• Title/Summary/Keyword: Culture contents technology

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A Study on Uses and Gratifications to the Viewing of Famous Celebrities' Internet Personal Broadcasting: Focused on Chinese Viewers' Motivation and Satisfaction (유명 연예인 인터넷 개인 방송 시청에 대한 이용과 충족 연구: 중국 시청자의 시청동기와 시청만족도를 중심으로)

  • Xia, Pingping;Seo, Sangho
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.4
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    • pp.53-58
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    • 2020
  • Many stars are delivering various contents such as real time talks through Internet personal broadcasting to communicate with fans. For stars and entertainment companies that expect the effect of communicating with fans through Internet broadcasting, it can be said that it is important to grasp viewers' viewing motivation and satisfaction. Thus, we analyzed the viewing motivation and satisfaction of Chinese viewers' Internet personal broadcasting of famous celebrities based on the uses and gratifications approach. To this end, an online survey was conducted, and as a result, 'emotional motivation' and 'functional motivation' were found as Chinese viewers' motivation for viewing Internet personal broadcasting of famous celebrities. In addition, it was found that viewers' satisfaction increased as the viewers' 'emotional viewing motivation' increased. From the results of this study, it seems that a strategy of subdividing programs by reflecting the audience characteristics such as age and occupation is needed. It can be a way to expand the number of viewers and the intended broadcasting effect by designing and producing programs for personalized celebrity internet broadcasting by segmenting audiences.

Contents Strategic Approach to Tourism Destination Storytelling Ads (관광스토리텔링 광고효과에 관한 컨텐츠전략적 접근)

  • Lee, Eun-Mi;Uan, ZhulLiy;Yoon, Sung-Joon
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.4
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    • pp.245-252
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    • 2020
  • Recently, as the income level of consumers increases, interest in tourism products has increased, competition among tourist destinations has been fierce. Storytelling ads are drawing attracting attention as one of the ways to establish differentiated positioning for tourism products. This study investigates the role of the involvement of tourism activity in the storytelling ads effects, and examines the effects of the attitude toward storytelling ads on tourist destination commitments, visit intention and SNS WOM (word-of-mouth) intention. This study also empirically tests the role of mental simulation in the relationship between storytelling ads attitudes and visit intention. A total of 255 usable responses were obtained from a sample of 270 consumers aged 18 or older in South Korea. Following the two-stage approach of model validation, measurement validity of each construct appearing in the structural model and hypothesized structural paths were tested. The findings show that all hypotheses are supported except H3 that posits the impact of attitude toward the storytelling ads on visit intention and mental simulation showed a moderate effect on the relationship between ads attitude and visit intention in the case of rational appeal. This study suggests that the production of storytelling ads of tourist destinations can be effective strategy to improve regional competitiveness and increase visit and SNS WOM intention.

The Behavior Economics in Storytelling (이야기하기의 행동경제학)

  • Kim, Kyung-Seop;Kim, Jeong-Lae
    • The Journal of the Convergence on Culture Technology
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    • v.5 no.4
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    • pp.329-337
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    • 2019
  • It is true that many tales delivered in an 'Story-telling' auditorium or theater have not so much exquisite and refined forms as distorted and deteriorated ones. Furthermore, when false interpretations of tale-performers added into the category of the texts of tales, the problems can be made worse. In case of oral folk tales, there can be discordance between the standpoint of a tale-performer and the contents of a tale. This thesis is directly aimed at pointing out the 'Behavior Economics' problems concerned with the reading and interpretation of tales through investigating the missing parts of a text in reading tales. Man's rationality is meant to be confined to bounded rationality. Instead of making best choices, bounded rationality leads consumers to make a decision which they think suffices themselves to the point requiring no more consideration on the given item. It is the very Heuristic that does work in the process of this simplified decision making process. Heuristic utilizes established empirical notion and specific information, and that's why there can be cognitive 'Biases' sometimes leading to inaccurate judgment. As Oral Literature is basically based on heavy guesswork and perceptual biases of general public, it is imperative to contemplate oral literature in the framework of Heuristic of behavior economics. This thesis deals with thinking types and behavioral patterns of the general public in the perspective of heuristic by examining 'Story-tellings' on the basis of personal or public memory. In addition, heuristic involves how to deal with significant but intangible content such as the errors of oral story teller, the deviations of the story, and responses of the audience.

