• 제목/요약/키워드: Culture Identity

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농가맛집의 활성화를 위한 아이덴티티 디자인 개발과 적용 - 전북 김제 황금보리 밥상개발을 예로 - (The Development and Application of Identity Design to Facilitate Farm Restaurants - Developing menu of barley dishes for Hwanggeum Bori (golden barley) in Gimje, North Jeolla Province)

  • 장혜진;김수인
    • 디지털산업정보학회논문지
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    • 제9권4호
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    • pp.143-153
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    • 2013
  • The rural tourism in Korea is expanding in scope including experience tours and integrating with dining industry these days. The Rural Development Administration in Korea has been supporting the farm restaurant project across the nation as part of its efforts to utilize local or rural food recipes as tourism resource for seven years. Over the years, however, case studies are rarely done or reported regarding physical environment of farm restaurants. This study offers an opportunity for farm restaurateurs and policy makers related to recognize the importance of developing brand identity and inner culture contents for the rural community by presenting a case of integrated design marketing. In the study, definitions of the "authentic food" in Korea and other countries are compared before farm restaurants at home and abroad are investigated. It also addresses the foundation on the significance of physical environment and design to build a brand identity of authentic food. The case presented is naming, designing and developing logos and design applicable to various product packages for "Hwanggeum Bori Aechan", which is the barley (main crop in Gimje)- dish development project for Gimje, North Jeolla Province in 2012.

자아정체성의 유형이 페이스북 의견 지도자와의 준사회적 상호작용 및 정보공유 의도에 미치는 효과 (The Effects of Types of Self-Identity on Quasi-social Interactions and Information Sharing Intentions with Facebook Opinion Leaders)

  • 박선경;강윤지
    • 디지털융복합연구
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    • 제19권6호
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    • pp.225-232
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    • 2021
  • 소셜 네트워크 서비스 상에서 의견지도자는 다양한 이슈에 대한 여론 형성을 주도하고 있다. 그러나 어떠한 개인적 특성을 통해 이용자들이 의견지도자와 상호작용하며, 행위 의도를 보이는지 파악하는 연구는 부족하였다. 이에 본 연구는 페이스북 이용자들의 자아정체성 성향에 따른 페이스북 내 의견 지도자와의 준사회적 상호작용과 정보공유 의도에 미치는 영향을 검증하였다. 소셜 네트워크 서비스 이용자들은 이슈 유형에 따라 인식과 행동을 달리 하기 때문에 이슈 유형을 생활문화 영역과 정치 영역으로 구분하여 온라인 설문조사를 실시하였다. 연구결과, 생활문화 영역과 정치 영역에서 개인 정체성은 준사회적 상호작용에 유의미한 긍정적 영향을 미쳤고, 집단 정체성은 준사회적 상호작용에 부정적 영향을 미쳤다. 또한 정보공유 의도와 관련하여 생활문화 영역에서만 자아정체성(사회 정체성·집단 정체성)의 유의미한 효과를 확인하였다. 준사회적 상호작용은 모든 이슈 영역에서 유의미한 긍정적 영향을 미치는 것을 확인하였다. 본 연구의 결과는 향후 페이스북 이용자들의 자아정체성 유형에 의한 의견지도자 마케팅 전략에 차이를 고려할 필요가 있음을 나타낸다. 더불어 기업적 차원에서 이슈 유형의 구분 없이 준사회적 상호작용 수준을 높이는 것이 효과적인 결과에 도출할 수 있음을 시사한다.

A New Challenge to Korean American Religious Identity: Cultural Crisis in Korean American Christianity

  • Ro, Young-Chan
    • 대순사상논총
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    • 제18권
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    • pp.53-79
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    • 2004
  • This paper explores the relationship between Korean immigrants to the United States and their religious identity from the cultural point of view. Most scholarly studies on Korean immigrants in the United States have been dominated by sociological approach and ethnic studies in examining the social dimension of the Korean immigrant communities while neglecting issues concerning their religious identity and cultural heritage. Most Korean immigrants to America attend Korean churches regardless their religious affiliation before they came to America. One of the reasons for this phenomenon is the fact that Korean church has provided a necessary social service for the newly arrived immigrants. Korean churches have been able to play a key role in the life of Korean immigrants. Korean immigrants, however, have shown a unique aspect regarding their religious identity compared to other immigrants communities in the United States. America is a nation of immigrants, coming from different parts of the world. Each immigrant community has brought their unique cultural heritage and religious persuasion. Asian immigrants, for example, brought their own traditional religions such as Hinduism, Buddhism. People from the Middle Eastern countries brought Islamic faith while European Jews brought the Jewish tradition. In these immigrant communities, religious identity and cultural heritage were homo genously harmonized. Jewish people built synagogue and taught Hebrew, Jewish history, culture, and faith. In this case, synagogue was not only the house of worship for Jews but also the center for learning Jewish history, culture, faith, and language. In short, Jewish cultural history was intimately related to Jewish religious history; for Jewish immigrants, learning their social and political history was indeed identical with leaning of their religious history. The same can be said about the relationship between Indian community and Hinduism. Hindu temples serve as the center of Indian immigrantsin providing the social, cultural, and spiritual functions. Buddhist temples, for that matter, serve the same function to the people from the Asian countries. Chinese, Japanese, Vietnamese, Tibetans, and Thais have brought their respective Buddhist traditions to America and practice and maintain both their religious faith and cultural heritage. Middle Eastern people, for example, have brought Islamic faith to the United States, and Mosques have become the center for learning their language, practicing their faith, and maintaining their cultural heritage. Korean immigrants, unlike any other immigrant group, have brought Christianity, which is not a Korean traditional religion but a Western religion they received in 18th and 19th centuries from the West and America, back to the United States, and church has become the center of their lives in America. In this context, Koreans and Korean-Americans have a unique situation in which they practice Christianity as their religion but try to maintain their non-Christian cultural heritage. For the Korean immigrants, their religious identity and cultural identity are not the same. Although Korean church so far has provides the social and religious functions to fill the need of Korean immigrants, but it may not be able to become the most effective institution to provide and maintain Korean cultural heritage. In this respect, Korean churches must be able to open to traditional Korean religions or the religions of Korean origin to cultivate and nurture Korean cultural heritage.

