• Title/Summary/Keyword: Culture Digital Contents

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Improving Government Website Chatbot UX Based on User Journey Map: A Focus on NTIS Chatbot ND (사용자 여정 지도를 기준으로 정부 웹사이트 챗봇 UX 개선: NTIS의 챗봇 ND 를 중심으로)

  • Haeyoon Lee;Inyoung Park
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.4
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    • pp.601-606
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    • 2024
  • Today, governments are evolving into digital governments that actively leverage digital technologies to promote national development. Government websites play a crucial role as key elements in reshaping the interaction between individuals and the government. Within this context, government website chatbots play an important role in facilitating citizens' easy access to information. However, the chatbot ND on the National R&D Knowledge Information Portal (NTIS) exhibits low usage rates. This study proposes a framework based on user journey mapping to address the usability issues of chatbot ND. By delineating the user journey into pre-usage, in-usage, and post-usage stages, the study aims to identify points of inconvenience experienced by users at each stage and provide enhanced user experiences.

Storytelling along Roads as a Development Plan for Cultural Contents in Gangwon-do (강원도 길 스토리텔링과 문화콘텐츠로서의 발전방안)

  • Jo, Jeong-rae
    • The Journal of the Korea Contents Association
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    • v.21 no.3
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    • pp.172-183
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    • 2021
  • The twenty-first century revealed the era of cultural contents with the growth of digital cultures. Accordingly, popular culture became the primary sector of the cultural industry, and among them, the roads on which people walk emerged as great content for the leisure and tourist industry. Walking has already become a commercial good, as each road's story is unique enough to attract numerous tourists. On roads are the development of history, movement of life, and various cultural channels. The old road development project contributes to the revitalization of the neighborhood and increases its competitiveness as cultural content, as it restores the ecological nature and rediscovers the value of the road from history and its culture. For Gangwon-do's road development project, a storytelling strategy is necessary to succeed as cultural tourism content. Specifically, when forming an image of the old roads, it is advantageous to develop a new story that suits modern people's aesthetic taste and lead communication between locals and tourists rather than borrowing and utilizing the existing facts. For instance, it is helpful to recreate the nostalgic and sentimental mood and combine the imagination based on the consumers' humanistic experiences to create their own participation. This paper demonstrates the historical value of the roads in Gangwon-do, precedents of other leading road development projects in South Korea, and development plans by storytelling for cultural contents in Gangwon-do.

The Relation of Addiction and Sustainable Use of Social Media Service (소셜미디어 중독과 지속사용 의도에 관한 연구)

  • Lee, Sang-Ho
    • Journal of Digital Convergence
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    • v.12 no.1
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    • pp.273-280
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    • 2014
  • This study deals with the digital policy proposal through the study about the relation of the sustainable use and the addiction to social media such as facebook. Researcher tried to figure out the antecedents and consequence factors about the service addiction recognized by the social media users and to obtain the measures for the sustainable use of service and the implications for the prevention of addiction. Research results showed that 1) the individual innovation had an effect on the service satisfaction, the addiction, and the sustainable use, 2) the service satisfaction influenced on the addiction and the sustainable use, 3) the perceived service addiction had a reverse effect on the sustainable use. This is described that user's addiction recognition is the obstacle of sustainable growth in service. The proposed policy of this research is summarized as the following two. 1) When the users act the addictive using behavior, service provider has to pay attention to user's withdrawal from the service because of their addiction. 2) The government should offer healing facilities, service etc. for the addicted users and the prevention of the service addiction when they recognized their discomfort.

