is partly because of changes in consumers' lifestyles. Y-generations becomes highly likely to express themselves in many different ways and more emotional than X-generations. For the Y-generations, therefore, even credit cards in the wallet should be personalized and well-designed. In line with it, credit cards with good design can be seen as an example of brand identity, where different design for each customer can be used to recognize the membership groups that customers want to belong. On the other hand, these credit card companies offer the special treatment benefits for those customers who are heavy users for the cards. For example, those customers who love sports will receive some special discounts when they use their credit cards for sports related products. Therefore this study attempted to explore the relationships between relational benefits, brand identification and loyalty. It has been well known that relational benefits and brand identification lead to loyalty independently from many other studies, but there has been few study to review all the three variables all together in a research model. Furthermore, as reviewed above, in the card industry, many companies attempt to associate the brand image with their products to fit their customers' lifestyles while relational benefits are still playing an important role for their business. Therefore in our research model, relational benefits, brand identification, and loyalty are all included. We focus on the mediating effect of brand identification. From the relational benefits perspective, only special treatment benefit and confidence benefit are included. Social benefit is not applicable for this credit card industry because not many cases of face-to-face interaction can be found. From the brand identification perspective, personal brand identity and social brand identity are reviewed and included in the model. Overall, the research model emphasizes that the relationships between relational benefits and loyalty will be mediated by the effect of brand identification. The effects of relational benefits which are confidence benefit and special treatment benefits on loyalty will be realized when they fit to the personal brand identity and social brand identity. In the research model, therefore, the relationships between confidence benefit and social brand identity, and between confidence benefit and personal identity are hypothesized while the effects of special treatment benefit on social brand identity and personal brand identity are hypothesized. Loyalty, then, is hypothesized to have positive relationships with personal brand identity and social brand identity. In addition, confidence benefit among the relational benefits is expected to have a direct, positive relationship with loyalty because confidence benefit has been recognized as a critical factor for good relationships and satisfaction. Data were collected from college students who have been using either credit cards or debit cards. College students were regarded good subjects because they are in Y-generation cohorts and have tendency to express themselves more. Total sample size was two hundred three at the beginning, but after deleting those data with many missing values, one hundred ninety-seven data points were remained and used for the model testing. Measurement items were brought from the previous literatures and modified for this research. To test the reliability, using SPSS 14, chronbach's α was examined and all the values were from .874 to .928 exceeding over .7. Using AMOS 7.0, confirmatory factor analysis was conducted to investigate the measurement model. The measurement model was found good fit with χ²(67)=188.388 (p= .000), GFI=.886, AGFI=.821, CFI=.941, RMSEA=.096. Using AMOS 7.0, structural equation modeling has been used to analyze the research model. Overall, the research model fit were χ²(68)=188.670 (p= .000), GFI=.886, AGFI=,824 CFI=.942, RMSEA=.095 indicating good fit. In details, all the paths hypothesized in the research model were found significant except for the path from social brand identity to loyalty. Personal brand identity leads to loyalty while both confidence benefit and special treatment benefit have a positive relationships with personal and social identities. As well, confidence benefit has a direct positive effect on loyalty. The results indicates the followings. First, personal brand identity plays an important role for credit/debit card usage. Therefore even for the products which are not shown to public easy, design and emotional aspect can be important to fit the customers' lifestyles. Second, confidence benefit and special treatment benefit have a positive effects on personal brand identity. Therefore it will be needed for marketers to associate the special treatment and trust and confidence benefits with personal image, personality and personal identity. Third, this study found again the importance of confidence and trust. However interestingly enough, social brand identity was not found to be significantly related to loyalty. It can be explained that the main sample of this study consists of college students. Those strategies to facilitate social brand identity are focused on high social status groups while college students have not been established their status yet.