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의과대학의 잠재적 교육과정과 학생문화 (The Hidden Curriculum and Student Culture in Medical School)

  • 유효현
    • 의학교육논단
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    • 제17권3호
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    • pp.105-109
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    • 2015
  • The purpose of this study is to examine the concept and importance of the hidden curriculum, which has an influence on the learning, culture, and identity formation of medical students, and to examine the student culture related to the hidden curriculum. The hidden curriculum can be defined from various perspectives. However, these definitions commonly include the concept of the whole experience students gain from school life in implicit ways, even though the school does not intend it. The hidden curriculum is related to non-cognitive areas and the culture formation of students in various way, including positive and negative content, and is important since once this curriculum is formed, it has a long-term impact. Therefore, it is necessary to consider not only the formal curriculum but also the hidden curriculum in order to apprehend the overall educational outcome of medical school. For this purpose, schools need to not only support studies on the hidden curriculum but also to endeavor to provide faculty and staff with educational and administrative support so that they can understand the hidden curriculum and be equipped as a role model. Furthermore, medical students need to endeavor to form a positive student culture in order to establish an appropriate identity as a doctor in the future.

패션 브랜드 아이덴티티 구축을 위한 패션 커뮤니케이션 방법론 연구 (A Study on Fashion Communication Methodology to Build Fashion Brand Identity)

  • 고승민;김진영
    • 패션비즈니스
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    • 제28권1호
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    • pp.68-82
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    • 2024
  • The fashion industry has been placing great importance on establishing and communicating brand identity in response to the rapidly changing landscape of consumer preference and media development. This study aimed to explore effective communication methodologies for building a strong brand identity for domestic designer fashion brands. To achieve this, trends in the domestic fashion industry were categorized, and key words were derived to develop three new communication methodologies through an analysis of 10 domestic brand cases. This study confirmed that a strategy that focuses on forming emotional relationships with consumers is essential for establishing brand identity. To this end, the proposed communication methodologies include the following: First, delivering sustainable messages through emotional storytelling, which is a key approach for building emotional bonds with consumers. Second, expanding the brand experience to elicit positive responses from consumers by immersing them in special situations to experience brand identity. Third, brands can enhance consumer brand loyalty by fostering continuous relationships with consumers and cultivating brand culture through omnichannel strategies that encompass both offline and online channels. Consequently, this study presents practical strategies for various fashion brands along with theoretical contributions to domestic fashion brand startups and brand identity construction. With these strategies, it is anticipated that brands will establish clear and specific content and build a stronger brand identity by engaging in diverse communication methods that offer consumers sustainable values and brand experiences.

American And Korean Consumers Perceived Importance of Group Identity on Gift Giving Purchase Behavior

  • Jackson, Vanessa Prier;Miller-Spillman, Kimberly A.;Kwon, Hyun-Ju
    • International Journal of Human Ecology
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    • 제9권2호
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    • pp.67-75
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    • 2008
  • This study examines the importance of group identity (kin, friends, co-workers) when gift recipient changes among American and Korean consumers. Female college students and academicians completed a self-administered questionnaire. Four hundred fifty-eight respondents evaluated the perceived importance of group identity when buying an apparel gift for kin, friends, and co-workers. The results suggest that the importance of group identity may influence the type of gift a recipient receives. The results show that when buying a gift for kin, friends, and co-workers that both young and older American consumers place greater importance on self rather than the opinion of other group. The older and younger Korean respondents rated the opinion of each group (kin, friends, and co-workers) to be more important than self. Recommendations for future research on the affect of culture on consumer purchases are suggested.