Development and Effect Analysis of Pregnancy Recognition Improvement Program (임신 인식 개선 프로그램 개발 및 효과 분석)

  • Kim, Jungae;Kim, Ju-ok
    • The Journal of the Convergence on Culture Technology
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    • v.4 no.4
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    • pp.77-87
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    • 2018
  • The study was a mixed design study that analyzed the effects of developing and applying a program to improve pregnancy recognition for severe low fertility. The study period was from April 1, 2018, to October 26, 2018, and the participants included 16 women of 19~21 age who lived in M City and M Gun. The process of program development is based on Dorothy Johnson 's theory of behavior system to induce change of perception, and reference literature review and national policy report. The program developed through the literature was finally developed by examining the experts panel discussion after deriving causes and alternatives for low fertility from 25 fertility women. The contents of program consist of three areas. Quantitative research results were analyzed using Shapiro Wilk and Wilcoxon sign rank using SPSS 18.0, and qualitative research results were analyzed using focus group. As a result of study, the perception of pregnancy increased significantly (P<0.01) with statistical significance as pre-experimental (M=3.21, SD=.342), post-experimental (M=4.46, SD=.398) and the result of content analysis appeared three themes as , , . In conclusion, the program was effective in improving the recognition of pregnancy for young women.

A Study on the allowed range of viewing and copying right of criminal victim's investigation records (범죄 피해자의 수사기록 열람·등사권의 허용 범위에 관한 연구)

  • NAM, SEON MO
    • The Journal of the Convergence on Culture Technology
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    • v.5 no.1
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    • pp.127-137
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    • 2019
  • In this study, I set the allowable range of viewing / copying rights of investigation records on criminal victims and bereaved families in the procedure of investigation. I tried to grasp the contents of the suspect's statement at an early stage and support it in order to cope appropriately Recently, the social consideration of people suffering from crime victims is expanding in fact. The scope of the investigation is set by the lawyer of the suspect in relation to the subordinate statute concerning the investigation and reading of the investigation record. In parallel, it is necessary to apply to the victim's lawyer or bereaved. This is a part that coincides with the purpose of certifying private rights such as browsing of litigation records to the victim and ultimately has a purpose related to the allowable range. Although it is the right to receive the investigation result at each stage, it is not used properly. Especially when distorted investigation progresses, if the suspect is not prosecuted, the victim may be in a state of regret. The important part can be summarized as the question of whether the investigation of the victim's lawyer is allowed to view and access the criminal records. This section has been reviewed with a focus on the current Act and its functional aspects should be emphasized and revised in accordance with the legal environment. These findings will contribute to ensuring victims' rights in the future. It is also used as an important resource in the legislative process, including the revision of the criminal procedure law.

Design of Convergence Roadmap for Development and Operation of the Duksung IiRUM Personality Education Curriculum of Duksung Women's University: Alternatives for Educational Innovation (덕성여자대학교 덕성이룸(IiRUM)인성교육과정 개발 및 운영 융합적 로드맵 설계: 교육혁신의 대안)

  • Kim, Young-Jun;Kwon, Ryang-Hee
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.3
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    • pp.79-87
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    • 2021
  • This study was conducted with the main purpose of designing a roadmap for the development and operation of the Duksung IiRUM personality education curriculum from the perspective of alternatives to the educational innovation of Duksung Women's University. The research method consisted of a procedure of analyzing the literature dealing with theoretical considerations or case plans to establish the foundation of the university personality education curriculum, along with an expert meeting. The contents of this study are presented a roadmap of how the personality education curriculum, which should be newly constructed from the alternative point of view of educational innovation, which has not been established the foundation of personality education throughout the current curriculum of Duksung Women's University, can be designed in a convergent manner in the current curriculum composition. Accordingly, various measures have been suggested to develop and operate the Duksung IiRUM personality education curriculum across subject matters education and extracurricular education programs. As a result of the study, it was analyzed that the Duksung IiRUM personality education curriculum at Duksung Women's University could be developed in a balanced and convergent manner with the existing and current curriculum composition, and could also be expected to operate effectively.

Study on Pattern of Civil Service Crimes and Control Plan : Focused on the Prosecutor's Office and High ranking Public Officials Crime Investigation Office (공무원 범죄의 유형과 통제방안 -검찰과 고위 공직자범죄수사처를 중심으로)