• The Journal of the Korea Contents Association
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• v.16 no.1
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• pp.541-557
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• 2016

The purpose of this study is to identifies services characteristics such as service customization, service ability, service empathy impacts on trust, affective commitment and calculative commitment, and explains causal role of affective commitment and calculative commitment by verifies relationships between trust and affective commitment and calculative commitment and customer loyalty in dental service setting. Analysis of structural equation modeling with SPSS 20.0 and AMOS 16.0 were performed to test the research hypothesis. The result of the study as follows: First, it was found that service customization had effect on affective commitment, and service ability had influence on trust, and service empathy impacts on both trust and affective commitment, but calculative commitment was not found to significant path coefficients in relationships with service characteristics. Second, trust had effects on calculative commitment, but not affective commitment. Third, affective commitment and calculative commitment positively had influence on customer loyalty. Therefore, Dental service providers should be increase user confidence by showing empathy and the ability to service. Customer who had formed trust is to build customer loyalty by inducing loyalty directly or by presents a variety of benefits indirectly. The high emotional attachment customer will have to present a suitable marketing strategies to build strong customer loyalty.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2000.04a
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• pp.261-270
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• 2000

개념 계층(Concept Hierarchy)은 데이터베이스 분야에서 사용되는 대표적인 배경 지식(Background Knowledge)으로써, 데이터베이스에 내재되어 있는 구조적인 정보, 데이터의 분포, 영역전문가(Domain Expert)에 의해 주어지는 외부 지식 등이 반영되어 있다. 개념 계층의 특성상 부모(parent)-자식(child) 관계가 있는 두 노드가 있을 때, 한 노드의 값으로부터 다른 노드의 값을 추정할 수 있다. 이 추정된 값을 기대치라고 하고, 한 노드의 값으로부터 추정된 기대치와 실제치가 상당히 상이한 값을 보이는 노드가 있을 때, 이를 흥미롭다(interesting)라고 할 수 있다. 그러나 아직까지 개념계층상에서의 흥미로운 부분 탐색에 대한 연구가 없었으며, 흥미로움(interestingness)의 척도(measurement)에 대한 연구로서는 신뢰도(confidence), 리프트(lift), 컨빅션(conviction)등이 있다. 그러나 이런 흥미도의 척도에 관한 연구도 연관규칙에 한정되어 이루어졌으므로 개념계층상의 데이터에 적용하기 위해서는 약간의 수정 및 새로운 정의가 필요하다. 본 논문에서는 데이터의 특성에 따른 개념계층이 존재할 때, 이를 이용하여 기대치와 실제치가 상이한 흥미로운 부분을 발견하고자 하며, 이를 위하여 개념계층이 존재할 때, 이를 이용하여 기대치와 실제치가 상이한 흥미로운 부분을 발견하고자 하며, 이를 위하여 개념계층상에서의 흥미도의 척도를 제안하고 흥미로운 부분을 탐색하는 방법을 기술하고자 한다. 또한 데이터마이닝의 결과인 연관규칙을 개념계층에 적용하여 연관규칙을 통해 얻어질 수 있는 기대치를, 지지도(support), 신뢰도(confidence), 리프트(lift), 컨빅션(conviction)등의 관계를 통해 다양한 방법으로 모색해본다. 이 연구에서 제안하는 이러한 개념계층상의 흥미로운 부분의 탐색은, 전자 상거래에서의 CRM(Customer Relationship Management)나 틈새시장(niche market) 마케팅 등에 적용가능하리라 여겨진다.

• Journal of the Korean Data and Information Science Society
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• v.21 no.6
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• pp.1147-1154
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• 2010

One of the important goals in data mining is to discover and decide the relationships between different variables. Association rules are required for this technique and it find meaningful rules by quantifying the relationship between two items based on association measures such as support, confidence, and lift. In this paper, we presented the evaluation criteria of weighted association rule considering item RFM scores as importance of items. Original RFM technique has been used most widely applied method using customer information to find the most profitable customers. And then we compared general association rule technique with weighted association rule technique through the simulation data.

