• Title/Summary/Keyword: Culture Complex

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The Effect of Corporate Cultural Marketing Activities on Brand Image and Loyalty - Focused on Naver Library, Starfield Library and Hyundai Card Library - (기업의 문화마케팅이 브랜드 이미지 및 브랜드 충성도에 미치는 영향 - 네이버라이브러리, 별마당도서관, 현대카드라이브러리를 중심으로 -)

  • Jeong, Eunah;Choi, Seunglee;Choi, Jeongil
    • Journal of Korean Society for Quality Management
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    • v.46 no.4
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    • pp.1015-1028
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    • 2018
  • Purpose: This study attempts to find how the cultural marketing activities utilizing cultural space affect firm's brand image and brand loyalty, and whether this culture marketing technique is recognized as a social contribution activity by potential customers and thereby influence brand image and loyalty. Methods: The data was collected by using the structured questionnaires to consumers who have experience using the Naver Library, Starfield Library, and Hyundai Card Library. The proposed research model is tested using 178 valid questionnaires using Smart PLS 2.0. Results: This research indicated that among cultural marketing factors, cultural support and cultural promotion have little impact on brand image, whereas culture firm influence brand image. Brand image also had an impact on brand loyalty, but it was found that public libraries operated by companies were not recognized as corporate social contribution activities, nor did they have an impact on the formation of the company's brand image. Conclusions: The study offered a theoretical and empirical foundation for future research by empirically identifying the relationship between cultural marketing and brand image and loyalty and confirmed the coordinating effect of social contribution activities between a cultural firm and its brand image.

Cold War and the US Food System: Culture, Gender, and Consumerism in Postwar America (냉전시대와 미국의 푸드시스템: 전후 미국의 문화, 젠더, 소비주의)

  • Kang, Yeonhaun
    • English & American cultural studies
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    • v.17 no.1
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    • pp.1-25
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    • 2017
  • This essay investigates how the industrialization of the US food system was closely linked to US foreign policy, gender issues, and the rise of consumerism in the Cold War era. While many scholars in American studies and women's studies over the past few decades have paid increasing attention to the interrelationship of gender politics and the media industry in shaping US domesticity, they have seldom studied how and why reading gender issues in relation to environmental discourse in general and the industrialized US food system in particular can help us better understand the complex relationship between environmental and social problems that we are facing today, both collectively and individually. In this context, this essay shows how US national politics have not only created the ideal of American domesticity that promotes traditional gender roles and consumerism at the expense of gender equality, but also negatively affected women's somatic and mental health writ large. By closely examining the cultural implications of Nixon's and Khrushchev's Kitchen Debate in the 1950s alongside newspapers, photographs, advertisements, and Sylvia Plath's The Bell Jar (1963), I argue that reading Cold War consumer culture in relation to the US food system leads readers to see the invisible links between gender politics and today's environmental and social problems in comparative and global contexts.

X-ray grayscale lithography for sub-micron lines with cross sectional hemisphere for Bio-MEMS application (엑스선 그레이 스케일 리소그래피를 활용한 반원형 단면의 서브 마이크로 선 패턴의 바이오멤스 플랫폼 응용)

  • Kim, Kanghyun;Kim, Jong Hyun;Nam, Hyoryung;Kim, Suhyeon;Lim, Geunbae
    • Journal of Sensor Science and Technology
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    • v.30 no.3
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    • pp.170-174
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    • 2021
  • As the rising attention to the medical and healthcare issue, Bio-MEMS (Micro electro mechanical systems) platform such as bio sensor, cell culture system, and microfluidics device has been studied extensively. Bio-MEMS platform mostly has high resolution structure made by biocompatible material such as polydimethylsiloxane (PDMS). In addition, three dimension structure has been applied to the bio-MEMS. Lithography can be used to fabricate complex structure by multiple process, however, non-rectangular cross section can be implemented by introducing optical apparatus to lithography technic. X-ray lithography can be used even for sub-micron scale. Here in, we demonstrated lines with round shape cross section using the tilted gold absorber which was deposited on the oblique structure as the X-ray mask. This structure was used as a mold for PDMS. Molded PDMS was applied to the cell culture platform. Moreover, molded PDMS was bonded to flat PDMS to utilize to the sub-micro channel. This work has potential to the large area bio-MEMS.