  • Kim, Taek
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.3
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    • pp.59-69
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    • 2021
  • The Moon Jae-in administration insisted on reforming the prosecution for the reform of power institutions, and also tried to control the power of the prosecution through the establishment of a high-ranking public officials criminal investigation office. Then, what is the direction of the legal prosecution reform? Above all, it is a logic to drastically reduce the power of the prosecution. How to shrink it? First, it is necessary to control or check the power of prosecution and investigation that the prosecution has. Second, the key to the reform of the prosecution is perhaps to separate personnel rights from power. In order to exclude external pressure from the prosecution's personnel rights, there must be no instruction or intervention from the attorney general. To do this, the prosecutor general must go through various personnel evaluations, such as multi-faceted evaluation. Third, the essence of the High-ranking Officials Criminal Investigations Act is to deal with crimes of prosecutors, judges, police, and members of the National Assembly. It is also the core of the institutional mechanism to cover the corruption of one's family members while holding all the right to investigate, prosecution, and warrant claims, and to check the omnipresent prosecutors who have abused their right to investigate for political purposes. Then, what is necessary for the success of the high-ranking officials criminal investigation office? Above all, We think political neutrality is very necessary. The Ministry of Airborne has a very high authority of the Director. This paper intends to examine the functions and roles of the prosecution and high-ranking officials criminal investigation offices to prevent corruption. We analyzed the contents of the prosecution and the public officials criminal investigation office, and examined the limitations and problems, and the measures to control corruption in public offices.

Evidence-based Practices Convergence Issues for Advancement of Performance Analysis of Duksung Women's University Extracurricular Activities (덕성여자대학교 비교과교육과정 성과분석 고도화 근거기반 실제(evidence-based practices) 융합 쟁점)

  • Kim, Young-Jun;Kwon, Ryang-Hee
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.3
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    • pp.123-134
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    • 2021
  • This study was conducted for the purpose of convergence exploration of evidence-based practices for the advancement of performance analysis of the extracurricular activities at Duksung Women's University. The research method consisted of an expert meeting procedure along with a procedure for analyzing previous studies dealing with the performance analysis of the university's extracurricular activities in the field of pedagogy. The contents of this study consisted of presenting some facts that should be based on evidence for the advancement of performance analysis of the extracurricular activities after the establishment of the center for extracurricular activities in Duksung Women's University. And in practices, the development and diagnostic analysis of tools for diagnosing extracurricular customized learning capabilities, data-based multidimensional analysis (IR system), continuous monitoring analysis through extracurricular certification, and analysis based on feedback tools were presented in a convergence perspective and context. As a result of the study, the evidence-based practices for the advancement of the performance analysis of the extracurricular activities at Duksung Women's University guarantees the validity and stability of the performance evaluation and feedback system of the extracurricular activities at Duksung Women's University, and has a close influence on the extracurricular education work of other universities analyzed as possible.

A Study on the Sports Ideas of Mao Ze Dong, a young man in the "Ti-Yu zhi Yan-Jiu" (「체육지연구(體育之硏究)」속 청년 모택동(毛泽东) 체육사상에 관하여)

  • Shin, eui-yun
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.1
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    • pp.277-284
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    • 2022
  • In this study, some of the contents of the sentence " Ti-Yu zhi Yan-Jiu " written by young man Mao Ze Dong were directly interpreted and examined, and it was intended to summarize what the reasons for this sport, which influenced the formation of his sports thoughts in the future, had on sports development in modern China. As a research method, the original text "Ti-Yu zhi Yan-Jiu" contains young man Mao Ze Dong's unique thoughts on physical education some of the introductions and Articles 2 and 6 of the main text are mainly cited and excerpted. In conclusion, in this sentence, Mao Ze dong summarized that physical education is the way to overcome virtue and knowledge, and active physical education activities accelerate individual self-realization. First, he is a physical education in Salvation is the purpose of the evils of physical education at the time and that actual physical education must be a story, and make some comments. Second, identity theory, he suggested Mental and physical unity. Third, in accordance with the practice was unusually simple and practical, representatively, the six physical fitness practices suggested in "Ti-Yu zhi Yan-Jiu" are important examples.

A Study on the content analysis of Remote classes according to COVID-19 : Focusing on Kindergarten [Play ON] (코로나 19에 따른 원격수업 콘텐츠 분석연구 : 유치원 [놀이ON]을 중심으로)

  • Nam, ki-won;Choi, jung-hee
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.2
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    • pp.69-75
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    • 2022
  • The purpose of this study is to present the direction of the development and utilization of remote class content for infants in a future educational environment through the analysis of remote class content for childhood. The analysis targets are 148 kindergarten [play ON] contents, and the analysis results according to "easy to use," "interest," "educational," "conformity of content," and "technicality" are as follows. Except for the 'conformity of content', there was a large variation in the score of content for each sub-area. In the case of "conformity of content," almost all of them received high scores for content production by incumbent teachers. With this in mind, we have drawn the following conclusions: First, it should be produced at an appropriate speed in consideration of the induction and understanding of childhoods' participation in play in the search and progress process, and it should be possible to play according to the challenges and levels using various strategies under the theme that all childhoods can be interested in. In addition, it was found that it was necessary to select topics, edit videos, and voice support so that childhoods can participate in the process of discovery and search, supporting childhoods' imagination, curiosity, and creative experiences.