Exploration on Secondary Education Undergraduates' SNS Communication Patterns and Perception : Focused on KAKAOTALK (사범계 대학생의 SNS 소통 행태 및 인식 탐색 : 카카오톡을 중심으로)

  • Park, Sun-Hee;Kim, Sung-Mi
    • Journal of Digital Convergence
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    • v.16 no.10
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    • pp.27-37
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    • 2018
  • The purpose of this study is figure out secondary education undergraduates' communication patterns and perceptions of use in KAKAOTALK, one of the most frequently used Social Network Service(SNS). The mixed method research was conducted of survey about 86 students and in-depth interview 10 of them. The chief implication of research showed that it has been firstly functioning them to sustain public and private network and to be an universal tool of expression their opinion, idea, themselves, however, they still regard face-to-face communication important. Secondly, they think that KAKAOTALK is a part of their everyday lives and regarded a communication space to freely express themselves and to adjust and manage their image. Thirdly, they psychologically solved their loneliness and were encouraged, moreover, the contents of communication were different according to usd of public or private team chat room. It needs a follow-up study comparatively to analyze other generation's cognitive psychological values in SNS and to suggest digital culture literacy guideline.

Analysis of popular artistry of film industry on the trend of filming of Webtoon (Focusing on "Along with the Gods(2017)") (웹툰의 영화화 트렌드에 대한 영화산업의 대중예술성 분석연구 (영화 "신과 함께(2017)"를 중심으로))

  • Lee, Tae-Hoon
    • Journal of Digital Convergence
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    • v.16 no.5
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    • pp.391-398
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    • 2018
  • Analyzing the shortcomings and shortcomings of the film based on the Webtoon and the artistry as a popular artwork at the time when the filming of the webtoon is becoming the main trend of the Korean film, it is an analysis of the present state of the Korean film industry, Will be an indicator for. The present generation of young people who do not have the experience and knowledge of popular arts and culture that handed down a small number of high-quality arts by reflecting current literary, art, history, and popular consciousness are concentrating only on instinctive emotion, It is regrettable that it is consistently followed by follow-up and follow-up unconditionally. In this study, we will examine the methodology of the ideal webtoon filmization process by analyzing the structure and industry analysis of Webtoons, and analyzing the weaknesses in the transition process to the movie format. The essence of communicating with audiences will be unchanged even in the rapid change of media and technology. In the setting and expression of its essence, it is based on the humanistic authenticity mentioned above, the avant garde internal necessity of the artist seeking ideal, And the reflection of the original character of high-class culture that creates newness can be considered as a proposition that can include artistry in popular culture.

The Characteristics of User Created Content(UCC) for Virtual Band K/DA (가상밴드 K/DA에 대한 사용자 제작 콘텐츠(UCC) 특성)

  • Zhe, Han;Lee, Hyun Seok
    • Journal of Korea Multimedia Society
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    • v.23 no.1
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    • pp.74-84
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    • 2020
  • In November 2018, virtual pop band K/DA, with the use of holograms and actual K-pop girl group members, performed its debut album titled "POP/STARS" at the opening ceremony of the League of Legends S8 final, hosted by Riot Games. The fan culture that exists for real singers adapts itself to virtual bands, and K/DA, consisting of virtual characters, encouraging the production of user created content (UCC). However, this form of UCC is different from the most common one, meaning that this type of band generates another way of consuming content. Therefore, this study examines how K/DA's digital characters are transformed and reproduced by UCC and how the original producers' content differs from them. Firstly, the development of this study considers the open characteristics of UCC, such as user type, created motivation, created process, content type and sharing method. In the second part, the virtual idol Hatsune Miku and virtual band Pentakill will be analysed to understand UCC. Thirdly, K/DA will be analyzed as a case study based on three factors: created motivation, content type and sharing method. In this manner, this study aims to explain how UCC for virtual bands reproduce and consume original content and expand their commercial value.

