• 디지털융복합연구
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• 제18권11호
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• pp.73-79
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• 2020

최근 지방자치주의가 강화되고, 문화관광 산업이 4차 산업혁명의 동력원으로까지 인식되자 지역 문화관광 산업의 활성화에 대한 연구의 중요성은 더 강조되고 있다. 이에 본 논문에서는 지역 문화관광상품의 개념과 유형을 정리하고 이를 통해 연구 방향을 제시하였다. 연구방법으로는 문헌중심의 연구로 한국 지역 문화관광 산업의 내부적 요인과 외부적 요인을 SWOT분석방법으로 이용하였다. 본문에서는 지역 문화관광상품 개발에 현황을 대표적 3곳을 선정하여 분석하였는데, 서울, 제주도, 경주 모두 지역 문화관광상품이 부족하다는 공통점을 발견하였다. 또한 문화관광상품 개발의 경제적 측면뿐 아니라 문화발전이라는 역할을 통해 또 다른 가치를 찾았다. 이처럼 중요성이 더욱 커진 지역 문화관광 산업의 활성화를 위해 차별화된 독창성 상품개발과 효율적 마케팅, 이를 뒷받침하는 법률적 보안까지 다방면으로 활성화 방안을 제시하였다. 본 연구가 문화관광 산업 연구자와 관련 업계에 더 좋은 자료가 되기 위해서는 향후 여러 제약으로 실시하지 못한 자세한 설문조사가 곁들여진 연구가 진행되어야 할 것이다.

• 한국식생활문화학회지
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• 제19권4호
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• pp.392-398
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• 2004

The purposes of this study were to: a) investigate how other countries brought up their traditional food into the commercial market for tourists b) analyze present marketing status of the Korean traditional food in dealing with foreign tourists as consumers. Present marketing status of the overseas and domestic tourism products focusing on traditional foods was investigated through literature reviews and face-to-face in-depth interviews conducted with professionals in tourism business. As a result, the foreign tourism products focusing on traditional foods were diverse and these products were representative of the regional heritage brought together in an effect to increase understanding of traditional foods. In case of the tourism products focusing on Korean traditional cuisine, the popular programs were 'Making Kimch', 'Making ricecake' and 'Making Bibimbap' in which tourists participated have expressed great satisfaction. The results of this study would be used as an important data in developing unique tourism programs focusing on Korean traditional cuisine attracting foreign tourists.

• International Journal of Advanced Culture Technology
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• 제11권4호
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• pp.385-392
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• 2023

The smart tourism service provides tourists with personal travel planner services and context-awareness-based tour guide services. In this paper, we propose the personal travel planner service that creates my travel itinerary using the smart tourism app and the travel planner system. The smart tourism app provides recommended travel products and POI tourist information used to create my travel itinerary. The smart tourism app also provides the smart tourism chatbot service that allows users to select POI tourist information easily and conveniently. The travel planner system consists of the smart tourism information system and the smart tourism chatbot system. The smart tourism information system provides users with travel planner services, recommended travel products, and POI tourism information through the smart tourism app. The smart tourism chatbot system consists of named entity recognition (NER), dialogue state tracking (DST), and Neo4J servers, and provides chatbot services as a smart tourism app. Users can create their own travel itinerary, modify the travel itinerary while traveling, and then register it as a recommended travel product to users, including acquaintances.