매거진아이덴티티(Magazine Identity)분석툴을 통한 디자인잡지 유형분석연구 (A study on the type analysis of design magazine through analyzing tool of Magazine Identity)

  • 이나리;백진경
    • 디자인학연구
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    • 제17권1호
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    • pp.15-24
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    • 2004
  • 20세기 말부터 활발히 진행된 정보기술, IT혁명은 오늘날 출판시장에 급격한 변화를 초래하여 치열한 생존경쟁의 국면으로 들어서게 만들었다. 이런 와중에 문화의 한 영역으로써 출판, 인쇄 산업에 핵심분야로 자리 매김하고 있는 잡지는 타 인쇄매체보다 자유분방한 테마로 새로운 입지 구축에 주력하고 있다. 그러므로 독자로 하여금 잡지를 기억하기 쉽도록 하는 아이덴티티 연구는 잡지의 브랜드화를 유도하여 문화산업으로써 새로운 발전방향을 제시할 수 있을 것이다. 본 연구는 잡지가 아이덴티티를 구축할 때 고유한 이미지를 형상화해 낼 수 있도록 하는 잡지디자인의 가능성을 밝히는 것을 중심으로 연구가 진행되었으며, 연구결과 분류된 각 유형의 잡지는 서로 공통적인 특성을 갖기도 하지만 동일한 유형이라 하더라도 그 형식이 일치하는 것은 아니고, 잡지의 전략에 따라 각 요소의 활용도에 유동성이 존재하였다. 이러한 결과는 디자인잡지라는 범위에만 적용되는 한계가 있지만 결론을 도출하기까지의 과정 연구를 통해 디지털시대에 매거진아이덴티티의 중요성과 효용성을 고찰하고 잡지디자인의 역할을 밝힘으로써, 향후 디자인잡지 뿐 아니라 잡지디자인 전반의 발전 방향을 제시할 수 있을 것으로 기대한다.

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전자서명 기반의 주민등록번호 대체수단을 사용한 본인확인서비스 개선 방안에 대한 연구 (A Study on the Improvement of Personal Identity Proofing Service Using an Alternative Method for Resident Registration Number Based on Electronic Signature)

  • 김종배
    • 문화기술의 융합
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    • 제7권3호
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    • pp.453-462
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    • 2021
  • 최근 전자서명법 개정으로 인해 공인인증서(현. 공동인증서) 지위가 만료됨에 따라 전자서명 기반의 공인인증서도 주민등록번호 대체수단에서 지휘가 상실되었다. 이로 인해 공인인증기관들은 방송통신위원회로부터 주민등록번호 대체수단 기반의 본인확인기관 지정심사를 통해 본인확인서비스 제공 기관으로 최근 지정받은 바 있다. 하지만, 기존의 주민등록번호 대체수단인 아이핀, 휴대폰, 그리고 신용카드들과 달리 인증서 발급 신청자의 신원확인 절차가 기존 대체수단들과는 상이한 부분이 존재하고 있다. 특히, 발급 신청자의 신원을 등록대행기관이 수행하고 있다. 본 연구에서는 전자서명 기반의 본인확인서비스 제공 시 대체수단 발급 과정에서 신원확인, 허무인 확인, 신원보증인 확인 등에 대한 개선방안들을 제안한다. 제안한 방안은 전자서명 기반의 본인확인서비스에 적용함으로써 이용자 개인정보보호와 보편·타당하고 안전한 본인확인서비스 제공이 가능함을 알 수 있다.

Heritage Language and Culture Maintenance in the U.S.

  • Lee, Eun-Hee
    • 영어어문교육
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    • 제17권1호
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    • pp.147-163
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    • 2011
  • In recent years, the relationship of language maintenance to culture and identity has received increased attention in the language acquisition and education fields. Korean immigrants in the U.S. form one of the biggest Asian groups and their language and cultural maintenance has been a major issue for both parents and ESL teachers. The present research is designed to investigate the cultural and social identities as well as the psychological investment factors that contribute to heritage language maintenance. Three Korean immigrant families in a small Midwest university town in the U.S. were surveyed and later interviewed. Issues and strategies concerning their children's Korean education in the U.S., coupled with the competing goal for the children to learn English were documented through parent interviews and interviews with school-aged focal children. Strategies and stances that facilitate or hinder both heritage and target language maintenance goals are presented along with participants' major reasons for heritage language maintenance in their homes and via Saturday schools. This work will assist ESL teachers and sociolinguists in situating both Korean student and parent goals in the context of shifting cultural and linguistic identities in countries where they have immigrated.

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The Face of Traditional Cloth Tradition of Tuban Society, East Java, Indonesia

  • Ciptandi, Fajar;Sachari, Agus
    • Fashion, Industry and Education
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    • 제16권1호
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    • pp.56-69
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    • 2018
  • Tuban area in East Java, Indonesia, has a role as one of international ancient trading ports since 11th century. For that role, Tuban has accepted many foreign cultures that are brought by other nations, such as Tionghoa and Gujarat. The improvement of Tuban that involves international relationship clearly influences the forms of tradition and culture that is shown in Tuban nowadays. It is believed that from those tradition and cultures owned by people of Tuban, producing cloth is one of the oldest tradition maintained by the people. Those clothes, as one of traditional products, have unique identity that differ them to other regions. It is because the uniqueness of people's knowledge about cosmology concept, and skill owned by the people that passes through generations. This research explains the condition of traditional cloth tradition of Tuban society with fundamental ground data and explains elements that intervenes the tradition, and forms resulted from it.