Digital Image Quality Assessment Based on Standard Normal Deviation

  • Park, Hyung-Ju;Har, Dong-Hwan
    • International Journal of Contents
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    • v.11 no.2
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    • pp.20-30
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    • 2015
  • We propose a new method that specifies objective image quality factors by evaluating an image quality measurement model using random images. In other words, No-Reference variables are used to evaluate the quality of an original image without using any reference for comparison. 1000 portrait images were collected from a web gallery with votes constituting over 30 recommendation values. The bottom-up data collecting process was used to calculate the following image quality factors: total range, average, standard deviation, normalized distribution, z-score, preference percentage. A final grade is awarded out of 100 points, and this method ranks and grades the final estimated image quality preference in terms of total image quality factors. The results of the proposed image quality evaluation model consist of the specific dynamic range, skin tone R, G, B, L, A, B, and RSC contrast. We can present the total for the expected preference points as the average of the objective image qualities. Our proposed image quality evaluation model can measure the preferences for an actual image using a statistical analysis. The results indicate that this is a practical image quality measurement model that can extract a subject's preferred image quality.

ANALYZING RELATIONSHIPS THE AMONG WEB LINK STRUCTURE, WEBPAGE KEYWORD, AND POPULAR RANK : Travel Industry (웹링크 구조, 키워드, 사이트인기도 간의 관계성 분석에 관한 연구 : 관광산업을 중심으로)

  • Joun, Hyo-Jae;Cho, Nam-Jae
    • Journal of Information Technology Applications and Management
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    • v.13 no.4
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    • pp.167-180
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    • 2006
  • Websites in the Internet are uncontrollable domain and various contents in websites lead people's activities and thoughts and new business paradigms for the future. These phenomena are from expanding the social network based on the endless growth of information technology. Websites are composed with many of links and communicating and expanding their virtual area by links, inbound, outbound, onsite, and of offsite links. Research and practice in digital information on the web have focused on finding and measuring artifacts, factors and attributes of web structure and contents from the perspective that information is a resource and property of products and services. Websites links is one of the core artifacts for understanding the virtual area. This study identifies the role of web link structure and webpage keyword as artifacts and examines their relationships by webpage rank by a minimal hub as performance in the business websites that are serving tourism information. Discovering relationships of links provides managerial insights on organizations virtual activities and systematic understandings about digitalized organizational information in the information use environment.

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Digital Home Network Product Design Process & the Design Proposition (디지털 홈 네트워크 제품디자인 프로세스와 디자인 제안)

  • Lee, Dae-Woo
    • The Journal of the Korea Contents Association
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    • v.9 no.5
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    • pp.118-127
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    • 2009
  • The current global spread of communal residential culture and the trend of continuing increase of newly built apartment environment are increasing the demand of home network products for each residential space and among households. The continuing advancement of ubiquitous and the introduction and development of home network system are promoting the demand for the product design. The residential culture change and the apartment interior design change are having mutual effects on the lifestyle of residents and the product design and demand new product design. Coordination with interior products, interior style and products, product and fashion design and reconstruction and fusion between the products and their element factors are the core element of this design study. Based on this, integrated design strategy and concept research and analysis were studied for the design process, and have been expressed in three dimension design through which the design functionality and the external aesthetical design can correspond to each other. It's because the aspect of the future development prospect can be predicted in detail by presenting practical design plan.

Correlation between Taste and Fashion in Contemporary Consumer Society and Popular Culture (현대소비사회에서의 취향과 유행의 상관성과 대중문화의 역할)

  • Park, Ki-Ung;Jo, Jung-Yeon
    • The Journal of the Korea Contents Association
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    • v.10 no.2
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    • pp.165-175
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    • 2010
  • This paper claims the argument that the taste of own is not the intrinsic value but is determined by the environment or habitus, based on Bourdieu's theory. This concept of taste leads up to a natural stream of imitation and alignment. We conclude that the stream is the fashion which be justified by the major agreement. But the nature of fashion exists in hegemony and determines a sense of kinship or a point of difference. In this regard, popular cultures as a window circulated fashion have a negative consequence that can be method of discriminating the minority and justifying vested rights. Accordingly, we have to become wary of the strategy of control using fashion and popular cultures, and need to recognize the prior paradigm about fashion. In the process, we can expect that fandom or counter cultures based on digital high technology constitute subjectivity and dynamics of popular by interaction between the objects.