• Journal of Intelligence and Information Systems
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• v.6 no.2
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• pp.77-89
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• 2000

개념 계층(Concept Hierarchy)은 데이터베이스 분야에서 사용되는 대표적인 배경 지식(Background Knowledge)으로써, 데이터베이스에 내재되어 있는 구조적인 정보, 데이터의 분포, 영역전문가 (Domain Expert)에 의해 주어지는 외부 지식 등이 반영되어 있다. 개념계층의 특성상 부모(parent)-자 식(child) 관계가 있는 두 노드가 있을 때, 한 노드의 값으로부터 다른 노드의 값을 추정할 수 있다 이 추정된 값을 기대치라고 하고, 한 노드의 값으로부터 추정된 기대치와 실제치가 상당히 상이한 값을 보이는 노드가 있을 때, 이를 흥미롭다(interesting)고 말할 수 있다. 그러나 아직까지 개념계층 상에서의 흥미로운 부분 탐색에 대한 연구가 없었으며, 흥미로움(interestingness)의 척도(measurement) 에 대한 연구로서는 신뢰도(confidence),리프트(lift),컨빅션(conviction)등이 있었다. 그러나 이런 흥미도 의 척도에 관한 연구도 연관규칙에 한정되어 이루어졌으므로 개념계층상의 데이터에 적용하기 위해 서는 약간의 수정 및 새로운 정의가 필요하다. 본 논문에서는 데이터의 특성에 따른 개념계층이 존재할 때, 이를 이용하여 기대치와 실제치가 상이한 흥미로운 부분을 발견하고자 하며, 이를 위하여 개념계층상에서의 흥미도의 척도를 제안하고 흥미로운 부분을 탐색하는 방법을 기술하고자 한다. 또한 데이터마이닝의 결과인 연관규칙을 개념 계층에 적용하여 연관규칙을 통해 얻어질 수 있는 기대치를, 지지도(support), 신뢰도(confidence), 리프트(lift), 컨빅션(conviction)등의 관계를 통해 다양한 방법으로 모색해본다. 이 연구에서 제안하는 이러한 개념계층상의 흥미로운 부분의 탐색은, 전자 상거래에서 CRM(Customer Relationship Management)나 틈새시장(niche market) 마케팅 등에 적용 가능하리라 여겨진다.

• Journal of Smart Tourism
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• v.4 no.2
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• pp.25-33
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• 2024

This study examines the factors influencing the use of mobile food ordering applications and their impact on consumption behavior amidst recent societal changes. It re-evaluates the relevance of factors from the UTAUT2 theory in predicting customers' behavioral intentions. Additionally, the study explores the moderating effect of confidence in food safety measures (CFSM). Quantitative research methods are employed. A structured questionnaire that measures the psychological factors, behavioral intention, and actual usage of mobile food ordering applications was used to collect customer data. Regression and moderation analyses are conducted to test the hypotheses and examine the moderating role of CFSM. The findings reveal that performance expectation, effort expectation, and habit significantly predict customers' intention to use mobile food ordering applications. Moreover, for customers with high CFSM, social influence, facilitating conditions, and hedonic motivation add additional contributions to their behavioral intention. This study extends the UTAUT2 theory by applying it to mobile food ordering applications and examining the influence of CFSM. It identifies the specific factors that drive customers' intention to use these applications and highlights the importance of CFSM as a moderating factor. The findings offer theoretical insights and practical implications for researchers and practitioners in the mobile food ordering industry.

• The Research Journal of the Costume Culture
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• v.25 no.2
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• pp.206-223
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• 2017

This study examines the role of visual merchandising (VMD) in creating effective interior displays for fashion "select shops"(shops that carry a wide selection of brands) amid the recent changes in consumption trends, with consumer needs becoming increasingly individualized and diversified. Fashion select shop interior displays can be categorized as self-service, showcase, counter, and environmental display spaces. Regarding the VMD elements that contribute to effective interior displays, we reached the following conclusions. First, in self-service displays, in order to heighten sales efficacy, display elements should be presented in such a way as to enable customers to select products with ease by themselves. Second, the mere presence of showcase displays was found to be insufficient; if, however, select shops use showcase displays to arrange products according to the flow of customer traffic, enabling the creation of a gentrified atmosphere for products, this may contribute to a differentiated image of brands, heightening perceived product value. Third, in counter displays, having a harmonious arrangement of display and presentation elements promotes sales by inspiring customer confidence. Fourth, regarding environmental displays, it is important for stores to have attractive interior designs and decorations in order to reproduce settings in which products are actually used, as this can inspire interest in products and promote customers' purchasing intention.