Mechanization of humans, humanization of machines, and coexistence through dance works (무용작품을 통해 본 인간의 기계화, 기계의 인간화 그리고 공존)

  • Chang, So-Jung
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.1
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    • pp.145-150
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    • 2021
  • This thesis attempted to examine the mechanization of humans, humanization of machines, and coexistence through dance works. The dance works were reviewed by partial excerpts from Oscar Schlemer's <3 Chord Ballet>, Felindrome Dance Company's , and . Also, I looked at the dance work , which has an inherent form of coexistence. Through the above work, robot-like science and technology and fusion. It was found that various dance performances that coexist in complex forms provide continuous creativity to humans, and various forms of sensibility and creative movements based on data make it possible to produce rich performances for humans. This researcher expects numerous works that accept and reflect the changes of the times through the embodied interaction of dance performances with science and technology.

A Brief Study on the Economic Effects and Problems with the Korean Wave and Solutions

  • KIM, Ki-Pyeong;SEO, Jung-Hwa
    • Journal of Koreanology Reviews
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    • v.1 no.1
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    • pp.31-36
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    • 2022
  • Recently, as the status of South Korean popular culture has risen, the Korean Wave is gaining popularity not only in Asia but also in Europe, America, and South America, and is currently at the center of the global cultural phenomena. Among them, in particular, the cultural content industry has been developing rapidly thanks to the Korean Wave. Currently, the Korean Wave is spreading all over the world while bringing about positive effects to South Korea. In fact, until 2017, political and social issues such as 'North Korea/North Korean nuclear weapons' and 'Korean War' were considered as the images associated with South Korea, but from 2018, it has been shown that all images associated with South Korea are cultural content except for 'IT industry'. Given the economic effects that can be obtained not only from the positive associated images of South Korea per se but also from the complex action with various industries in South Korea, the craze for the Korean Wave can be viewed as affecting the overall national prestige of South Korea. For the steady vogue of the Korean Wave, thorough investigation of the Korean Wave and understanding of the expectations of consumers of the Korean Wave seem to be necessary

Acoustic Estimation of Phase Velocity of Closed-Cell Kelvin Structure based on Spectral Phase Analysis

  • Kim, Nohyu
    • International Journal of Advanced Culture Technology
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    • v.10 no.3
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    • pp.339-345
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    • 2022
  • In this paper, the effect of porosity on the acoustic phase velocity of the 3D printed Kelvin closed-cell structure was investigated using the spectral phase analysis. Since Kelvin cells bring about the large amount of scattering, acoustic pulses in ultrasonic measurements undergoes a distortion of waveforms due to the dispersion effect. In order to take account on the dispersion, mathematical expressions for calculating the phase velocity of longitudinal waves propagating normal to the plane of the Kelvin structure are suggested by introducing a complex wave number based on Fourier transform. 3D Kelvin structure composed of identical unit-cells, a polyhedron of 14 faces with 6 quadrilateral and 8 hexagonal faces, was developed and fabricated by 3D CAD and 3D printer to represent the micro-structure of porous materials such as aluminum foam and cancellous bone. Total nine samples of 3D Kelvin structure with different porosity were made by changing the thickness of polyhedron. Ultrasonic pulse of 1MHz center frequency was applied to the Kelvin structures for the measurement of the phase velocity of ultrasound using the TOF(time-of-flight) and the phase spectral method. From the experimental results, it was found that the acoustic phase velocity decreased linearly with the porosity.

