• The International Journal of Costume Culture
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• 제5권1호
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• pp.34-57
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• 2002

It appears our global society and economy are here to stay, despite current events. Mass communications including The Internet, increased world travel, and more and more consumers developing the ability to afford consumer goods, are all helping to bring world cultures closer together. Indeed, the world is rapidly changing and the fashion consumer, is especially affected. Despite the increased commonalities of peoples of the world, culture is a concept crucial to the understanding of consumer behavior. Marketers must understand the values, ethics, and customs of societies around the world to be successful in the global marketplace.

• 복식문화학회:학술대회논문집
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• 복식문화학회 2001년도 International Costume Culture Conference
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• pp.15-41
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• 2001

It appears our global society and economy are here to stay, despite current events. Mass communications including The Internet, increased world travel, and more and more consumers developing the ability to afford consumer goods, are all helping to bring world cultures closer together. Indeed, the world is rapidly changing and the fashion consumer, is especially affected. Despite the increased commonalities of peoples of the world, culture is a concept crucial to the understanding of consumer behavior. Marketers must understand the values, ethics, an customs of societies around the world to be successful in the global marketplace.

• 한국복식학회:학술대회논문집
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• 한국복식학회 2004년도 The 21st International Costume Congress
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• pp.334-335
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• 2004

• 한국식생활문화학회지
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• 제15권4호
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• pp.259-268
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• 2000

The purpose of this study was to describe the levels of market goods substitution of housework and find out the determinants on it in the domain of food among married female home-based workers. The data were collected from 169 married female home-based workers in Pusan and Kyungnam province, by self-administered questionnaires. Frequencies, percentiles, Cronbach's alpha, Pearson's correlations, and multiple regression were used to analyze the data. In the convenience foods, frozen foods had the highest substitution level, whereas prepared stew had the lowest. The substitution level of Korean traditional storage foods was the middle. And in dining-out service, the substitution level was mostly high: the level of delivery service was higher than that of dining-out. Compared to the previous research, these results showed that market goods substitution tended to increase, and its level in the domain of food will promote continually over time. The variables affecting the substitution level of convenience food were the number of family members, occupation, the existence of elderly/disabled person in the family, sex-role attitude, and weekly hours at home-based work. The substitution level of Korean traditional storage foods was influenced by sex-role attitude, occupation, education, monthly household income, and the existence of elderly/disabled person in the family. The significant variables affecting the substitution level of dining-out service were weekly hours at home-based work, the number of family members, occupation, monthly household income, education, and sex-role attitude.

• 복식문화연구
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• 제25권3호
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• pp.359-374
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• 2017

The objective of this study was to compare business management indicators among textiles and fashion companies. Business management indicators of 356 textiles and fashion companies for the year 2015 were analyzed, using income statements showing their management results. The results were as follows. First, there were statistically significant differences between the operating income ratios of textiles and fashion companies for the term, but there were none when it came to net income ratio. Second, the differences between cost of goods sold, cost of finished goods sold, and cost of merchandise sold to sales ratios among textiles and fashion companies were all statistically significant. The cost of goods sold, cost of finished goods sold, and cost of merchandise sold to sales ratios were higher for fiber and thread companies, fabric companies, and dyeing and finishing companies than for clothing and fashion accessories companies. Third, there were statistically significant differences between the ratio of salaries and the ratio of advertising expenses among textiles and fashion companies. The salaries ratios and advertising expenses ratios for clothing companies were higher than those of fiber and yarn companies, fabric companies, and dyeing and finishing companies. This study is meaningful as it has identified the business characteristics of textiles and fashion companies using the management indicators of those companies, which have not been sufficiently explored by previous studies. It has also helped to improve understanding of the industrial structure of the upstream and midstream sectors of the textiles and fashion industries.

• 복식문화연구
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• 제28권1호
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• pp.62-75
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• 2020

In this study, clothing items recorded in Nappyemulmok (納幣物目) and Ugwimulmok (于歸物目) in the early 20th century were examined. These clothing items were recorded on the lists of goods for wedding gifts from the 1910s to the 1930s. A large quantity of these lists were organized into eight categories by analyzing the fabrics of each item of clothing. Representative fabrics used for skirts and Jeogori (such as Myeongju, 明紬) were used widely. Jeoksam was mostly made with ramie fabric. Pants mostly used cotton such as Dangmok, Mumyung, and calico, with some use of silk. Gojaengi mostly used cotton such as Dangmok, Mumyung, and calico, with some use of ramie. Danui (單衣) used silk fabrics such Pparinseu, Myeongju, and Gyoju for decorative features that were revealed when rolled up. Naeui (內衣) is believed to be the closest underclothes to the body, and Mumyung was mostly used. Dangmok and calico were used for the Yodae (腰帶) and fabrics such as silk, Nobangju, and JuhangNa were used for outdoor use. This type of categorization is significant, as it can be used as academic evidence to verify and reproduce the clothing of the time by identifying fabrics, colors, and characteristics of certain items of clothing. Lastly, it is expected that the analysis of clothing will provide theoretical data in the same way that movies, dramas, and museum exhibitions feature modern traditional weddings.