• 디지털융복합연구
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• 제18권8호
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• pp.97-102
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• 2020

본 논문에서는 한·중 양국의 다양해진 문화관광산업에 대해 개념 정리를 하고 이를 통해 연구방향을 제시하였다. 또한 문화관광산업의 특징과 현황을 분석하였다. 한·중 양국의 문화관광산업의 특징으로 공연, 테마파크, 축제, 박물관 등 유사한 문화관광 형태를 보였으며, 한국은 한류문화관광이라는 특유의 문화관광 형태가 있었고, 중국 또한 한국에서 희소한 문화예술 단지를 세워 문화관광을 발전시켜 왔다. 한국 문화관광산업의 강점은 문화자원이 풍부하며 문화적 내용을 담은 많은 자산을 보유하고 있었으며, 중국 문화관광산업의 강점은 풍부한 관광자원과 거대한 경제력을 갖추고 있다는 점이다. 이와 같이 유사점이 많은 한·중 양국은 미래 고부가가치 산업으로 성장하는 문화관광산업에 많은 관심과 가능성이 높은 나라임을 알 수 있었다. 아울러 문화관광산업을 지속적이고 안정적으로 발전시키기 위해서는 양국이 서로 상생할 수 있도록 부단한 노력과 관심, 그리고 그에 합당한 연구가 진행 되어야 할 것이다.

• 한국환경과학회지
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• 제14권4호
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• pp.373-377
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• 2005

The purposes of this study were to investigate ecotourism goals which are providing educational tourism, generating environmental conservation, and residents' economic benefits based on the 7th Muju Firefly festival. The sample was 243 visitors from August 23rd to 30th, 2003. The results were as follows: First, visitors showed high satisfaction for the educational tourism program. Experiencing educational 'Mysterious Firefly Field Trips' contributed to the tourists' educational satisfaction. It was found that these experience programs were very popular. Second, residents' and domestic visitors' satisfaction was high with 5.50 on Likert 7 points concerning environmental conservation. Third, foreigners showed high satisfaction for visiting tourism sites and understanding regional culture in terms of understanding region and economic benefits. The average economic effect was decreased compared to 2002. So there should be more diverse strategy to increase economic effect. Also more festival related products, diverse and unique foods and beverages based on regional products should be developed.

• 한국콘텐츠학회논문지
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• 제18권2호
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• pp.73-80
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• 2018

본 연구는 농촌관광객을 대상으로 농촌문화관광요소가 농산물브랜드 이미지에 미치는 영향을 알아보고자 하였으며, 연구결과는 다음과 같다. 첫째, 하드웨어 요소는 부분적으로 농산물 브랜드 이미지에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 소프트웨어 요소는 부분적으로 농산물 브랜드 이미지에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 인적자원 요소는 부분적으로 농산물 브랜드 이미지에 정(+)의 영향을 미치는 것으로 나타났다. 이러한 결과를 통해 농산물 브랜드 이미지에 영향을 미치는 각각의 농촌문화관광요소에 대해 다양한 전략을 개발하여 농촌문화관광의 활성화 전략개발 등이 이루어져야 할 것이다.

• 한국병원경영학회지
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• 제15권4호
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• pp.165-190
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• 2010

Objectives : This study was supposed to investigate factors which influence to preference of medical tourism products of Japanese tourists in Seoul, Korea. Methods : Data were collected from 228 Japanese tourists who visited' Seoul Center for Culture & Tourism' in Myeong-dong, Seoul, Korea. We measured factors which influence to preference for medical tourism. The data were analyzed by T-test, ANOVA, and multiple regression analysis. Results : The major findings were as follows ; Japanese tourists preferred medical products in the order of skin care, oriental medicine treatment, health screening, and scaling & teeth whitening. They considered technical level of medical staff most importantly, followed by safety of medical products, communication during diagnosis and treatment, follow-up service, modernization of medical facilities and equipment, and the reasonable medical expenses. Japanese tourists' preferred medical institutions in the order of a university hospital, a specialty clinic, a special hospital, They said they intend to pay 50,000 to 150,000 yen for medical tourism. The preference to medical tourism products are that single women group in their twenties and thirties for skin care, married people group aged over thirties preferred oriental medicine treatment, and married men aged over forties and high income earners favored health screening. Conclusions : It should be considered carefully that the preference exists on some factors especially for Japanese tourist. Further research about preference on medical tourism products for tourists from the other countries is required appropriately to fulfill the needs.