The Social Identity Dynamics of Soft Power Narrative Influence: Great Power Diplomatic Bargaining Leverage Amidst Complex Interdependence

  • DeDominicis, Benedict E.
    • International Journal of Advanced Culture Technology
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    • v.10 no.3
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    • pp.127-145
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    • 2022
  • Vaccine diplomacy is a manifestation of competition for political influence among great powers amidst the Covid-19 pandemic's blatant illustration of ineluctable interdependency across the global community. The reinforcement of trends bolstering global polity construction intensify concomitantly with nationalist populist value and attitude expressions increasing political polarization. The interdependency graphically illustrated in the Cold War-era's mutual assured destruction incentivized competition into indirect competitive intervention in the internal politics of third actors. Indirect international influence contestations included extended, de facto challenge competitions to generate soft power on behalf of the victor, e.g., the space race. The Covid-19 pandemic has intensified this competition to offer alternative development models while intense domestic political polarization undermines the mobilizational capacities for achieving sustainable development. In contrast to multinational and multiethnic states, nation states have an inherent mobilizational advantage because of the enhanced control capabilities available to the authorities without emphasizing coercion. Control through Gramscian hegemonic mechanisms is more readily feasible in nation states through the greater feasibility of commodification of social relations by states authorities regulating and channeling social competition to encourage social mobility and creativity. The regulation of the so-called private sector serves to manage and contain social competition while channeling it to develop the institutional capacities for control and allocation of developing societal human resources. It enhances developed state control mechanisms and international influence capacities. The appeal of offers of aid and assistance to the so-called developing world becomes ever more urgent amidst Anthropocene crises including its most recent, current Covid-19 pandemic disaster.

México: Ambiente, cultura y sociedad. Un análisis desde la perspectiva del modelo RECREA

  • Perez, Jose Isabel Juan;Michel, Gerardo Gomez
    • Iberoamérica
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    • v.22 no.2
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    • pp.153-179
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    • 2020
  • In the Mexican territory the cultural diversity is associated with the environmental diversity, this is demonstrated by the presence of native groups that inhabit the regions of the country, which are characterized by the management of various natural resources that they obtain from the terrestrial and aquatic environments of each of the regions. Through the RECREA Model: complex thinking, information and communication technologies and research-action, complemented with fundamentals of geography, environmental geography, cultural ecology, field work and cartographic information, we explained and analyzed the association between environmental diversity and cultural diversity to demonstrate that in Mexico there are still links between the environment, society and culture, a situation that determines the existence of human groups that subsist in the context of a global capitalist system that extracts in an unsustainable way natural resources. Based on these results, an instructional model is made to put it to practice with international students, in this case from Japan and South Korea, to allow the observation of its functionality in transmitting the aforementioned results on environmental and cultural diversity in Mexico during the teaching-learning process.

Research Trends in CNN-based Fingerprint Classification (CNN 기반 지문분류 연구 동향)

  • Jung, Hye-Wuk
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.5
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    • pp.653-662
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    • 2022
  • Recently, various researches have been made on a fingerprint classification method using Convolutional Neural Networks (CNN), which is widely used for multidimensional and complex pattern recognition such as images. The CNN-based fingerprint classification method can be executed by integrating the two-step process, which is generally divided into feature extraction and classification steps. Therefore, since the CNN-based methods can automatically extract features of fingerprint images, they have an advantage of shortening the process. In addition, since they can learn various features of incomplete or low-quality fingerprints, they have flexibility for feature extraction in exceptional situations. In this paper, we intend to identify the research trends of CNN-based fingerprint classification and discuss future direction of research through the analysis of experimental methods and results.

Factors Associated with Depression by Household Type among the Elderly in the Community

  • Eunsook Lee;Heesun Kang
    • International Journal of Advanced Culture Technology
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    • v.11 no.3
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    • pp.122-130
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    • 2023
  • This study aimed to identify factors associated with depression by household type among the elderly in the community during the COVID-19 pandemic. The subjects were 72,812 elderly aged 65 and over who participated in the 2020 Community Health Survey. Multivariate logistic regression with complex samples was performed to analyze the data. The incidence of depression was higher in single-person households than in multi-person households. In single-person and multi-person households, depression was higher in women, those over 75 years old, those with middle school graduates or lower, those with a household monthly income of 1 million won or less, and those receiving basic living recipients. Factors related to depression among the elderly in single-person households were physical activity, sleep time, and drinking, among the changes in lifestyle due to COVID-19. Factors related to depression among the elderly in multi-person households were physical activity, sleep time, consumption of instant food, and alcohol drinking, among the changes in lifestyle due to COVID-19, and psychological concerns due to COVID-19. Promoting mental health and developing customized programs by household type is necessary to prevent depression in the elderly in the community.