• 한국가구학회지
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• 제27권2호
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• pp.96-103
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• 2016

This article is to develop test product as adopting motifs from Andong Hahoe Village registered in the UNESCO World Heritage. This study associates physiographic features and images of Hahoe Village with test product. In the research result of this study, the value of product and possibility of success of test product was found as follows. Firstly, Making the puzzle-oriented Desk Service Hahoe Village views by using 22 different styles & functional artworks. Secondly, Producing the tangible forms such as a tree, thatched cottage, arbor, tile-roofed house and ferryboat by casting technique. Thirdly, Designing the shape of the terrain by utilizing computer programing softwares such as CAD drawings and ARTCAM. Finally, Developing the mass-produce goods reflecting region historical and cultural characteristics. I expect this study may increase of interest of our country's culture and play several roles of the bridgehead for product development. Also I reconsider sensitivity recovery of users and our cultural value increase.

• 지역과문화
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• 제8권1호
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• pp.77-93
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• 2021

博物馆文化商品在博物馆收益中逐渐占据重要部分, 因此, 在博物馆经营中, 文化商品营销的重要性日益增大。本研究通过对中国故宫博物院和韩国国立中央博物馆的文化商品营销战略进行比较分析, 来探索两国博物馆文化商品营销的发展方向。为此, 通过产品, 价格, 渠道, 促销等营销4P战略分析, 分析了韩国国立中央博物馆（以下称中博)和中国故宫博物馆（以下称故宫)的文化商品的差异。研究结果表明, 在产品(product)方面, 故宫重视与其他企业的合作战略, 但中博主要以"企划展文化商品"为中心, 将重点放在自身的商品开发上。价格（price)方面, 中博的文化商品比一般产品的价格定价要高。与此相反, 故宫的部分文化商品与市面上类似产品比较, 以相对低廉的价格出售。据分析, 这是因为不同的市场占有率而采取的战略。从渠道(place)方面来看, 故宫利用多种电商销售文化商品, 而中博则通过特定网站进行集中销售。另外, 故宫的线下卖场位于故宫正门出入口等位置, 但中博的线下文化商品店则设立在中博内部。在促销(promotion)方面, 故宫主要利用网络社交媒体营销战略, 而中博会每年通过公开招募活动收集人们各种各样的想法, 开发文化商品。本次研究通过中国故宫博物院和韩国国立中央博物馆的博物馆文化商品营销方式的比较, 对中国和韩国博物馆文化商品的发展具有新的启示意义。

• 한국의류산업학회지
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• 제5권4호
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• pp.331-336
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• 2003

This study is to research the influence of Caesalpinia sappan which was imported through the exchanges between the Chosun dynasty and Japanese envoys during the early Chosun dynasty. Korea interchanged politically and culturally with Japan since ancient times. Particularly, the good-neighbor foreign policy toward Japan grew into trade relations. The diplomatic mission, under the name of Tongshinsa, was dispatched 12 times in total. Plenty of goods were exchanged through the visiting of Japanese envoys as well as through the activities of Korean envoys. In other words, the Korean-Japanese relations were at first focused on the political and diplomatic etiquette and gradually evolved into economic exchanges. Trading goods were various, including food, clothing, etc. Caesalpinia sappan, a red dye, was the most imported goods from Japan, but it was sold at a very high price, which caused luxurious trends in clothing. However, these sumptuous moods of the upper classes were decreased in the 16th century. Some of the reasons are : the difficulties of Japan's trade with the Caesalpinia sappan producing countries in South-east Asia, the transition of the high classes' preference from red clothing into Chinese BaecSa and SaraNeungDan, and the comparative decrease in the demand of Caesalpinia sappan by the changed understanding of Honghwa. Therefore, the early Chosun dynasty's clothing trends were due to the relationships between the Chosun dynasty and Japan.

• 디지털융복합연구
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• 제10권5호
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• pp.333-338
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• 2012

문화상품은 문화적 요소가 상품화된 것으로 상품이상의 성질과 가치를 지니고 있으면서 대중적 판매를 위한 제작과 공급을 목적으로 생산되어지며 상업적 성격을 가지고 있다. 특히 박물관의 문화상품은 관람객에게는 좋은 추억을 간직하고 교육적 경험을 넓히며 생산자나 판매자에게는 수익의 원천이 된다. 이러한 문화상품은 모티브가 된 나름의 배경을 가지고 있는데 직접적으로 전시되고 있는 소장품에 얽힌 미술사적 역사적 조형적 배경을 모두 포괄하기 때문이다. 문화상품은 전통문화의 토양을 기초로 하고 다양한 문화적 소재를 중심으로 출발하여 현대생활에 유용한 실용적가치에 충실하면서도 세계화속에서 문화적 차별성을 획득할 수 있어야 한다. 국제적으로 문화소재를 이용한 상품화개발은 자국의 문화상품을 세계화하는 것이 국가의 경쟁력이기 때문이다. 따라서 백제문화상품들을 현대적인 디자인, 연령층, 내 외국인용 상품을 고려한 고객 만족도 조사와 함께 다양한 상품개발과 뮤지엄 샵의 운영상의 어려움에 따른 국가적인 차원의 적극적인 지원이 필요로 한다. 더불어 해외의 뮤지엄 샵처럼 on-off line을 활용하여 지속적으로 홍보하고 문화상품 구입 시 회원제도, 특별 할인 행사 등의 마케팅 전략을 도입, 뮤지엄 샵으로서 기능과 역할을 다할 때 지역경제의 활성화에 기여할 수 있겠다.