• 한국식생활문화학회지
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• 제33권3호
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• pp.217-228
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• 2018

This study aimed to develop unique, local "food tourism" products by finding specialized items that combine tourist attractions, such as folklore or hot springs. Traditional ingredients were analyzed with ancient texts for the methods of research. A brand image was made possible utilizing hot spring lore and other regional stories. The tofu products were produced using local specialty beans. Products, such as tofu residue cake and willow bean tea, were made with the tofu residue. After the products were completed, the sensory test began at the local tourist attraction. Asan City's food tourism product willow tofu was made with beans that were given as compensation for building the Onyang temporary palace according to the Annals of the Joseon Dynasty and the willow tree that appears in Sunshin Lee's anecdotes. After the preference test between normal tofu and willow-extract tofu was conducted to measure the product potential of willow tofu, among the sample extracts, 0.04% of the willow extract showed a significant preference. The hot spring tofu-residue cake was baked using tofu residue and vegetable olive oil to substitute for animal oil, such as butter, or margarine. After the sensory test targeting the adults was conducted, both products displayed significant product potential with average scores above 5.0. Willow tree bark, which has antioxidation and anti-inflammatory effects without a bitter taste or strong smell, was proven to bean appropriate ingredient for leached tea. The nutty flavor of leached tea was enhanced by roasted green kernel black beans and willow tree bark. The sensory test showed that the leached tea and tofu received a high preference rating on both color and flavor.

• 대한가정학회지
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• 제48권1호
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• pp.97-110
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• 2010

The purpose of this study was to identify development strategies of high value-added cultural products in order to help promote Jeonnam cultural tourism festivals. In order to achieve this purpose, we carried out a market survey of cultural products sold in cultural tourism festivals held successfully within the Jeonnam area.The subjects of this study were local festivals which were labeled as cultural tourism festivals by the Ministry of Culture, Sports and Tourism from 2000 to 2008. The results of this study were as follows: Firstly, a store survey was conducted to analyze the categories of products on offer. As a result, the most frequent product was accessories (46.2%), followed by clothing and miscellaneous goods (25.2%), ceramic products (14.8%), interior decoration products (9.1%), and stationery (4.6%). Secondly, in the design motif used for cultural products, most products did not contain festival or local images. Cultural products with festival images made up 47.2% of the range, while only 2.3% of products on offer contained local imagery. The remaining 50.3% of cultural products for sale did not use festival or local images. Finally, in terms of materials used, most products used metal (36.7%), followed by textiles (32.9%), ceramic (13.8%), wood (6.2%), plastic (6.2%), paper (3.6%), and leather (0.2%). For price range, 52.4% of product were equal to or below 10,000 won, followed by 33.1% between 10,000-30,000 won. The results of this study showed that the cultural products of Jeonnam festivals lacked symbolism of the region or festival itself. Furthermore, items and the price ranges were not diverse enough. A possible solution would be to address this short coming, but more importantly, design a marketing and commercial strategy tailored towards the promotion of cultural products which contain both regional and festival imageries.

• International Journal of Advanced Culture Technology
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• 제10권1호
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• pp.310-316
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• 2022

The smart tourism service provides services such as travel planning and tour guides to tourists using key technologies of the 4th industrial revolution, such as the Internet of Things, communication infrastructure, big data, artificial intelligence, AR/VR, and drones. We are developing smart tourism services such as recommended travel products, my travel itinerary, tourism information, and chatbots for tourists through the smart tourism app. In this paper, we develop a smart tourism service system that provides real-time location-based tourism information and weather information to tourists. The smart tourism service system consists of a smart tourism app, a smart tourism information system, and an IoT data collection device. The smart tourism information system receives weather information from the IoT data collection device installed in the tourist destination. The location-based smart tourism service is provided as a smart tourism app in the smart tourism information system according to the Beacon's UUID in the IoT data collection device. The smart tourism information system stores the Beacon's UUIDs received from tourists and provides a safe hiking service for tourists.